As Senior Reporter at Entertainment Tonight, Sloane decodes how celebrity choices influence mainstream beauty, fashion, and wellness trends. Her work connects red carpet moments to consumer behavior shifts, with particular focus on:
Recent recognition includes a 2024 Emmy nomination for her ET Style File segments and CFDA's 2023 Beauty Influencer Award. Her reporting combines entertainment access with market analysis, making her essential for brands bridging Hollywood and consumer lifestyles.
We've followed Carly Sloane's evolution from entertainment news reporter to authority on celebrity-driven lifestyle trends. Her work at Entertainment Tonight combines red carpet access with deep dives into how stars influence beauty, fashion, and wellness markets.
This 2,400-word feature revolutionized how entertainment outlets cover beauty, blending celebrity access with dermatological expertise. Sloane secured exclusive interviews with Margot Robbie's esthetician and the cosmetic chemists behind Zendaya's red carpet glow. The piece established her as a bridge between Hollywood glam squads and consumer skincare education.
Sloane's investigation into celebrity vintage sourcing revealed the $200M secondary market for designer archives. Through embedded reporting with stylists for Timothée Chalamet and Florence Pugh, she documented how red carpet looks drive 300% spikes in specific vintage searches. The article's impact led to ET partnering with Vestiaire Collective for award show coverage.
This multimedia package redefined celebrity gift guides by tying product recommendations to Cara's creative process. Sloane's inclusion of the singer's custom fragrance formulation process demonstrated her ability to extract commercial insights from artistic profiles.
Pitch products developed with input from entertainers' teams, like the hair tool co-designed by Zendaya's stylist. Sloane favors items with verifiable celebrity usage history over paid endorsements. Her Marketplace LA piece [Article 2] shows particular interest in products that solve specific red carpet challenges.
Highlight technologies developed for stars now entering consumer markets, such as the LED mask protocol created for Margot Robbie's Harley Quinn makeup removal. Sloane's skincare article [Article 1] demonstrates her pattern of tracing cosmetic innovations from trailer to retail.
Focus on vintage/rental services used by A-listers for non-red carpet events. Her Marketplace LA coverage [Article 2] suggests interest in how stars normalize secondhand fashion through casual wear paparazzi shots.
"Sloane's reporting makes the invisible hands of Hollywood visible - the chemists, archivists, and stylists shaping global trends." - The Hollywood Reporter
