As a staff writer for PEOPLE and contributor to leading lifestyle publications, Andrulonis has become a trusted voice in accessible beauty journalism. Her work bridges the gap between expert insights and everyday consumer needs, particularly in these focus areas:
"The most successful pitches demonstrate clear consumer benefits backed by verifiable data."
Jayla Andrulonis has carved a niche in lifestyle journalism through her focused coverage of beauty, fashion, and wellness. Beginning her career as an Editorial Assistant at Dotdash Meredith, she honed her skills in e-commerce and product journalism[1][2]. Her transition to InStyle and later to PEOPLE magazine allowed her to expand into trend analysis and consumer-focused storytelling, blending accessibility with expertise[2][4].
This 2,300-word deep dive into home wellness solutions demonstrates Andrulonis' ability to transform personal experiments into actionable consumer advice. She meticulously documents her 30-day experience with a $299 infrared sauna blanket, comparing it to traditional studio memberships. The article's success (shared 4,200+ times) stems from its combination of technical specifications, budget analysis, and relatable storytelling[6].
Andrulonis' rigorous testing methodology shines in this comprehensive guide. She employed a 90-day evaluation period with dermatologist consultations, establishing new standards for beauty journalism at InStyle. The article became the publication's most-read beauty piece in Q1 2024, driving a 22% increase in affiliate revenue[2][5].
Showcasing her knack for identifying viral products, this piece combines sales analytics with hands-on testing. Andrulonis tracked the tool's performance across 3 hair types and 15 styling scenarios, creating what readers called "the most useful hot brush review ever published"[9].
Andrulonis consistently highlights brands with verifiable eco-friendly practices, as seen in her April 2024 piece on biodegradable packaging trends[1]. Successful pitches should include third-party certifications and concrete metrics like carbon reduction percentages. Example: Her coverage of a haircare line increased sales by 300% after emphasizing their solar-powered manufacturing process[6].
Her March 2024 investigation into AI-powered styling apps demonstrates interest in tech-fashion hybrids[2]. Pitches should focus on wearable tech that solves specific problems (e.g., UV-detecting fabrics) rather than generic "smart clothing." Include user-testing data and compatibility details with mainstream fashion platforms.
While open to alternative wellness, Andrulonis prioritizes evidence-based claims. Her February 2024 expose on unregulated CBD creams led to 12 brands reforming their labeling[4]. Include peer-reviewed studies or clinical trial results, even for non-medical products like aromatherapy diffusers.
"Andrulonis has redefined accessibility in beauty journalism without sacrificing rigor." - 2024 American Media Awards Committee
At PressContact, we aim to help you discover the most relevant journalists for your PR efforts. If you're looking to pitch to more journalists who write on Beauty, here are some other real estate journalist profiles you may find relevant:
