What is a boilerplate in a press release?

Published on
May 14, 2024
What is a boilerplate in a press release?
Table of Contents
Written by Arsh B.
PR Expert at PressContact. Communications and Media Studies graduate. Loves french-pressed coffee, democratic access to PR and football.
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What is a boilerplate in a press release?

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Introduction

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A boilerplate is an important element that can make or break the success of your press release. It's a short paragraph that tells people what they need to know about your business. This includes things like your mission, vision, and services. It is a standard piece of text that can be used in all your press releases. Hence, making it easy for journalists and readers to understand who you are and what you do.

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What is a Boilerplate?

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A boilerplate is a short paragraph that appears at the end of a press release. It is also known as a "company description" or "about us" section. The purpose of the boilerplate is to give basic information about your company. It includes things like what it does, what products and services it offers, and what its mission is. It is usually between one and three paragraphs long. It should be written in a concise, clear, and easy-to-understand manner.

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The content of your boilerplate should be carefully written. Why? because it is a summary of who your company is and what it stands for. The language used in the boilerplate should be consistent with the press release and brand. Also, it's important to keep your boilerplate up to date. This is necessary in case your company's services or goals change. By reviewing and updating your boilerplate, you ensure that it accurately represents your company. This helps you effectively communicate your message to your target audience.

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Why is a Boilerplate Important?

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A boilerplate is important because it provides a quick summary of your company. This makes it easier for journalists to understand what your company does. It also helps establish your brand's identity and credibility. Further, it can make your press release more memorable. A well-written boilerplate can also help boost your search engine rankings. since it contains important keywords and phrases that are relevant to your business.

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In addition to the benefits mentioned above, there are other reasons why a boilerplate is important. These include:

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  • Consistency: A boilerplate allows you to maintain consistency in your messaging. That too, across many press releases. Thus making it easier for readers to recognize your brand.

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  • Time-saving: The boilerplate is a standard piece of text that can be used in all your press releases. Hence, it can save you time and effort when drafting new releases.

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  • Professionalism: A boilerplate in your press release shows that your company is professional. This can help to build trust and credibility with your target audience.

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  • Branding: A well-crafted boilerplate can help to establish your brand identity. Hence, you can differentiate your company from competitors.

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  • Versatility: The boilerplate can be used in various marketing materials beyond press releases. These include your website, marketing brochures, and social media profiles.

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Overall, the boilerplate is an important part of a press release that should not be missed. It acts as a summary of your company's identity and helps to establish your brand's voice, identity, and credibility. By writing a clear and concise boilerplate, you can make sure that your company's message gets across to your target audience in your press release.

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Key Elements of a Boilerplate

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There are several key elements that should be included in a boilerplate. These include:

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  • Company name and logo

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  • Brief introduction to your company

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  • Mission statement

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  • Description of your products or services

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  • Awards or recognitions your company has received

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  • Contact information, including website and phone number

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How to Write a Boilerplate

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Here's a step-by-step guide to help you write an effective boilerplate for your press release:

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  • Start with a brief introduction: Write a sentence or two that introduces your company and captures the essence of what you do. Think of it as a concise elevator pitch that quickly conveys your brand identity.

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  • Provide more detail about your company: In the next paragraph, provide more detailed information. Mainly about your company's mission, products, and services. This should give readers a better understanding of what you offer. It also highlights what sets you apart from your competitors.

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  • Highlight any awards or recognitions: Has your company has received any awards? Be sure to include them in the boilerplate. This can help establish your company's credibility and expertise in your industry.

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  • Use easy-to-understand language: Avoid using technical jargon or industry-specific language. That's difficult for readers to understand. Your goal is to make your company's message clear and accessible to a broad audience.

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  • Keep it concise: Remember that a boilerplate is meant to be short and to the point. Aim for one to three paragraphs, and keep each paragraph under 100 words if possible.

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  • Review and revise: Once you've drafted your boilerplate, review it carefully. This is to o ensure that it accurately represents your company. It should also communicate your message. Make revisions as needed to refine the language. Ensure that the final version is concise and impactful.

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When writing a boilerplate, it is important to keep it short and to the point. Start with a brief introduction that describes your company in a few words. Then, provide more detail about your company's mission, products, and services.

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Include any awards, recognitions, or accomplishments that your company has achieved. Make sure to use language that is easy to understand and avoid using technical jargon.

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By following these steps, you can make a boilerplate that effectively gets your company's message across. It will helps readers and journalists recognize your brand.

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Conclusion

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In the end, a boilerplate is an important part of a press release that can make or break the success of your business. It provides essential information about your company that is easy to understand. Hence making it an important part of your brand identity. By using the tips in this article, you can write a boilerplate that is clear, concise, and helps your SEO too.

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Remember that your boilerplate should be a living document. One that is updated regularly to reflect any changes in your company. These changes can be in mission, products, or services. It's a good idea to review and revise your boilerplate every six months or so. This will ensure that it accurately represents your brand and message.

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