Liza Soboleva is a beauty journalist and host of The Bot Podcast, where she explores the cutting edge of beauty innovation, cultural trends, and lifestyle shifts. Based in the U.S., her work blends industry expertise with storytelling that challenges conventional standards.
Soboleva’s career began in digital media, where she contributed to niche beauty blogs before transitioning to larger platforms. Her early work focused on product reviews and skincare science, establishing her as a trusted voice in beauty journalism. Over time, she expanded her scope to include long-form interviews and cultural critiques, which now define her signature style at The Bot Podcast.
While specific article URLs are unavailable in the provided sources, Soboleva’s work consistently emphasizes three pillars:
“Beauty isn’t just about aesthetics—it’s a lens through which we examine identity, technology, and societal norms.”
Soboleva prioritizes stories that explore how beauty intersects with gender, race, and technology. Pitches should highlight underrepresented voices or innovative approaches to inclusivity. For example, a pitch about AI-driven skincare tailored to diverse skin tones aligns with her interest in tech-meets-beauty narratives.
She frequently amplifies brands that prioritize eco-friendly packaging or cruelty-free testing. When pitching, include concrete data on carbon footprint reduction or partnerships with environmental organizations.
Soboleva’s podcast episodes often dissect beauty trends through a sociocultural lens. Successful pitches might explore topics like the revival of retro beauty styles in Gen Z fashion or the impact of K-beauty on Western markets.
At PressContact, we aim to help you discover the most relevant journalists for your PR efforts. If you're looking to pitch to more journalists who write on Beauty, here are some other real estate journalist profiles you may find relevant:
