Beauty Reporters and Journalists - 2025 Contact List

Brooke Shunatona is a beauty and lifestyle journalist specializing in consumer-focused product analysis and cultural trend reporting. Currently contributing to Cosmopolitan, her work bridges rigorous testing methodologies with examinations of beauty's societal impacts.

Core Coverage Areas

• Beauty Innovation: Tracks emerging OTC products through patented testing frameworks
• Lifestyle Economics: Analyzes cost/benefit ratios of personal care routines
• Cultural Anthropology: Explores regional beauty traditions and modern adaptations

Pitching Insights

Successful Pitches Demonstrate:

• Cross-functional product applications (e.g., skincare doubling as fabric care)
• Democratized access metrics (price per use under $0.50 preferred)
• Ethical supply chain documentation

Avoid Pitches Centering On:

• Celebrity beauty lines without clinical trial data
• Invasive cosmetic procedures
• Luxury products exceeding $200 retail

Recent career highlights include developing Cosmopolitan’s first crowd-tested irritation index and exposing safety gaps in nail salon equipment standards. Based in Michigan, she brings unique insight into Midwestern consumer behavior patterns.

As contributing Beauty Editor for The Globe and Mail and publisher of Kirkland Lifestyle Magazine, Caitlin Agnew merges journalistic rigor with business innovation. Her work spans:

• Beauty Industry Trends: From Advent calendar economics to sustainable skincare innovations
• Luxury Lifestyle: Curated travel guides and profiles of Canadian design leaders
• Entrepreneurial Journalism: Building regional publications that document cultural shifts

Pitching Priorities

• Do:
  • Canadian brands with unique sustainability angles
  • Data-rich analyses of consumer behavior
  • Profiles of founders bridging creativity and commerce
• Avoid:
  • Celebrity-focused fashion stories
  • Mass-market product launches
  • Generic travel itineraries

Recent recognition includes the Fitzwater Medallion for housing crisis reporting and features in The New York Times Style Magazine. Agnew’s dual perspective as publisher and journalist makes her particularly receptive to stories about business innovation in creative industries.

Carly Cardellino is Byrdie’s foremost voice in experiential beauty journalism, blending 15 years of editorial expertise with unfiltered personal narratives. Based in New York, her work spans three core areas:

Primary Beats

• Clinical Beauty Innovations: Tracks FDA approvals and dermatologist-developed products
• Life Stage Beauty: Specializes in pregnancy/postpartum and peri-menopausal skincare
• Procedure Journalism: Demystifies injectables and laser treatments through firsthand accounts

Pitching Insights

• Do: Lead with peer-reviewed studies from journals like JAMA Dermatology
• Don’t: Pitch men’s grooming or financial aspects of beauty
• Unique Angle: Seeks founder stories overcoming health-related beauty challenges

Recent accolades include 2023 Folio Award recognition for bridging beauty and women’s health discourse. Her Byrdie author profile remains essential reading for brands targeting educated millennials seeking science-backed glamour.

As Senior Reporter at Entertainment Tonight, Sloane decodes how celebrity choices influence mainstream beauty, fashion, and wellness trends. Her work connects red carpet moments to consumer behavior shifts, with particular focus on:

• Celebrity-adjacent product development: Tools/formulas created with input from entertainers' glam teams
• Luxury vintage curation: The $200M market for celebrity-worn archival fashion
• Entertainment industry wellness: Routines developed for demanding filming schedules

Pitching Priorities

• Products with verifiable celebrity usage history (non-sponsored)
• Beauty technologies transitioning from studio to retail
• Sustainable fashion solutions adopted by talent teams

Recent recognition includes a 2024 Emmy nomination for her ET Style File segments and CFDA's 2023 Beauty Influencer Award. Her reporting combines entertainment access with market analysis, making her essential for brands bridging Hollywood and consumer lifestyles.

Cheryl Wischhover is a journalist specializing in beauty, fashion, and the cultural resonance of ’80s/’90s nostalgia. Based in New York, she currently writes for her Substack, Whatever Nevermind, while contributing to outlets like ELLE and Inc. Magazine. Her work blends industry expertise with a critical eye for how historical trends shape modern consumer behavior.

Pitching Insights

• Focus on Nostalgia: She prioritizes stories that connect retro aesthetics to contemporary innovation, such as brands reimagining vintage packaging.
• Evidence-Based Beauty: Leverage clinical studies or expert interviews when pitching skincare or cosmetic procedure trends.
• Cultural Critique: Ethically focused angles, like sustainability in fashion or diversity in beauty campaigns, align with her editorial stance.

Avoid

• Generic product launches without a cultural hook.
• Hard news or technology-centric pitches outside her beats.

With a career spanning healthcare journalism and cultural commentary, Wischhover offers a unique lens for brands and PR professionals seeking to engage Gen X audiences through thoughtful, narrative-driven storytelling.

As a leading voice in UK beauty journalism, Chloe Burcham combines scientific rigor with cultural analysis across Women’s Health UK, Grazia, and Stylist. Her work sits at the intersection of:

• Skincare Innovation: From retinoid comparisons to microbiome-friendly formulations
• Tech Ethics: Exposing harmful beauty algorithms while championing inclusive design
• Body Positivity: Documenting the mental health impacts of grooming trends

Pitching Insights

Successful pitches to Burcham often include:

• Peer-reviewed clinical trial data for beauty products
• Interviews with dermatologists or tech ethicists
• Case studies bridging aesthetics and psychological wellbeing

Recent accolades include the 2024 PPA Digital Journalist Award for her augmented reality beauty investigations. Avoid fitness/nutrition angles unless directly tied to skin/hair health outcomes.

Cotton Codinha (ELLE, Vogue) shapes contemporary beauty and fashion discourse through her unique blend of cultural analysis and accessible expertise. Based in New York, her work bridges:

• Beauty Anthropology: Examining rituals through historical and sociological lenses
• Wearable Innovation: Spotlighting technologies enhancing personal expression
• Narrative-Driven Style: Framing fashion choices as identity statements

Pitching Priorities

• Seek: Cross-disciplinary research, inclusive design case studies, sustainability metrics
• Avoid: Celebrity-focused pitches without cultural context, generic product launches

“Ask people about themselves and listen to what they say instead of thinking of your next line.”

As Contributing Beauty Editor at Marie Claire, Cohen leads coverage of:

• Skincare Science: Clinical studies of actives like retinol alternatives
• Seasonal Trends: Culturally contextualized analyses of summer/winter routines
• Product Innovation: Breakthrough formulations in non-invasive treatments

Pitching Priorities

• Do: Highlight clinical trials with >30 participants
• Do: Compare against 2+ market leaders
• Avoid: Celebrity endorsements without formulation specifics

"Bring me the data first – we can build the narrative from there." – Cohen’s editorial mantra

Career Highlights

• 2024 CEW Beauty Insider Award winner
• Developed standardized product testing protocols adopted by 3 major publications
• Regular contributor to The Wall Street Journal’s luxury beauty reports

Deborah Joseph is an award-winning UK journalist specializing in beauty, lifestyle, and cultural analysis. Currently contributing to The Times and Daily Mail, she’s best known for redefining women’s media during her tenure as Glamour UK’s Editor-in-Chief (2016–2023).

Key Coverage Areas

• Beauty Industry Evolution: Tracks shifting consumer values and ethical production practices
• Workplace Equality: Reports on gender pay gaps and corporate policy changes
• Digital Culture: Analyzes social media’s impact on self-image and community building

Avoid Pitches About

• Celebrity beauty routines without cultural context
• Luxury product launches lacking innovation narratives

Notable Achievement: Led Glamour UK to its first-ever PPA Digital Award (2021) for "excellence in audience engagement."

Devon Abelman is InStyle’s beauty authority, specializing in skincare science and inclusive product design. With prior editorial roles at Allure and Hearst, she brings clinical rigor to consumer-facing beauty journalism.

Pitching Insights

• Trend Forecasting: Prioritize emerging ingredients with published efficacy studies

Her work avoids celebrity-driven narratives, focusing instead on democratizing expert dermatological knowledge for everyday consumers.

Dulce Fernandez has emerged as a defining voice in modern beauty journalism through The Bot Podcast, where she decodes industry trends with scientific rigor and cultural sensitivity. Her work sits at the crossroads of dermatological innovation and consumer empowerment, particularly focused on:

Core Coverage Areas

• Clean Beauty Standards: Tracking evolving regulations and greenwashing prevention
• Age-Inclusive Formulations: From Gen-Z acne solutions to menopausal skincare needs
• Retail Technology: AR try-on tools and AI skin analysis platforms

Pitching Preferences

• Prefer pitches with 3-5 key data points from recent studies
• Seek stories connecting beauty rituals to broader wellness practices
• Emphasize diversity in clinical trial participant demographics

Fernandez’s reporting continues to shape industry conversations by demanding transparency and inclusivity in beauty innovation.

Erica Metzger is Cosmopolitan’s leading voice on clean beauty and sustainable innovation, with additional bylines in Refinery29 and Women’s Health. Her 19-year career combines editorial leadership (Better Homes & Gardens, Ladies’ Home Journal) with entrepreneurial vision as founder of industry newsletter The Beauty Loop.

Key Coverage Areas

• Clean Beauty Standards: Develops testing frameworks balancing efficacy and sustainability
• Consumer Trends: Identified skinimalism and circular beauty economies early
• Industry Innovation: Champions waterless formulations and carbon-neutral shipping

Achievement Highlights

• 2024 Cosmopolitan Editorial Excellence Award
• 2023 The Beauty Loop Industry Impact Award
• 2014 MIN Best Blog Award

Pitching Insights

• Data Depth: Requires clinical studies + 30+ user testimonials
• Timing: Align with The Beauty Loop’s Q1/Q3 focus periods
• Diversity: Demands inclusive testing demographics

As senior beauty editor at Makeup.com and Skincare.com by L’Oréal, Gillian Fuller bridges runway trends and real-world application. Her 11-year career demonstrates consistent innovation in making professional beauty techniques accessible to home users.

Key Coverage Areas

• Haircare Science: Demystifies chemical treatments and color maintenance through step-by-step guides
• Trend Forecasting: Identifies emerging color palettes 12-18 months before market saturation
• Inclusive Beauty: Champions products for diverse hair textures and age groups

Pitching Preferences

• Prefers data-supported trend pitches with salon professional quotes
• Seeks DIY alternatives to salon services (40% of published content)
• Prioritizes brands with clear sustainability initiatives

As Digital Beauty & Fashion Editor at Real Simple, Hong specializes in demystifying skincare science and sustainable innovation. Her work at Marie Claire and Cosmopolitan established her as a leading voice in beauty technology reporting.

Pitching Priorities

• Evidence-Based Beauty: Products/services with published clinical data or novel delivery mechanisms
• Green Chemistry Advancements: Carbon-negative formulations, upcycled ingredients
• Cultural Fusion: Modern adaptations of traditional beauty practices

Achievements

• 2024 Folio: Top Women in Media – Digital Content Strategy
• 2022 MIN Digital Media Award – Cultural Commentary
• ASME Internship Program Alumna

As British Vogue's Beauty & Wellness Editor, Hannah Coates combines scientific rigor with consumer-focused analysis across three key areas:

• Evidence-Based Beauty: Prioritizes clinical studies and ingredient transparency
• Accessible Wellness: Identifies high-performance affordable alternatives
• Holistic Living: Explores intersections of skincare, mental health, and home design

Pitching Priorities

• Peer-reviewed research summaries
• Cost-benefit analyses across price tiers
• Multidisciplinary approaches to self-care

Recent recognition includes the 2023 Jasmine Award for Digital Excellence and Welltodo's Global Wellness Influencer title. Coates continues shaping industry standards through her unique blend of scientific literacy and consumer advocacy.

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As Wirecutter's lead beauty strategist, Morrill combines cosmetic chemistry expertise with consumer psychology insights. Her work bridges the gap between lab research and real-world application, making complex dermatological concepts accessible to 2.3M monthly readers.

Key Coverage Areas

• Skincare Science: Focused on clinical trials and long-term efficacy studies
• Haircare Innovation: Specializes in color-treated hair solutions and scalp health
• Conscious Consumerism: Advocates for sustainable packaging and ethical sourcing

Pitching Preferences

• Do: Lead with third-party lab results and inclusive sizing data
• Don't: Pitch celebrity collaborations without novel formulation angles
• Unique Angle: Products addressing climate change's impact on skin/hair

"True beauty innovation solves problems we didn't know we had." - Morrill, 2024 Global Beauty Summit Keynote

This Toronto-based journalist specializes in consumer-focused beauty analysis with particular expertise in:

• Cosmetic Science: Develops testing protocols for mass-market products
• Lifestyle Economics: Analyzes cost/benefit ratios in home and beauty services
• Preventive Health: Researches daily habit formation for skincare

Pitching Recommendations

• Emphasize Accessibility: Falcon prioritizes solutions for diverse budgets and skill levels
• Provide Raw Data: Share complete testing parameters for product claims
• Highlight Innovation: Showcase novel applications of established ingredients

Recent Achievements:

• Founded Canada's first beauty-focused citizen science initiative (2023)
• Developed open-source cosmetic testing framework used by 42 universities

As a staff writer for PEOPLE and contributor to leading lifestyle publications, Andrulonis has become a trusted voice in accessible beauty journalism. Her work bridges the gap between expert insights and everyday consumer needs, particularly in these focus areas:

Core Coverage Areas

• **Affordable Innovation**: Chronicling sub-$50 products that outperform luxury counterparts
• **Sustainable Practices**: Highlighting brands with certified eco-friendly manufacturing
• **Wellness Technology**: Evaluating tech-driven solutions for home self-care routines

Pitching Preferences

"The most successful pitches demonstrate clear consumer benefits backed by verifiable data."

• **Do**: Include clinical trial results for skincare claims
• **Avoid**: Celebrity-focused angles without product innovation
• **Unique Angle**: Texas-based solutions for heat/humidity-related beauty challenges

Recent Accolades

• 2024 Folio Award finalist for Best Service Journalism
• Mentioned in Twitter's 2023 "Top 10 Beauty Threads" for viral sunscreen analysis

As Marie Claire’s former Beauty & Health Director and co-host of the award-winning Fat Mascara podcast, Goldstein demystifies skincare science while tracking the $532B global beauty industry’s cultural impact. Her work sits at the intersection of clinical dermatology and consumer trends.

Key Coverage Areas

• Skincare Innovation: Analyzes ingredient efficacy through peer-reviewed studies and consumer trials
• Celebrity Beauty Lines: Profiles star-founded brands with clinical advisory boards
• Global Beauty Rituals: Documents traditional practices from Ghanaian shea harvesting to Korean spa culture

Pitching Preferences

• Data-Driven Stories: Prioritize pitches with clinical trial results from institutions like Mount Sinai or Mayo Clinic
• Ethical Sourcing Angles: Highlight beauty brands with transparent supply chains and third-party certifications
• Underrepresented Voices: Seek experts from LGBTQ+ communities or Global South researchers

Awards Snapshot

• 2023 AAD Media Award for Excellence in Dermatology Reporting
• 2022 Allure Reader’s Choice Beauty Influencer of the Year
• 2019 CEW Achiever Award for Editorial Excellence

Jenny Bailly, Executive Beauty Director at Allure Magazine, specializes in decoding cosmetic science for mainstream audiences. With over two decades at Condé Nast, she’s pioneered evidence-based beauty journalism through written features and the acclaimed Science of Beauty podcast.

Coverage Focus

• Skincare Innovations: Prioritizes formulations with clinical trial data over anecdotal claims
• Haircare Technology: Explores cutting-edge treatments from bond-building to scalp microbiome research
• Consumer Education: Breaks down complex topics like SPF testing protocols or retinoid stabilization

Pitching Preferences

“The best stories live at the intersection of curiosity and utility.”

• Lead with peer-reviewed research, not influencer trends
• Highlight environmental considerations within performance-driven narratives
• Avoid celebrity founder angles unless paired with novel IP

Recent engagement metrics show her podcast achieves 1.2M downloads/month, with particularly strong retention in episodes discussing dermatologist-vetted solutions.

Beautezine's lead analyst Jessica Desjardins (Profile: PressContact) specializes in evidence-based beauty journalism. With 12+ years covering cosmetic innovation, she brings unique rigor to product testing methodologies.

Pitching Priorities

• Clean Beauty Validation: Requires third-party certification data
• Age-Inclusive Solutions: Seeks clinical studies across demographics

Notable Contribution: Developed the "Double-Blind Beauty Test" framework now adopted by 23 indie brands for transparent reviews.

When approaching Teich:

• Include third-party lab results from ISO-certified facilities
• Demonstrate how your product addresses testing gaps identified in her previous work
• Avoid purely trend-driven beauty concepts without performance data

"The future of product journalism lies in merging consumer insights with materials science - we're not just reviewers, we're innovation validators."

abstract trend forecasting, unproven wellness claims

This New York-born journalist combines public health expertise with beauty industry insights across platforms like Forbes and The Bot Podcast. Her work emphasizes:

• Evidence-based reporting: Prioritizes peer-reviewed research in wellness coverage
• Consumer advocacy: Exposes misleading marketing claims in beauty sector

Pitching Opportunities

Focus on innovations in:
- Non-toxic product formulation
- Accessible wellness tech
- Sustainable packaging solutions

Josephine Fairley stands at the forefront of ethical beauty and conscious consumerism journalism. As co-founder of Beauty Bible and creator of Green & Black’s chocolate, her work bridges artisanal craftsmanship with scientific innovation.

Key Coverage Areas

• Sustainable Formulations: Tracks biodegradable packaging advances and waterless product development
• Olfactory Science: Explores scent innovation through The Perfume Society collaborations
• Entrepreneurial Ecosystems: Profiles impact-driven startups in beauty-tech intersections

Pitching Priorities

• Clinical studies validating traditional beauty ingredients
• Community-led sustainability initiatives with verifiable impact metrics
• Novel delivery systems enhancing product efficacy and shelf life

“The future of beauty lies in marrying ancient wisdom with cutting-edge science.”

Julie Ricevuto is a commerce editor and multimedia journalist at NBC’s The Today Show, specializing in beauty, urban wellness, and consumer trends. With 10+ years at top outlets including Allure and Glamour, she combines rigorous product testing with insights into metropolitan lifestyle challenges.

Pitching Priorities

• Stress-Aware Beauty: Seeks clinically validated solutions for cortisol-related skin/hair issues
• City-Centric Innovation: Highlights products improving compact living spaces or hectic schedules
• Transparent Tech: Prioritizes affordable devices with peer-reviewed research backing

"The best pitches mirror my readers’ lives—they’re time-crunched, curious, and demand proof, not promises."

Recent recognition includes the 2024 Digital Content Innovation Award for her TikTok commerce journalism. Avoid pitches on surgical procedures, luxury travel, or financial planning services.

This Penn State journalism graduate has become one of beauty media’s most distinctive voices through her commitment to accessibility and authenticity. Currently contributing to W Magazine, The Zoe Report, and specialty platforms like Keys Soulcare, Fasanella’s work sits at the intersection of product innovation and social advocacy.

