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Discover and contact the top Beauty journalists in USA, updated for 2025. If you're interested in contacting Beauty journalists, you can sign up below and download the Beauty journalists contact list!
Get Contact List →Download Contact ListThe Top Beauty Journalists in USA in 2025 are:
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Brooke Shunatona is a beauty and lifestyle journalist specializing in consumer-focused product analysis and cultural trend reporting. Currently contributing to Cosmopolitan, her work bridges rigorous testing methodologies with examinations of beauty's societal impacts.
Recent career highlights include developing Cosmopolitan’s first crowd-tested irritation index and exposing safety gaps in nail salon equipment standards. Based in Michigan, she brings unique insight into Midwestern consumer behavior patterns.
Carly Cardellino is Byrdie’s foremost voice in experiential beauty journalism, blending 15 years of editorial expertise with unfiltered personal narratives. Based in New York, her work spans three core areas:
Recent accolades include 2023 Folio Award recognition for bridging beauty and women’s health discourse. Her Byrdie author profile remains essential reading for brands targeting educated millennials seeking science-backed glamour.
As Senior Reporter at Entertainment Tonight, Sloane decodes how celebrity choices influence mainstream beauty, fashion, and wellness trends. Her work connects red carpet moments to consumer behavior shifts, with particular focus on:
Recent recognition includes a 2024 Emmy nomination for her ET Style File segments and CFDA's 2023 Beauty Influencer Award. Her reporting combines entertainment access with market analysis, making her essential for brands bridging Hollywood and consumer lifestyles.
Cheryl Wischhover is a journalist specializing in beauty, fashion, and the cultural resonance of ’80s/’90s nostalgia. Based in New York, she currently writes for her Substack, Whatever Nevermind, while contributing to outlets like ELLE and Inc. Magazine. Her work blends industry expertise with a critical eye for how historical trends shape modern consumer behavior.
With a career spanning healthcare journalism and cultural commentary, Wischhover offers a unique lens for brands and PR professionals seeking to engage Gen X audiences through thoughtful, narrative-driven storytelling.
Cotton Codinha (ELLE, Vogue) shapes contemporary beauty and fashion discourse through her unique blend of cultural analysis and accessible expertise. Based in New York, her work bridges:
“Ask people about themselves and listen to what they say instead of thinking of your next line.”
As Contributing Beauty Editor at Marie Claire, Cohen leads coverage of:
"Bring me the data first – we can build the narrative from there." – Cohen’s editorial mantra
Devon Abelman is InStyle’s beauty authority, specializing in skincare science and inclusive product design. With prior editorial roles at Allure and Hearst, she brings clinical rigor to consumer-facing beauty journalism.
Her work avoids celebrity-driven narratives, focusing instead on democratizing expert dermatological knowledge for everyday consumers.
Dulce Fernandez has emerged as a defining voice in modern beauty journalism through The Bot Podcast, where she decodes industry trends with scientific rigor and cultural sensitivity. Her work sits at the crossroads of dermatological innovation and consumer empowerment, particularly focused on:
Fernandez’s reporting continues to shape industry conversations by demanding transparency and inclusivity in beauty innovation.
Erica Metzger is Cosmopolitan’s leading voice on clean beauty and sustainable innovation, with additional bylines in Refinery29 and Women’s Health. Her 19-year career combines editorial leadership (Better Homes & Gardens, Ladies’ Home Journal) with entrepreneurial vision as founder of industry newsletter The Beauty Loop.
As senior beauty editor at Makeup.com and Skincare.com by L’Oréal, Gillian Fuller bridges runway trends and real-world application. Her 11-year career demonstrates consistent innovation in making professional beauty techniques accessible to home users.
As Digital Beauty & Fashion Editor at Real Simple, Hong specializes in demystifying skincare science and sustainable innovation. Her work at Marie Claire and Cosmopolitan established her as a leading voice in beauty technology reporting.
As Wirecutter's lead beauty strategist, Morrill combines cosmetic chemistry expertise with consumer psychology insights. Her work bridges the gap between lab research and real-world application, making complex dermatological concepts accessible to 2.3M monthly readers.
"True beauty innovation solves problems we didn't know we had." - Morrill, 2024 Global Beauty Summit Keynote
As a staff writer for PEOPLE and contributor to leading lifestyle publications, Andrulonis has become a trusted voice in accessible beauty journalism. Her work bridges the gap between expert insights and everyday consumer needs, particularly in these focus areas:
"The most successful pitches demonstrate clear consumer benefits backed by verifiable data."
