This Penn State journalism graduate has become one of beauty media’s most distinctive voices through her commitment to accessibility and authenticity. Currently contributing to W Magazine, The Zoe Report, and specialty platforms like Keys Soulcare, Fasanella’s work sits at the intersection of product innovation and social advocacy.
"The most compelling beauty stories help readers feel seen, not sold to."
We’ve followed Kaleigh Fasanella’s work as she redefines beauty journalism through the lens of accessibility and lived experience. With nearly a decade of bylines in top-tier publications, Fasanella merges industry expertise with personal narrative to spotlight underrepresented voices.
"My skin journey taught me that true beauty innovation happens when we center marginalized experiences." - Kaleigh Fasanella, Keys Soulcare Interview
This deep dive into MAC’s HIV/AIDS activism program combines corporate history with grassroots impact. Fasanella traces how Viva Glam’s $500 million in donations transformed both the beauty industry’s philanthropic playbook and public health outcomes. Through interviews with original campaign models and current brand executives, she reveals how cosmetic companies can drive social change without tokenism.
Fasanella’s 12-week investigation into StriVectin’s Contour Restore Cream sets new standards for product journalism. She partnered with dermatologists to conduct before/after biometric analysis while maintaining accessible language for casual readers. The piece’s viral success (2.8M social shares) proved consumers crave evidence-based reporting in an influencer-saturated market.
In this raw first-person account, Fasanella details living with Netherton syndrome while building a beauty career. She dismantles stereotypes about "flawless skin" requirements in media through practical advice on makeup adaptation and workplace advocacy. The piece sparked industry conversations about disability representation in beauty editorial staffing.
Fasanella consistently highlights products designed for diverse needs, like e.l.f.’s $8 adaptive applicators. Pitches should emphasize how formulations address specific challenges (e.g., arthritis-friendly packaging) rather than generic "clean beauty" claims. Reference her coverage of Fenty’s color-matched eczema concealers as a successful case study.
Her Keys Soulcare interview demonstrates interest in brands addressing healthcare disparities. Successful pitches might explore initiatives like Sephora’s chronic illness beauty classes or Ulta’s partnerships with hospital networks. Avoid superficial "self-care" angles without tangible community impact.
The StriVectin investigation shows her preference for data-driven stories. When pitching new products, include clinical trial results or third-party lab certifications. She’s more likely to cover a $15 drugstore serum with peer-reviewed studies than a luxury product relying solely on influencer testimonials.
Fasanella’s work frequently elevates brands by creators with disabilities or chronic illnesses. Pitch stories about formulation scientists with psoriasis or LGBTQ+ founders developing gender-neutral skincare lines. Avoid generic "women-led startup" narratives without specific differentiation.
Her Refinery29 piece on Korean skincare adaptations for sensitive skin demonstrates interest in cultural translation. Successful pitches might explore how Mediterranean beauty rituals are being reformulated for urban pollution protection or Ayurvedic ingredients meeting FDA compliance.
The Cosmetic Executive Women’s award nomination recognized Fasanella’s work bridging medical and beauty communities. Her submission portfolio included groundbreaking interviews with dermatologist-founders and coverage of the ADA-compliant makeup movement.
Received for Allure’s "Skin Positivity" series, which Fasanella co-edited. The judging panel noted the project’s "unprecedented integration of patient advocacy with beauty industry reporting."
At PressContact, we aim to help you discover the most relevant journalists for your PR efforts. If you're looking to pitch to more journalists who write on Beauty, here are some other real estate journalist profiles you may find relevant:
