With over 20 years in beauty journalism, Laura Pearson brings rigorous analysis to product reviews and trend forecasting. Her current work for Who What Wear UK and Scottish Woman Magazine emphasizes sustainable innovation and practical parenting solutions.
Laura Pearson began her journalism career in 2003, quickly establishing herself as a trusted voice in beauty and lifestyle reporting. Her early work for Who What Wear UK showcased her ability to decode industry trends for everyday consumers, blending accessibility with editorial rigor. Over two decades, she has expanded her portfolio to include parenting gear critiques and literary contributions, maintaining a consistent focus on empowering readers through practical insights.
This 2024 review exemplifies Pearson's approach to parenting gear journalism. Through detailed analysis of safety features and developmental benefits, she establishes objective criteria for evaluating children's products. Her methodology combines pediatrician interviews with real-world testing, creating a trusted resource for new parents navigating crowded markets.
Pearson's April 2025 showcase demonstrates her curatorial expertise in the beauty sector. The article balances emerging indie brands with established luxury lines, using comparative swatch analysis and wear-test data. Her inclusion of sustainability metrics reflects evolving reader priorities in cosmetic journalism.
Pearson prioritizes products with novel formulations or sustainable packaging breakthroughs. Successful pitches highlight clinical trial data and environmental impact assessments, as seen in her 2025 analysis of waterless serum technologies.
She seeks items addressing both child development and caregiver convenience. The Moonkie Stacking Rings review exemplifies this dual focus, evaluating sensory benefits alongside parental usability factors.
While maintaining a primary focus on beauty, Pearson occasionally explores how literature influences lifestyle trends. Pitches should connect book releases to emerging consumer behaviors in personal care markets.
