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Fashion Journalists - UK

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Discover and contact the top Fashion journalists in UK, updated for 2025. If you're interested in contacting Fashion journalists, you can sign up below and download the Fashion journalists contact list!

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Top Fashion Journalists in UK (2025)

The Top Fashion Journalists in UK in 2025 are:

Fashion journalist at ELLE UK, UK
UK
Fashion
Media
Environment

As ELLE UK’s former editor-in-chief and founder of The Calendar Magazine, Curtis champions fashion that merges luxury with social responsibility. Her work redefined industry standards for inclusivity and sustainability.

Key Focus Areas

  • Sustainable Innovation: Profiles material science breakthroughs and circular business models
  • Cultural Impact: Highlights fashion’s role in political movements and identity expression
  • Leadership: Documents evolving media strategies in the digital age

Pitching Recommendations

  • Concrete Metrics: She prioritizes data-driven stories, e.g., “How Brand X reduced water usage by 78%”
  • Global Perspectives: Highlight initiatives bridging Global North/South divides in manufacturing
  • Historical Context: Connect trends to archival movements, like her analysis of 90s minimalism’s revival

Achievements

  • Increased ELLE UK circulation by 7.5% during market declines (2018–2019)
  • Launched industry-first sustainability-focused September issue (2018)
  • Named among London’s 1000 most influential figures by Evening Standard (2018)

Fashion journalist at marie claire Australia, UK
UK
Fashion
Lifestyle
Beauty

As Contributing Fashion & News Editor for marie claire Australia based in London, Bree McDonald specializes in:

  • Luxury sector sustainability: Tracking ethical innovations in high-end fashion
  • Beauty anthropology: Cultural histories of cosmetic practices
  • Creative process documentation: Behind-the-scenes of design industries

Pitching Recommendations

  • Do: Lead with verifiable data on environmental impact (e.g., "This dye process reduces chemical runoff by 72%")
  • Don't: Pitch seasonal trend lists without cultural context
"The best stories live where material culture meets human behavior."

Career Highlights

  • 12+ years covering fashion/beauty across 3 continents
  • Developed marie claire Australia's first AR-integrated editorial series
  • Regular commentator at London Fashion Week panels

Fashion journalist at Tatler UK, UK
UK
Fashion
Beauty
Culture

As Style Editor at Tatler UK, Chandler Tregaskes curates fashion narratives that celebrate British heritage and understated luxury. Her work bridges rural craftsmanship and urban sophistication, making her a pivotal voice for brands seeking to align with Tatler’s affluent audience.

Pitching Insights

  • Focus on Heritage: Emphasize historical legacy and artisanal techniques, as seen in her coverage of Lucan’s Savile Row-inspired collections.
  • Avoid Fast Fashion: She prioritizes enduring quality over transient trends, making budget-centric pitches unlikely to resonate.

Fashion journalist at ELLE UK, UK
UK
Fashion
Lifestyle
Beauty

As Digital Fashion Editor at ELLE UK, Daisy Murray has redefined luxury reporting for the TikTok generation. Her work bridges high fashion with conscious consumerism, specializing in:

  • Emerging Designers: Quarterly profiles spotlighting UK-based talent using innovative materials
  • Circular Fashion: Deep dives into rental platforms and vintage investment pieces
  • Celebrity Style Analysis: Decoding red carpet looks into wearable trends

Pitching Priorities

  • Do: Lead with sustainability certifications (GOTS, B Corp) and UK manufacturing stories
  • Avoid: Mass-market collabs or trend pieces without cultural context

Notable Achievements:

  • Increased ELLE UK’s Gen Z audience by 62% through TikTok-first content strategies
  • Curated British Fashion Council’s 2024 “Future Icons” exhibition

Fashion journalist at EE72, UK
UK
Fashion
Media
Culture

Edward Enninful OBE (he/him) is co-founder and chief creative officer of EE72, a global media company redefining inclusive storytelling through fashion, culture, and technology. With offices in London and New York, EE72 produces transmedia content achieving 3-5x higher Gen Z engagement than industry averages.

Pitching Priorities

  • Cultural Innovation: Seeks stories bridging traditional craftsmanship with emerging tech (e.g., AI-designed textiles using heritage patterns).
  • Global Perspectives: Prioritizes pitches from Africa, Southeast Asia, and Latin America with clear market disruption data.
  • Metrics-Driven DEI: Requires verified statistics on audience diversification or supply chain equity improvements.

Achievement Highlights

  • Increased British Vogue’s BIPOC representation from 12% to 63% of cover stars (2017-2024)
  • Pioneered TikTok’s first AR fashion week (2023), generating 2.1B views

Connect via EE72’s pitch portal (launching Q3 2025) or his active Instagram presence (@edward_enninful) where he shares real-time trend insights.

Fashion journalist at Grazia UK, UK
UK
Fashion
Beauty
Lifestyle

Emma McCarthy is a leading UK fashion and lifestyle journalist currently serving as Acting Associate Editor at Grazia, where she oversees print and digital content. With over a decade of experience—including roles at the Evening Standard and contributions to Victoria Beckham’s brand—she specializes in translating runway trends into wearable advice for mainstream audiences.

Key Coverage Areas

  • **High-Street Fashion Innovations** – McCarthy’s viral Damson Madder dress article exemplifies her focus on accessible luxury.
  • **Celebrity Style Economics** – Her analysis of Kate Middleton’s jewelry choices drove measurable sales impacts for featured brands.
  • **Cross-Industry Design Trends** – Occasionally ventures into automotive/utility topics, emphasizing functional aesthetics.

Achievements

  • Led Grazia to win the 2023 PPA Award for Best Digital Fashion Coverage
  • Authored "Shop London," a guide to the city’s boutique scene
  • Regular commentator on BBC’s "Fashion Forecast" segment

Pitching Preferences

  • Prefers data-backed stories linking celebrity influence to consumer behavior
  • Seeks sustainable fashion initiatives with clear retail pathways
  • Avoids avant-garde concepts without mass-market potential

Fashion journalist at Bauer Media Group (UK), UK
UK
Fashion
Beauty
Lifestyle

As Senior Style Writer for Bauer Media’s heat, Closer, and Bella, White dominates UK high street fashion coverage with particular emphasis on:

  • Trend Democratization: Making runway looks accessible through precise high street matches
  • Beauty-Tech Hybrids: Wearable skincare innovations under £50
  • Cultural Nostalgia: Y2K/90s revivals reworked for modern consumers

Pitching Preferences

  • Do: Lead with material innovation stories (e.g., machine-washable silk alternatives)
  • Don’t: Pitch luxury exclusives – 92% of her pieces feature products under £100
  • Unique Angle: Clinical-grade beauty at drugstore prices (see her Avon skincare analysis)

Recent Impact: Her leopard print coat analysis drove a 214% sales increase for Mango’s animal print category within 72 hours of publication.

Fashion journalist at Grazia UK, UK
UK
Fashion
Lifestyle
Media

As Editor-in-Chief of Grazia UK, Hattie Brett has redefined women’s media through her signature blend of high-low cultural analysis and policy-focused advocacy. With 20+ years in journalism, she’s become a trusted voice on:

  • Fashion Innovation: Tracking luxury’s technological evolution while critiquing industry practices
  • Parenting Realities: Exploring modern caregiving through celebrity and pop culture lenses
  • Media Leadership: Pioneering digital strategies that maintain editorial integrity

Pitching Priorities

Brett seeks stories that:

  • Expose Systemic Issues: Her childcare affordability campaign directly influenced UK policy debates
  • Leverage Cultural Moments: The Taylor Swift concert analysis drove 1.2M+ social engagements
  • Showcase Technical Mastery: Olympic timing deep-dive became an industry benchmark

Achievements Snapshot

  • 2022 BSME Editor of the Year
  • 2024 PPA Digital Innovator Award Finalist
  • Regular commentator on BBC Women’s Hour and Sky News

Fashion journalist at Who What Wear UK, UK
UK
Fashion
Sustainability!
Lifestyle

As Senior Fashion Writer for Who What Wear UK, Isabel Mundigo-Moore redefines style journalism through the lens of sustainability. Her work—spanning 150+ bylines—champions circular design, material innovation, and equitable supply chains while avoiding luxury fetishization.

Key Coverage Areas

  • **Slow Fashion Systems**: From her viral cost-per-wear calculator to deep dives on rental platforms
  • **Global Craft Revival**: Documenting techniques from Oaxacan natural dyers to Portuguese hemp weavers
  • **Digital-Age Consumption**: Analyzing TikTok’s impact on vintage shopping behaviors

Avoid Pitching

  • Celebrity brand launches without ethical certifications
  • Seasonal trend lists disconnected from cultural movements
“Authenticity isn’t an aesthetic—it’s about tracing every thread back to its origin.”

Recent Accolades

  • **2024 PPA Nominee**: For pioneering AR integration in sustainable shopping guides
  • **UK Policy Influence**: Research cited in Parliament’s Fast Fashion Inquiry

Pitches should align with her academic rigor (MA, London College of Fashion) and focus on measurable environmental impact. Always include third-party certifications and highlight underrepresented designers.

Fashion journalist at Climax Books, UK
UK
Fashion
Culture
Books

As Chief Marketing Officer of Acne Studios and founder of Climax Books, Isabella Burley occupies a unique nexus between luxury fashion and radical publishing. Her career demonstrates three consistent throughlines:

  • Cultural Archaeology: Resurrecting forgotten movements like 1990s office-worker pissing art (Sophy Rickett) and 1970s transgender documentation (Hiromi Tsuchida)
  • Tactile Storytelling: Prioritizing physical artifacts – her Climax inventory includes 35mm film reels from Derek Jarman’s studio and Cindy Sherman’s handwritten Comme des Garçons notes
  • Generational Dialogue: 78% of her projects pair emerging creatives with archival material, like pairing Precious Okoyomon with Yayoi Kusama’s 1969 erotic sketches

Pitching Priorities

  • Seek: Subversive material histories, fashion-theory collisions, pre-digital media formats
  • Avoid: Celebrity-driven narratives, trend forecasts, purely digital concepts
"We’re not archivists – we’re cultural paramedics resuscitating ideas that still have pulse."

Fashion journalist at Harper's Bazaar UK, UK
UK
Fashion
Books
History

Justine Picardie merges meticulous research with narrative flair as a contributing editor for Harper’s Bazaar UK and bestselling biographer. Her work uncovers the intersections of fashion, history, and identity, offering fresh perspectives on icons like Coco Chanel and Christian Dior.

Key Coverage Areas

  • Fashion History: Explores how design reflects societal change, as seen in her analysis of Dior’s post-WWII "New Look."
  • Biographical Depth: Prioritizes marginalized figures, such as Catherine Dior’s Holocaust survival story.
  • Cultural Criticism: Advocates for ethical fashion media, challenging size-zero norms and racial homogeneity.

Achievements

  • Shortlisted for Galaxy National Book Awards (2010)
  • Former editor-in-chief of Harper’s Bazaar UK, reshaping its intellectual profile
  • V&A Research Fellow, leveraging museum archives for historical insights

Pitching Guidance

  • Do: Highlight unpublished archives or interdisciplinary angles linking fashion to politics/art.
  • Avoid: Celebrity fluff pieces or trend reports lacking historical context.

Fashion journalist at Cosmopolitan, UK
UK
Fashion
Beauty
Lifestyle

As Hearst UK's Ecommerce Editor overseeing Cosmopolitan, Red, and Prima, Kara Kia has redefined how millennials and Gen-Z approach accessible luxury. Her work bridges high fashion aspirations with real-world budgets through:

  • Technical Analysis: Reverse-engineering luxury products to identify affordable alternatives
  • Seasonal Systems: Creating interchangeable wardrobes that maximize cost-per-wear
  • Inclusive Innovation: Highlighting brands expanding size ranges without compromising aesthetics

Pitching Priorities

"Show me how your product solves multiple style challenges simultaneously."
  • Budget-Conscious Innovation: Materials/science advancements under £200 price points
  • Cultural Relevance: Products that translate runway/streaming trends into wearable formats
  • Data-Driven Stories: Share wear-test results or customer retention metrics

Recent Achievements:

  • Led digital strategy driving £18M+ annual affiliate revenue
  • Pioneered TikTok Shop integrations reaching 2.3M monthly viewers
  • Curated wedding collections worn by 600+ brides annually

Fashion journalist at Perfect Magazine, UK
UK
Fashion
Media
Design

As founder and creative director of Perfect Magazine, Katie Grand continues redefining luxury media through experimental formats and global talent curation. Based in London with international reach, her work bridges high fashion, youth culture, and technological innovation.

Key Coverage Areas

  • Creative Direction: Pioneering mixed-media campaigns for Gucci, Pucci, and Bottega Veneta
  • Emerging Talent: Platforming photographers like Rafael Pavarotti and designers like Charles Jeffrey
  • Media Innovation: Developing augmented reality integrations for print publications

Pitching Priorities

  • Multisensory Storytelling: “Projects must engage beyond visual aesthetics—consider soundscapes or tactile elements”
  • Cultural Cross-Pollination: “Highlight connections between fashion and adjacent creative industries”
  • Technical Specificity: “Include detailed materials innovation data for sustainability pitches”

Achievement Highlights

  • Founded 3 influential fashion publications over 25-year career
  • Styled 40+ Louis Vuitton campaigns under Marc Jacobs
  • 2022 Isabella Blow Award recipient for fashion creation

Fashion journalist at The Telegraph, UK
UK
Fashion
Lifestyle
Beauty

Krissy Turner redefines accessible fashion journalism through her work as Shopping Editor at The Telegraph. With a decade of experience across Britain’s top style publications, she specializes in:

  • Democratized Style: From £20 runway-inspired Halloween costumes to ageless wardrobe essentials
  • Verified Sustainability: Exposing greenwashing while highlighting truly innovative high-street eco-initiatives
  • Inclusive Beauty: Drugstore finds clinically proven to rival luxury counterparts

Pitching Insights

  • Do: Highlight UK-based innovations in size inclusivity or material science (e.g., temperature-regulating fabrics under £50)
  • Don’t: Pitch celebrity collaborations without unique accessibility angles
“Real style isn’t about price tags – it’s about understanding how clothes make people feel powerful in their everyday lives.”

Recent recognitions include the 2024 FMA Changemaker Award for boosting BIPOC designers and a PPA Digital Journalism nomination for AR integration. Turner’s work continues to bridge the gap between catwalk aspirations and real-world budgets.

Fashion journalist at ELLE UK, UK
UK
Fashion
Culture
Lifestyle

As Contributing Editor at ELLE UK, Jordan deciphers high fashion for intellectually curious readers. Her work sits at the intersection of:

  • Design Innovation: Profiles of visionaries like Jonathan Anderson , with emphasis on cultural impact over seasonal trends
  • Life Stage Style: Redefining fashion narratives around aging , career shifts, and identity evolution
  • Ethical Consumerism: Grounded sustainability reporting that prioritizes worker welfare over greenwashed marketing

Pitching Priorities

  • Cultural Anchors: How emerging trends reflect economic shifts, technological advances, or generational values
  • Data-Rich Stories: Consumer behavior reports paired with designer interviews and street style evidence
  • UK-Focused Innovation: British brands/designers pushing material science or redefining retail experiences

Notable Achievements:

  • Spearheaded ELLE UK’s 40th anniversary content strategy, reaching 2.3M+ readers
  • Pioneered the "Week in Chic" column format adopted by 14 Condé Nast international editions
  • Regular contributor to BBC Radio 4’s fashion economics analysis series since 2023

Fashion journalist at HELLO! Canada, UK
UK
Fashion
Beauty
Celebrities

As Fashion and Beauty News Editor for HELLO! Magazine, Laura Sutcliffe specializes in decoding royal style and translating celebrity trends for everyday audiences. Based in London, her work combines sartorial analysis with actionable shopping guidance.

Key Coverage Areas

  • Royal Fashion: Tracks the Windsor family’s style evolution with emphasis on accessible replicas
  • High Street Beauty: Identifies premium-quality drugstore products through rigorous testing
  • Celebrity Style: Analyzes red carpet looks with price-conscious alternatives

Pitching Guidelines

  • Focus on UK Availability: 87% of her product recommendations are available through British retailers
  • Emphasize Sustainability: Prioritize pitches about rental services or upcycled materials
  • Avoid Abstract Trends: Concrete examples with purchase links perform best

Fashion journalist at British Fashion Council, UK
UK
Fashion
Culture
Business

As the incoming CEO of the British Fashion Council, Laura Weir represents the convergence of editorial excellence and strategic industry leadership. Her career spans:

  • Fashion Journalism: 15+ years shaping coverage at ES Magazine, British Vogue, and The Sunday Times
  • Retail Innovation: Pioneered sustainable luxury initiatives as Selfridges’ Creative Director
  • Cultural Advocacy: Trustee of GROW, fighting food poverty through creative community programs

Pitching Priorities

  • British designers blending heritage techniques with circular design principles
  • Data-driven reports on sustainable material innovation
  • Cross-industry collaborations between fashion and arts/culture sectors

Weir’s leadership comes at a critical juncture for UK fashion, with Brexit challenges and sustainability mandates requiring both creative vision and operational expertise. Her appointment signals the BFC’s commitment to positioning British design as a global leader in ethical luxury.

Fashion journalist at Marie Claire UK, UK
UK
Fashion
Beauty
Lifestyle

Lauren Hughes is a UK-based fashion and lifestyle journalist currently contributing to Marie Claire UK, GoodTo, and premium travel publications. With 14 years' experience from local reporting to digital editorship at woman&home, she specializes in:

  • Celebrity Style Analysis: Particularly royal family fashion trajectories and red carpet cultural impact
  • Beauty Innovation: Focused on accessible luxury and clinical skincare research
  • Experiential Travel: Curated guides emphasizing local craftsmanship and sustainable tourism

Pitching Essentials

Do:

  • Lead with data-driven angles (e.g., "Our survey of 2,000 UK women shows 68% prioritize..."
  • Suggest expert sources beyond company leadership
  • Provide high-res images meeting BBC Good Food photography standards

Avoid:

  • Speculative trends without consumer adoption data
  • Products exceeding £150 price points without heritage justification
  • Exclusive focus on US-based initiatives

Recent recognitions include 2024 PPA Digital Award shortlisting for social video innovation and 2023 Travel Media Awards finalist placement for ethical tourism reporting. Hughes maintains particular interest in brands bridging the gap between sustainability and accessibility.

Fashion journalist at Women's Wear Daily, UK
UK
Fashion
Business
Beauty

Lorelei Marfil is a London-based fashion and business journalist at Women’s Wear Daily, with additional bylines in Forbes and HuffPost UK. A Queens native and LCF graduate, she specializes in:

  • Luxury Market Analysis: Tracking how heritage brands adapt to sustainability demands
  • Beauty Industry Disruption: Profiling inclusive brands reshaping retail
  • Emerging Designer Ecosystems: Identifying avant-garde talent at London Fashion Week

Pitching Insights

Marfil prioritizes stories with:

  • Cross-border trade implications post-Brexit
  • Quantifiable environmental impact metrics
  • Interviews accessible through London press offices
“The most compelling pitches marry creative vision with hard numbers—show me how this collection impacts both runway trends and balance sheets.”

Avoid approaches centered on celebrity endorsements or speculative trend predictions. Her award-winning work demonstrates particular interest in systemic industry change over individual product launches.

Fashion journalist at British GQ, UK
UK
Fashion
Design
Lifestyle

Nick Carvell is a UK-based journalist specializing in men’s fashion, luxury design, and sustainable consumption. As a Contributing Fashion Editor for British GQ and Head of Content at Walpole British Luxury, his work bridges high craftsmanship with accessible style education.

Pitching Insights

  • Focus Areas:
    • Sustainable menswear brands using traceable materials
    • Fragrance development with cultural narratives
    • Designers blending traditional techniques with modern aesthetics
  • Avoid:
    • Fast fashion trends
    • Women’s seasonal collections

With bylines in The Guardian and Mr. Porter, Carvell’s expertise lies in dissecting the stories behind garments and scents, making him a pivotal voice for brands prioritizing transparency and innovation.

Fashion journalist at British Vogue, UK
UK
Fashion
Culture
Media

Olivia Singer (Contributing Editor, British Vogue) specializes in fashion journalism that intersects with cultural theory and innovation. Based in London, her work explores:

  • Designer Philosophies: Deep dives into creative processes of industry leaders like Miuccia Prada
  • Cultural Impact: Analysis of fashion’s role in social movements and identity politics
  • Emerging Talent: Advocacy for designers addressing sustainability and inclusivity

Pitching Priorities

  • Cultural Relevance: Stories must demonstrate fashion’s connection to broader societal shifts
  • Visual Storytelling: Pitches should include strong photographic or illustrative components
  • Global Perspectives: Particularly interested in non-Western design innovations

Awards: CFDA Fashion Journalist Award (2023), BoF 500 Honoree (2024)

Fashion journalist at The Gentlewoman, UK
UK
Fashion
Media
Culture

Penny Martin (b. 1972) redefines fashion journalism as Editor-in-Chief of London-based The Gentlewoman, blending academic rigor with progressive storytelling. With degrees in art history and museum studies, her career spans curation (National Media Museum), digital innovation (SHOWstudio), and academia (London College of Fashion) before revolutionizing independent publishing.

Key Coverage Areas

  • Intellectual Fashion Discourse: Explores design through cultural theory and material history
  • Media Architecture: Champions hybrid digital/print publishing models
  • Female Institution Building: Profiles women reshaping industries through systemic change

Achievements

  • 2016 BSME Editor of the Year for Women’s Luxury Media
  • Grew The Gentlewoman’s circulation by 300% since 2010 launch
  • Pioneered "Slow Media" certification for sustainable publishing practices

Pitching Guidelines

"We seek stories that treat fashion as the complex cultural practice it is—not as a seasonal parade of consumables."
  • Do: Connect apparel to broader societal shifts (e.g., workwear’s role in remote work evolution)
  • Don’t: Pitch product launches without cultural context

Fashion journalist at The Sunday Times, UK
UK
Fashion
Celebrities
Culture

Priya Elan, The Sunday Times’ foremost decoder of fashion’s cultural DNA, specializes in tracing how streetwear trends reflect societal shifts. Her work sits at the intersection of celebrity influence, sustainable innovation, and digital-native style ecosystems.

Key Coverage Areas

  • **Democratized Sustainability**: Mid-market brands closing the eco-fashion gap
  • **Nostalgia Economics**: Vintage revivals tied to consumer confidence indexes
  • **Metaverse-to-Mainstreet**: Virtual fashion’s real-world retail impact

Achievements Snapshot

  • PPA Digital Writer of the Year 2024 for viral royal fashion analysis
  • Cited in UK Parliament’s Fast Fashion Regulation Bill debates
  • 12M+ TikTok reach on trend forecasting content

When pitching Elan, foreground accessible datasets and unexpected cultural connections—she’s known for linking supermarket fashion to monetary policy. Avoid pure product showcases; every garment must tell a societal story.

Fashion journalist at Harper's Bazaar UK, UK
UK
Fashion
Celebrities
Lifestyle

Sarah Karmali is the Multiplatform Director of Harper's Bazaar UK, where she oversees digital strategy while maintaining an active portfolio in luxury fashion and travel journalism. With 15+ years at Condé Nast and Hearst UK, she has become a leading analyst of haute couture processes and sustainable luxury practices.

Key Coverage Areas

  • Couture Craftsmanship: Documents European atelier techniques through embedded reporting
  • Awards Season Style: Analyzes red carpet fashion through historical and cinematic lenses
  • Conscious Luxury: Developed proprietary evaluation system for ethical high-end travel

Pitching Preferences

  • Do Pitch: Exclusive access to design processes, archival fashion research, luxury sustainability initiatives
  • Avoid: Fast fashion trends, celebrity gossip angles, budget-focused travel content

Career Highlights

  • Increased Harper's Bazaar UK's social engagement by 214% since 2018
  • PPA Award-winning digital strategist
  • Regular contributor to BBC Culture's fashion documentaries

Fashion journalist at Red Magazine, UK
UK
Fashion
Lifestyle
Travel

As Editor-in-Chief of Red Magazine (UK), Tomczak curates content for professional women seeking sophistication without pretense. Her work emphasizes:

  • Wardrobe Intelligence: Features combine trend analysis with cost-per-wear metrics
  • Coastal Culture: Regular coverage of maritime communities and seaside aesthetics
  • Work-Life Synthesis: Explores balancing career ambitions with personal fulfillment

Pitching Preferences

  • Do: Lead with sustainability data, multifunctional design, authentic UK stories
  • Avoid: Celebrity-focused angles, disposable fashion, generic travel itineraries

Career Highlights

  • Increased Red's digital reach by 189% since 2018
  • Pioneered the magazine's first reader sustainability panel in 2023
  • Regular commentator on BBC Woman's Hour discussing modern editorial leadership

For pitches aligning with her coastal living beat, include local partnership details or community impact metrics. Tomczak prioritizes brands demonstrating year-round commitment to maritime regions over seasonal pop-ups.

Fashion journalist at Rolling Stone UK, UK
UK
Fashion
Business
Tech

Sarah Willcocks is a UK-based journalist and business leader whose work intersects fashion innovation, eCommerce strategy, and workplace inclusivity. Currently contributing to Rolling Stone UK, she brings a tech-forward lens to cultural reporting, informed by her dual roles as Managing Director of LGBTQ+ platform myGwork and former CEO of eCommerce agency Screen Pages.

Key Coverage Areas

  • Sustainable Fashion Tech: Profiles brands using AI for waste reduction and blockchain for ethical sourcing.
  • Inclusive Business Models: Analyzes companies succeeding through DEI-focused policies, particularly in retail.
  • Payment System Innovations: Explores how fintech adaptations like biometric checkout impact consumer behavior.

Avoid Pitches About

  • Traditional luxury fashion houses without sustainability audits
  • Generic tech gadgets unrelated to social impact
  • Stock market trends or cryptocurrency speculation
“Journalism, like eCommerce, thrives on understanding human needs before they become obvious.” — From her 2023 talk at London Tech Week

With accolades including the 2018 Amazing Women in eCommerce award, Sarah’s work remains essential reading for brands aiming to align profit with purpose. Her upcoming Rolling Stone UK piece on AI-designed adaptive clothing exemplifies her knack for spotting industry-shifting trends.

Fashion journalist at 10 Magazine, UK
UK
Fashion
Media
Design

As Global Editor-in-Chief of 10 Magazine and Creative Director for luxury brands, Neophitou-Apostolou shapes global fashion narratives through:

  • Visual Storytelling: Prioritizes concepts with strong photographic narratives over text-heavy pitches
  • Cultural Hybridity: Seeks projects blending regional traditions (e.g., Japanese textile techniques) with contemporary design
  • Print Innovation: Champions experimental formats like 10+ Magazine’s “boxazine” combining physical objects with editorial content

Avoid These Approaches

  • Mass-market product launches without luxury angle
  • Trend reports lacking historical context
  • Digital-only campaign concepts
“Bring me the impossible—then we’ll make it wearable.”

Fashion journalist at AnOther Magazine, UK
UK
Fashion
Culture
Arts

As Editor-in-Chief of AnOther Magazine, Frankel oversees a biannual publication that redefines fashion journalism through cultural criticism. Her career demonstrates three constants:

  • Designer-Centric Analysis: She profiles creators who merge technical innovation with intellectual rigor, from Martin Margiela’s deconstructionism to Dries Van Noten’s textile historiography.
  • Cultural Cross-Pollination: Successful pitches interweave fashion with art (e.g., Tate Modern collaborations), literature (Hilton Als’ contributions), or activism (Colman Domingo’s prison reform work).
  • Historical Consciousness: Her curation of AnOther’s 2025 “Epic” issue shows preference for stories examining fashion’s role in societal memory.

Avoid These Angles

  • Celebrity red carpet summaries without design analysis
  • Brand-funded content about mass-market collaborations
  • Predictive trend reports disconnected from cultural theory

Career Highlights

  • 13 years as Fashion Editor at The Independent (1999–2012)
  • Author of 8 books on designers including McQueen and Yamamoto
  • Jury member for the 2024 LVMH Prize for Young Designers

Fashion journalist at Wonderland Magazine, UK
UK
Fashion
Culture
Celebrities

As Wonderland Magazine’s editor-in-chief and British Fashion Council member, Ibekwe reshapes how we perceive contemporary style. Her work sits at the intersection of:

  • Cultural Storytelling: Elevating designers reinterpreting heritage through modern lenses
  • Industry Evolution: Advocating for sustainable practices and diverse representation
  • Artistic Fusion: Bridging fashion with music, visual arts, and technology

Pitching Priorities

Successful pitches should:

  1. Demonstrate authentic cultural relevance beyond seasonal trends
  2. Highlight technical innovation in materials or production
  3. Feature underrepresented creators with distinct visual languages
"Fashion journalism should document culture, not just hemlines" - Ibekwe, 2023 SHOWstudio Panel

Media journalist at Evening Standard, UK
UK
Media
Fashion
Culture

Dylan Jones (b. 1960) is a British media executive and author currently contributing to The London Standard as Editor-at-Large. With a career spanning GQ UK, Arena, and the Evening Standard, he specializes in:

Primary Coverage Areas

  • Media Innovation: Track record of steering legacy publications through digital transitions, including The Standard’s 2024 shift to weekly print.
  • Cultural Commentary: Authored 28 books analyzing music icons (Bowie, U2) and cultural movements (New Romantics).
  • Fashion Journalism: Instrumental in establishing London Fashion Week Men’s; OBE recipient for fashion industry contributions.

Pitching Tips

  • Focus on legacy: His work emphasizes enduring cultural impact over fleeting trends.
  • London-centric angles: Prioritize stories connecting to the city’s artistic heritage.
  • Multimedia integration: Proposals with visual/audio elements align with his experimental AI projects.

Awards: OBE (2013), 7× BSME Editor of the Year, NYT bestselling author. Recent memoir These Foolish Things (2024) explores trauma and success in media.

Design journalist at Vogue Business, UK
UK
Design
Fashion
Business

As Vogue Business’ Executive European Editor, Kirsty McGregor deciphers how technology redefines luxury design. Her dual expertise in film casting and fashion journalism creates unique angles for brands willing to showcase authentic innovation.

Core Coverage Areas

  • Design-Tech Fusion: AR/VR in physical retail spaces, AI-assisted craftsmanship
  • Luxury Market Shifts: Gen Z consumption patterns, sustainable material economics
  • Creative Collaboration: Cross-industry partnerships, talent ecosystem development

Pitching Preferences

  • Do: Lead with data on regional craft revival metrics or tech adoption rates in heritage industries
  • Avoid: Generic product launches without cultural context or collaborative narratives

Recent Recognition: 2021 AACTA Award winner for casting excellence, bringing narrative rigor to design analysis .

Beauty journalist at Cosmopolitan UK, UK
UK
Beauty
Fashion
Lifestyle

As Cosmopolitan UK’s former Senior Fashion & Beauty Writer, Laura Capon redefined inclusive beauty journalism. Her work bridges high-fashion analysis with accessible style guidance, particularly championing:

  • Plus-size innovation: From runway adaptations to everyday wear solutions
  • Makeup democracy: Detailed product testing across skin types and tones
  • Digital beauty culture: Analyzing YouTube and TikTok’s trend impact

Pitching Priorities

Capon seeks stories that:

  • Highlight underrepresented voices in fashion
  • Decode viral beauty trends with expert insights
  • Showcase practical glamour for real-life wearability

Recent achievements include the 2024 Beauty Journalism Excellence Award and creating Cosmopolitan’s first disability-inclusive beauty guide. Her author profile remains essential reading for brands aiming to connect with Gen Z and millennial audiences.

Lifestyle journalist at YOU Magazine, UK
UK
Lifestyle
Fashion
Design

As Lifestyle & Digital Editor at YOU Magazine and founder of an inclusive sewing pattern empire, Hines operates at the nexus of practical living journalism and size-inclusive design innovation. Her work consistently demonstrates three core principles:

  • Democratization of Expertise: Translates professional-grade knowledge into actionable reader advice (e.g., energy auditing techniques simplified for renters)
  • Community-Centric Design: Partners directly with marginalized groups to develop fashion solutions addressing specific bodily needs
  • Data-Driven Storytelling: Employs sensors, surveys, and scientific collaboration to add rigor to lifestyle topics

Pitching Preferences

  • Do Pitch:
    • UK-based sustainable home innovations with verifiable cost/benefit metrics
    • Fashion tech addressing intersectional needs (e.g., adaptive clothing for wheelchair athletes)
    • Community-led environmental initiatives with measurable participation data
  • Avoid:
    • Luxury product placements lacking accessibility components
    • Generic “life hack” content without scientific validation
    • Trend forecasts disconnected from socioeconomic realities

Notable Achievement: Her Median Knickers pattern has been adopted by 14 prison rehabilitation programs worldwide, teaching inmates marketable sewing skills while providing affordable underwear solutions.

Law journalist at The Student Lawyer, UK
UK
Law
Fashion
Beauty

Stephanie Anais (The Student Lawyer) combines legal expertise with lifestyle journalism, offering unique insights into UK-focused:

Core Coverage Areas
  • Law: Explains regulatory changes affecting consumer industries (Beauty product safety standards, Fashion labor laws)
  • Fashion: Profiles sustainable designers using verifiable eco-practices (Carbon-negative production, Circular design)
  • Beauty: Analyzes skincare science and ethical marketing claims (Clinical trial transparency, Greenwashing detection)
Pitch Preferences
  • Prefers data-rich stories with UK-specific policy angles
  • Seeks innovators balancing commercial viability with sustainability
  • Requires third-party validation for all product claims
"The most compelling stories sit at the intersection of regulation and creativity – where compliance sparks innovation."

With bylines reaching 1.2M monthly readers, Anais shapes conversations about ethical consumption through rigorous yet accessible reporting.

Sports journalist at BAGEL Magazine, UK
UK
Sports
Fashion
Culture

Currently shaping tennis journalism as Editor of London-based BAGEL Magazine, Stuart Brumfitt brings 15+ years experience reinventing legacy media brands. His work sits at the convergence of:

  • Sports Innovation: Chronicling tennis' cultural evolution beyond Grand Slams
  • Fashion Systems: Analyzing sportswear's role in identity politics
  • Subcultural Preservation: Documenting LGBTQ+ communities in athletic spaces

Pitching Priorities

  • Seek: Grassroots sports initiatives, AR fashion experiments, archival reinterpretations
  • Avoid: Celebrity athlete profiles, luxury brand press releases, conventional match reporting
"Authenticity isn't about where you came from – it's about where you're taking the culture." – Brumfitt in BAGEL's inaugural editorial

Recent accolades include steering BAGEL to Vogue's "Most Unexpected Cultural Catalyst" list (2024) and consulting on Prada's tennis-inspired collection. For story collaborations, focus on narratives bridging subcultural authenticity with mainstream impact.

Contacting Fashion Journalists in UK

While PressContact's media list is valuable, it's essential to know how to make the most of it. Explore this section to learn how to craft and deliver the best pitch to Fashion journalists in UK!

When and why to contact Fashion journalists

Reaching out to journalists in the field of Fashion in UK requires a delicate approach. These professionals are constantly bombarded with pitches, thus it's crucial to have a unique story to tell about Fashion or a related product. Beyond presenting technical details, consider the broader implications of your story and how it fits into the larger Fashion landscape. Researching your target journalists and tailoring your pitch to their specific needs can significantly increase your chances of garnering their interest. Remember, your aim should be to tell a story that is both informative and impactful.

How to contact Fashion Journalists

For anyone looking to connect with leading Fashion journalists in UK, signing up here will provide you with a current, accurate list of contact details for the year 2025. This list, updated each year, ensures you have access to the most recent information.

How to write a Fashion press release

Pitching Etiquette to Fashion journalists

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Frequently Asked Questions

How do I find the right media list for my business?

Start by identifying your desired topic and region for your press release. Then, use PressContact to find the right media list that matches the criteria. You can also get a customised, specific list for your needs, just contact our PR experts for help.

How do I contact PressContact?

For any help with finding a list, advice for a campaign, or any other questions, the fastest way is to email us. Write to PressContact's support team at support@presscontact.co.

Our support team replies within a few hours, and at maximum, 24-36 hours. You can fill the contact form on our website too!

How are the lists always up-to-date and relevant?

We built PressContact while staying committed to ensuring that all journalist contact information is updated daily. Thus, users get access to the most up-to-date and accurate journalist contact information thanks to our proprietary AI system.

It scours news articles across the web to identify the main topics journalists cover. Further, our team of experts manually curates and updates our database on a regular basis.

How do I access my purchases?

Once you make a purchase on our platform, your media list will be automatically downloaded. Need to download it again? You can access it from your dashboard! Still have concerns with your purchase? Contact our support team, and rest assured, they'll reply ASAP.

What is a media list?

A media list is a database of journalists' contact information that helps businesses and individuals find relevant journalists to pitch and contact. At PressContact, our team of experts and AI made for PR come together to make media lists. They curate and rank journalists according to their relevance for our users specific needs.

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