Sarah Karmali
Sarah Karmali connects luxury fashion, celebrity culture and digital storytelling across Harper's Bazaar and Elle UK. She is the multiplatform director for both brands, overseeing their digital editorial strategy and the way fashion, beauty and lifestyle stories are presented on site, social media and video. Her work focuses on luxury fashion, beauty and travel, with a particular emphasis on how audiences engage with high-end brands and cultural moments online.
Luxury fashion and celebrity style
Karmali’s fashion coverage centres on luxury houses, couture shows and the celebrities who define those moments, rather than on generic trend round-ups.
She writes pieces such as a rundown of the best-dressed celebrities sitting front row at the couture shows, spotlighting labels including Chanel and Dior and treating the front row as a style story in its own right. Her archive includes celebrity-focused features that track how figures like Beyoncé are discussed when fashion and lifestyle choices spark public debate, including coverage of reactions to a post about drinking alcohol while breastfeeding.
She also covers K‑pop and global pop stars as fashion figures, such as BLACKPINK’s Lisa attending events in a tuxedo dress, bringing non‑Western celebrity style into a luxury fashion context. Across these stories, she consistently uses specific outfits, red‑carpet moments and front‑row appearances to show how fashion operates as a form of celebrity communication rather than just clothing.
Digital leadership and luxury expertise
Beyond individual articles, Karmali’s role is to shape the overall digital fashion offering for Harper's Bazaar and Elle UK.
She leads a team of editors and writers, guiding coverage across web, social media and video so that fashion stories work coherently on every platform. Her remit includes editorial strategy and growth, as well as supporting revenue via commercial partnerships and affiliate content, which means she treats fashion content as both storytelling and a commercial driver.
She is described as an expert in luxury consumer behaviour, and her career has been built around understanding how readers respond to high‑end fashion, beauty and travel content in a digital environment. Earlier in her career she worked on the digital teams at Vogue, Marie Claire, InStyle and the Huffington Post, consistently covering luxury fashion, beauty and travel, which gives her a broad view of how different mastheads speak to similar audiences. In 2017 she was named Digital Content Leader of the Year at the PPA Awards, underlining her standing as a specialist in digital luxury publishing.
Beauty, lifestyle and cultural angles
Although fashion is central, Karmali’s work often uses beauty and lifestyle subjects to open up wider cultural conversations. Her piece on Beyoncé’s criticised Instagram post about drinking alcohol while breastfeeding combines celebrity news with practical lifestyle concerns, using a beauty‑adjacent topic to address questions about parenting, health and public judgement.
In similar work, she uses celebrity beauty and grooming choices as entry points into discussions about expectations placed on women in the public eye, maintaining a clear factual tone while acknowledging how strongly audiences react. This approach makes her coverage useful when a story touches both fashion or beauty and broader cultural scrutiny, because she is comfortable treating celebrity decisions as a serious subject rather than pure gossip.
Travel and event‑driven storytelling
Karmali also writes travel and event‑driven features for Harper's Bazaar, extending her luxury perspective beyond clothes.
She has described covering the Cannes film festival and a road trip through California for the brand’s travel section, using destination pieces to show how fashion, film and lifestyle intersect. In these articles she treats travel as part of the same aspirational world as couture shows and red‑carpet events, focusing on how experiences, locations and itineraries fit into a broader luxury narrative.
Her event coverage, whether from film festivals or fashion weeks, tends to tie back to what readers will see on screens and social feeds, reinforcing her role in aligning real‑world moments with digital storytelling.
Across fashion, beauty, celebrity and travel, Karmali’s distinguishing feature is the way she integrates high‑end aesthetics, cultural debate and platform‑specific strategy into a single editorial approach. She consistently anchors stories in concrete outfits, events and destinations, while thinking about how they will live online and resonate with luxury‑minded audiences.
4 more fashion journalists.
Adam Cheung
Adam Cheung is a style writer at British GQ with a specialist focus on sneakers, streetwear and menswear product coverage. He treats sneakers and streetwear as culture and design objects, writing about individual models, new silhouettes and the details that make them stand out. His work spans men’s style, watches and grooming, keeping attention on how people can wear and buy into emerging trends. He produces service-led shopping edits on shoes, bags and accessories, built around clear recommendations and concise reasoning. He covers brands and market trends with an emphasis on wearable takeaways for everyday style and occasion dressing. His British GQ features are republished across international GQ editions, and he runs Typed Hype, an Instazine dedicated to sneaker culture, extending his coverage across mainstream menswear, niche releases and culture-facing commentary.
Alexandra Fullerton
Alexandra Fullerton is a freelance stylist and fashion writer for The Telegraph, known for turning professional styling methods into simple, practical rules for dressing. She covers outfit formulas, wardrobe edits, seasonal dressing, tights, festive knitwear, high-street fashion, smart shopping and investment pieces. Her advice focuses on what to keep, what to buy and how to wear it in real life, rather than fashion news or abstract trends. She draws on a long career as a fashion director and editor at Stylist and Glamour, styling shoots and working with actors, musicians and presenters. She also styles commercial campaigns and individual clients. Fullerton writes fashion books, including guides to everyday dressing and Chanel bags, and runs the My3Words shopping concept based on her three-word method.
Alexandria Dale
Alexandria Dale specialises in turning celebrity style and emerging trends into affordable high street shopping guides. She is Digital Fashion Writer at Cosmopolitan UK, covering fashion news, trend analysis and product-led features. Her beat includes seasonal colours, fabrics, transitional dressing, polished looks on a budget, sustainable fashion and new brands. She finds high street alternatives to luxury pieces and identifies trends worth investing in, with a focus on fit, fabric, versatility and repeat wear. Her guides often centre on one trend or wardrobe staple, with specific buys under a clear price cap. Recent work includes Victoria Beckham-inspired burgundy leather midi skirts, Primark wide-leg trousers, M&S argyle jumpers and Primark home delivery. She has six years of fashion journalism experience across digital and print titles, including Glamour and Ok!, and reports with practical styling advice and product detail.
Alice Reynolds
Alice Reynolds is a writer and production journalist on The Independent’s IndyBest shopping desk who tests accessible supermarket and high-street products in real life. She focuses on fashion, beauty, food and fitness, reviewing supermarket food and drink, protein bars and creatine supplements, and high-street clothing and beauty launches. Her beat spans supermarket staples such as dark chocolate, pizzas, Easter eggs and Greek yoghurt, plus workout snacks and performance supplements, and value-led fashion like viral jackets, wrap skirts and beauty advent calendars. She runs comparative “best of” round-ups that weigh flavour, texture, thickness, quality, price and usefulness, using hands-on trials and taste tests. Her reporting is plain, practical and grounded in repeated supermarket and high-street testing, informed by interests in food, fitness and lifestyle shopping and earlier experience across travel and news formats.