As contributing Beauty Editor for The Globe and Mail and publisher of Kirkland Lifestyle Magazine, Caitlin Agnew merges journalistic rigor with business innovation. Her work spans:
Recent recognition includes the Fitzwater Medallion for housing crisis reporting and features in The New York Times Style Magazine. Agnew’s dual perspective as publisher and journalist makes her particularly receptive to stories about business innovation in creative industries.
We’ve followed Caitlin Agnew’s career as she evolved from co-founding Seattle’s pioneering coworking space MAKERS to becoming a leading voice in Canadian lifestyle journalism. Her work at The Globe and Mail and entrepreneurial ventures like Kirkland Lifestyle Magazine reveal a professional who bridges business acumen with editorial excellence.
“My goal is to capture the old and new of our community as the Eastside transforms.” – Caitlin Agnew on her editorial philosophy for regional lifestyle publications
This 2023 investigation into the $300+ luxury Advent calendar trend revealed how brands like Diptyque and Charlotte Tilbury use limited-edition packaging to drive Q4 sales. Agnew interviewed product developers who shared how these calendars serve as both marketing tools and customer retention strategies. The piece stood out for its analysis of consumer psychology behind "unboxing culture," citing a 40% year-over-year increase in premium calendar sales.
Agnew’s curated list of Antigua’s private villas and Turkish hammams blended aspirational storytelling with practical insights from hospitality consultants. She highlighted post-pandemic trends like "revenge travel" budgets increasing by 22% among high-net-worth Canadians. The article’s standout feature was its side-by-side comparison of privacy-focused resorts versus traditional luxury chains.
This annual roundup showcased Agnew’s ability to identify emerging style influencers while maintaining The Globe and Mail’s sophisticated tone. She profiled 10 sartorial leaders, emphasizing sustainable materials in 70% of featured outfits. The piece included original photography and quotes from local designers about balancing practicality with avant-garde aesthetics.
Agnew consistently amplifies homegrown brands like Etiket (featured in her 2022 piece on Montreal’s beauty scene). Pitches should emphasize unique formulations or sustainability initiatives, similar to her coverage of carbon-neutral skincare line Province Apothecary.
Her dual focus makes her receptive to stories about business models in the creative industries. The 2023 profile of Simon Tooley’s retail expansion demonstrated this intersection.
The Advent calendar article’s success stemmed from proprietary sales figures. Provide comparable statistics when pitching consumer behavior stories.
With deep ties to Washington and British Columbia, Agnew prioritizes stories about brands/individuals impacting these regions. Her 2022 feature on Vancouver’s jewelry designers exemplifies this focus.
Her work skips routine announcements in favor of trend pieces with cultural context. Instead of pitching another mascara launch, suggest a story on how beauty standards evolve through packaging design.
At PressContact, we aim to help you discover the most relevant journalists for your PR efforts. If you're looking to pitch to more journalists who write on Beauty, here are some other real estate journalist profiles you may find relevant:
