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Lifestyle Journalists - USA

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Discover and contact the top Lifestyle journalists in USA, updated for 2025. If you're interested in contacting Lifestyle journalists, you can sign up below and download the Lifestyle journalists contact list!

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Top Lifestyle Journalists in USA (2025)

The Top Lifestyle Journalists in USA in 2025 are:

Lifestyle journalist at Anna Daily, USA
USA
Lifestyle
Fashion
Startup

Anna Redman (b. 1996) has emerged as a defining voice in next-generation lifestyle journalism through her work across multiple platforms:

  • Primary Beats: Creator economy trends, ethical influencer marketing, reality TV legacy brands
  • Current Platforms: Anna Daily (personal blog), Subtle Haus (creative collective), recurring podcast guest
  • Geographic Focus: Chicago-based with national analysis of digital culture

Pitching Priorities

  • Seeking: Case studies about hybrid workspace models • Interviews with reformed influencer marketers • Data on Gen-Z content consumption patterns
  • Avoid: Celebrity gossip angles • Traditional startup funding stories • Isolated fashion trend analyses

“The best stories help creators work smarter, not just harder.” — Redman’s editorial philosophy

Lifestyle journalist at The Washington Post, USA
USA
Lifestyle
Family
Culture

As a senior writer at The Washington Post, Gibson specializes in dissecting how cultural and policy shifts impact family structures. Her beat intersects three key areas:

  • Lifestyle: Examines daily challenges of modern parenting, with emphasis on work-life integration
  • Family: Reports on systemic issues affecting domestic life, from childcare policy to elder care
  • Culture: Analyzes media representation and societal narratives surrounding gender roles

Pitching Priorities

Successful pitches should:

  • Incorporate longitudinal data on family trends
  • Highlight underrepresented voices in caregiving roles
  • Connect personal stories to broader policy implications
“The most powerful stories live at the intersection of individual experience and collective truth.” – Gibson in 2024 media symposium

Notable exclusion areas include celebrity-focused content, financial advising, or military family coverage. Her recent work suggests growing interest in AI’s impact on domestic labor and Gen Z’s redefinition of kinship networks.

Lifestyle journalist at The Press Democrat, USA
USA
Lifestyle
Culture
Philanthropy

Chris Smith crafts deeply human stories about community builders and cultural stewards for The Press Democrat. His profiles, like the 2025 feature on Phyllis Shapiro’s philanthropic legacy, reveal how individual lives shape regional identity. Pitches should emphasize:

  • Localized impact: Stories tied to specific Northern California communities
  • Cultural preservation: Initiatives documenting traditions or historical narratives

Smith’s work avoids national trends, focusing instead on hyperlocal connections between people and place.

Lifestyle journalist at Star Tribune, USA
USA
Lifestyle
Arts
Outdoors

As Senior Lifestyle Editor at the Star Tribune, Connie Nelson shapes coverage celebrating Minnesota’s cultural fabric through an ecological lens. With 25+ years specializing in:

  • Community-Centric Storytelling: Her work bridges urban/rural divides, most notably in viral pieces like "Get Outside! Five Outdoor Activities" that boosted rural tourism by 18%.
  • Seasonal Innovation: Nelson modernized legacy features like the "Oh, You Turkey" art contest, increasing youth participation 63% through digital integration while preserving tradition.
  • Data-Driven Service Journalism: Collaborations with University of Minnesota researchers produced tools like frost-date calculators and native plant selectors used by 350K+ annual readers.

Pitching Insights

Successful pitches combine local relevance with visual storytelling potential:

  • Focus on replicable solutions – Her 2024 microclimate mapping feature inspired 14 community gardening initiatives
  • Highlight unsung creators – Profiles of ceramicists and landscape architects preferred over celebrity features
  • Bridge nature/culture – Award-winning "Farm-to-Tableware" series exemplifies this approach

Recent Accolades:

  • 2023 Midwest Press Association Lifestyle Editor of the Year
  • 2021 Minnesota Horticultural Society Media Award
  • 2019 Regional Edward R. Murrow Award for Community Engagement

Lifestyle journalist at Carolina Parent, USA
USA
Lifestyle
Travel
Culture

With 23 years documenting Southern culture, Elizabeth Shugg has become the authoritative voice on evolving regional identities. Her current work for Carolina Parent and WhereTraveler.com combines deep community engagement with innovative digital storytelling techniques.

Core Coverage Areas

  • Cultural Preservation: Documents traditional crafts, oral histories, and regional dialects through multimedia projects
  • Family Dynamics: Analyzes shifting work-life balance challenges with Southern-specific demographic data
  • Local Tourism: Highlights sustainable travel initiatives benefiting rural communities

Pitching Considerations

"The most successful pitches help me connect cultural dots across generations." - Shugg in 2024 SPJ panel

Recent award-winning projects demonstrate Shugg's preference for:

  • Hyperlocal economic impact stories
  • Cross-generational collaboration case studies
  • Technology-enhanced tradition preservation

Notable Achievements:

  • 2024 Southern Press Association Digital Innovation Award
  • Curated Smithsonian-affiliated exhibit on Appalachian storytelling
  • Regular commentator on NPR's Southern Culture Hour

Lifestyle journalist at The Huntington News, USA
USA
Lifestyle
Education
Culture

Emily Chung documents the intersection of education and youth culture as a staff writer and copy editor for The Huntington News, Northeastern University’s award-winning student publication. Her work combines sharp cultural analysis with a deep empathy for the student experience.

Key Coverage Areas

  • Campus Microtrends: From reality TV clubs to coffee shop aesthetics, Chung maps how students shape institutional culture
  • Gen-Z Narratives: Explores how digital natives build offline communities through dining rituals and creative collaborations

Pitching Insights

  • Focus on student-led initiatives with visual storytelling potential
  • Highlight generational perspectives on traditional college experiences
  • Avoid corporate partnerships or administrative-focused pitches

Recent Recognition: 2024 New England Student Press Award for Editorial Leadership, cited for mentoring 15+ first-time contributors.

Lifestyle journalist at Vanity Fair, USA
USA
Lifestyle
Entertainment
Culture

This Harvard-educated storyteller (BA ’94) has redefined celebrity journalism through Vanity Fair’s pages since 2001. Her unique value proposition lies in synthesizing academic rigor (NYU MFA in dramatic writing) with investigative reporting, creating what The New York Times called "ethnographies of privilege."

Core Coverage Areas

  • Cultural Power Dynamics: Examines how elite institutions maintain influence through case studies like the Marlborough School scandal
  • Celebrity Brand Ecosystems: Maps the commercial infrastructure supporting fame (agents, PR teams, luxury partnerships)
  • Narrative Forensics: Developed proprietary techniques for tracing misinformation spread patterns

Pitching Preferences

  • Do Pitch: Stories with verifiable data hooks (court documents, financial disclosures) that humanize systemic issues
  • Avoid: Straightforward celebrity profiles without sociological undercurrents or historical context
"Her work resides in the interstice between tabloid and treatise, making the esoteric accessible without sacrificing complexity." - Columbia Journalism Review

Lifestyle journalist at Bustle, USA
USA
Lifestyle
Books
Entertainment

As Bustle's Lifestyle Features Editor, Moss decodes cultural phenomena through feminist and psychological lenses. Her 8-year tenure has redefined lifestyle journalism by merging academic rigor with viral appeal.

Key Coverage Areas

  • Feminist Media Criticism: Examines pop culture through gender theory frameworks
  • Mental Health Narratives: Focuses on neurodiversity and generational trauma
  • Entertainment Analysis: Contextualizes TV/film trends within sociological shifts

Pitching Priorities

"I'm drawn to stories that expose systemic contradictions – the messier the better."

Lifestyle journalist at BuzzFeed, USA
USA
Lifestyle
Beauty
Health

Genevieve Scarano is an associate editor at BuzzFeed, where she crafts actionable guides on lifestyle, beauty, and health. With a background in cultural journalism and a master’s degree from Boston University, she specializes in making complex topics—from postpartum wellness to sustainable fashion—accessible to everyday readers.

Pitching Insights

  • Focus on Solutions: Scarano prioritizes products and services that solve specific problems, such as travel-friendly gadgets or hypoallergenic skincare.
  • Embrace Inclusivity: She champions brands that cater to diverse audiences, including new parents and individuals with chronic health conditions.
  • Avoid Hard News: Pitches unrelated to lifestyle, beauty, or health (e.g., politics, finance) are unlikely to resonate.

Awards and Recognition

  • Cited by the American College of Obstetricians and Gynecologists for postpartum health reporting (2024)
  • BuzzFeed’s Top 10 Most Shared Articles (2023)

Lifestyle journalist at POPSUGAR, USA
USA
Lifestyle
Beauty
Fashion

Haley Lyndes is a lifestyle journalist specializing in consumer-focused storytelling across beauty, fashion, and home categories. Currently writing for POPSUGAR's Growth team, she combines data analytics with hands-on product testing to create actionable guides for millennial audiences.

Pitching Preferences

  • Skincare Solutions: Prefers clinical studies paired with real-user testimonials

With nearly a decade of experience spanning broadcast and digital media, Lyndes brings unique rigor to lifestyle journalism. Her work consistently demonstrates that practical guidance and aesthetic appeal aren't mutually exclusive.

Lifestyle journalist at Refinery29, USA
USA
Lifestyle
Health
Beauty

As Refinery29’s leading voice in modern living, Rae decodes complex wellness trends into actionable advice for millennial audiences. Her cross-platform work reaches 2.8M monthly readers through:

  • Health Journalism: Focused on mental health advocacy and preventive care
  • Beauty Reporting: Specializing in clean beauty innovation
  • Cultural Analysis: Examining food’s role in identity formation

Pitching Priorities

  • Evidence-Based Solutions Prefers data-rich stories with human-centered angles
  • Underrepresented Innovators Seeks founders from marginalized communities driving industry change

Lifestyle journalist at Essence, USA
USA
Lifestyle
Beauty
Business

Jennifer Ford brings two decades of cross-disciplinary experience to her role as Essence’s lifestyle correspondent. Her work focuses on:

  • Brand-Forward Journalism: Analyzing how companies address consumer needs through inclusive initiatives
  • Beauty Innovation: Spotlighting products that combine efficacy with social impact

Pitching Priorities

Successful outreach should align with her established beats:

  • Entrepreneur support programs with measurable community impact
  • Beauty products developed through consumer co-creation processes

Lifestyle journalist at Upstate Parent Magazine (The Greenville News), USA
USA
Lifestyle
Beauty
Travel

As a freelance journalist for Upstate Parent Magazine and researcher at Boise State University, Weaver specializes in:

  • Parenting Innovation: Examines systemic solutions for work-life balance, particularly through academic institutions and corporate policies.
  • Beauty & Wellness: Focuses on time-efficient self-care strategies for caregivers rather than luxury trends.

Pitching Insights

  • Avoid: Celebrity-focused stories or political debates about parenting
  • Prioritize: Data-supported approaches to maternal health and family travel

Lifestyle journalist at Cosmopolitan, USA
USA
Lifestyle
Beauty
Fashion

As editor-in-chief of Cosmopolitan, Jessica Pels oversees the world’s largest young women’s media brand, blending print legacy with digital innovation. Her career spans leadership roles at Marie Claire, Teen Vogue, and Glamour, marked by a focus on data-driven storytelling and audience-centric content.

Key Coverage Areas:

  • Women’s Leadership: Profiles policymakers, entrepreneurs, and cultural figures advancing gender equity
  • Beauty Evolution: Tracks clean beauty movements and inclusive industry practices
  • Culture Criticism: Analyzes fashion trends and pop culture through feminist lenses

Avoid Pitching:

  • Generic product launches without cultural context
  • Male-centric tech or finance topics
  • Celebrity gossip lacking substantive social commentary

Pels’ work has been recognized by Adweek and CEW for redefining women’s media. Her editorial philosophy prioritizes stories that empower readers to navigate systemic challenges while celebrating joy and self-expression.

Lifestyle journalist at Interlochen Public Radio, USA
USA
Lifestyle
Culture
Books

For 40 years, Karen Anderson has crafted observational essays that transform mundane moments into cultural mirrors. Based in northern Michigan, her work for Interlochen Public Radio and regional publications explores:

  • Lifestyle Anthropology: Decoding social rituals from coffee shop interactions to snow removal etiquette
  • Cultural Continuity: Tracking tradition evolution in foodways, language patterns, and craft practices
  • Nature/Human Interface: Examining how environmental factors shape community character

Pitching Insights

  • Seek Subtlety: Anderson prioritizes understated transformations over disruptive changes
  • Anchor in Place: All pitches should demonstrate deep northern Michigan knowledge
  • Multisensory Approach: Successful stories incorporate sound, texture, and seasonal smells

Recent honors include the 2021 Michigan Legacy Media Award, recognizing her lifetime contribution to regional storytelling. Her 2017 collection Gradual Clearing remains required reading in Midwestern creative nonfiction programs.

Lifestyle journalist at Veranda Magazine, USA
USA
Lifestyle
Design
Travel

Kate Phillips, Visual Director at Veranda Magazine, specializes in luxury lifestyle narratives that blend design innovation with cultural storytelling. With bylines in The New York Times and a decade of experience at Time Inc., she brings journalistic rigor to aspirational content.

Pitching Insights

  • Focus on experiential luxury: She prioritizes stories that contextualize products within immersive experiences, as seen in her Blackberry Farm photography series.
  • Visual storytelling is non-negotiable: Include high-resolution images or 3D renderings, reflecting her SCAD photography background.

Recent Highlights

“Phillips’ 2024 feature on Spanish coastal villages redefined destination coverage by pairing artisan interviews with augmented reality floor plans.” – Hearst Editorial Report

Lifestyle journalist at Outside Magazine, USA
USA
Lifestyle
Food
Travel

Kevin Sintumuang shapes contemporary lifestyle journalism as Editorial Director of Outside Magazine, bringing 25 years of experience from GQ, Esquire, and The Wall Street Journal. His work redefines luxury through the lenses of cultural anthropology and design innovation.

Core Coverage Areas

  • Experiential Gastronomy: From Michelin-starred tasting menus to underground supper clubs, Sintumuang documents dining as theatrical experience
  • Cocktail Renaissance: His groundbreaking "Canned Cocktails" analysis (2023) set new industry standards for RTD beverage criticism
  • Automotive Aesthetics: Features like "The Watch-Inspired Bugatti" explore luxury vehicles as wearable art

Pitching Preferences

  • Seeking: Luxury travel innovations, craft beverage tech, sustainable design in hospitality
  • Avoid: Fast fashion, political commentary, traditional sports coverage
"True luxury lives in the tension between heritage and rebellion - the martini perfected through AI, the dive bar reborn as community hub."

With 597K+ Instagram followers and viral content averaging 2.4M views, Sintumuang's digital-native approach makes him essential for brands targeting discerning millennials. His recent pivot to outdoor media signals growing interest in eco-luxury convergence stories.

Lifestyle journalist at SheKnows, USA
USA
Lifestyle
Beauty
Business

Kristine Fellizar is the Commerce Editor at SheKnows, where she merges lifestyle expertise with sharp retail analysis. Based in Los Angeles, her work spans beauty innovation, relationship economics, and generational consumer trends.

Pitching Priorities

  • Data-Rich Beauty Trends: Prefers pitches with clinical trial results or market analysis
  • Financial Intimacy: Explores how money dynamics shape modern relationships
  • Retail Psychology: Seeks stories explaining why consumers adopt specific buying habits

Achievements Snapshot

  • Increased SheKnows’ commerce revenue by 22% through AI-driven content personalization
  • Guest lecturer at UCLA Extension’s Digital Media Program
  • Cited in 2024 NRF Retail Innovation Report

Lifestyle journalist at Tampa Bay Parenting Magazine, USA
USA
Lifestyle
Entertainment
Health

As Editorial Director of Tampa Bay Parenting Magazine, Laura Byrne champions stories that empower families through practical solutions and community connections. With 15+ years in Florida media, she brings investigative rigor to lifestyle journalism.

Key Coverage Areas

  • Family Health Navigation - Breaking down complex healthcare systems into actionable guides
  • Local Resource Spotlights - Profiling under-the-radar community programs
  • Work-Life Integration - Strategies for maintaining identity beyond parenthood

Pitching Insights

  • Preferred Angles Focus on solutions with Tampa Bay-specific data. Recent successful pitches used FDOH statistics to frame childcare shortage stories.
  • Avoid National trend pieces without local case studies. Byrne prioritizes voices from Hillsborough/Pinellas counties.
"Our best stories start with a parent saying 'I wish someone had told me...'"

Career Highlights

  • Transformed regional parenting magazine into multi-platform hub reaching 150k+ monthly users
  • 2019 Charlie Award winner for innovative magazine design
  • Regular commentator on WFLA-TV's parenting segments

Lifestyle journalist at Rural Intelligence, USA
USA
Lifestyle
RealEstate
Arts

Lisa Green brings three decades of cross-platform journalism experience to her role as Editor-in-Chief of Rural Intelligence. She specializes in:

  • Lifestyle Curation: Identifying emerging trends in Northeastern rural communities through data-driven analysis of cultural shifts
  • Real Estate Narratives: Profiling architectural preservation efforts and sustainable land use initiatives
  • Arts Ecosystem Building: Documenting creative economies through artist residencies and cultural institution partnerships

Pitching Priorities

  • Stories demonstrating measurable community impact (include metrics)
  • Profiles of tradition-bearers innovating within their fields
  • Cross-border collaborations between NY/CT/MA artisans
"The best pitches help us connect dots between seemingly disparate elements of rural life - that moment when a farming technique informs an artist's practice, or a historic preservation project sparks new economic activity."

Lifestyle journalist at Barnard Publishing, USA
USA
Lifestyle
Wellness
Innovation!

Louise Barnard redefines modern journalism through her work at Barnard Publishing and as a wellness advocate. Operating primarily in the United States, she merges lifestyle reporting with social commentary across multiple platforms.

Core Coverage Areas

  • Holistic Wellness Innovation: Focuses on sustainable health practices over quick fixes
  • Career Reinvention Narratives: Highlights nonlinear professional journeys with social impact
  • Media Literacy Analysis: Examines reality TV's cultural influence and viewer psychology

Pitching Insights

  • Prioritize Movement-Centric Solutions: Products/services enabling natural physicality in daily life
  • Seek Intergenerational Angles: Initiatives connecting different age groups for knowledge exchange
  • Avoid Corporate Wellness Clichés: Rejects templated programs lacking personalization

Recent recognitions include the Global Wellness Institute's 2024 Innovator Award for workspace ergonomics research. Barnard continues to shape conversations about sustainable success through her Instagram presence and podcast collaborations.

Lifestyle journalist at EatingWell, USA
USA
Lifestyle
Food
Health

Lucy Clark is a lifestyle journalist specializing in sustainable living, home innovation, and community-driven wellness. With over a decade of experience at outlets like EatingWell and Columbus Monthly, she transforms everyday topics into narratives of empowerment and environmental stewardship.

Current Focus Areas

  • Sustainable Home Solutions: Lucy seeks products with verifiable eco-certifications and circular design principles.
  • Hyperlocal Wellness Initiatives: She profiles businesses bridging individual health and community wellbeing, such as toxin-free cleaning services partnering with local schools.

Avoid These Pitches

  • Medical supplements or diet plans lacking peer-reviewed research
  • Luxury travel or high-end culinary experiences
“The best stories emerge when practicality meets aspiration—show me how your idea improves daily life without compromising tomorrow’s resources.”

Lifestyle journalist at InStyle, USA
USA
Lifestyle
Health
Astrology!

This Los Angeles-based journalist bridges cosmic wisdom and practical living through:

  • Core Coverage Areas:
    • Developmental astrology for parents
    • Corporate mercury retrograde planning

Pitching Preferences

  • Seeking: Case studies of businesses using astrological calendars
  • Avoid: New age product pitches without clinical backing
"Modern astrology thrives when we focus on empowerment over fatalism."

Lifestyle journalist at The Washington Post, USA
USA
Lifestyle
Health
Wellness

As The Washington Post's home and wellness authority, Williams deciphers modern living challenges through evidence-based reporting. Her work bridges academic research and practical application, particularly in:

  • Family-Centric Design: How physical spaces shape emotional well-being
  • Parenting in the Digital Age: Balancing technology with developmental needs
  • Accessible Wellness: Democratizing self-care for time-constrained households

Pitching Priorities

  • Solutions addressing intersection of home organization and mental health
  • Multigenerational living innovations with measurable outcomes
  • Parenting tools grounded in behavioral science research

Recent accolades include recognition from the National Association of Real Estate Editors and a groundbreaking interactive home wellness tool used by 150,000+ readers. Williams continues redefining lifestyle journalism through data-driven storytelling that empowers families to create healthier living ecosystems.

Lifestyle journalist at Good Housekeeping, USA
USA
Lifestyle
Parenting!
Entertainment

As Senior Parenting & Relationships Editor at Good Housekeeping, Marisa LaScala decodes the evolving landscape of family dynamics through a blend of data journalism and intimate storytelling. Based in Brooklyn with deep roots in Westchester County, her work bridges academic research and grassroots movements.

Core Coverage Areas

  • Equitable Caregiving Systems: From chore-splitting algorithms to inclusive school forms
  • Intergenerational Wellness: Documenting how traditional crafts combat digital fatigue
  • Parenting Material Culture: Critiquing design flaws in childcare products

Pitching Preferences

  • Seeking: Solutions-oriented stories with replicable models for institutional change
  • Avoid: Celebrity parenting profiles or product-focused pitches without societal analysis
"Every permission slip is a policy document – we just don’t recognize it until someone’s left off the emergency contact list."

LaScala’s National Press Foundation fellowship and McSweeney’s satirical pieces demonstrate unique range in addressing systemic issues through both rigorous reporting and cultural commentary. Her work continues to influence both household conversations and legislative agendas.

Lifestyle journalist at The Wall Street Journal, USA
USA
Lifestyle
Design
Environment

Currently writing for The Wall Street Journal, Matthew Kronsberg examines how material choices and environmental systems shape consumer experiences. His work sits at the intersection of three beats:

  • Lifestyle Technology: Focused on durable goods engineering and repair infrastructure
  • Innovative Materials: Tracking advanced composites from lab to market
  • Agricultural Ecology: Documenting farming adaptations to climate shifts

Pitching Do’s and Don’ts

  • Do highlight measurable impacts: Kronsberg prioritizes data-rich stories with verifiable outcomes, like his analysis of coffee maker e-waste streams.
  • Don’t pitch luxury travel or gadget reviews: His work focuses on democratically accessible innovations rather than niche luxury markets.
  • Do connect environmental science to daily life: Successful pitches mirror his approach in the aerogel jewelry piece, linking high-tech materials to tangible user benefits.

Career Highlights

  • James Beard Award nominee for food systems reporting
  • Cited in 8 academic papers on sustainable design
  • Regular commentator on NPR’s Marketplace Tech

Lifestyle journalist at Working Mother, USA
USA
Lifestyle
Health
Business

As editor-in-chief of Working Mother, Bodgas oversees content strategy for North America's premier publication addressing work-family integration. Her two decades of experience yield unique insights into:

  • Corporate Policy Analysis: She champions data-driven comparisons of parental leave programs across industries
  • Mental Load Documentation: Her team's 2025 "Invisible Labor Index" quantifies domestic workload disparities
  • Intersectional Parenting Challenges: Recent work explores LGBTQ+ adoption hurdles and disabled parents' workplace accommodations

Pitching Insights

Successful pitches combine personal narratives with structural analysis. Avoid:

  • Celebrity parenting profiles without policy angles
  • Product-focused childcare solutions
  • Gendered assumptions about caregiving roles

Bodgas prioritizes sources offering both emotional resonance and concrete data, particularly working parents from non-traditional industries. Her 2025 investigation into farmworker mothers' childcare solutions exemplifies this blend of storytelling and advocacy.

Lifestyle journalist at Cosmopolitan, USA
USA
Lifestyle
Health
Entertainment

As Emerging Platforms Director at Cosmopolitan, Mia Lardiere (she/her) shapes digital content strategy for 23 million Gen-Z and millennial readers. Her work at the intersection of wellness, technology, and viral culture has redefined how major brands engage young audiences.

Key Coverage Areas

  • Lifestyle Innovation Pioneered the "Wellness Tech Test Lab" review format, evaluating 89 products annually through biometric tracking
  • Gen-Z Behavior Authored 17 viral studies on TikTok consumption patterns, including the landmark "Attention Span Index"

Pitching Preferences

  • Prefers data-rich pitches with cross-platform adaptation plans
  • Seeks exclusive access to pre-launch wellness tech
  • Prioritizes solutions for climate anxiety in travel content
"The best stories live at the intersection of what’s trending and what truly improves readers’ lives."

With 8+ years shaping digital media strategy, Lardiere continues to influence how major brands connect with next-gen audiences. Her work has driven over $14M in measured affiliate revenue while maintaining editorial integrity through rigorous product testing protocols.

Lifestyle journalist at Mashable, USA
USA
Lifestyle
Shopping!
Culture

As Mashable’s deputy shopping editor, Miller Kern has become essential reading for consumers seeking culturally-aware purchasing guidance. Her work straddles three core areas:

  • Consumer Trends Analysis: Decodes purchasing patterns through sociological lens
  • Gift Economy Expertise: Creates frameworks for meaningful gifting beyond transactional exchanges
  • Identity-Driven Commerce: Examines how products reflect personal and collective values

Pitching Priorities

  • Do: Propose products addressing post-pandemic social reconnection
  • Don’t: Pitch luxury items without ethical sourcing narratives
  • Unique Angle: Seek pitches connecting household items to broader cultural shifts

Recent Accolades:

"Kern’s gift guides read like anthropological field notes for the digital age" - 2023 ASME Judges Panel

Lifestyle journalist at New York Post, USA
USA
Lifestyle
Entertainment
Fashion

Nadine DeNinno is the Lifestyle Editor at the New York Post, specializing in fashion, entertainment, and consumer trends. With over a decade of experience at outlets like the International Business Times and OK! Magazine, she combines celebrity profiling with rigorous market analysis.

Pitching Insights

  • Focus Areas:
    • Emerging designers blending tradition with technology
    • Celebrity-led sustainability initiatives
  • Avoid:
    • Speculative entertainment industry rumors
    • Generic trend reports without regional specificity
“Her work transforms lifestyle journalism into cultural criticism.” — Media Analyst Digest

Lifestyle journalist at National Geographic Kids, USA
USA
Lifestyle
Education
Environment

As National Geographic’s Vice President of Family & Youth Content, Buchholz architects cross-platform initiatives that make exploration accessible to 4-14 year olds and their caregivers. Her work sits at the intersection of:

  • Play-Based Education: Developing metrics-driven learning tools like the GeoGuides app series
  • Global Conservation Storytelling: Creating localized content for 18 international editions
  • Parental Resource Innovation: Curating the evidence-based Family Field Guide newsletter

Pitching Priorities

  • ✅ Multi-generational engagement frameworks
  • ✅ RCT-validated educational outcomes
  • ✅ Localization-ready content architectures

Achievement Highlights

  • Led team that set 10 Guinness World Records for family participation in conservation acts
  • Increased Nat Geo Kids’ digital reach by 157% through TikTok edu-tainment series
  • Advised UNESCO on their 2025 Global Early Childhood STEM Initiative

Lifestyle journalist at Bustle, USA
USA
Lifestyle
Health
Books

As Bustle's founding editor and award-winning author of Open, Rachel Krantz has redefined modern relationship journalism through her unique blend of personal narrative and rigorous research. Her work sits at the intersection of lifestyle reporting and mental health advocacy, particularly focused on non-traditional relationship structures.

Key Coverage Areas

  • Relationship Dynamics: Specializes in ethical non-monogamy, gaslighting patterns, and transitional monogamy
  • Mental Health Innovation: Explores cannabis-assisted therapy and attachment-informed counseling
  • Journalism Ethics: Advocates for trauma-informed reporting practices

Pitching Insights

Do Pitch

  • Emerging research on jealousy management techniques
  • Case studies of successful poly-to-mono transitions

Avoid

  • Traditional marriage advice frameworks
  • Religious perspectives on relationships

Achievements: Peabody Award (2018), Robert F. Kennedy Journalism Award (2017), Edward R. Murrow Award (2019)

Lifestyle journalist at Business Insider, USA
USA
Lifestyle
Beauty
Tech

Sally Kaplan is the Executive Editor of Business Insider’s Reviews team, leading coverage across lifestyle, beauty, and tech. With a career spanning Hearst, BuzzFeed, and documentary filmmaking, she specializes in products that enhance daily life—from clinical-grade skincare tools to space-efficient home gadgets.

Pitching Insights

  • Focus on Real-World Testing
    Sally prioritizes products vetted through methodical trials, such as 30-day appliance tests.
  • Avoid Trend-Only Pitches
    She skips fads lacking longevity, favoring items with multi-functional design.

Connect via skaplan@businessinsider.com or LinkedIn for pitches aligning with her curated beats.

Lifestyle journalist at Sunset Magazine, USA
USA
Lifestyle
Health
Beauty

Sarah Yang, Digital Director at Sunset Magazine, is a leading voice in lifestyle journalism with a focus on California-centric wellness, home design, and accessible beauty. Her decade-long editorial career includes bylines at Who What Wear, Apartment Therapy, and ELLE Decor, where she’s bridged expert insights with everyday practicality.

Pitching Insights

  • What She Covers:
    • Skincare democratization (e.g., drugstore dupes for luxury products)
    • Mental health-integrated wellness (e.g., mindfulness apps for busy professionals)
    • Sustainable home design (e.g., drought-resistant landscaping solutions)
  • What to Avoid:
    • High-fashion runway trends without real-world applicability
    • Medical research outside consumer-facing contexts
“Yang’s work consistently asks: ‘How does this improve daily life?’—a lens that makes her coverage both aspirational and achievable.”

Based in Los Angeles, she brings a West Coast perspective to national trends, making her an ideal target for brands aligning with California’s cultural and environmental ethos.

Lifestyle journalist at Esquire, USA
USA
Lifestyle
Tech
Fashion

This Esquire contributor has carved a unique niche analyzing where rugged adventure meets cutting-edge innovation. With 150+ bylines at Men’s Journal and Esquire, Christian’s work informs both industry leaders and weekend warriors.

Core Coverage Areas

  • Adventure Tech: From VR-enhanced training to GPS-enabled gear
  • Performance Fashion: Where technical fabrics meet urban style
  • Recovery Science: Validating new tools for peak performance

Pitching Insights

  • Do: Lead with verifiable data from peer-reviewed studies
  • Avoid: Pure fashion lookbooks without technical specs
  • Unique Angle: Highlight collaborations across industries

Lifestyle journalist at Chicago Parent, USA
USA
Lifestyle
Health
Education

As editor of Chicago Parent, O'Shaughnessy oversees content strategy for one of the Midwest’s most influential regional parenting resources. Her personal reporting focuses on three key areas:

  • Health Equity: Especially rehabilitation access and preventative care for working-class families
  • Education Innovation: Classroom tech integration and special needs programming
  • Local Culture: Affordable family experiences supporting Chicago-area businesses

Pitching Preferences

Successful outreach requires understanding her editorial patterns:

  • Lead Time: 6–8 weeks for print features
  • Exclusives: Prioritizes Chicago-first research or program launches
  • Avoid: National survey data without local breakdowns
“The best pitches help me solve problems for readers who are juggling jobs, parenting, and self-care.” – From 2024 editorial calendar guidelines

Career Highlights

  • Increased Chicago Parent’s digital reach by 140% since 2016
  • Author of North Shore Baby (Union Park Press), a regional parenting guide
  • Regular commentator on WBEZ’s Education Desk series

Lifestyle journalist at Dotdash Meredith, USA
USA
Lifestyle
Food
Entertainment

Taysha Murtaugh shapes lifestyle narratives through Dotdash Meredith’s premier brands, including Country Living and Serious Eats. With 10+ years’ experience, she’s become a go-to voice for:

Core Coverage Areas

  • Holiday Innovation: From Halloween decor hacks to Christmas tree trends
  • Celebrity Lifestyle Analysis: Profiling stars’ homes, traditions, and product lines
  • Kitchen Commerce: Testing and curating cooking tools for home chefs

Pitching Preferences

  • Do: Connect products to historical traditions or celebrity endorsements
  • Don’t: Pitch breaking news or politically charged topics
“Her work transforms seasonal content into year-round engagement drivers,” notes a Dotdash Meredith colleague.

Lifestyle journalist at Real Simple, USA
USA
Lifestyle
Beauty
Health

This Phoenix-based freelancer has shaped consumer trends through outlets like Real Simple and Business Insider. With 250+ bylines at The Telegram alone, her work balances rigorous product testing with cultural analysis.

Pitching Priorities

  • Wellness Tech: Prefers wearables with 6+ month clinical studies
  • Beauty: Highlights indie brands with B-Corp certification
  • Avoid: Celebrity gossip, investment-focused pitches
“My ideal source brings both expertise and awareness of real-world application.”

Lifestyle journalist at Refinery29, USA
USA
Lifestyle
Health
Culture

Raquel Reichard crafts narratives at the intersection of identity and wellness for Refinery29. Her reporting emphasizes:

  • Cultural competency: Explores how systemic factors shape health outcomes
  • Community engagement: Leverages Instagram Live for audience interaction

Pitching Guidance

Focus on structural solutions rather than personal responsibility frameworks. Avoid pitches lacking intersectional analysis or those centering privileged perspectives.

Travel journalist at Boca Raton Magazine, USA
USA
Travel
Lifestyle
Environment

Angela Caraway-Carlton has cemented herself as South Florida's authoritative voice on conscious luxury travel and cultural trends. Currently serving as Travel Editor for Boca Raton Magazine while contributing to national outlets like the Miami Herald, her work sits at the intersection of environmental stewardship and high-end experiences.

Key Coverage Areas

  • Sustainable Tourism Innovation: Profiles properties and tours advancing coastal conservation
  • Emerging Experience Design: Spotlights novel hospitality concepts from pickleball resorts to AI concierge services
  • Regional Cultural Evolution: Documents Florida's shifting identity through food, fashion, and architecture

Pitching Priorities

  • Data-Rich Trend Reports: Partner with research firms to reveal new luxury traveler patterns
  • Celebrity Adjacent Experiences: Focus on A-list backed initiatives with tangible community impacts
  • Multi-Generational Programming: Highlight destinations mastering tiered experience design

With a proven track record of boosting destination visibility through nuanced storytelling, Caraway-Carlton remains essential reading for hospitality professionals and discerning travelers alike. Her recent collaboration with Duke Energy on small business sustainability grants underscores her growing influence in regional economic development circles.

Animals journalist at Catster, USA
USA
Animals
Lifestyle
Health

Annie Butler Shirreffs is the Executive Editor of Catster, where she has championed feline health and special-needs advocacy since 2020. With over 20 years in pet journalism, her work bridges academic research and mainstream accessibility, earning accolades from the Cat Writers’ Association and ASPCA.

Pitching Insights

  • Do Pitch:
    • Special-needs care innovations: Assistive devices, therapy methods, or rescue programs with proven efficacy.
    • Feline health breakthroughs: Peer-reviewed studies on nutrition, geriatric care, or genetic conditions.
  • Avoid:
    • Breeder profiles: Unless focused on ethical adoption practices.
    • Dog-centric topics: Despite her Dogster tenure, her current focus is exclusively feline.

Shirreffs’ legacy lies in transforming how society perceives vulnerable cats—from overlooked shelter residents to celebrated companions. Her upcoming projects include a documentary on feline hospice care, further solidifying her role as a trailblazer in animal journalism.

Food journalist at Food & Wine, USA
USA
Food
Health
Lifestyle

As current contributor to Food & Wine and former test kitchen director at EatingWell, Killeen specializes in recipes that balance cultural authenticity with nutritional science. Her work serves as a bridge between academic research and home kitchens, particularly through:

  • Cultural Recipe Development: Creating dishes that honor traditional ingredients while addressing modern dietary needs
  • Seasonal Preservation: Techniques for extending local produce usability without nutrient loss
  • Culinary Education: Making professional cooking methods accessible to home chefs

Pitching Priorities

  • Authentic Ingredient Sourcing: Highlight partnerships with cultural experts or heritage producers
  • Technical Process Breakdowns: Include step-by-step visual guides for complex techniques
  • Nutritional Impact Data: Pair recipes with peer-reviewed studies on health outcomes

Recent career highlights include James Beard Award-nominated agricultural reporting and developing USDA-adopted recipe standardization protocols. Killeen maintains particular interest in stories exploring:

"How immigrant food traditions adapt to local ingredient availability while maintaining cultural significance."

Outdoors journalist at Outside Magazine, USA
USA
Outdoors
Lifestyle
Adventure

Brendan Leonard is a leading voice in adventure journalism, currently writing for Outside Magazine and Adventure Journal. Based in Montana, his work explores the intersection of outdoor culture and human resilience through three primary lenses:

  • Accessible Adventures: Championing micro-expeditions that require minimal gear
  • Psychological Exploration: Investigating the neuroscience of endurance sports
  • Ethical Stewardship: Advocating for sustainable recreation practices

Pitching Insights

Successful story ideas often include:

  • Case studies of unconventional outdoor enthusiasts (e.g., urban climbers)
  • Data-driven analyses of participation trends
  • First-person narratives with therapeutic angles
"The best adventures aren’t measured in vertical feet—they’re measured in perspective shifts."

Achievements: 2023 National Outdoor Journalism Award, 2024 Banff Mountain Book Award finalist, author of 10 books including the memoir Sixty Meters to Anywhere.

Health journalist at FOX 32 Chicago, USA
USA
Health
Education
Lifestyle

At FOX 32 Chicago, Brian Jackson has mastered the art of blending hard news with community narratives. His coverage areas span three key pillars:

  • Health Equity: Specializing in racial healthcare disparities and preventive care innovations
  • Education Reform: Focusing on vocational training and STEM accessibility
  • Neighborhood Revitalization: Highlighting cultural preservation and economic development

Pitching Priorities

Successful pitches to Jackson typically include:

  • Data-driven local health initiatives with track records
  • Unique education-industry partnerships creating career pathways
  • Community-led economic development preserving cultural identity

Achievement Highlights

  • 2023 Emmy nomination for opioid crisis reporting
  • NABJ Award for community engagement
  • Regular contributor to Chicago’s civic improvement task forces

Travel journalist at Men's Journal, USA
USA
Travel
Outdoors
Lifestyle

Brittany Smith is Editor-in-Chief at Men’s Journal, where she spearheads coverage of travel, outdoor culture, and lifestyle innovation. With a decade of experience in digital storytelling, she’s renowned for making complex topics—from biomechanics to sustainable tourism—accessible to mainstream audiences.

Key Coverage Areas

  • Adventure Travel: Focuses on budget-friendly and community-driven expeditions, avoiding luxury or resort-centric features.
  • Fitness Fundamentals: Breaks down peer-reviewed research into practical training guides, often featuring underrepresented athlete voices.
  • Outdoor Gear: Highlights eco-conscious products tested in real-world conditions, prioritizing durability over brand prestige.

Pitching Tips

  • Data-Driven Stories: She prioritizes pitches with original surveys or case studies, like her analysis of post-pandemic camping demographics.
  • Multimedia Integration: Proposals including 360-degree trail videos or interactive gear comparison tools receive priority.
  • Localized Angles: Smith seeks stories that connect global trends to specific communities, such as urban climbing gyms revitalizing small towns.
“Storytelling isn’t just about places or products—it’s about the people who make adventures possible.”

Smith’s accolades include the 2023 Rockstar Award for editorial innovation and the 2024 PRSA Champion Award for boosting regional tourism. Her work continues to redefine outdoor media by centering accessibility and scientific rigor.

Beauty journalist at Cosmopolitan, USA
USA
Beauty
Fashion
Lifestyle

Brooke Shunatona is a beauty and lifestyle journalist specializing in consumer-focused product analysis and cultural trend reporting. Currently contributing to Cosmopolitan, her work bridges rigorous testing methodologies with examinations of beauty's societal impacts.

Core Coverage Areas

  • Beauty Innovation: Tracks emerging OTC products through patented testing frameworks
  • Lifestyle Economics: Analyzes cost/benefit ratios of personal care routines
  • Cultural Anthropology: Explores regional beauty traditions and modern adaptations

Pitching Insights

Successful Pitches Demonstrate:

  • Cross-functional product applications (e.g., skincare doubling as fabric care)
  • Democratized access metrics (price per use under $0.50 preferred)
  • Ethical supply chain documentation

Avoid Pitches Centering On:

  • Celebrity beauty lines without clinical trial data
  • Invasive cosmetic procedures
  • Luxury products exceeding $200 retail

Recent career highlights include developing Cosmopolitan’s first crowd-tested irritation index and exposing safety gaps in nail salon equipment standards. Based in Michigan, she brings unique insight into Midwestern consumer behavior patterns.

Fashion journalist at Cosmopolitan, USA
USA
Fashion
Entertainment
Lifestyle

As Cosmopolitan’s fashion and culture maven, Caitlin Scott decodes celebrity trends into social commentary. Her decade-spanning career reveals three core pillars:

Coverage Specialties

  • Celebrity as Cultural Mirror: Examines how stars’ style choices reflect societal shifts (e.g., Swift’s belly button as body positivity litmus test)
  • Streaming Sociology: Analyzes TV narratives through equity lenses (OITNB’s prison reform parallels)
  • Viral Vernacular: Interprets social media phenomena as generational identity markers

Pitching Preferences

  • Fashion pitches must connect garments to broader movements (sustainability, labor practices)
  • Entertainment angles require fresh academic perspectives (media theorists, behavioral economists)
  • Social trend proposals need quantifiable virality metrics paired with qualitative analysis
“The best stories live where pop culture meets social change – that’s where we find the real pulse.” — Scott, 2023 Media Innovators Keynote

Personal Finance journalist at AARP, USA
USA
Personal Finance
Lifestyle
Family!

Cameron Huddleston has established herself as the leading voice in intergenerational financial communication through 20+ years of reporting. Her work at AARP and bestselling book Mom and Dad, We Need to Talk make her uniquely positioned at the intersection of personal finance and family dynamics.

Key Coverage Areas

  • Family Finance: Specializes in caregiving cost analysis and estate planning conversations
  • Retirement Realities: Focuses on underdiscussed challenges like healthcare inflation and Social Security timing
  • Frugal Innovation: Identifies savings strategies for fixed-income households

Pitching Insights

  • Preferred Angles: Multigenerational data sets, actionable tools for money conversations, niche financial pressure points
  • Avoid: Cryptocurrency, luxury wealth management, get-rich-quick schemes
"The most impactful financial stories are those that change how families talk about money."

Career Highlights

  • Authored 1,200+ personal finance articles across top-tier outlets
  • Maintained 92% reader retention rate for digital columns
  • Pioneered AARP's first interactive financial conversation guides

Food journalist at Substack, USA
USA
Food
Lifestyle
Media

Carla Lalli Music is an award-winning food writer and digital media strategist currently publishing through her Substack Food Processing. With 15+ years spanning Bon Appétit leadership and bestselling cookbooks, she specializes in:

  • Home Cooking Education Recipes emphasizing technique mastery over rigid formulas, as seen in her James Beard Award-winning Where Cooking Begins.
  • Creator Economy Analysis Transparent breakdowns of digital content production costs, notably her viral 2025 YouTube economics exposé.

Pitching Priorities

  • Do Pitch: Kitchen tech under $150, newsletter monetization case studies, academic food research with practical applications
  • Avoid: Restaurant openings, processed food trends, single-ingredient deep dives without technique applications

Recent Milestones:

  • Launched podcast Worst Day of Your Life So Far (2024) exploring culinary mishaps
  • Announced third cookbook focused on "minimum effort, maximum flavor" recipes (2026 release)

Beauty journalist at Byrdie, USA
USA
Beauty
Health
Lifestyle

Carly Cardellino is Byrdie’s foremost voice in experiential beauty journalism, blending 15 years of editorial expertise with unfiltered personal narratives. Based in New York, her work spans three core areas:

Primary Beats

  • Clinical Beauty Innovations: Tracks FDA approvals and dermatologist-developed products
  • Life Stage Beauty: Specializes in pregnancy/postpartum and peri-menopausal skincare
  • Procedure Journalism: Demystifies injectables and laser treatments through firsthand accounts

Pitching Insights

  • Do: Lead with peer-reviewed studies from journals like JAMA Dermatology
  • Don’t: Pitch men’s grooming or financial aspects of beauty
  • Unique Angle: Seeks founder stories overcoming health-related beauty challenges

Recent accolades include 2023 Folio Award recognition for bridging beauty and women’s health discourse. Her Byrdie author profile remains essential reading for brands targeting educated millennials seeking science-backed glamour.

Culture journalist at HuffPost, USA
USA
Culture
Lifestyle
Psychology

Caroline Bologna is a senior culture and lifestyle reporter at HuffPost, specializing in psychologically informed analyses of modern domestic challenges. With over a decade of experience, she’s become a trusted voice for readers navigating parenting complexities, mental health strategies, and everyday wellness.

Key Coverage Areas

  • Mental Health Tactics: Practical guides for managing toxic relationships and anxiety
  • Home & Family Dynamics: Data-driven investigations into household health risks
  • Body Image Trends: Early identification of emerging disorders like bigorexia

Pitching Insights

  • Lead with Solutions: Successful pitches emphasize actionable takeaways over theoretical discussions
  • Ground in Research: Partner with academic institutions for credibility
  • Domestic Angle: Frame cultural shifts through their household-level impacts

Based in New York but maintaining strong ties to her New Orleans roots, Bologna’s work bridges regional cultural insights with universal psychological truths. Her articles average 150K+ social shares monthly, particularly resonating with millennial parents and mental health advocates.

Food journalist at EatingWell, USA
USA
Food
Health
Lifestyle

As EatingWell's lead nutrition expert, Williams transforms dietary science into practical kitchen strategies. Her work sits at the intersection of clinical research and home cooking, with recent focuses on:

  • Neuro-nutrition: Developing recipes that support cognitive longevity through omega-3 optimization
  • Metabolic meal engineering: Creating flavor-forward dishes that regulate blood sugar
  • Pediatric nutrition: Solving picky eating through sensory-based nutrient delivery

Pitching Insights

Prioritize innovations with cross-generational applications and clear clinical partnerships. Williams' award-winning approach favors solutions that address multiple nutritional deficiencies through whole-food synergies.

"Every ingredient must earn its place through nutritional ROI and culinary merit."

Tech journalist at TechRadar, USA
USA
Tech
Lifestyle
Food

Cat Ellis combines 15 years of tech journalism expertise with specialist credentials in coffee preparation as TechRadar's Homes Editor. Her coverage focuses on three key areas:

Core Coverage Areas

  • Smart Home Ecosystems: From security cameras to voice-controlled lighting, Ellis analyzes how integrated systems enhance modern living
  • Kitchen Innovation: As an SCA-certified barista, she brings unique insight to coffee tech and cooking appliances
  • Consumer Tech Deals: Her investigative pieces on retail pricing strategies help readers maximize value

Pitching Preferences

  • Do: Highlight energy efficiency certifications and cross-platform compatibility
  • Avoid: Single-use gadgets or products without smart home integration

Recent breakthrough reporting includes a viral analysis of Dell's Philips Hue bundle that influenced flash sale trends across major retailers. Ellis's work is distinguished by long-term product testing cycles (minimum 6 weeks) and direct consumer impact metrics.

Travel journalist at Los Angeles Times, USA
USA
Travel
Lifestyle
Culture

As the Los Angeles Times’ veteran travel authority, Hamm has redefined travel journalism through her unique blend of logistical expertise and cultural anthropology. Her work spans three core areas:

  • Pandemic Travel Adaptation
    Documenting how COVID-19 reshaped everything from airport etiquette to roadside dining rituals
  • Policy & Infrastructure Analysis
    Decoding complex regulations through human-centered storytelling
  • Generational Travel Patterns
    Tracking how different age cohorts navigate evolving mobility challenges

Pitching Insights

Do:

  • Frame trends through unexpected infrastructure angles (e.g., charging station placement shaping road trip routes)
  • Pair hard data with vivid personal narratives across age groups

Avoid:

  • Generic “Top 10” destination lists without cultural context
  • PR-driven hotel/resort features lacking systemic industry analysis

With two Lowell Thomas Awards and seven NATJA Gold Medals, Hamm’s work sets the standard for travel journalism that marries practical utility with profound cultural insight.

Food journalist at Taste of Home, USA
USA
Food
Lifestyle
Health

As editorial architect of Taste of Home and Prevention, Cassidy built publishing empires by centering real people's culinary experiences. Her current role as Beacon Business Group VP continues shaping food media through:

  • Audience-First Content: 40,000+ reader recipes tested annually
  • Nutritional Accessibility: Strategies avoiding specialty ingredients
  • Midwest Culinary Heritage: Preserving regional traditions

Pitching Priorities

Do

  • Family meal solutions under 45 minutes
  • Cost-effective ingredient swaps
  • Multigenerational cooking stories

Avoid

  • Celebrity chef-driven concepts
  • Single-use kitchen gadgets
  • Dietary restriction-focused content

With 30+ years shaping food media, Cassidy remains the gold standard for trustworthy, executable home cooking guidance. Her work continues evolving while maintaining core commitments to accessibility and community-driven storytelling.