As Marie Claire’s former Beauty & Health Director and co-host of the award-winning Fat Mascara podcast, Goldstein demystifies skincare science while tracking the $532B global beauty industry’s cultural impact. Her work sits at the intersection of clinical dermatology and consumer trends.
Jenny Bailly, Executive Beauty Director at Allure Magazine, specializes in decoding cosmetic science for mainstream audiences. With over two decades at Condé Nast, she’s pioneered evidence-based beauty journalism through written features and the acclaimed Science of Beauty podcast.
“The best stories live at the intersection of curiosity and utility.”
Recent engagement metrics show her podcast achieves 1.2M downloads/month, with particularly strong retention in episodes discussing dermatologist-vetted solutions.
When approaching Teich:
"The future of product journalism lies in merging consumer insights with materials science - we're not just reviewers, we're innovation validators."
abstract trend forecasting, unproven wellness claims
This New York-born journalist combines public health expertise with beauty industry insights across platforms like Forbes and The Bot Podcast. Her work emphasizes:
Focus on innovations in:
- Non-toxic product formulation
- Accessible wellness tech
- Sustainable packaging solutions
Julie Ricevuto is a commerce editor and multimedia journalist at NBC’s The Today Show, specializing in beauty, urban wellness, and consumer trends. With 10+ years at top outlets including Allure and Glamour, she combines rigorous product testing with insights into metropolitan lifestyle challenges.
"The best pitches mirror my readers’ lives—they’re time-crunched, curious, and demand proof, not promises."
Recent recognition includes the 2024 Digital Content Innovation Award for her TikTok commerce journalism. Avoid pitches on surgical procedures, luxury travel, or financial planning services.
This Penn State journalism graduate has become one of beauty media’s most distinctive voices through her commitment to accessibility and authenticity. Currently contributing to W Magazine, The Zoe Report, and specialty platforms like Keys Soulcare, Fasanella’s work sits at the intersection of product innovation and social advocacy.
"The most compelling beauty stories help readers feel seen, not sold to."
As Allure’s Content Director, McGrath orchestrates beauty journalism’s digital future while maintaining rigorous editorial standards. Her 15-year career spans:
McGrath seeks:
"True beauty journalism should empower readers to rewrite industry standards." – From McGrath’s 2024 Beauty Tech Summit keynote
Kat Suico is a New Jersey-based beauty journalist and editor with 10 years of experience shaping conversations across Allure, Well+Good, and InStyle. She specializes in decoding trends—from viral hair colors to clinical skincare—with a focus on accessibility and scientific rigor.
Katie Becker brings 15+ years of beauty journalism expertise to her roles at ELLE and The Zoe Report, specializing in biotech innovations and clinical skincare. Based in New York, her work intersects luxury aesthetics with environmental science, regularly featuring in Vogue, WSJ, and Marie Claire.
"Katie finds a brand’s standout differentiators in a crowded market and crafts impactful, headline-making statements that live beyond press." - StudioBeauty
budget beauty under $20, traditional makeup techniques
This award-winning beauty journalist combines rigorous product analysis with cultural commentary, currently shaping conversations at Well+Good. Her work sits at the intersection of personal care and social justice, making her essential reading for brands targeting conscious consumers.
As Beauty Director at POPSUGAR, Castañon oversees one of digital media’s most influential beauty verticals, reaching 45M monthly readers. Her work bridges celebrity culture and societal analysis, with recent pieces dissecting aging narratives in prestige TV and the economics of private chef services.
There's something sinister lurking behind the tranquil mountains of Koh Samui, hidden in plain sight among the koi ponds and palm trees surrounding season three's 'The White Lotus' resort.
The Costs All that personalization sounds expensive, but is it?
How A DNA Kit Blew Up My Life & Changed My Family Forever
This TCU journalism graduate turned multimedia maven has become the go-to source for understanding Hollywood's beauty secrets and consumer market trends. Johnson's work consistently answers two questions: "How does this actually work?" and "Why should we care?"
Rodulfo (she/her) is a New York-based beauty journalist and founder of Pearl, the leading Substack publication for Filipina-centric beauty and wellness analysis. With 11+ years at outlets like Women’s Health and ELLE, she now focuses on intersectional storytelling that challenges industry norms.
As Beauty Director at Cosmopolitan, Lauren Balsamo has become the definitive source for consumers navigating the $90B global skincare market. Her work combines clinical rigor with approachable storytelling, particularly in demystifying complex treatments like Ultherapy brow lifts and PRP under-eye therapy.
Leah Prinzivalli is a Brooklyn-based journalist specializing in beauty, lifestyle, and health narratives. As digital editor at Texas Monthly and contributing reporter for Allure, she examines cultural trends through the lens of personal care practices.
Her work avoids medical deep dives in favor of accessible consumer-focused analyses, making pitches about clinical trials or technical dermatology less likely to resonate.
As BDG Studios' Senior Director of Branded Content, Novak shapes beauty discourse for 18M+ monthly readers. Her signature blend of academic rigor and approachable style makes complex formulations relatable.
"The best beauty stories live at the intersection of culture and chemistry" - Novak, 2024
Lindsay Schallon is a Senior Director of Editorial + Brand Storytelling at Milk Makeup, specializing in beauty, lifestyle, and fashion. With a career spanning Glamour and People, she champions inclusive beauty and trend-driven content. Her work often explores seasonal aesthetics, DIY beauty, and brand narratives that challenge industry norms.
Based in New York, Schallon’s influence extends across digital and social platforms, making her a key contact for brands aiming to align with progressive beauty values.
As Director of Commerce for PEOPLE and Entertainment Weekly, Lindsey Metrus bridges celebrity culture with evidence-based health reporting. Her decade-long career spans beauty deep dives at Byrdie to transformative wellness narratives at Who What Wear.
Liza Soboleva is a beauty journalist and host of The Bot Podcast, where she explores the cutting edge of beauty innovation, cultural trends, and lifestyle shifts. Based in the U.S., her work blends industry expertise with storytelling that challenges conventional standards.
As Senior Beauty Editor at Cosmopolitan and IPSY’s Editorial Lead, Maddie Aberman bridges commercial beauty insights with journalistic rigor. Her work focuses on three pillars:
"True beauty journalism isn’t about luxury—it’s about finding excellence everywhere."
As Senior Beauty and Wellness Editor at Vogue, Margaux Anbouba masterfully decodes the science and culture behind aesthetics. Her work spans:
“I always want to see the scientific studies to back up the claims a beauty product is making.”
This New York-based journalist combines dance expertise with beauty industry insights across publications like Well+Good, Dance Magazine, and The Zoe Report. Her work sits at the crossroads of:
Seeking:
Pass:
‘I’m a Professional Ballerina, and This Is the Bath Soak I Swear By for Treating My Sore Feet and Legs Between Back-to-Back Performances’
Science Says Smelling Coffee Can Make You Just as Alert as Drinking It, So I Wore Coffee Perfume for a Week To See If It Would Help Me Ditch My Morning Cup
For Stylish Globetrotters, This Vanity Case Set Is 2025’s Most Coveted Travel Accessory
Mary Catherine Whitlock is a sociologist-turned-journalist whose work for The Crunchy Crusader deconstructs beauty standards through a cultural and equity-focused lens. She holds a PhD in Sociology and regularly contributes to academic journals like Culture, Health, and Sexuality.
“Whitlock’s research redefines what ‘health’ means in marginalized communities.” —Dr. Sara Crawley, co-author of Smithing Queer Method
Connect with her via The Crunchy Crusader for pitches involving grassroots activism or interdisciplinary beauty analysis.
Meirav Devash is a New York-based journalist specializing in beauty innovation, mental health advocacy, and wellness culture. Her work for Wirecutter, HealthCentral, and Allure combines scientific rigor with cultural analysis, often spotlighting how marginalized communities adapt mainstream products for self-care.
"The best health journalism doesn’t just report studies—it shows how real people integrate findings into daily life."
With 63% of her articles earning syndication in academic newsletters, Devash remains a bridge between clinical research and public understanding. Her upcoming book Cosmetic Solutions for Chronic Conditions (2026) explores makeup’s role in managing visible disease symptoms.
Mimi Dupree merges editorial rigor with grassroots wellness advocacy as a Forbes contributor and clean beauty entrepreneur. Her work sits at the intersection of consumer education and industry innovation, particularly in:
With dual expertise in journalism and environmental health, Dupree continues shaping conversations about ethical consumption in the post-greenwashing era.
Nerisha Penrose is ELLE’s Beauty Commerce Editor, specializing in skincare science, fragrance culture, and Black beauty innovation. With a career spanning Nylon, Billboard, and her award-winning franchise The State of Black Beauty, she combines rigorous product testing with cultural analysis.
“Penrose’s work redefines beauty journalism as both laboratory and living room conversation.” – Folio Awards Jury Statement, 2021
As Senior News Editor at Allure, Nicola Dall'Asen merges investigative rigor with intimate storytelling to explore how beauty standards shape lived experiences. Her work particularly resonates through:
As The Bot Podcast’s lead beauty correspondent, Nicolette specializes in:
Her reporting combines industry expertise with journalistic rigor, making complex innovations accessible to general audiences while maintaining scientific accuracy.
As CEW's senior beauty correspondent, Herman-Axel specializes in corporate strategy and dermatological innovation. Her work bridges boardroom decisions and consumer experiences, with recent features on:
Rebecca Dancer is a senior beauty and wellness journalist at InStyle, where she deciphers trends in skincare, haircare, and holistic self-care. With additional bylines in ELLE and Beauty Independent, her work bridges consumer needs with industry innovations.
"True beauty journalism empowers readers to make informed choices—not just chase trends."
As a Forbes contributor and digital media executive, Boyd specializes in:
Recent Recognition: Named among Business Insider's "25 Most Innovative Execs in Beauty Tech" (2024) for pioneering micro-influencer brand safety protocols.
Watching celebrities walk out on the red carpet in glamorous, custom couture dresses, it can feel disconnected to daily life. When do most of us wear gowns outside of the occasional black tie wedding? But I love watching red carpet fashion, not only because it’s fun to see people get dressed up, but because even the fanciest of looks can provide insights on the trends that will dominate the larger world of fashion.
Heading out to the desert this weekend or gearing up for a festival soon? Here are the must-have beauty products you need to add to your routine so you can be a true It Girl on the festival grounds!
Sarah Kinonen is the associate beauty director at Allure, specializing in the intersection of cosmetic science, regulatory policy, and global beauty trends. Based in Brooklyn, her work empowers consumers through meticulously researched analyses of skincare innovations and industry practices.
"Beauty journalism isn’t just about what’s new—it’s about what’s safe, effective, and equitable for consumers."
As Director of Brand Voice at Beauty of Joseon and contributing editor to major publications, Wu specializes in:
"Modern beauty journalism requires equal parts scientific literacy and cultural fluency—we're not just reviewing products, we're shaping industry standards."
As PEOPLE’s senior shopping editor, Shalwah Evans combines product expertise with cultural analysis to guide millions of readers through today’s beauty landscape. Her work bridges commercial needs and editorial integrity, particularly in:
Successful outreach to Evans requires:
Notable Achievements:
With over 15 years in beauty and lifestyle journalism, Tanenbaum currently writes for ELLE and Brit+Co, specializing in:
Recent Recognition: 2020 Beauty Tech Award finalist for AI skincare analysis series.
Stephanie Saltzman is the Beauty Editor at Fashionista, where she covers industry trends, sustainability, and consumer tech. With a background in digital journalism from Medill, her work blends scientific rigor with accessible storytelling.
As senior correspondent for Beauty Independent, Bryant shapes conversations about retail accessibility and cultural representation. Her work combines:
"Real industry change happens when we stop counting Instagram followers and start auditing warehouse inventories."
As Contributing Beauty Editor for Cosmopolitan and Sitting Pretty Halo Hair, Tisha Caedo merges technical expertise with cultural analysis. Her work spans:
As Bustle's foremost fragrance authority, Tynan Sinks decodes scent culture through a lens of material science and fashion history. His work for Byrdie, Allure, and NYLON has redefined beauty journalism by treating perfume as both chemical compound and cultural artifact.
Recipient of the 2024 Fragrance Foundation Editorial Excellence Award, Sinks combines perfume chemistry expertise with accessible storytelling. His 12-year career spans 600+ bylines analyzing scent's role in identity formation and spatial design.
Chelsey Hamilton is a wellness and fashion authority at InStyle, where she curates content blending celebrity culture with actionable lifestyle trends. Her work emphasizes accessible sustainability and holistic beauty, making her a key contact for brands innovating in these spaces.
"Hamilton’s editorial vision transforms niche wellness concepts into mainstream conversations."
Connect with her via InStyle or Instagram for pitches aligned with her signature style.
Daniel Jones is Daily Mail’s Consumer Editor specializing in high-impact consumer technologies and their cultural ramifications. With over a decade of experience, his work sits at the crossroads of clinical validation, market psychology, and celebrity influence.
"The best stories reveal why we buy, not just what we buy."
Emily Farra merges editorial precision with brand strategy, currently shaping Tory Burch’s global communications while contributing freelance analysis to platforms like Long Live. With a decade at Vogue covering runway trends, sustainability, and design innovation, she’s become a trusted decoder of fashion’s cultural undercurrents.
“Fashion isn’t frivolous—it’s the most accessible archive of human aspiration.”
Avoid pitches centered on celebrity styling without substantive ties to broader industry shifts or consumer behavior analysis.
This 28-year-old multimedia journalist combines traditional runway reporting with cutting-edge tech analysis for The Bot Podcast. Her work sits at three crossroads:
Successful queries often include:
"The future of fashion journalism isn't just reporting trends – it's building tools that let audiences experience them firsthand."
Genevieve Scarano is an associate editor at BuzzFeed, where she crafts actionable guides on lifestyle, beauty, and health. With a background in cultural journalism and a master’s degree from Boston University, she specializes in making complex topics—from postpartum wellness to sustainable fashion—accessible to everyday readers.
Haley Lyndes is a lifestyle journalist specializing in consumer-focused storytelling across beauty, fashion, and home categories. Currently writing for POPSUGAR's Growth team, she combines data analytics with hands-on product testing to create actionable guides for millennial audiences.
With nearly a decade of experience spanning broadcast and digital media, Lyndes brings unique rigor to lifestyle journalism. Her work consistently demonstrates that practical guidance and aesthetic appeal aren't mutually exclusive.
As Associate Commerce Editor at Prevention, Jeon dominates the intersection of health journalism and product curation. Her work combines:
Amazon Shoppers Say These Sandals Are a ‘Game-Changer’ for Foot Pain—and They’re 45% Off
Laura Geller’s Best-Selling Makeup for Mature Skin Is Up to 61% Off for Amazon’s Big Spring Sale
Shania Twain, 57, Reveals the Deeper Reason Why She's Been Wearing Colorful Wigs
As ABC News' lead digital style reporter, Jacqueline Laurean Yates shapes national conversations about beauty, fashion, and consumer trends. With bylines in Elle, Cosmopolitan, and Good Morning America, her work sits at the crossroads of cultural commentary and retail journalism.
"Yates doesn't just report trends—she deciphers their DNA." - The Coveteur
As Refinery29’s leading voice in modern living, Rae decodes complex wellness trends into actionable advice for millennial audiences. Her cross-platform work reaches 2.8M monthly readers through:
As Senior Fashion and Culture Editor at Vogue, Janelle Okwodu deciphers how global trends emerge from grassroots movements and artistic cross-pollination. Her work prioritizes:
Successful pitches combine archival research and fresh access. When proposing a designer profile, include:
Avoid topics lacking Vogue-relevant stakes, such as local fashion weeks without international stockists or AI design tools untested by established houses.
Jennifer Ford brings two decades of cross-disciplinary experience to her role as Essence’s lifestyle correspondent. Her work focuses on:
Successful outreach should align with her established beats:
As a freelance journalist for Upstate Parent Magazine and researcher at Boise State University, Weaver specializes in:
This FS Super and W Magazine contributor brings rare dual expertise in personal finance systems and cultural analysis. Her work consistently demystifies complex insurance products while holding beauty industries accountable.
As Fashion Director at POPSUGAR, Jessica C. Andrews has redefined digital style journalism through cultural critique and celebrity trend analysis. With bylines in ELLE, Vanity Fair, and The Daily Beast, her work bridges runway trends with societal shifts.
“Pitch me stories that treat hemlines as historical documents.”
As editor-in-chief of Cosmopolitan, Jessica Pels oversees the world’s largest young women’s media brand, blending print legacy with digital innovation. Her career spans leadership roles at Marie Claire, Teen Vogue, and Glamour, marked by a focus on data-driven storytelling and audience-centric content.
