Carly Cardellino is Byrdie’s foremost voice in experiential beauty journalism, blending 15 years of editorial expertise with unfiltered personal narratives. Based in New York, her work spans three core areas:
Recent accolades include 2023 Folio Award recognition for bridging beauty and women’s health discourse. Her Byrdie author profile remains essential reading for brands targeting educated millennials seeking science-backed glamour.
Carly Cardellino’s 15-year career exemplifies how authenticity and expertise can reshape beauty journalism. Beginning as an intern at Health magazine, she honed her ability to translate complex skincare science into relatable advice—a skill that propelled her to roles at Shape and Cosmopolitan, where she became beauty director. Today, her Byrdie columns and Instagram presence (@carlycardellino) reach millions seeking unfiltered takes on everything from acne treatments to bridal beauty prep.
This 2024 Byrdie piece revolutionized transparency in beauty journalism. Cardellino cataloged 12+ years of cosmetic enhancements—from Botox to laser treatments—with pricing, pain levels, and recovery timelines. The article’s impact metrics tell the story: 450k social shares in 72 hours, 12k reader comments debating beauty standards. Dermatologists praised its balanced approach to normalizing procedures while cautioning against trends like "preventative baby Botox."
Cardellino’s 2022 Coveteur essay blended personal narrative with wellness insights, detailing how journaling practices led to meeting her husband. The piece drove a 37% increase in Google searches for "manifestation techniques for relationships" and inspired Byrdie’s ongoing "Wellness Meets Beauty" column. Its success underscores her ability to connect beauty routines with broader lifestyle transformations.
This raw 2020 account of pregnancy and postpartum self-care became a benchmark for maternal beauty journalism. Cardellino documented everything from safe acne treatments during gestation to post-delivery hair loss solutions. The article’s longevity is notable—it still drives 15% of Hill House Home’s blog traffic three years post-publication.
Cardellino consistently covers this niche, as seen in her Hill House Home piece detailing OBGYN-approved skincare during gestation. Pitches should highlight clinical studies (minimum n=500 participants) and include testimonials from dermatologists specializing in perinatal care. Avoid generic "mommy blogger" angles—she prioritizes medical expertise over anecdotal claims.
Her Byrdie injectables article demonstrates interest in the science behind downtime reduction. Ideal pitches might include cryotherapy devices FDA-cleared for post-Botox use or peer-reviewed research on LED light therapy’s impact on filler swelling. Include before/after clinical images with Fitzpatrick scale diversity.
The Coveteur essay’s success shows Cardellino’s preference for narratives blending personal experience with product efficacy. Instead of generic PR kits, propose access to founders who’ve overcome beauty-related challenges (e.g., CEOs who developed products during chemotherapy). Provide verified sales data showing community impact.
