Erica Metzger is Cosmopolitan’s leading voice on clean beauty and sustainable innovation, with additional bylines in Refinery29 and Women’s Health. Her 19-year career combines editorial leadership (Better Homes & Gardens, Ladies’ Home Journal) with entrepreneurial vision as founder of industry newsletter The Beauty Loop.
With 19+ years shaping beauty journalism, Erica Metzger has evolved from magazine beauty director to founder of The Beauty Loop, a vital industry newsletter connecting 600+ journalists and PR professionals. Her career spans pivotal roles at:
"Through TBL, I facilitate engagement between PR executives and beauty journalists, helping both communities adapt in our dynamic industry."
Metzger’s 4-month analysis of 700+ products redefined clean beauty benchmarks. Her panel of 13 experts employed rigorous testing protocols:
The resulting 74 winners highlighted Metzger’s ability to balance scientific rigor with consumer accessibility, particularly in her spotlight on waterless skincare formats.
This investigative piece transformed industry conversations about circular beauty economies. Metzger’s methodology included:
Her finding that 68% of millennials now consider pre-owned beauty items socially acceptable sparked reformulations of major brands’ sustainability initiatives.
This 2017 Refinery29 piece became a touchstone for inclusive beauty reporting. Metzger’s approach combined:
The article’s longevity (still generating 12K monthly views) demonstrates Metzger’s early recognition of the no-makeup makeup movement.
Metzger prioritizes products backed by independent clinical studies and 30+ day consumer trials. Her Clean Beauty Awards methodology shows particular interest in:
While many pitch eco-friendly containers, Metzger seeks:
Her secondhand beauty article emphasized these often-overlooked areas.
Successful pitches reference Metzger’s identified macro-trends:
Metzger’s freckle article set precedent for demanding:
Her newsletter’s seasonal focuses (Q1: sustainability innovations, Q3: holiday previews) create optimal pitching windows. Recent successful integrations:
Won for Gloss Daily at Ladies’ Home Journal, recognizing Metzger’s early adoption of:
This peer-nominated honor celebrates Metzger’s newsletter for:
Awarded for Metzger’s leadership in:
At PressContact, we aim to help you discover the most relevant journalists for your PR efforts. If you're looking to pitch to more journalists who write on Beauty, here are some other real estate journalist profiles you may find relevant:
