Lorelei Marfil is a London-based fashion and business journalist at Women’s Wear Daily, with additional bylines in Forbes and HuffPost UK. A Queens native and LCF graduate, she specializes in:
Marfil prioritizes stories with:
“The most compelling pitches marry creative vision with hard numbers—show me how this collection impacts both runway trends and balance sheets.”
Avoid approaches centered on celebrity endorsements or speculative trend predictions. Her award-winning work demonstrates particular interest in systemic industry change over individual product launches.
Lorelei Marfil’s journey began in Queens, New York, where her early fascination with storytelling evolved into a career bridging transatlantic fashion journalism. After graduating from London College of Fashion’s prestigious MA Fashion Journalism program—where she won a student award—Marfil transitioned from print magazines to digital-first reporting, joining Women’s Wear Daily’s London bureau as a general assignment editor. Her work now spans breaking news, investigative features, and trend analyses across fashion, business, and beauty verticals.
This seminal piece identified emerging designers like Rejina Pyo and Richard Quinn before their global breakout, blending runway analysis with interviews about creative processes. Marfil’s methodology combined attendance at 22 shows with backstage access to studio operations, revealing how London’s experimental ethos fosters innovation. The article became a reference for buyers seeking avant-garde talent.
Published in Forbes, this investigation dissected how heritage brands like Burberry balanced eco-initiatives with profit margins. Marfil interviewed 14 executives and analyzed sustainability reports to map industry progress, highlighting the tension between artisanal craftsmanship and scalable green practices. The piece sparked debate about "greenwashing" accountability.
For HuffPost UK, Marfil explored Fenty Beauty’s market disruption through interviews with cosmetic chemists and startup founders. She contrasted traditional beauty conglomerates with agile indie brands, using sales data to prove inclusivity drives revenue. The article remains cited in venture capital pitches for diversity-focused beauty ventures.
Marfil prioritizes stories quantifying environmental efforts, such as carbon-neutral supply chains verified by third-party audits. She recently highlighted Stella McCartney’s mushroom leather partnership in WWD, emphasizing specific metrics like water savings. Avoid vague claims like "eco-friendly" without substantiation.
Her Forbes piece on Gucci x North Face demonstrated her interest in unexpected partnerships driving cultural relevance. Pitches should explain how collaborations merge distinct audiences or technologies, particularly in bridging luxury and tech sectors.
With Brexit’s impact on tariffs and talent mobility, Marfil frequently analyzes regulatory shifts. A recent WWD article dissected post-Brexit perfume ingredient regulations, making pitches about trade policy effects on product development particularly compelling.
Her "Ones to Watch" coverage reveals a pattern of elevating BIPOC and LGBTQ+ designers. Successful pitches include access to founders discussing intersectional challenges, like size-inclusive Asian-American labels expanding to Europe.
While Marfil covers major launches, her HuffPost UK work focuses on systemic change over individual endorsements. Skip pitches about influencer collabs unless tied to measurable industry shifts, like TikTok’s impact on indie brand valuations.
“London’s fashion scene thrives on its ability to nurture raw talent while challenging commercial norms.” – From her LCF graduation speech
At PressContact, we aim to help you discover the most relevant journalists for your PR efforts. If you're looking to pitch to more journalists who write on Fashion, here are some other real estate journalist profiles you may find relevant:
