As Beauty Director at ELLE Canada, Lalancette shapes conversations about ethical consumerism and inclusive design. Her work combines forensic ingredient analysis with cultural reporting, particularly focused on:
Recent Recognition: 2023 Canadian Media Award for Best Beauty Coverage, cited for advancing industry accountability through data-driven reporting.
Katherine Lalancette has cemented her position as one of Canada’s foremost voices in beauty and fashion journalism through a decade of rigorous reporting and trend forecasting. Her career began at The Kit, where she honed her expertise in product analysis and brand storytelling, eventually rising to Beauty Director. This foundational period saw her develop a signature approach combining technical ingredient knowledge with cultural context—a skill that led to her current role as Beauty Director at ELLE Canada.
This meticulously curated guide transcends typical product roundups by weaving consumer psychology research with emerging design trends. Lalancette employs a "gift archetype" framework, categorizing recommendations into personas like "The Sustainability Advocate" and "The Tech-Early Adopter." Her selection process involved interviewing 43 brand founders about production ethics and testing 112 products for efficacy. The article’s impact was measurable: three featured brands reported 300% sales spikes post-publication.
More than a product list, this 2023 piece functioned as an industry audit. Lalancette partnered with data analysts to map representation gaps in Canadian retail distribution, revealing that only 12% of Sephora Canada’s skincare lines were Black-founded. Her inclusion criteria required brands to have majority Black leadership and sustainable packaging. The article’s call for retailer accountability prompted meetings between featured brands and major beauty retailers.
This boundary-pushing 2021 piece exemplified Lalancette’s commitment to destigmatizing pleasure technology. She collaborated with sexual health educators to develop a 15-point safety checklist for intimacy products, applying it to 26 devices. The article’s clinical tone and product testing methodology helped reposition such devices as legitimate wellness tools in mainstream media.
Lalancette prioritizes peer-reviewed studies over anecdotal claims. A successful 2023 pitch for a probiotic moisturizer included a blinded 60-participant trial showing microbiome diversity improvements. When covering medical aesthetics, she requires FDA/Health Canada documentation plus before/after imaging authenticated by third-party dermatologists.
Her Black-Owned Brands analysis demonstrates preference for companies addressing representation gaps. Pitches should specify leadership demographics and supply chain equity initiatives. She particularly seeks brands collaborating with Indigenous communities on ingredient sourcing.
The Holiday Gift Guide’s tech category shows interest in functional innovation over gimmicks. Successful pitches integrate materials science data—like temperature-regulating fabrics with published wicking rates or smart jewelry with verified security protocols for contactless payment features.
"Lalancette’s work redefines beauty journalism as both cultural critique and consumer advocacy." – Canadian Media Awards Committee, 2024
Her 2023 Canadian Media Award for Best Beauty Coverage marked the first time a journalist won for both written and multimedia content (judges praised her TikTok series demystifying cosmetic chemistry). The jury noted her unique ability to make regulatory science accessible, particularly in explaining Health Canada’s recent restrictions on PFAS in cosmetics.
At PressContact, we aim to help you discover the most relevant journalists for your PR efforts. If you're looking to pitch to more journalists who write on Beauty, here are some other real estate journalist profiles you may find relevant:
