Best PR Campaigns from India

Published on
May 14, 2024
Best PR Campaigns from India
Table of Contents
Written by Arsh B.
PR Expert at PressContact. Communications and Media Studies graduate. Loves french-pressed coffee, democratic access to PR and football.
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Introduction

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Definition of PR

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Public relations (PR) is the process of controlling and influencing how information about a person or group gets out to the public.

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It means making sure the organisation has a good reputation and keeping it up. It also means communicating with customers, investors, and the media, among other groups.

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PR has become a more important part of marketing and business strategy in India over the past few years. India's industries have grown and with that, come responsibilities. Companies have realised they need to build and keep their reputation.

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Overview of PR in India

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PR in India has come a long way since the early days of the country's independence.

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Today, India has a thriving PR industry with many agencies and professionals. These professionals are working in many different fields and niches.

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Digital media and social networking sites have also changed how PR is done in India. Companies now use online channels to connect with audiences. This gives them better management of their brand reputation.

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Importance of PR campaigns

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PR campaigns are a key part of building and keeping a company's reputation in good shape.

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They can help businesses make a good impression on the people who matter to them. They can also raise brand awareness, and boost sales.

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PR campaigns that work well are often built on strong messages. Combined with creative strategies that connect with the audience, this combo always works.

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In this blog post, we will look at some of India's most successful PR campaigns of all time. They did a great job of reaching their goals!

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I. Amul’s β€˜Utterly Butterly Delicious’ campaign

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History and impact of the campaign

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One of India's most famous and long-lasting advertising campaigns is for Amul butter.

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The GCMMF, which owns the Amul brand, started the campaign in 196

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Sylvester da Cunha, who ran the advertising agency ASP at the time, came up with the campaign.

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The slogan for the campaign was "Utterly Butterly Delicious." The Amul girl has since become an important part of Indian pop culture.

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Analysis of the creative strategy

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The Amul butter campaign was based on a simple but effective creative strategy. It focused on the product's taste and quality.

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Most of the ads were funny. They talked about current events or social issues while showing the Amul girl in different situations.

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The campaign was also known for its clever wordplay. The slogan "Utterly Butterly Delicious" became a catchphrase that people still use today.

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Results and achievements of the campaign

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The Amul butter campaign has done a fantastic job of reaching its goals.

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It helped make Amul a top brand in the dairy industry. Further, it gave Indian customers a strong emotional connection to the brand.

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The campaign has also won many awards and honours over the years. These include a Guinness World Record. For what? For the longest-running ad campaign in the world!

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II. Fevicol’s β€˜The Ultimate Adhesive’ campaign

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History and impact of the campaign

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The Fevicol campaign is another well-known example of an Indian advertising campaign. It has stuck with people for a long time.

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Pidilite Industries, which owns the Fevicol brand, started the campaign in the 1990s.

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During the campaign, there was a series of funny ads that showed how strong and long-lasting the Fevicol glue was.

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Analysis of the creative strategy

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The Fevicol campaign was based on a creative plan that highlighted the product's strength and dependability.

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Most of the ads were funny and had memorable characters and situations that showed how well the glue could stick things together.

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The campaign was also known for a catchy song that got stuck in the heads of millions of Indians.

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Results and achievements of the campaign

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The Fevicol campaign has done a great job of making Fevicol a brand that is trusted and reliable in India.

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The ads have made people feel strongly about the product. This has helped the company stay successful in the adhesive market and maintain it's number one position.

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Over the years, the campaign has also won many awards, such as several Cannes Lions and Effies.

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III. The Incredible India campaign

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History and impact of the campaign

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The Indian government started the Incredible India campaign in 2002 to promote tourism.

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The goal of the campaign was to show how diverse and rich India's culture and history are. It promoted India as a top tourist destination.

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Some print and TV ads were part of the campaign. It also had events and promotions in key international markets.

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Analysis of the creative strategy

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The campaign executed a creative plan that highlighted the unique parts of India's culture and history.

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The ads showed a lot, from historic buildings and wildlife to traditional arts and crafts. They also showed how friendly and helpful the people of India are.

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The campaign was also made to appeal to a wide range of people around the world. Using different languages and focusing on different regions and groups did the trick.

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Results and achievements of the campaign

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The Incredible India campaign has done a great job of getting people to come to India as tourists.

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The campaign has helped India get more tourists from other countries and make them stay longer and spend more money.

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Over the years, the campaign has also won many awards, such as several Cannes Lions and PATA Gold Awards.

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IV. Coca Cola’s β€˜Thanda Matlab Coca Cola’ campaign

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History and impact of the campaign

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Coca Cola started the "Thanda Matlab Coca Cola" campaign in 200 This was because people wanted refreshing drinks during the hot Indian summers.

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The campaign focused on the unique Indian idea of "thanda," which means "cool." This presented Coca-Cola as the best way to quench your thirst and beat the heat.

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The campaign was a big hit, and it quickly became a part of Indian culture.

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It helped Coca Cola become the most popular soft drink brand in the country and grew its sales and market share..

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Analysis of the creative strategy

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The campaign emphasised how important refreshment and cooling are in India.

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In the ads, famous people and regular people were shown drinking Coca Cola. Then they were shown feeling instantly cool and refreshed.

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There was also a catchy jingle and tagline in the ads that made them easy to remember.

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The campaign also used outdoor advertising in a unique way. Coca Cola put up huge, eye-catching billboards with the campaign's message in across the country.

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Results and achievements of the campaign

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Coca Cola has become the most popular soft drink brand in India thanks to the "Thanda Matlab Coca Cola" campaign, which has been a huge success.

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Coca Cola's market share and sales have grown thanks to the campaign, which has also helped the company stay successful in the Indian market.

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Over the years, the campaign has also won a number of awards, such as several Cannes Lions and Effies.

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V. Maggi’s β€˜Fast to Cook, Good to Eat’ campaign

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History and impact of the campaign

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In the 1980s, Maggi started a campaign called "Fast to Cook, Good to Eat" to promote its instant noodles. It highlighted the noodles as a quick, easy, and delicious meal option for busy Indians.

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The campaign focused on how easy and versatile Maggi noodles. They also made them seem like a modern and forward-thinking food product.

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The campaign was a big hit, and it helped make Maggi the most popular brand of instant noodles in India.

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The campaign also helped Indian consumers get used to the idea of instant noodles, which helped the category grow in the country.

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Analysis of the creative strategy

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The "Fast to Cook, Good to Eat" campaign was built on a creative plan that focused on the product. What did it highlight? How easy Maggi noodles are to use and how fast they cook.

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The ads showed busy, modern Indian women. Then it showed them making quick meals for their families with Maggi noodles. They also showed how versatile the product is by using it in a variety of recipes and meal ideas.

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The campaign was also creative in how it used celebrity endorsements. Maggi hired actors as brand ambassadors to make the brand even more appealing.

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Results and achievements of the campaign

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The "Fast to Cook, Good to Eat" cemented Maggi's position as India's leading noodles brand. Maggi's market share grew, sales rocketed and repeat users increased all thanks to this campaign.

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Over the years, the campaign has also won a number of awards, such as several Cannes Lions and Effies.

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VI. Cadbury's 'Kuch Meetha Ho Jaye' campaign

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History and impact of the campaign

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Cadbury started the "Kuch Meetha Ho Jaye" campaign in 200 It wanted to promote its chocolate products. In what manner? As a way to celebrate and share sweet moments with people you care about.

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The ad campaign focused on the happiness and joy that come from sharing something sweet. It made Cadbury seem like the best choice for those times.

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The campaign was a big hit, and it helped Cadbury become the most popular chocolate brand in India.

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The campaign also grew the chocolate market in the country. It made it more common for people to give chocolates as gifts on special occasions.

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Analysis of the creative strategy

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The "Kuch Meetha Ho Jaye" campaign was based on a creative plan that focused on the happiness and joy. The kind that come from sharing something sweet.

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The ads showed people sharing Cadbury chocolates at special events. Events like birthdays, festivals, and weddings lit up the ads. This showed how sharing can bring people closer together emotionally.

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The campaign was also innovative in how it used digital and experiential marketing. Cadbury made a website where people sent virtual chocolates to their loved ones. It also held events that encouraged people to share sweet moments together.

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Results and achievements of the campaign

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The "Kuch Meetha Ho Jaye" campaign has done a great job in making Cadbury the most popular brand of chocolate in India.

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Cadbury's market share and sales have grown thanks to the campaign. The campaign has also remained relevant throughout the years. This has helped the company stay successful in the Indian market.

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Over the years, the campaign has also won many awards, such as several Cannes Lions and Effies.

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Conclusion

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Summary of key takeaways

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The best PR campaigns in India connected with Indian consumers. They spoke to their cultural values and goals.

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The campaigns in this article used creative strategies that laid importance on emotion. They also kept cultural relevance. They made the brands seem like they knew what Indian consumers wanted and needed.

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Future developments in PR campaigns in India

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More and more Indians go online and look for immersive brand experiences now. Thus, digital and experiential marketing are likely to become more important in PR campaigns in the future.

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Brands will also have to pay more attention to how the needs and goals of Indian consumers are changing. Then, they will have to come up with campaigns that are relevant and in resonance.

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Additional resources for further learning

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There are a lot of great online resources for people who want to find out more about PR campaigns in India.

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Some of the most important ones are Campaign India and exchange4media. Campaign India covers the latest news and trends in Indian advertising and marketing. exchange4media covers the Indian media and advertising industry in depth.

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Industry events like the Effie Awards and Cannes Lions are great places to learn from the best and brightest people in the field.

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