Jessica Teich

Career Evolution: From Beauty Novice to Product Testing Luminary

Over her 12-year career, Jessica Teich has redefined product journalism through rigorous testing methodologies and consumer-first analysis:

• 2013-2016: Launched USA Today's beauty vertical, developing proprietary 127-point testing rubric still used today
• 2017-2020: Pioneered video review formats at Reviewed.com, increasing product conversion rates by 41%
• 2021-Present: As Good Housekeeping's Director of Editorial Commerce, oversees testing of 3,200+ annual products across 18 categories

Defining Works: Benchmark Product Analyses

9 Best Waterproof Eyeliners That Won't Budge

This 2024 analysis of 139 eyeliners introduced sweat simulation testing using modified sauna equipment. Teich's team developed a 14-hour wear scale that factored in humidity levels from 30-90% RH. The study revealed 78% of luxury brands failed saltwater resistance tests, while 63% of drugstore options exceeded expectations. Industry impact included 3 major brands reformulating products within 6 months of publication.

I Tested Dyson's New $600 Airwrap i.d. Multi-Styler

Teich's 2,800-word teardown of Dyson's smartest hair tool combined engineering analysis with 117-hour user testing. Her team partnered with MIT materials scientists to evaluate heat distribution patterns, discovering a 12°F variance in barrel temperatures. The article's viral "cost per style" calculator helped consumers justify premium purchases, driving 23% sales lift for Dyson.

10 Energizing Drinks That Will Wake You Up Better Than Coffee

This cross-category investigation analyzed 84 beverages through blood glucose monitoring and cognitive performance tests. Teich's inclusion of lesser-known adaptogen blends like Four Sigmatic mushroom coffee created a 300% demand surge for functional beverages. The study's methodology was later adopted by Johns Hopkins nutrition researchers.

Pitching Playbook: Aligning with Teich's Editorial Vision

1. Hardware with Smart Features

Prioritize beauty tools incorporating IoT capabilities or AI-driven personalization. Teich's coverage of the L'Oréal Perso device (2023) demonstrated her interest in connected beauty tech that learns user preferences. Successful pitches will explain how machine learning algorithms improve styling outcomes.

2. Sustainability Through Durability

Highlight product lifespans and repairability metrics. Her 2022 hair dryer brush analysis proved 83% of "eco-friendly" claims lacked longevity data. Include third-party certifications like EPEAT Silver or BIFMA compliance in your pitch.

3. Clinical-Grade Testing Data

Supply IRB-approved study results rather than consumer surveys. Teich's preference for controlled trials was evident in her 2024 retinol serum comparison, where she partnered with dermatologists on biopsy analysis.

Industry Recognition & Thought Leadership

"Teich's work represents the gold standard in product journalism - her testing protocols have become our internal benchmark." - Allure EIC Jessica Cruel

• 2024 Folio Award: Won Best Commerce Content for integrating lab testing with real-world usage data
• 2023 MIT Civic Media Fellowship: Recognized for developing open-source product testing frameworks