Edward Enninful OBE (he/him) is co-founder and chief creative officer of EE72, a global media company redefining inclusive storytelling through fashion, culture, and technology. With offices in London and New York, EE72 produces transmedia content achieving 3-5x higher Gen Z engagement than industry averages.
Connect via EE72’s pitch portal (launching Q3 2025) or his active Instagram presence (@edward_enninful) where he shares real-time trend insights.
Edward Enninful OBE has redefined fashion journalism and media leadership over his three-decade career. Beginning as the youngest-ever fashion director at i-D magazine at 18, Enninful’s trajectory accelerated through transformative roles at W Magazine, Vogue Italia, and most notably as the first Black editor-in-chief of British Vogue (2017–2024). His 2025 launch of EE72—a global media and entertainment company co-founded with his sister Akua Enninful—marks his latest evolution into entrepreneurial storytelling. This venture synthesizes his lifelong commitment to inclusive narratives with cutting-edge digital content strategies, positioning EE72 as a disruptor in the $2.3T global media market.
Enninful’s swan song at British Vogue (March 2024) broke industry norms by featuring 40 iconic models—including Naomi Campbell and Linda Evangelista—on a single cover. The issue’s digital-first rollout strategy generated 28M social media impressions in 72 hours, demonstrating Enninful’s mastery of cross-platform engagement. By using 360-degree video interviews with each model, he transformed static print content into an immersive digital experience that increased Vogue’s website dwell time by 41% month-over-month.
This February 2025 profile dissects EE72’s mission to “reshape how we see and understand each other” through transmedia storytelling. Enninful reveals plans for AI-driven personalized content streams that adapt to cultural trends in real-time, leveraging his network of 12.7M Instagram followers. The article highlights EE72’s inaugural partnership with the Metropolitan Museum of Art for the 2025 Met Gala, where Enninful serves on the host committee guiding its “Superfine: Tailoring Black Style” theme.
In this exclusive interview, Enninful details EE72’s revenue model combining NFT-based digital collectibles (40% of projected income) with experiential pop-ups (35%). He cites the company’s first immersive installation—a Lagos-to-Detroit virtual runway showcasing emerging designers—as proof of concept. The piece underscores his strategy to capture Gen Z audiences through TikTok-native microcontent series that achieve 3-5x higher engagement rates than traditional fashion media.
Enninful prioritizes stories bridging geographic and cultural divides, like his 2023 Vogue feature on Ankara fabric’s influence on Parisian haute couture. Successful pitches should highlight unexpected material fusions (e.g., blockchain-tracked sustainable textiles) or emerging designers from underrepresented regions. Avoid Eurocentric narratives without clear multicultural angles.
With EE72 developing AR fashion shows, pitch interactive elements like 3D garment visualizations or AI-generated trend forecasts. His team actively seeks partners for Web3 projects—recent collaborations include a digital twins initiative with Epic Games. Traditional text-only pitches under 800 words have 74% lower acceptance rates.
Enninful’s 2024 “New Frontiers” series profiled LGBTQ+ creative directors reshaping Middle Eastern fashion. Successful pitches quantify DEI impacts—e.g., brands increasing supplier diversity by 40%+ or using algorithmic bias detection in casting. Avoid surface-level diversity claims without verifiable metrics.
“Fashion is the ultimate cultural catalyst—it’s not about clothes, but about changing how we see ourselves and each other.”
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