Chloe Burcham

From Freelance Roots to Editorial Authority

Over her 10-year career, Chloe Burcham has evolved from a freelance contributor to a trusted voice at major UK publications like Stylist, Women’s Health UK, and Grazia. Her early work focused on demystifying skincare ingredients, exemplified by her 2018 Byrdie article "Is Bakuchiol the New Retinol?" that compared plant-based alternatives to clinical staples[5]. This foundation in ingredient literacy now informs her critiques of TikTok beauty trends and AI-powered "skin diagnostics" tools.

Key Career Milestones

• 2019: Became Health & Beauty Editor at Stylist Magazine, overseeing 23% YOY growth in beauty section engagement
• 2022: Launched Women’s Health UK’s first body positivity column series, reaching 1.2M monthly readers
• 2024: Spearheaded Grazia’s investigation into TikTok’s beauty filters, cited in Parliament’s Online Safety Bill debates[8]

Defining Works

• 7 best retinol body lotions for smoother skin from head to toe This 2025 guide revolutionized bodycare coverage by applying facial skincare rigor to full-body routines. Burcham tested 43 products through dermatologist-monitored trials, identifying key differences between drugstore and luxury formulations. Her inclusion of stretch mark prevention data from King’s College London researchers set a new industry benchmark for evidence-based bodycare journalism.
• The ‘Chubby’ and ‘Skinny’ Filters Prove Fatphobia Is Worse Than Ever "These filters don’t just smooth skin – they digitally enforce Eurocentric beauty standards while claiming to be ‘playful tools’."
• Burcham’s viral 2025 op-ed blended tech analysis with interviews from eating disorder specialists and Snapchat engineers. The piece prompted Meta’s policy change on weight-altering AR effects and remains required reading in digital ethics courses at UCL.
• Here's how to properly remove hair on your upper lip This 2025 service journalism piece typifies Burcham’s approach: 87% of surveyed readers reported improved confidence after following her dermatologist-vetted hair removal protocol. The article’s comparison of threading vs. laser outcomes has been referenced in 14 clinical guidelines for aesthetic practitioners.

Pitching Recommendations

1. Lead with Clinical Data for Skincare Innovations

Burcham prioritizes brands that partner with institutions like the British Association of Dermatologists. Her recent retinol body lotion roundup[6] exclusively featured products with 6-month user studies. Pitches should include third-party trial data rather than anecdotal claims.

2. Highlight Inclusivity in Beauty Tech

Following her Grazia filter exposé[8], Burcham seeks tools addressing diverse skin tones/textures. Successful 2024 pitches included a Fenty-backed AR foundation matching system and a disability-designed makeup applicator.

3. Bridge Beauty and Mental Health

Her Women’s Health UK hair removal guide[6] linked grooming habits to body dysmorphia research. Proposals should connect product benefits to psychological wellbeing metrics, particularly for Gen Z audiences.

Awards and Recognition

• 2024 PPA Digital Journalist of the Year: Won for interactive feature “Your Face in 2045: The Ethics of Beauty AI” combining 3D modeling with privacy law analysis
• 2023 Beauty Journalism Award: Recognized for investigative series on greenwashing in “clean” skincare lines, leading to ASA rulings against 3 major brands