As British Vogue's Beauty & Wellness Editor, Hannah Coates combines scientific rigor with consumer-focused analysis across three key areas:
Recent recognition includes the 2023 Jasmine Award for Digital Excellence and Welltodo's Global Wellness Influencer title. Coates continues shaping industry standards through her unique blend of scientific literacy and consumer advocacy.
BIO: [Full biography as above] SHORTBIO: [Condensed profile as above]
Hannah Coates has established herself as a leading voice in beauty and wellness journalism over her decade-long career. Beginning as a beauty assistant at Grazia UK, she honed her expertise in product analysis and trend forecasting. Her transition to Net-a-Porter's digital editorial team allowed her to explore luxury beauty markets while developing a critical eye for ingredient science.
In 2018, Coates joined British Vogue as Beauty & Wellness Editor, where her work evolved to address the growing intersection of skincare science and mental health awareness. This period saw her pioneer coverage of circadian rhythm-based beauty routines and microbiome-friendly skincare, often collaborating with dermatologists and neuroscientists.
This 2,400-word investigative piece combined product testing with sleep clinic partnerships, tracking 50 participants over six weeks. Coates revealed that while supplements showed 23% improvement in sleep latency, their effectiveness depended on concurrent lifestyle changes. The article's methodology included double-blind trials and polysomnography data, setting a new standard for wellness journalism rigor.
Impact analysis showed 42% of readers adopted the recommended "holistic stack" approach within three months of publication. The piece remains British Vogue's most-shared wellness article, demonstrating Coates' ability to translate complex neurochemistry into actionable consumer advice.
Coates' forensic analysis of 27 haircare formulas revealed surprising parity between drugstore and premium brands. Using mass spectrometry testing, she demonstrated identical active ingredient concentrations in 68% of compared products. The article's viral success (1.2M social shares) pressured luxury brands to reformulate, with three major companies announcing transparency initiatives within six months.
This pandemic-era guide combined equipment hacks with professional technique demonstrations. Coates collaborated with four celebrity estheticians to create a 12-step protocol matching clinical results. The article's DIY LED mask blueprint using smartphone flashlights became a TikTok sensation, viewed over 18M times.
Coates prioritizes evidence-based approaches with clinical trial data, as seen in her sleep supplement analysis[1]. Successful pitches should include peer-reviewed research summaries and third-party lab certifications. Example: Her 2023 piece on adaptogenic mushrooms cited six randomized controlled trials.
The supermarket shampoo investigation[2] demonstrates Coates' commitment to democratizing beauty. Pitches should emphasize price-performance ratios and include comparative ingredient analysis. Avoid luxury-only product lines unless offering exceptional innovation.
Coates' Refinery29 facial guide[5] exemplifies her preference for hybrid approaches. Ideal pitches combine skincare benefits with mental wellness components or home design integration. Recent successful topics include "meditation-infused serums" and "circadian lighting for skincare routines."
"Coates redefines beauty journalism as a rigorous science without losing its aspirational heart." - British Beauty Council, 2024
Won for her microbiome skincare series, beating 487 entries. The judging panel noted her "unprecedented synthesis of academic research and consumer needs analysis."
Recognized for bridging the gap between clinical research and mainstream wellness practices. Coates was selected from 89 nominees across 23 countries for her circadian rhythm optimization work.
