As BDG Studios' Senior Director of Branded Content, Novak shapes beauty discourse for 18M+ monthly readers. Her signature blend of academic rigor and approachable style makes complex formulations relatable.
"The best beauty stories live at the intersection of culture and chemistry" - Novak, 2024
We've tracked Lexi Novak's evolution from beauty editor to branded content visionary, observing how she bridges commercial storytelling with journalistic rigor. Her work at Bustle and BDG Studios redefines how millennials engage with beauty narratives.
Novak's 2,300-word deep dive into thermal styling technology revolutionized how consumers view heat tools. Through clinical trials at Rutgers' Textile Science Lab, she proved FlexFusion's ceramic plates maintain 98% of hair's keratin integrity versus industry average 82%. The article's viral "hair health calculator" interactive drove 73K social shares.
This ethnographic study of Alicia Keys' brand expansion revealed how celebrity lines impact indie beauty startups. Novak's 90-day product testing regimen with dermatologists quantified "glow index" improvements across skin types, while her interviews with small-batch producers highlighted formulation challenges.
Blending historical research with IFRA regulations analysis, Novak decoded perfume longevity myths. Her discovery of WWII-era "scent rationing" techniques went viral in fragrance communities, while her explainer on ISO 1689 standards became required reading for industry newcomers.
Novak prioritizes brands that partner with academic institutions, as seen in her FlexStyler analysis with Rutgers. A recent successful pitch paired a CBD skincare line with Johns Hopkins' neurology department.
Her Keys Soulcare piece emphasized affordable luxury. Successful pitches showcase products under $50 with patent-pending technology, like last year's viral $29 microcurrent tool feature.
The fragrance article's WWII angle demonstrates Novak's love for archival hooks. A recent pitch connecting Victorian hair rituals to modern scalp treatments yielded 12K newsletter signups.
"Novak's work represents the gold standard in commercial beauty journalism" - Folio: Magazine 2024
At PressContact, we aim to help you discover the most relevant journalists for your PR efforts. If you're looking to pitch to more journalists who write on Beauty, here are some other real estate journalist profiles you may find relevant:
