As Contributing Editor at ELLE UK, Jordan deciphers high fashion for intellectually curious readers. Her work sits at the intersection of:
Notable Achievements:
We first encountered Laura Antonia Jordan’s work during her tenure as Fashion News and Features Director at Grazia UK, where she redefined how British audiences engage with style journalism. Her 2022 piece Sienna Miller wearing Everlane exemplified her knack for blending celebrity culture with sustainable fashion discourse – a hallmark of her approach that would later flourish at ELLE UK.
"Fashion should be for everyone – not just the front row. The real story lives in how clothes make us feel, how they shape our identities, and how they reflect our times."
This 2,400-word personal essay dissects modern adulthood through cultural and sartorial lenses. Jordan traces the evolution of age perception in fashion media, contrasting the industry’s youth obsession with emerging narratives about midlife reinvention. Through interviews with designers creating age-inclusive lines and psychologists studying generational identity, she constructs a compelling argument for fashion’s role in redefining life stages.
Three years before sustainability became fashion’s mandatory talking point, Jordan used Miller’s airport look to launch a deeper conversation about accessible ethical fashion. The piece combined red carpet analysis with supply chain investigations, setting a new standard for celebrity style coverage that respects readers’ intelligence.
This definitive profile of the Loewe creative director showcases Jordan’s ability to decode high fashion for mainstream audiences. Through interviews with factory workers, retail buyers, and street style photographers, she maps how Anderson’s designs altered consumer behavior – from the Puzzle bag’s viral success to the normalization of gender-fluid suiting.
Jordan’s work consistently ties fashion to broader societal shifts. Successful pitches might connect new fabric technologies to remote work trends, or analyze TikTok aesthetics through 90s fashion revivals. Her 2025 Anderson profile [3] succeeded by positioning a designer’s exit as a referendum on creative leadership in late capitalism.
Following her 2019 AP Archive interview [5] about fashion’s environmental impact, Jordan prioritizes brands that disclose supply chain details. Pitches should include factory locations, wage data, and material sourcing – the unsexy details that underpin true sustainability stories.
Her 40th birthday essay [1] masterfully blended Census data with personal anecdotes. When pitching market trends or consumer reports, include real-world examples: a mother-daughter styling business capitalizing on Gen Z’s thrift shop obsession, or a tailor modifying fast fashion for better longevity.
Jordan’s analysis of Sex and the City’s reboot costumes [4] critiqued lazy nostalgia in design. Pitch fresh takes on heritage brands, innovative uses of archival materials, or designers reimagining rather than replicating past trends.
From her coverage of Bottega Veneta’s Christmas ornaments [4] to Rimowa’s travel-tech hybrids [4], Jordan spotlights fashion’s expansion into non-apparel categories. Pitches might explore: smart jewelry tracking menstrual cycles, luxury brands entering the pet product market, or designer collaborations with electric vehicle companies.
While Jordan maintains a characteristically British reserve about accolades, her influence is evident through:
At PressContact, we aim to help you discover the most relevant journalists for your PR efforts. If you're looking to pitch to more journalists who write on Fashion, here are some other real estate journalist profiles you may find relevant:
