As CEW's senior beauty correspondent, Herman-Axel specializes in corporate strategy and dermatological innovation. Her work bridges boardroom decisions and consumer experiences, with recent features on:
With over 20 years of experience, Paige Herman-Axel has established herself as a trusted voice in beauty journalism. Her career began at NewBeauty, where she honed her editorial skills before transitioning to freelance writing. Today, she contributes to industry-leading platforms like CEW and Haute Living, blending deep technical knowledge with accessible storytelling.
This 2025 analysis of Glow Recipe's corporate structure showcases Herman-Axel's ability to decode complex business models. Through interviews with co-CEOs Sarah Lee and Christine Chang, she reveals how dual leadership fosters innovation in product development while maintaining brand consistency across global markets. The article has become a reference point for startups navigating co-founder dynamics.
Herman-Axel's sponsored content for Vichy demonstrates her skill in translating clinical research into consumer-friendly narratives. By contextualizing dandruff prevalence statistics within broader conversations about skincare stigma, she creates space for destigmatizing common dermatological concerns.
Leveraging Gusto's 2025 survey data, this piece analyzes the 69% increase in women-led beauty startups since 2019. Herman-Axel connects macroeconomic trends to individual founder stories, highlighting how digital platforms democratize access to capital and consumer markets.
Herman-Axel prioritizes products combining scientific rigor with market viability. A recent analysis of Swiss Perfection's US expansion (WWJD) demonstrated her interest in clinical testing protocols. Pitches should include third-party study data and clear differentiation from existing solutions.
Her CEW profile reveals consistent coverage of unconventional corporate structures. The Glow Recipe piece exemplifies this, making co-CEO models and employee equity programs strong pitching angles for emerging brands.
With articles analyzing markets from Brazil to France, Herman-Axel values cross-cultural beauty trends. Successful pitches will contextualize US launches within international consumer behavior patterns, particularly Gen-Z's influence on luxury skincare.
"Herman-Axel's work redefines beauty journalism as both art and strategic business analysis." - CEW Editorial Board
