As Senior Fashion Writer for Who What Wear UK, Isabel Mundigo-Moore redefines style journalism through the lens of sustainability. Her work—spanning 150+ bylines—champions circular design, material innovation, and equitable supply chains while avoiding luxury fetishization.
“Authenticity isn’t an aesthetic—it’s about tracing every thread back to its origin.”
Pitches should align with her academic rigor (MA, London College of Fashion) and focus on measurable environmental impact. Always include third-party certifications and highlight underrepresented designers.
Isabel Mundigo-Moore has carved a niche as a forward-thinking fashion journalist whose work bridges style, sustainability, and cultural critique. Beginning her career in Toronto with internships at boutique fashion publications, she honed her editorial voice before relocating to London. Her tenure at Browns Fashion and subsequent role as Social Media Editor for Who What Wear UK solidified her expertise in digital storytelling. With an MA in Fashion from the London College of Fashion, she combines academic rigor with an instinct for trends, positioning herself as a trusted voice in ethical fashion discourse.
This trend analysis piece exemplifies Isabel’s ability to blend practical styling advice with sustainability insights. She critiques fast fashion’s overproduction while spotlighting vintage and upcycled outerwear brands like Lucia Zolea Vintage. The article’s methodology includes interviews with independent designers and data from Pinterest’s 2024 trend reports, revealing a 40% increase in searches for "oversized coats." Its impact lies in redirecting readers toward conscious consumption—a recurring theme in her work.
Isabel’s deep dive into Amina Muaddi’s brand ethos goes beyond footwear aesthetics to explore labor practices in Milanese workshops. She highlights Muaddi’s use of deadstock materials, tying it to broader industry shifts toward circular design. The piece gained traction for its supply chain transparency focus, cited by Vogue Business in their 2024 sustainable accessories roundup.
This first-person essay disrupts the myth that sustainable fashion is inherently expensive. Isabel maps her own wardrobe to platforms like Depop and Vestiaire Collective, emphasizing garment longevity over price tags. The article’s "cost-per-wear" calculator tool, developed with Northumbria University’s textile lab, went viral among Gen Z audiences, driving a 25% traffic spike to Who What Wear’s sustainability hub.
Isabel prioritizes stories about closed-loop systems (e.g., her 2023 coverage of DyeCoo’s waterless dyeing tech). Avoid generic “organic cotton” pitches unless tied to novel partnerships, like her Erba the Label piece on algae-based dyes.
Her analysis of TikTok’s #VisibleMending movement demonstrates interest in how digital platforms revive traditional crafts. Successful pitches should connect micro-trends to macro societal changes, such as her exploration of post-pandemic workwear in The Guardian.
Isabel’s 2024 series on Latin American hemp fabric innovators shows her commitment to decentralizing sustainability narratives. Pitches should include clear data on local economic impact, mirroring her ISTO feature on Portugal’s regenerative textile farms.
At PressContact, we aim to help you discover the most relevant journalists for your PR efforts. If you're looking to pitch to more journalists who write on Fashion, here are some other real estate journalist profiles you may find relevant:
