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Discover and contact the top Beauty journalists in USA, updated for 2025. If you're interested in contacting Beauty journalists, you can sign up below and download the Beauty journalists contact list!
Get Contact List →Download Contact ListBrooke Shunatona is a beauty and lifestyle journalist specializing in consumer-focused product analysis and cultural trend reporting. Currently contributing to Cosmopolitan, her work bridges rigorous testing methodologies with examinations of beauty's societal impacts.
Recent career highlights include developing Cosmopolitan’s first crowd-tested irritation index and exposing safety gaps in nail salon equipment standards. Based in Michigan, she brings unique insight into Midwestern consumer behavior patterns.
Carly Cardellino is Byrdie’s foremost voice in experiential beauty journalism, blending 15 years of editorial expertise with unfiltered personal narratives. Based in New York, her work spans three core areas:
Recent accolades include 2023 Folio Award recognition for bridging beauty and women’s health discourse. Her Byrdie author profile remains essential reading for brands targeting educated millennials seeking science-backed glamour.
As Senior Reporter at Entertainment Tonight, Sloane decodes how celebrity choices influence mainstream beauty, fashion, and wellness trends. Her work connects red carpet moments to consumer behavior shifts, with particular focus on:
Recent recognition includes a 2024 Emmy nomination for her ET Style File segments and CFDA's 2023 Beauty Influencer Award. Her reporting combines entertainment access with market analysis, making her essential for brands bridging Hollywood and consumer lifestyles.
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Cheryl Wischhover is a journalist specializing in beauty, fashion, and the cultural resonance of ’80s/’90s nostalgia. Based in New York, she currently writes for her Substack, Whatever Nevermind, while contributing to outlets like ELLE and Inc. Magazine. Her work blends industry expertise with a critical eye for how historical trends shape modern consumer behavior.
With a career spanning healthcare journalism and cultural commentary, Wischhover offers a unique lens for brands and PR professionals seeking to engage Gen X audiences through thoughtful, narrative-driven storytelling.
Cotton Codinha (ELLE, Vogue) shapes contemporary beauty and fashion discourse through her unique blend of cultural analysis and accessible expertise. Based in New York, her work bridges:
“Ask people about themselves and listen to what they say instead of thinking of your next line.”
As Contributing Beauty Editor at Marie Claire, Cohen leads coverage of:
"Bring me the data first – we can build the narrative from there." – Cohen’s editorial mantra
Devon Abelman is InStyle’s beauty authority, specializing in skincare science and inclusive product design. With prior editorial roles at Allure and Hearst, she brings clinical rigor to consumer-facing beauty journalism.
Her work avoids celebrity-driven narratives, focusing instead on democratizing expert dermatological knowledge for everyday consumers.
Dulce Fernandez has emerged as a defining voice in modern beauty journalism through The Bot Podcast, where she decodes industry trends with scientific rigor and cultural sensitivity. Her work sits at the crossroads of dermatological innovation and consumer empowerment, particularly focused on:
Fernandez’s reporting continues to shape industry conversations by demanding transparency and inclusivity in beauty innovation.
Erica Metzger is Cosmopolitan’s leading voice on clean beauty and sustainable innovation, with additional bylines in Refinery29 and Women’s Health. Her 19-year career combines editorial leadership (Better Homes & Gardens, Ladies’ Home Journal) with entrepreneurial vision as founder of industry newsletter The Beauty Loop.
As senior beauty editor at Makeup.com and Skincare.com by L’Oréal, Gillian Fuller bridges runway trends and real-world application. Her 11-year career demonstrates consistent innovation in making professional beauty techniques accessible to home users.
As Digital Beauty & Fashion Editor at Real Simple, Hong specializes in demystifying skincare science and sustainable innovation. Her work at Marie Claire and Cosmopolitan established her as a leading voice in beauty technology reporting.
As Wirecutter's lead beauty strategist, Morrill combines cosmetic chemistry expertise with consumer psychology insights. Her work bridges the gap between lab research and real-world application, making complex dermatological concepts accessible to 2.3M monthly readers.
"True beauty innovation solves problems we didn't know we had." - Morrill, 2024 Global Beauty Summit Keynote
As a staff writer for PEOPLE and contributor to leading lifestyle publications, Andrulonis has become a trusted voice in accessible beauty journalism. Her work bridges the gap between expert insights and everyday consumer needs, particularly in these focus areas:
"The most successful pitches demonstrate clear consumer benefits backed by verifiable data."
As Marie Claire’s former Beauty & Health Director and co-host of the award-winning Fat Mascara podcast, Goldstein demystifies skincare science while tracking the $532B global beauty industry’s cultural impact. Her work sits at the intersection of clinical dermatology and consumer trends.
Jenny Bailly, Executive Beauty Director at Allure Magazine, specializes in decoding cosmetic science for mainstream audiences. With over two decades at Condé Nast, she’s pioneered evidence-based beauty journalism through written features and the acclaimed Science of Beauty podcast.
“The best stories live at the intersection of curiosity and utility.”
Recent engagement metrics show her podcast achieves 1.2M downloads/month, with particularly strong retention in episodes discussing dermatologist-vetted solutions.
When approaching Teich:
"The future of product journalism lies in merging consumer insights with materials science - we're not just reviewers, we're innovation validators."
abstract trend forecasting, unproven wellness claims
This New York-born journalist combines public health expertise with beauty industry insights across platforms like Forbes and The Bot Podcast. Her work emphasizes:
Focus on innovations in:
- Non-toxic product formulation
- Accessible wellness tech
- Sustainable packaging solutions
Julie Ricevuto is a commerce editor and multimedia journalist at NBC’s The Today Show, specializing in beauty, urban wellness, and consumer trends. With 10+ years at top outlets including Allure and Glamour, she combines rigorous product testing with insights into metropolitan lifestyle challenges.
"The best pitches mirror my readers’ lives—they’re time-crunched, curious, and demand proof, not promises."
Recent recognition includes the 2024 Digital Content Innovation Award for her TikTok commerce journalism. Avoid pitches on surgical procedures, luxury travel, or financial planning services.
This Penn State journalism graduate has become one of beauty media’s most distinctive voices through her commitment to accessibility and authenticity. Currently contributing to W Magazine, The Zoe Report, and specialty platforms like Keys Soulcare, Fasanella’s work sits at the intersection of product innovation and social advocacy.
"The most compelling beauty stories help readers feel seen, not sold to."
As Allure’s Content Director, McGrath orchestrates beauty journalism’s digital future while maintaining rigorous editorial standards. Her 15-year career spans:
McGrath seeks:
"True beauty journalism should empower readers to rewrite industry standards." – From McGrath’s 2024 Beauty Tech Summit keynote
Kat Suico is a New Jersey-based beauty journalist and editor with 10 years of experience shaping conversations across Allure, Well+Good, and InStyle. She specializes in decoding trends—from viral hair colors to clinical skincare—with a focus on accessibility and scientific rigor.
Katie Becker brings 15+ years of beauty journalism expertise to her roles at ELLE and The Zoe Report, specializing in biotech innovations and clinical skincare. Based in New York, her work intersects luxury aesthetics with environmental science, regularly featuring in Vogue, WSJ, and Marie Claire.
"Katie finds a brand’s standout differentiators in a crowded market and crafts impactful, headline-making statements that live beyond press." - StudioBeauty
budget beauty under $20, traditional makeup techniques
This award-winning beauty journalist combines rigorous product analysis with cultural commentary, currently shaping conversations at Well+Good. Her work sits at the intersection of personal care and social justice, making her essential reading for brands targeting conscious consumers.
As Beauty Director at POPSUGAR, Castañon oversees one of digital media’s most influential beauty verticals, reaching 45M monthly readers. Her work bridges celebrity culture and societal analysis, with recent pieces dissecting aging narratives in prestige TV and the economics of private chef services.
There's something sinister lurking behind the tranquil mountains of Koh Samui, hidden in plain sight among the koi ponds and palm trees surrounding season three's 'The White Lotus' resort.
The Costs All that personalization sounds expensive, but is it?
How A DNA Kit Blew Up My Life & Changed My Family Forever
This TCU journalism graduate turned multimedia maven has become the go-to source for understanding Hollywood's beauty secrets and consumer market trends. Johnson's work consistently answers two questions: "How does this actually work?" and "Why should we care?"
Rodulfo (she/her) is a New York-based beauty journalist and founder of Pearl, the leading Substack publication for Filipina-centric beauty and wellness analysis. With 11+ years at outlets like Women’s Health and ELLE, she now focuses on intersectional storytelling that challenges industry norms.
As Beauty Director at Cosmopolitan, Lauren Balsamo has become the definitive source for consumers navigating the $90B global skincare market. Her work combines clinical rigor with approachable storytelling, particularly in demystifying complex treatments like Ultherapy brow lifts and PRP under-eye therapy.
Leah Prinzivalli is a Brooklyn-based journalist specializing in beauty, lifestyle, and health narratives. As digital editor at Texas Monthly and contributing reporter for Allure, she examines cultural trends through the lens of personal care practices.
Her work avoids medical deep dives in favor of accessible consumer-focused analyses, making pitches about clinical trials or technical dermatology less likely to resonate.
As BDG Studios' Senior Director of Branded Content, Novak shapes beauty discourse for 18M+ monthly readers. Her signature blend of academic rigor and approachable style makes complex formulations relatable.
"The best beauty stories live at the intersection of culture and chemistry" - Novak, 2024
Lindsay Schallon is a Senior Director of Editorial + Brand Storytelling at Milk Makeup, specializing in beauty, lifestyle, and fashion. With a career spanning Glamour and People, she champions inclusive beauty and trend-driven content. Her work often explores seasonal aesthetics, DIY beauty, and brand narratives that challenge industry norms.
Based in New York, Schallon’s influence extends across digital and social platforms, making her a key contact for brands aiming to align with progressive beauty values.
As Director of Commerce for PEOPLE and Entertainment Weekly, Lindsey Metrus bridges celebrity culture with evidence-based health reporting. Her decade-long career spans beauty deep dives at Byrdie to transformative wellness narratives at Who What Wear.
Liza Soboleva is a beauty journalist and host of The Bot Podcast, where she explores the cutting edge of beauty innovation, cultural trends, and lifestyle shifts. Based in the U.S., her work blends industry expertise with storytelling that challenges conventional standards.
As Senior Beauty Editor at Cosmopolitan and IPSY’s Editorial Lead, Maddie Aberman bridges commercial beauty insights with journalistic rigor. Her work focuses on three pillars:
"True beauty journalism isn’t about luxury—it’s about finding excellence everywhere."
As Senior Beauty and Wellness Editor at Vogue, Margaux Anbouba masterfully decodes the science and culture behind aesthetics. Her work spans:
“I always want to see the scientific studies to back up the claims a beauty product is making.”
This New York-based journalist combines dance expertise with beauty industry insights across publications like Well+Good, Dance Magazine, and The Zoe Report. Her work sits at the crossroads of:
Seeking:
Pass:
‘I’m a Professional Ballerina, and This Is the Bath Soak I Swear By for Treating My Sore Feet and Legs Between Back-to-Back Performances’
Science Says Smelling Coffee Can Make You Just as Alert as Drinking It, So I Wore Coffee Perfume for a Week To See If It Would Help Me Ditch My Morning Cup
For Stylish Globetrotters, This Vanity Case Set Is 2025’s Most Coveted Travel Accessory
Mary Catherine Whitlock is a sociologist-turned-journalist whose work for The Crunchy Crusader deconstructs beauty standards through a cultural and equity-focused lens. She holds a PhD in Sociology and regularly contributes to academic journals like Culture, Health, and Sexuality.
“Whitlock’s research redefines what ‘health’ means in marginalized communities.” —Dr. Sara Crawley, co-author of Smithing Queer Method
Connect with her via The Crunchy Crusader for pitches involving grassroots activism or interdisciplinary beauty analysis.
Meirav Devash is a New York-based journalist specializing in beauty innovation, mental health advocacy, and wellness culture. Her work for Wirecutter, HealthCentral, and Allure combines scientific rigor with cultural analysis, often spotlighting how marginalized communities adapt mainstream products for self-care.
"The best health journalism doesn’t just report studies—it shows how real people integrate findings into daily life."
With 63% of her articles earning syndication in academic newsletters, Devash remains a bridge between clinical research and public understanding. Her upcoming book Cosmetic Solutions for Chronic Conditions (2026) explores makeup’s role in managing visible disease symptoms.
Mimi Dupree merges editorial rigor with grassroots wellness advocacy as a Forbes contributor and clean beauty entrepreneur. Her work sits at the intersection of consumer education and industry innovation, particularly in:
With dual expertise in journalism and environmental health, Dupree continues shaping conversations about ethical consumption in the post-greenwashing era.
Nerisha Penrose is ELLE’s Beauty Commerce Editor, specializing in skincare science, fragrance culture, and Black beauty innovation. With a career spanning Nylon, Billboard, and her award-winning franchise The State of Black Beauty, she combines rigorous product testing with cultural analysis.
“Penrose’s work redefines beauty journalism as both laboratory and living room conversation.” – Folio Awards Jury Statement, 2021
As Senior News Editor at Allure, Nicola Dall'Asen merges investigative rigor with intimate storytelling to explore how beauty standards shape lived experiences. Her work particularly resonates through:
As The Bot Podcast’s lead beauty correspondent, Nicolette specializes in:
Her reporting combines industry expertise with journalistic rigor, making complex innovations accessible to general audiences while maintaining scientific accuracy.
As CEW's senior beauty correspondent, Herman-Axel specializes in corporate strategy and dermatological innovation. Her work bridges boardroom decisions and consumer experiences, with recent features on:
Rebecca Dancer is a senior beauty and wellness journalist at InStyle, where she deciphers trends in skincare, haircare, and holistic self-care. With additional bylines in ELLE and Beauty Independent, her work bridges consumer needs with industry innovations.
"True beauty journalism empowers readers to make informed choices—not just chase trends."
As a Forbes contributor and digital media executive, Boyd specializes in:
Recent Recognition: Named among Business Insider's "25 Most Innovative Execs in Beauty Tech" (2024) for pioneering micro-influencer brand safety protocols.
Watching celebrities walk out on the red carpet in glamorous, custom couture dresses, it can feel disconnected to daily life. When do most of us wear gowns outside of the occasional black tie wedding? But I love watching red carpet fashion, not only because it’s fun to see people get dressed up, but because even the fanciest of looks can provide insights on the trends that will dominate the larger world of fashion.
Heading out to the desert this weekend or gearing up for a festival soon? Here are the must-have beauty products you need to add to your routine so you can be a true It Girl on the festival grounds!
Sarah Kinonen is the associate beauty director at Allure, specializing in the intersection of cosmetic science, regulatory policy, and global beauty trends. Based in Brooklyn, her work empowers consumers through meticulously researched analyses of skincare innovations and industry practices.
"Beauty journalism isn’t just about what’s new—it’s about what’s safe, effective, and equitable for consumers."
As Director of Brand Voice at Beauty of Joseon and contributing editor to major publications, Wu specializes in:
"Modern beauty journalism requires equal parts scientific literacy and cultural fluency—we're not just reviewing products, we're shaping industry standards."
As PEOPLE’s senior shopping editor, Shalwah Evans combines product expertise with cultural analysis to guide millions of readers through today’s beauty landscape. Her work bridges commercial needs and editorial integrity, particularly in:
Successful outreach to Evans requires:
Notable Achievements:
With over 15 years in beauty and lifestyle journalism, Tanenbaum currently writes for ELLE and Brit+Co, specializing in:
Recent Recognition: 2020 Beauty Tech Award finalist for AI skincare analysis series.
Stephanie Saltzman is the Beauty Editor at Fashionista, where she covers industry trends, sustainability, and consumer tech. With a background in digital journalism from Medill, her work blends scientific rigor with accessible storytelling.
As senior correspondent for Beauty Independent, Bryant shapes conversations about retail accessibility and cultural representation. Her work combines:
"Real industry change happens when we stop counting Instagram followers and start auditing warehouse inventories."
As Contributing Beauty Editor for Cosmopolitan and Sitting Pretty Halo Hair, Tisha Caedo merges technical expertise with cultural analysis. Her work spans:
As Bustle's foremost fragrance authority, Tynan Sinks decodes scent culture through a lens of material science and fashion history. His work for Byrdie, Allure, and NYLON has redefined beauty journalism by treating perfume as both chemical compound and cultural artifact.
Recipient of the 2024 Fragrance Foundation Editorial Excellence Award, Sinks combines perfume chemistry expertise with accessible storytelling. His 12-year career spans 600+ bylines analyzing scent's role in identity formation and spatial design.
Our experience with PressContact has been exceptional.
The media lists provided for Travel and Hospitality have opened doors to major publications, leading to valuable meetings and opportunities.
Thanks a ton!
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