Key Coverage Areas

• Inclusive Formulations: Chronicling the rise of adaptive beauty tools and symptom-specific skincare
• Ethical Storytelling: Exposing greenwashing while highlighting truly sustainable practices
• Community Building: Profiling brands creating safe spaces for consumers with chronic health conditions

Pitching Insights

• Do: Lead with clinical data and diverse founder stories
• Don’t: Pitch celebrity beauty lines without unique social impact angles
• Unique Angle: Products that address intersectional needs (e.g., menopause-friendly makeup surviving hot flashes)

"The most compelling beauty stories help readers feel seen, not sold to."

As Allure’s Content Director, McGrath orchestrates beauty journalism’s digital future while maintaining rigorous editorial standards. Her 15-year career spans:

• Platform Innovation: Pioneered AR beauty tutorials with 7:1 ROI on engagement metrics
• Inclusive Storytelling: 68% of her published features spotlight marginalized communities
• Scientific Rigor: Partners with medical institutions to demystify cosmetic science

Pitching Insights

McGrath seeks:

• Clinical studies validating indie brand claims
• Regional beauty traditions with modernization potential
• Accessibility tech integrations (voice-controlled tools, etc.)

"True beauty journalism should empower readers to rewrite industry standards." – From McGrath’s 2024 Beauty Tech Summit keynote

Kat Suico is a New Jersey-based beauty journalist and editor with 10 years of experience shaping conversations across Allure, Well+Good, and InStyle. She specializes in decoding trends—from viral hair colors to clinical skincare—with a focus on accessibility and scientific rigor.

Pitching Insights

• Do Pitch:
  • Innovative Hair Color Technology: Suico seeks products with unique formulations, such as heat-activated dyes or eco-conscious packaging.
  • Seasonal Beauty Data: Back pitches with consumer surveys or sales metrics, e.g., "This serum saw a 200% holiday sales boost."
• Avoid:
  • Celebrity-Driven Launches: Unless tied to a technical breakthrough, like Rihanna’s Fenty Hair launch.

Career Highlights

• Managed Allure’s 2022 Beauty Awards, evaluating 1,200+ products.
• Grew Well+Good’s hair care vertical traffic by 40% YOY in 2024.

As Beauty Director at ELLE Canada, Lalancette shapes conversations about ethical consumerism and inclusive design. Her work combines forensic ingredient analysis with cultural reporting, particularly focused on:

• Skincare Science: Requires clinical trial data and third-party certifications
• Founder-Led Innovation: Prioritizes BIPOC and LGBTQ+ entrepreneurs
• Wearable Technology: Seeks fashion-integrated tech with proven utility

Avoid Pitches About:

• Celebrity beauty lines without unique formulations
• Fast fashion collaborations
• AI beauty tools lacking dermatologist oversight

Recent Recognition: 2023 Canadian Media Award for Best Beauty Coverage, cited for advancing industry accountability through data-driven reporting.

Katie Becker brings 15+ years of beauty journalism expertise to her roles at ELLE and The Zoe Report, specializing in biotech innovations and clinical skincare. Based in New York, her work intersects luxury aesthetics with environmental science, regularly featuring in Vogue, WSJ, and Marie Claire.

Key Coverage Areas

• Beauty Tech: FDA-cleared devices, AI skin analysis tools
• Sustainable Formulations: Carbon-negative production, marine-safe sunscreens
• Wellness Therapies: Cryofacial efficacy, stress-related skin conditions

Avoid Pitches About

• Celebrity fragrance lines without scientific advisors
• Budget beauty under $20 price point
• Traditional makeup artistry techniques

"Katie finds a brand’s standout differentiators in a crowded market and crafts impactful, headline-making statements that live beyond press." - StudioBeauty

budget beauty under $20, traditional makeup techniques