Lindsay Schallon is a Senior Director of Editorial + Brand Storytelling at Milk Makeup, specializing in beauty, lifestyle, and fashion. With a career spanning Glamour and People, she champions inclusive beauty and trend-driven content. Her work often explores seasonal aesthetics, DIY beauty, and brand narratives that challenge industry norms.
Based in New York, Schallon’s influence extends across digital and social platforms, making her a key contact for brands aiming to align with progressive beauty values.
Lindsay Schallon has carved a distinctive niche in beauty and lifestyle journalism, blending editorial expertise with brand storytelling. Her career reflects a commitment to inclusive beauty and trend-driven content, making her a pivotal voice at Milk Makeup, where she currently serves as Senior Director of Editorial + Brand Storytelling.
Schallon’s journey began with nearly six years as Senior Beauty Editor at Glamour, where she honed her ability to decode beauty trends for a mainstream audience. Her transition to Milk Makeup in 2021 marked a shift toward integrating editorial rigor with brand-driven narratives, emphasizing authenticity and diversity.
This article exemplifies Schallon’s knack for identifying seasonal trends with mass appeal. She highlights accessible nail art designs, emphasizing affordability and creativity. The piece blends product recommendations with DIY tips, reflecting her focus on empowering readers to experiment with beauty.
Schallon prioritizes stories that celebrate diversity in beauty, such as products catering to underrepresented skin tones or gender-neutral formulations. For example, her coverage of Milk Makeup’s campaigns often highlights size-inclusive and LGBTQ+-friendly messaging. Pitches should align with this ethos, offering data or narratives that challenge traditional beauty standards.
While she covers predictable seasonal themes (e.g., holiday nails), she seeks fresh angles—think sustainability in holiday makeup kits or tech-driven beauty tools. Avoid generic pitches; instead, propose trends with cultural or social relevance.
Though specific awards aren’t detailed in available sources, Schallon’s influence is evident in her leadership at Milk Makeup, a brand renowned for its progressive stance in beauty. Her work aligns with industry shifts toward authenticity, earning her recognition as a thought leader in inclusive beauty storytelling.
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