Career Evolution: From Intern to Industry Authority
Murray’s journey began in 2016 with hands-on experience at London Fashion Week, where she developed her signature approach:
- 2016–2018: Cut her teeth interviewing designers like Molly Goddard during backstage moments that revealed fashion’s creative process [1][6]
- 2019–2021: Pioneered ELLE’s sustainable shopping guides, including viral pieces on vintage marketplaces and rental platforms [1][5]
- 2022–present: Spearheaded the publication’s Gen Z-focused digital strategy, increasing social engagement by 40% through TikTok integrations [9]
Defining Work: Three Signature Pieces
- Barrel-Leg Jeans Are Officially The Denim Shape Of The Season This trend analysis piece exemplifies Murray’s ability to translate runway shapes into wearable advice. She traces the silhouette’s origins to 1990s hip-hop culture before analyzing its 2025 reinterpretation through brands like Frame and Toteme. The article’s impact was measurable – searches for “barrel jeans” increased 300% on ELLE UK’s platform within 72 hours [1].
- Murray’s methodology combines historical research with commercial insight, interviewing denim specialists about tailoring techniques that make the style flattering for diverse body types. The piece concludes with actionable styling tips, reflecting her commitment to making high fashion accessible.
- How To Clean Earrings Like A Pro Blending practical advice with luxury expertise, this guide features interviews with Monica Vinader and Grove & Vae’s Jane Obeng. Murray debunks common myths (like using toothpaste on pearls) while providing step-by-step care routines for different materials. The article’s lasting value is evident in its continued traffic – still ranking in ELLE UK’s top 10 beauty/fashion hybrids 18 months post-publication [1][5].
- What sets this apart is Murray’s focus on sustainability. She emphasizes proper jewelry maintenance as an antidote to fast fashion, writing:
- “A well-cared-for piece becomes heirloom, not landfill”
- Wimbledon Fashion Retrospective Analyzing seven decades of tennis-adjacent style, this cultural deep dive showcases Murray’s archival strengths. She contrasts Kate Middleton’s tailored Suzannah dresses with Emma Watson’s Stella McCartney collaborations, using the All England Club as a lens to examine evolving dress codes. The piece cleverly ties historical moments (like Anne White’s 1985 catsuit controversy) to modern debates about women’s sartorial freedom [1].
- Murray secured exclusive commentary from Wimbledon’s style curator, revealing how the tournament’s fashion policies have adapted to streetwear influences. This blend of access and analysis typifies her approach to event coverage.
Strategic Pitching Guidance
1. Lead with Sustainability Innovations
Murray prioritizes brands demonstrating circularity – like her coverage of Rotaro’s rental program [1]. Successful pitches highlight specific environmental metrics, such as water savings in denim production or upcycling percentages. Avoid generic “eco-friendly” claims without third-party certifications.
2. Spotlight Emerging UK Talent
Her 2024 feature on Central Saint Martins graduate collective New British Original [1] shows her commitment to discovery. Pitch designers with distinct cultural perspectives – recent pieces have focused on Nigerian-British fusion wear and queer-owned knitwear labels.
3. Bridge Celebrity & Commerce
The viral analysis of Zendaya’s vintage Galliano look at Wimbledon [1] demonstrates how Murray connects celebrity moments to shoppable trends. PR teams should highlight A-list worn pieces available through rental platforms or pre-owned marketplaces.
4. Avoid Fast Fashion Collaborations
While Murray covers high-street trends, she avoids promoting disposable collections. Her critical piece on H&M’s designer partnerships [1] argued they undermine sustainability efforts. Focus instead on independent brands with ethical supply chains.
5. Leverage Cultural Moments
Her Glastonbury festival style roundups [1] show how to tie fashion to broader conversations. Pitch items with music festival relevance 8–10 weeks pre-event, emphasizing durability and weather resistance.
Industry Recognition
2024 British Fashion Media Award Finalist
Nominated in the Digital Innovation category for integrating AR try-ons into ELLE’s sustainable shopping guides. Judges noted her “unique ability to make tech feel human-centered” [9].
2023 Vogue UK “Changemakers” List
Recognized for democratizing luxury analysis through TikTok Live sessions breaking down couture shows. Her explainer on Schiaparelli’s surrealist designs garnered 2.1M views [9].
