Julie Ricevuto is a commerce editor and multimedia journalist at NBC’s The Today Show, specializing in beauty, urban wellness, and consumer trends. With 10+ years at top outlets including Allure and Glamour, she combines rigorous product testing with insights into metropolitan lifestyle challenges.
"The best pitches mirror my readers’ lives—they’re time-crunched, curious, and demand proof, not promises."
Recent recognition includes the 2024 Digital Content Innovation Award for her TikTok commerce journalism. Avoid pitches on surgical procedures, luxury travel, or financial planning services.
Julie Ricevuto has carved a niche as a multimedia storyteller bridging beauty expertise with urban lifestyle journalism. Over her decade-long career, she’s evolved from magazine intern to digital strategist at NBC’s The Today Show, mastering the art of translating complex wellness topics into actionable consumer advice.
"Stress doesn’t just live in your mind—it manifests physically, whether through breakouts or hair loss. Understanding that connection helps readers reclaim agency." [2][5]
This 2025 personal essay for Shop TODAY dissects the cyclical relationship between career upheavals and physical health. Ricevuto combines memoir with medical reporting, interviewing dermatologists while tracking her own cortisol levels during layoffs. The piece sparked a 37% increase in reader submissions about stress-related beauty concerns at NBCUniversal. [2][5]
Her NewBeauty investigations deconstruct ingredient trends using lab reports and dermatologist panels. A hallmark piece compared 23 vitamin C serums through pH testing and consumer trials, establishing her as a translator between cosmetic chemists and everyday users. [8]
Through 144+ Instagram Reels and TikTok guides, Ricevuto curates hyperlocal NYC experiences—from under-the-radar pasta shops to marathon training routes. This multimedia work informs her commerce journalism, with 68% of her product recommendations featuring local businesses. [6][9]
Ricevuto prioritizes products addressing urban dwellers’ compound stressors. Successful pitches demonstrate clinical results for issues like pollution-induced oxidation or sleep-deprivation skincare. Her March 2025 hair loss piece demonstrates particular interest in cortisol-mitigating solutions. [2][5]
With 3,300+ Instagram followers tracking her city guides, she seeks products/services enhancing metropolitan living. Recent coverage highlights space-efficient workout gear and restaurant-quality meal kits. Avoid generic national chains—focus on innovations born from NYC’s unique challenges. [6][9]
She spotlights accessible alternatives to luxury gadgets, like smartphone-connected skin scanners under $150. Emphasize clinical partnerships and real-world testing data over corporate claims. Her reporting often contrasts startup offerings with established medical devices. [3][8]
The American Society of Magazine Editors honored Ricevuto’s TikTok series bridging beauty tutorials with local business spotlights. This hybrid model increased Shop TODAY’s affiliate revenue by 41% year-over-year while supporting 89 NYC-based vendors. [3][6]
Her alma mater’s 2023 fellowship recognizes alumni shaping media’s future. Ricevuto lectures on optimizing journalistic integrity within algorithm-driven platforms, emphasizing her "scientific method" approach to product testing. [1][3]
At PressContact, we aim to help you discover the most relevant journalists for your PR efforts. If you're looking to pitch to more journalists who write on Beauty, here are some other real estate journalist profiles you may find relevant:
