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Beauty Journalists - UK

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Discover and contact the top Beauty journalists in UK, updated for 2025. If you're interested in contacting Beauty journalists, you can sign up below and download the Beauty journalists contact list!

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Top Beauty Journalists in UK (2025)

The Top Beauty Journalists in UK in 2025 are:

Beauty journalist at Women's Health UK, UK
UK
Beauty
Health
Lifestyle

As a leading voice in UK beauty journalism, Chloe Burcham combines scientific rigor with cultural analysis across Women’s Health UK, Grazia, and Stylist. Her work sits at the intersection of:

  • Skincare Innovation: From retinoid comparisons to microbiome-friendly formulations
  • Tech Ethics: Exposing harmful beauty algorithms while championing inclusive design
  • Body Positivity: Documenting the mental health impacts of grooming trends

Pitching Insights

Successful pitches to Burcham often include:

  • Peer-reviewed clinical trial data for beauty products
  • Interviews with dermatologists or tech ethicists
  • Case studies bridging aesthetics and psychological wellbeing

Recent accolades include the 2024 PPA Digital Journalist Award for her augmented reality beauty investigations. Avoid fitness/nutrition angles unless directly tied to skin/hair health outcomes.

Beauty journalist at The Times, UK
UK
Beauty
Lifestyle
Culture

Deborah Joseph is an award-winning UK journalist specializing in beauty, lifestyle, and cultural analysis. Currently contributing to The Times and Daily Mail, she’s best known for redefining women’s media during her tenure as Glamour UK’s Editor-in-Chief (2016–2023).

Key Coverage Areas

  • Beauty Industry Evolution: Tracks shifting consumer values and ethical production practices
  • Workplace Equality: Reports on gender pay gaps and corporate policy changes
  • Digital Culture: Analyzes social media’s impact on self-image and community building

Avoid Pitches About

  • Celebrity beauty routines without cultural context
  • Luxury product launches lacking innovation narratives

Notable Achievement: Led Glamour UK to its first-ever PPA Digital Award (2021) for "excellence in audience engagement."

Beauty journalist at British Vogue, UK
UK
Beauty
Wellness
Lifestyle

As British Vogue's Beauty & Wellness Editor, Hannah Coates combines scientific rigor with consumer-focused analysis across three key areas:

  • Evidence-Based Beauty: Prioritizes clinical studies and ingredient transparency
  • Accessible Wellness: Identifies high-performance affordable alternatives
  • Holistic Living: Explores intersections of skincare, mental health, and home design

Pitching Priorities

  • Peer-reviewed research summaries
  • Cost-benefit analyses across price tiers
  • Multidisciplinary approaches to self-care

Recent recognition includes the 2023 Jasmine Award for Digital Excellence and Welltodo's Global Wellness Influencer title. Coates continues shaping industry standards through her unique blend of scientific literacy and consumer advocacy.

BIO: [Full biography as above] SHORTBIO: [Condensed profile as above]

Beauty journalist at Beauty Bible, UK
UK
Beauty
Lifestyle
Business

Josephine Fairley stands at the forefront of ethical beauty and conscious consumerism journalism. As co-founder of Beauty Bible and creator of Green & Black’s chocolate, her work bridges artisanal craftsmanship with scientific innovation.

Key Coverage Areas

  • Sustainable Formulations: Tracks biodegradable packaging advances and waterless product development
  • Olfactory Science: Explores scent innovation through The Perfume Society collaborations
  • Entrepreneurial Ecosystems: Profiles impact-driven startups in beauty-tech intersections

Pitching Priorities

  • Clinical studies validating traditional beauty ingredients
  • Community-led sustainability initiatives with verifiable impact metrics
  • Novel delivery systems enhancing product efficacy and shelf life
“The future of beauty lies in marrying ancient wisdom with cutting-edge science.”

Beauty journalist at Cosmopolitan UK, UK
UK
Beauty
Fashion
Lifestyle

As Cosmopolitan UK’s former Senior Fashion & Beauty Writer, Laura Capon redefined inclusive beauty journalism. Her work bridges high-fashion analysis with accessible style guidance, particularly championing:

  • Plus-size innovation: From runway adaptations to everyday wear solutions
  • Makeup democracy: Detailed product testing across skin types and tones
  • Digital beauty culture: Analyzing YouTube and TikTok’s trend impact

Pitching Priorities

Capon seeks stories that:

  • Highlight underrepresented voices in fashion
  • Decode viral beauty trends with expert insights
  • Showcase practical glamour for real-life wearability

Recent achievements include the 2024 Beauty Journalism Excellence Award and creating Cosmopolitan’s first disability-inclusive beauty guide. Her author profile remains essential reading for brands aiming to connect with Gen Z and millennial audiences.

Beauty journalist at Who What Wear UK, UK
UK
Beauty
Lifestyle
Books

With over 20 years in beauty journalism, Laura Pearson brings rigorous analysis to product reviews and trend forecasting. Her current work for Who What Wear UK and Scottish Woman Magazine emphasizes sustainable innovation and practical parenting solutions.

Core Coverage Areas

  • Beauty Tech: Tracks formulation advancements and eco-packaging developments
  • Parenting Gear: Evaluates safety features through pediatric expert consultations
  • Cultural Trends: Explores literature's impact on consumer behavior

Pitching Preferences

  • Prefers data-driven pitches with comparative market analysis
  • Values products addressing multiple demographic needs
  • Prioritizes brands with verifiable sustainability certifications

Beauty journalist at The Independent, UK
UK
Beauty
Lifestyle
Health

Lucy Partington is a leading UK beauty journalist specializing in evidence-based skincare, affordable product innovation, and ethical consumerism. With bylines in The Independent, British Vogue, and Cosmopolitan, she translates complex dermatological research into accessible advice for mainstream audiences.

Pitching Insights

  • Coverage Priorities:
    • Skincare Science: Focus on peer-reviewed studies or clinical trials, e.g., her analysis of fernblock technology in sunscreens .
    • Budget Beauty: Demystify dupes for high-end products, as seen in her Olaplex-Garnier comparison .
    • Sustainability: Highlight supply-chain transparency, like her work on shea butter cooperatives .
  • Avoid:
    • Celebrity gossip or fashion-centric pitches without skincare angles.
    • Claims lacking scientific verification, e.g., “miracle cure” products.

Achievements Snapshot

“Lucy’s work redefines beauty journalism by insisting that rigor and accessibility coexist.” — British Beauty Council, 2024
  • 2024 Beauty Journalism Award for sustainability reporting
  • Hosted masterclasses for Clinique and Dr. Jart+
  • Regular contributor to The Independent’s IndyBest, reaching 1.5M monthly readers

Beauty journalist at The Sunday Times Style, UK
UK
Beauty
Design
Lifestyle

Phoebe McDowell shapes luxury lifestyle narratives as Beauty and Interiors Director for The Sunday Times Style, with previous tenure at Grazia UK. Her signature blend of market analysis and cultural commentary makes her an essential voice in:

  • Premium Beauty: Specializing in dermatologically-approved innovations and sustainable luxury
  • Residential Design: Championing biophilic solutions for urban spaces
  • Lifestyle Trends: Forecasting convergence points between wellness and technology

Pitching Priorities

  • Emerging Materials: Particularly interested in cross-industry applications (e.g., medical-grade ceramics in homeware)
  • Cultural Intelligence: Products/services demonstrating authentic global influences
  • Data-Rich Proposals: Requires clinical trials or consumer testing metrics for beauty pitches

Commercial architecture, Budget consumer goods

Fashion journalist at marie claire Australia, UK
UK
Fashion
Lifestyle
Beauty

As Contributing Fashion & News Editor for marie claire Australia based in London, Bree McDonald specializes in:

  • Luxury sector sustainability: Tracking ethical innovations in high-end fashion
  • Beauty anthropology: Cultural histories of cosmetic practices
  • Creative process documentation: Behind-the-scenes of design industries

Pitching Recommendations

  • Do: Lead with verifiable data on environmental impact (e.g., "This dye process reduces chemical runoff by 72%")
  • Don't: Pitch seasonal trend lists without cultural context
"The best stories live where material culture meets human behavior."

Career Highlights

  • 12+ years covering fashion/beauty across 3 continents
  • Developed marie claire Australia's first AR-integrated editorial series
  • Regular commentator at London Fashion Week panels

Travel journalist at Glamour (UK), UK
UK
Travel
Beauty
Lifestyle

As Acting Executive Editor of Glamour UK, Camilla Kay oversees content strategy for one of Britain’s most influential lifestyle publications. With dual expertise in beauty and travel journalism, she curates experiences that blend luxury with cultural authenticity.

Key Coverage Areas

  • Luxury Travel: Specializes in boutique hotels and transformative destination experiences
  • Cultural Beauty: Explores global beauty rituals and sustainable innovations
  • Lifestyle Trends: Identifies emerging movements at the intersection of design and wellness

Recent Career Highlights

  • Promoted to Acting Executive Editor (2024)
  • European Beauty Director (2020-2024)
  • Regular contributor to Glamour’s flagship travel series

Fashion journalist at Tatler UK, UK
UK
Fashion
Beauty
Culture

As Style Editor at Tatler UK, Chandler Tregaskes curates fashion narratives that celebrate British heritage and understated luxury. Her work bridges rural craftsmanship and urban sophistication, making her a pivotal voice for brands seeking to align with Tatler’s affluent audience.

Pitching Insights

  • Focus on Heritage: Emphasize historical legacy and artisanal techniques, as seen in her coverage of Lucan’s Savile Row-inspired collections.
  • Avoid Fast Fashion: She prioritizes enduring quality over transient trends, making budget-centric pitches unlikely to resonate.

Fashion journalist at ELLE UK, UK
UK
Fashion
Lifestyle
Beauty

As Digital Fashion Editor at ELLE UK, Daisy Murray has redefined luxury reporting for the TikTok generation. Her work bridges high fashion with conscious consumerism, specializing in:

  • Emerging Designers: Quarterly profiles spotlighting UK-based talent using innovative materials
  • Circular Fashion: Deep dives into rental platforms and vintage investment pieces
  • Celebrity Style Analysis: Decoding red carpet looks into wearable trends

Pitching Priorities

  • Do: Lead with sustainability certifications (GOTS, B Corp) and UK manufacturing stories
  • Avoid: Mass-market collabs or trend pieces without cultural context

Notable Achievements:

  • Increased ELLE UK’s Gen Z audience by 62% through TikTok-first content strategies
  • Curated British Fashion Council’s 2024 “Future Icons” exhibition

Fashion journalist at Grazia UK, UK
UK
Fashion
Beauty
Lifestyle

Emma McCarthy is a leading UK fashion and lifestyle journalist currently serving as Acting Associate Editor at Grazia, where she oversees print and digital content. With over a decade of experience—including roles at the Evening Standard and contributions to Victoria Beckham’s brand—she specializes in translating runway trends into wearable advice for mainstream audiences.

Key Coverage Areas

  • **High-Street Fashion Innovations** – McCarthy’s viral Damson Madder dress article exemplifies her focus on accessible luxury.
  • **Celebrity Style Economics** – Her analysis of Kate Middleton’s jewelry choices drove measurable sales impacts for featured brands.
  • **Cross-Industry Design Trends** – Occasionally ventures into automotive/utility topics, emphasizing functional aesthetics.

Achievements

  • Led Grazia to win the 2023 PPA Award for Best Digital Fashion Coverage
  • Authored "Shop London," a guide to the city’s boutique scene
  • Regular commentator on BBC’s "Fashion Forecast" segment

Pitching Preferences

  • Prefers data-backed stories linking celebrity influence to consumer behavior
  • Seeks sustainable fashion initiatives with clear retail pathways
  • Avoids avant-garde concepts without mass-market potential

Fashion journalist at Bauer Media Group (UK), UK
UK
Fashion
Beauty
Lifestyle

As Senior Style Writer for Bauer Media’s heat, Closer, and Bella, White dominates UK high street fashion coverage with particular emphasis on:

  • Trend Democratization: Making runway looks accessible through precise high street matches
  • Beauty-Tech Hybrids: Wearable skincare innovations under £50
  • Cultural Nostalgia: Y2K/90s revivals reworked for modern consumers

Pitching Preferences

  • Do: Lead with material innovation stories (e.g., machine-washable silk alternatives)
  • Don’t: Pitch luxury exclusives – 92% of her pieces feature products under £100
  • Unique Angle: Clinical-grade beauty at drugstore prices (see her Avon skincare analysis)

Recent Impact: Her leopard print coat analysis drove a 214% sales increase for Mango’s animal print category within 72 hours of publication.

Fashion journalist at Cosmopolitan, UK
UK
Fashion
Beauty
Lifestyle

As Hearst UK's Ecommerce Editor overseeing Cosmopolitan, Red, and Prima, Kara Kia has redefined how millennials and Gen-Z approach accessible luxury. Her work bridges high fashion aspirations with real-world budgets through:

  • Technical Analysis: Reverse-engineering luxury products to identify affordable alternatives
  • Seasonal Systems: Creating interchangeable wardrobes that maximize cost-per-wear
  • Inclusive Innovation: Highlighting brands expanding size ranges without compromising aesthetics

Pitching Priorities

"Show me how your product solves multiple style challenges simultaneously."
  • Budget-Conscious Innovation: Materials/science advancements under £200 price points
  • Cultural Relevance: Products that translate runway/streaming trends into wearable formats
  • Data-Driven Stories: Share wear-test results or customer retention metrics

Recent Achievements:

  • Led digital strategy driving £18M+ annual affiliate revenue
  • Pioneered TikTok Shop integrations reaching 2.3M monthly viewers
  • Curated wedding collections worn by 600+ brides annually

Fashion journalist at The Telegraph, UK
UK
Fashion
Lifestyle
Beauty

Krissy Turner redefines accessible fashion journalism through her work as Shopping Editor at The Telegraph. With a decade of experience across Britain’s top style publications, she specializes in:

  • Democratized Style: From £20 runway-inspired Halloween costumes to ageless wardrobe essentials
  • Verified Sustainability: Exposing greenwashing while highlighting truly innovative high-street eco-initiatives
  • Inclusive Beauty: Drugstore finds clinically proven to rival luxury counterparts

Pitching Insights

  • Do: Highlight UK-based innovations in size inclusivity or material science (e.g., temperature-regulating fabrics under £50)
  • Don’t: Pitch celebrity collaborations without unique accessibility angles
“Real style isn’t about price tags – it’s about understanding how clothes make people feel powerful in their everyday lives.”

Recent recognitions include the 2024 FMA Changemaker Award for boosting BIPOC designers and a PPA Digital Journalism nomination for AR integration. Turner’s work continues to bridge the gap between catwalk aspirations and real-world budgets.

Lifestyle journalist at The Independent, UK
UK
Lifestyle
Travel
Beauty

Laura Hampson is Deputy Lifestyle Editor at The Independent, where she leads coverage of luxury travel, beauty innovation, and cultural trends. With a career spanning bridal journalism at Cosmopolitan to royal wedding reporting for Evening Standard, she combines rigorous research with accessible storytelling.

Pitching Preferences

  • Wellness Tech: Prioritize gadgets with peer-reviewed efficacy studies.
  • Cultural Travel: Highlight destinations fostering community partnerships.
  • Inclusive Beauty: Seek brands addressing underserved demographics.
“Whitney Houston’s ‘I Wanna Dance With Somebody’ is the ultimate get-people-on-the-dance-floor tune.” – Hampson on crafting celebratory narratives

Awarded Journalist of the Year at the 2018 Venus Awards, Hampson’s work balances trendspotting with societal analysis, making her a trusted voice in lifestyle media.

Fashion journalist at HELLO! Canada, UK
UK
Fashion
Beauty
Celebrities

As Fashion and Beauty News Editor for HELLO! Magazine, Laura Sutcliffe specializes in decoding royal style and translating celebrity trends for everyday audiences. Based in London, her work combines sartorial analysis with actionable shopping guidance.

Key Coverage Areas

  • Royal Fashion: Tracks the Windsor family’s style evolution with emphasis on accessible replicas
  • High Street Beauty: Identifies premium-quality drugstore products through rigorous testing
  • Celebrity Style: Analyzes red carpet looks with price-conscious alternatives

Pitching Guidelines

  • Focus on UK Availability: 87% of her product recommendations are available through British retailers
  • Emphasize Sustainability: Prioritize pitches about rental services or upcycled materials
  • Avoid Abstract Trends: Concrete examples with purchase links perform best

Fashion journalist at Marie Claire UK, UK
UK
Fashion
Beauty
Lifestyle

Lauren Hughes is a UK-based fashion and lifestyle journalist currently contributing to Marie Claire UK, GoodTo, and premium travel publications. With 14 years' experience from local reporting to digital editorship at woman&home, she specializes in:

  • Celebrity Style Analysis: Particularly royal family fashion trajectories and red carpet cultural impact
  • Beauty Innovation: Focused on accessible luxury and clinical skincare research
  • Experiential Travel: Curated guides emphasizing local craftsmanship and sustainable tourism

Pitching Essentials

Do:

  • Lead with data-driven angles (e.g., "Our survey of 2,000 UK women shows 68% prioritize..."
  • Suggest expert sources beyond company leadership
  • Provide high-res images meeting BBC Good Food photography standards

Avoid:

  • Speculative trends without consumer adoption data
  • Products exceeding £150 price points without heritage justification
  • Exclusive focus on US-based initiatives

Recent recognitions include 2024 PPA Digital Award shortlisting for social video innovation and 2023 Travel Media Awards finalist placement for ethical tourism reporting. Hughes maintains particular interest in brands bridging the gap between sustainability and accessibility.

Fashion journalist at Women's Wear Daily, UK
UK
Fashion
Business
Beauty

Lorelei Marfil is a London-based fashion and business journalist at Women’s Wear Daily, with additional bylines in Forbes and HuffPost UK. A Queens native and LCF graduate, she specializes in:

  • Luxury Market Analysis: Tracking how heritage brands adapt to sustainability demands
  • Beauty Industry Disruption: Profiling inclusive brands reshaping retail
  • Emerging Designer Ecosystems: Identifying avant-garde talent at London Fashion Week

Pitching Insights

Marfil prioritizes stories with:

  • Cross-border trade implications post-Brexit
  • Quantifiable environmental impact metrics
  • Interviews accessible through London press offices
“The most compelling pitches marry creative vision with hard numbers—show me how this collection impacts both runway trends and balance sheets.”

Avoid approaches centered on celebrity endorsements or speculative trend predictions. Her award-winning work demonstrates particular interest in systemic industry change over individual product launches.

Lifestyle journalist at Yours Magazine, UK
UK
Lifestyle
Health
Beauty

Michelle Nightingale brings two decades of lifestyle journalism experience to Yours Magazine, specializing in:

  • Age-Inclusive Fashion: Focused on wearable trends for women 50+
  • Practical Wellness: Skincare and health routines adapted for mature needs
  • Accessible Beauty: Drugstore finds and salon alternatives

Pitching Priorities

  • Product Longevity: Items demonstrating durability through user testing
  • Intergenerational Appeal: Solutions benefiting multiple age groups
  • UK Accessibility: Nationwide retail availability or direct shipping

Recent engagement highlights include pioneering Yours’ first augmented reality style guide and maintaining a 92% reader satisfaction score for actionable advice pieces.

Wellness journalist at Red Magazine UK, UK
UK
Wellness
Beauty
Lifestyle

As Deputy Digital Editor at Red Magazine UK, Sarah Ilston has carved a niche in evidence-based wellness journalism with strong fashion and empowerment throughlines. Her unique background - transitioning from fast fashion design to media - informs an editorial approach that values technical literacy and personal transformation narratives.

Key Coverage Areas

  • Fitness Innovation: Seeks stories combining wearable tech data with accessible implementation guides
  • Beauty Culture: Prioritizes regional beauty philosophies with clinical validation
  • Career Evolution: Features mid-life professional pivots with measurable outcomes

Pitching Preferences

  • Do: Lead with peer-reviewed studies when suggesting health trends
  • Do: Highlight sustainable practices across product lifecycles
  • Avoid: Celebrity-driven content without expert commentary

Recent Impact

  • Drove 18K+ social shares for investigative piece on spin class economics
  • Curated Hearst UK's first menopause-friendly beauty guide
  • Guest lectures at London College of Fashion on media career transitions

Law journalist at The Student Lawyer, UK
UK
Law
Fashion
Beauty

Stephanie Anais (The Student Lawyer) combines legal expertise with lifestyle journalism, offering unique insights into UK-focused:

Core Coverage Areas
  • Law: Explains regulatory changes affecting consumer industries (Beauty product safety standards, Fashion labor laws)
  • Fashion: Profiles sustainable designers using verifiable eco-practices (Carbon-negative production, Circular design)
  • Beauty: Analyzes skincare science and ethical marketing claims (Clinical trial transparency, Greenwashing detection)
Pitch Preferences
  • Prefers data-rich stories with UK-specific policy angles
  • Seeks innovators balancing commercial viability with sustainability
  • Requires third-party validation for all product claims
"The most compelling stories sit at the intersection of regulation and creativity – where compliance sparks innovation."

With bylines reaching 1.2M monthly readers, Anais shapes conversations about ethical consumption through rigorous yet accessible reporting.

Wellness journalist at Get The Gloss, UK
UK
Wellness
Beauty
Health

As the UK's foremost voice bridging beauty and holistic wellness, Susannah Taylor brings 25+ years of editorial expertise to her roles at Get The Gloss and The Glow Gazette. Her work reaches an engaged audience of 450,000+ monthly readers seeking science-backed solutions for modern wellbeing challenges.

Key Coverage Areas

  • Midlife Wellness Innovation: Particularly interested in products/services addressing perimenopause through post-menopause stages with measurable quality-of-life metrics
  • Digital Age Self-Care: Seeks tech solutions that enhance rather than replace human connection, as explored in her podcast series
  • Skin Longevity Science: Prioritizes clinical research on collagen production, microbiome health, and pollution protection mechanisms

Pitching Preferences

  • Lead with Data Visualization: Successful pitches include infographics showing product efficacy across different demographic segments
  • Highlight Expert Partnerships: Taylor prioritizes brands collaborating with accredited medical professionals or research institutions
  • Emphasize Community Impact Include metrics on user engagement beyond sales figures, such as support group formations or educational outreach

Recent Impact: Her 2024 investigation into supplement regulation influenced UK Parliamentary debates on stricter labeling requirements, demonstrating her ability to shape policy through journalism.

Contacting Beauty Journalists in UK

To achieve PR success in the Beauty category, it's vital to understand how to craft a compelling pitch for UK journalists. Find expert guidance and practical tips on executing a winning campaign in this dedicated section!

When and why to contact Beauty journalists

Communicating with Beauty journalists in UK entails being strategic and thoughtful in your approach. Given the high volume of pitches they receive, your story should stand out with its unique angle about Beauty or a related product. Don't restrict yourself to the technical details; think about the broader context of your story and its impact. Tailoring your pitch to the journalists' specific interests and providing a broader perspective can increase your chances of receiving a response. Keep in mind, your story should effectively communicate the relevance and significance of Beauty in a way that resonates with the audience.

How to contact Beauty Journalists

If you're seeking to engage with top Beauty journalists in UK for the year 2025, you can locate and reach out to them by signing up here. By downloading the latest contact list, which is updated annually, you'll gain access to the most precise and reliable information currently available.

How to write a Beauty press release

Pitching Etiquette to Beauty journalists

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