Pels’ work has been recognized by Adweek and CEW for redefining women’s media. Her editorial philosophy prioritizes stories that empower readers to navigate systemic challenges while celebrating joy and self-expression.
Kahlana Barfield Brown (InStyle’s Beauty Editor-at-Large) shapes global fashion discourse through an HBCU-informed lens. Her 15-year career demonstrates unique expertise in:
Focus on stories bridging:
"These aren’t just sneakers. They’re a love letter to every Black student who’s ever walked The Yard."
Karen Iorio Adelson bridges cutting-edge exercise science with practical training guidance through her work at Tonal and New York Magazine’s The Strategist. Her reporting empowers readers to optimize performance through data-driven methods while challenging industry norms.
Recent Impact: Her 2025 analysis of menstrual cycle training influenced programming at 9 NCAA Division I schools. Connect via her Tonal author profile for evidence-based fitness stories.
Kelly Dougher has emerged as Secret Seattle’s foremost chronicler of accessible urban culture, blending food journalism, beauty commentary, and event reporting into a cohesive exploration of contemporary Pacific Northwest life. Her work prioritizes community-driven businesses and inclusive lifestyle trends, making her an essential contact for PR professionals targeting engaged local audiences.
“Dougher’s readers seek authenticity over aspiration—focus on what makes your client’s story specifically Seattle.”
With an average 1.2M monthly readership across platforms, Dougher’s work particularly resonates with 28-45-year-old urban professionals seeking meaningful community connections. Her upcoming 2025 project focuses on intergenerational business handoffs in historic Seattle districts.
Khizra Javaid is a senior fashion news writer at Vogue, where she decodes runway trends, beauty innovations, and the cultural pulse of style. Based in the U.S., her work blends meticulous reporting with a flair for storytelling that resonates across luxury and mainstream audiences.
With a career anchored at Condé Nast’s flagship publication, Javaid offers PR teams a direct line to one of fashion’s most influential platforms. Her reporting consistently bridges creativity and social impact, making her an ideal partner for brands aiming to align with Vogue’s sophisticated, forward-thinking audience.
Kristine Fellizar is the Commerce Editor at SheKnows, where she merges lifestyle expertise with sharp retail analysis. Based in Los Angeles, her work spans beauty innovation, relationship economics, and generational consumer trends.
As a senior contributor to Who What Wear and The Cut, Lauren Adhav has redefined how millennials engage with fashion journalism. Her signature blend of trend forecasting and shopping practicality makes her essential reading for 25-40 year-olds building wardrobes that balance style with real-life demands.
“The best fashion writing doesn’t just describe clothes—it solves problems.” - Adhav in 2024 Fashion Media Summit
Margaret Abrams crafts authoritative narratives at the luxury fashion-beauty-celebrity nexus for Daily Mail US. With a decade of experience across Page Six Style, Marie Claire, and Teen Vogue, her work deciphers how aspirational aesthetics shape cultural power dynamics.
Fashion fans slam Rick Owens' $5,000 inflatable balloon boots dubbed 'world's most controversial' footwear
Fashion fans furious after viral infographic reveals what designer handbags say about their owners
The Definitive Guide to Joshua Kushner, Your Mother's Dream Man
Mary Ward is a New York-based fashion journalist and editorial strategist currently shaping bridal content at Over The Moon while maintaining a contributing editor role at Vogue. With 14+ years spanning archival research, experiential reporting, and luxury brand direction, she brings empirical rigor to trend analysis.
Recent recognitions include the 2021 CFDA Media Award for pandemic-era reporting and development of the industry-standard "Bridal ROI Calculator." Ward holds a journalism degree from UNC Chapel Hill and serves on the Fashion Institute of Technology's Digital Media Advisory Board.
Currently shaping brand narratives at Victoria’s Secret while maintaining editorial roots through...
Olga Burakova brings dual expertise as a visual merchandiser and fashion journalist currently contributing to The Bot Podcast and YouTube. Her work focuses on:
Seek stories that: - Demonstrate measurable consumer engagement - Feature bilingual/multicultural angles - Highlight accessible luxury concepts
Avoid pitches about: ‣ High-fashion runway trends ‣ Celebrity brand collaborations
Pema Bakshi is Grazia USA’s senior fashion writer and cultural analyst, known for connecting sartorial trends to societal undercurrents. With over seven years of experience across Refinery29 and Grazia, she’s developed a beat that straddles:
Successful pitches to Bakshi often include:
“The best stories live where fabric meets friction – show me the tension points.” – Bakshi’s editorial philosophy
Recent accolades include the 2024 CFDA Media Award and 2023 OJA for commentary. She’s currently developing a book exploring fashion’s role in climate adaptation strategies.
Sally Kaplan is the Executive Editor of Business Insider’s Reviews team, leading coverage across lifestyle, beauty, and tech. With a career spanning Hearst, BuzzFeed, and documentary filmmaking, she specializes in products that enhance daily life—from clinical-grade skincare tools to space-efficient home gadgets.
Connect via skaplan@businessinsider.com or LinkedIn for pitches aligning with her curated beats.
Samantha Mollett is a Senior Fashion Market Editor at Glamour Magazine (Condé Nast), where she decodes runway trends and beauty innovations for a global audience. With a background in investigative journalism and a Master’s from NYU, she brings analytical rigor to her coverage of luxury fashion and cultural events.
“Fashion isn’t just about what’s next—it’s about what lasts.” – Samantha Mollett in a 2024 interview
Sarah Yang, Digital Director at Sunset Magazine, is a leading voice in lifestyle journalism with a focus on California-centric wellness, home design, and accessible beauty. Her decade-long editorial career includes bylines at Who What Wear, Apartment Therapy, and ELLE Decor, where she’s bridged expert insights with everyday practicality.
“Yang’s work consistently asks: ‘How does this improve daily life?’—a lens that makes her coverage both aspirational and achievable.”
Based in Los Angeles, she brings a West Coast perspective to national trends, making her an ideal target for brands aligning with California’s cultural and environmental ethos.
Tatjana Freund shapes contemporary conversations about accessible luxury as Hearst’s Fashion & Luxury Commerce Editor. With bylines in ELLE Decor, Marie Claire, and House Beautiful, she’s redefined lifestyle journalism through these lenses:
Recent career highlights include sparking the viral “ZZ Plant Challenge” and developing a Cultural Credibility Index for beauty brands. Her work sits at the intersection of rigorous research and relatable storytelling—proving that depth and accessibility aren’t mutually exclusive.
As dual Editor-in-Chief of Remezcla and HipLatina, Diaz shapes conversations at the intersection of culture, beauty, and media economics. Her work bridges academic research and viral storytelling, particularly through:
“Authenticity isn’t a checklist - it’s about letting communities narrate their own complexity.”
Recent milestones include spearheading HipLatina’s commerce initiative partnering with 50+ Latina artisans and being named to Adweek’s 2024 Editors to Watch list.
This Phoenix-based freelancer has shaped consumer trends through outlets like Real Simple and Business Insider. With 250+ bylines at The Telegram alone, her work balances rigorous product testing with cultural analysis.
“My ideal source brings both expertise and awareness of real-world application.”
Zanna Roberts Rassi stands at the intersection of high fashion and accessible beauty as Marie Claire’s Fashion-Editor-at-Large and E! News’ lead style correspondent. With twin bases in New York and London, her work spans:
Successful stories combine:
"The best beauty stories empower rather than dictate - they give readers tools for self-expression, not rigid rules."
This New York-based writer redefines luxury journalism through historical lenses and material depth. Currently shaping conversations at T Magazine and Air Mail, her work demands pitches that marry academic rigor with aesthetic sensibility.
Don't rely solely on a media list for success. To capture the attention of Beauty journalists in USA, you need to understand how to deliver an outstanding pitch. Explore this section to learn effective strategies for pitching in the Beauty category!
When you're aiming to connect with Beauty journalists in USA, it's crucial to strategize your outreach. These professionals receive numerous pitches every day, so having a unique story about Beauty or a related product can increase your chances of engagement. Make sure your pitch isn't just about the technical details; think about the wider impact of your story and how it fits into the larger narrative of Beauty. Research your target journalists and tailor your pitch to match their specific interests. By doing so, you can create a story that is both enlightening and impactful.
For those in search of Military journalists in Australia in 2025, the easiest way to connect is by signing up here and downloading the latest contact list. With an annual update, we ensure that you always have the most accurate and reliable contacts at your disposal.
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