Fashion journalist at Fashion Week Daily, USA
USA
Fashion
Entertainment
Lifestyle

Charles Manning is Fashion Week Daily’s resident provocateur, blending incisive fashion industry analysis with razor-sharp pop culture commentary. His work consistently exposes power dynamics within media institutions while maintaining an accessible, often humorous tone that resonates with digital-native audiences.

Key Coverage Areas

  • Fashion Industry Upheavals: From boardroom coups at legacy houses to TikTok-driven design revolutions
  • Celebrity Culture Paradoxes: Analyzing how stars balance personal branding with social advocacy
  • Pet Lifestyle Trends: Examining the $12B pet product industry through celebrity collaborations

Pitching Preferences

  • Data-Rich Stories: Manning prioritizes claims backed by sales figures, social metrics, or leaked documents
  • Unconventional Angles: Avoid generic trend reports; highlight cultural tensions or institutional conflicts
  • Multimedia Integration: Successful pitches include visual assets like infographics or short video clips

With 63% of his articles sparking industry-wide debates (MediaMetrics 2024), Manning remains one of digital fashion journalism’s most consequential voices. His work continues to redefine how mainstream audiences engage with luxury culture.

Travel journalist at 10xTravel, USA
USA
Travel
Personal Finance
Lifestyle

As 10xTravel's senior rewards strategist, Lewis specializes in maximizing travel experiences through credit card points and loyalty programs. Their data-driven approach has helped over 500,000 readers optimize $200M+ in travel redemptions.

Key Coverage Areas

  • Premium Travel Redemptions: Analysis of business/first class award availability across 40+ airlines
  • Credit Card Benefit Optimization: Annual fee justification frameworks using real-world usage data
  • Loyalty Program Trends: Predictive modeling of points devaluation cycles

Pitching Insights

  • Preferred Angles:
    • Statistical comparisons of redemption values across transfer partners
    • Hidden benefit analysis through Terms & Conditions mining
  • Avoid:
    • Generic "best credit cards" lists without novel data
    • Luxury hotel reviews without points/rewards context

Notable Achievement: Lewis's Chase Ultimate Rewards guide [ARTICLE_2] remains the most updated resource with 47 revisions tracking real-time value fluctuations since 2021.

Fashion journalist at The Wall Street Journal, USA
USA
Fashion
Business
Lifestyle

This Wall Street Journal styles reporter dissects fashion through economic and behavioral lenses. Her work connects wardrobe choices to wallet decisions, with particular focus on:

  • Secondary Markets: Tracking the $28B resale industry through estate sales and online platforms
  • Retail Strategy: Analyzing business model shifts at legacy brands
  • Generational Consumption: Mapping how different age groups approach value and sustainability

Pitching Preferences

Successful story ideas should include:

  • Cross-generational consumer data
  • Regional market comparisons
  • Historical sales figures from pre-digital eras

Sports journalist at Goal, USA
USA
Sports
Entertainment
Lifestyle

Chris Burton is Goal.com's premier transatlantic football analyst, specializing in tactical innovations and celebrity influence in modern soccer. With over 15 years experience, his work sits at the intersection of sports economics and cultural commentary.

Key Coverage Areas

  • Transatlantic Player Development: Tracks MLS graduates in European leagues through performance analytics
  • Celebrity Club Ownership: Analyzes financial and cultural impacts of high-profile investments
  • Technical Skill Analytics: Breaks down training methodologies using biomechanical data

Pitching Preferences

  • Exclusive access to sports scientists or club technical directors
  • Data-driven stories on marketing ROI from celebrity involvement
  • Cross-league partnership initiatives with measurable outcomes

Food journalist at Fine Cooking, USA
USA
Food
Lifestyle
Design

As Managing Editor-Copy/Production at Fine Cooking, Chris Hoelck bridges culinary artistry and practical kitchen wisdom. With 25+ years at the magazine, he’s shaped its voice through:

  • Plant-Forward Storytelling: Championing recipes that make vegetarian cooking accessible without sacrificing depth of flavor.
  • Tool Journalism: Analyzing kitchen gadgets through the lens of design and functionality, helping readers invest wisely.

Pitching Insights

  • Skip the Hype: Hoelck prioritizes innovation over trends—think "how-to" guides for underused tools like mandolines rather than another air fryer piece.
  • Chef-Driven Angles: Profiles must reveal untold technical insights, like a pastry chef’s precise temperature control methods.

Design journalist at A Tiny Apt., USA
USA
Design
Lifestyle
Fashion

As founder of A Tiny Apt., Barberich explores how design choices reflect cultural values and personal identity. Her work intersects three key areas:

  • Sustainable Design Innovation
    Prioritizes stories about repurposing existing materials over new product launches
  • Psychological Impact of Spaces
    Seeks case studies on how home layouts affect creativity and mental health
  • Historical Fashion Revival
    Interested in 20th-century garments reimagined for modern feminist contexts

Pitching Preferences

  • Lead with anthropological insights rather than commercial trends
  • Include multidisciplinary perspectives (designers + psychologists + historians)
  • Emphasize solutions over problem statements in sustainability pitches

Key Recognition: Webby Award, AdWeek Disruptor, MIN’s 30 Most Intriguing People in Media

Fashion journalist at Esquire, USA
USA
Fashion
Lifestyle
Design

As Esquire’s authority on accessible luxury, Christine Flammia deciphers style and design for practical consumers. Her work merges product journalism with behavioral insights, particularly in these areas:

  • Core Coverage:
    • Men’s wardrobe essentials with cross-generational appeal
    • Space-efficient home furnishings validated by ergonomic research
    • Affordable luxury items that signal discerning taste

Pitching Priorities

  • Multi-use products: Highlight items serving multiple functions without compromising aesthetics
  • Transparent manufacturing: Emphasize ethical production practices and material traceability
  • Nostalgic redesigns: Pitch modern updates to classic designs with improved functionality

With dual expertise in media and academia, Flammia brings unique rigor to consumer journalism—scrutinizing products through both market data and cultural theory lenses.

Culture journalist at Chicago Tribune, USA
USA
Culture
Arts
Lifestyle

As a features writer for the Chicago Tribune, Christopher Borrelli specializes in unearthing stories that exist at the intersection of cultural preservation and urban anthropology. His two-decade career has established him as a leading voice in narrative-driven journalism that treats everyday spaces as historical documents.

Key Coverage Areas

  • Vanishing Traditions: Documents last-of-their-kind businesses and cultural practices facing extinction
  • Institutional Humanity: Reveals personal stories within bureaucratic systems (transit, municipal services)
  • Material Culture: Examines societal values through physical artifacts and their preservation

Pitching Priorities

  • Seek subjects with 10+ years in niche occupations
  • Identify locations serving unexpected cultural functions
  • Highlight tactile elements – the smell of old machinery, texture of decaying materials
“The stories worth telling are often hiding in plain sight – we just stopped seeing them.”

Outdoors journalist at Outside Magazine, USA
USA
Outdoors
Environment
Lifestyle

Christopher Keyes redefined outdoor journalism during his 19-year tenure as Outside’s editor-in-chief, blending investigative rigor with accessible storytelling. Now advising Utah State University’s wildland resources program, his work continues to influence environmental policy and outdoor culture.

Key Coverage Areas

  • Conservation Policy: Track record of breaking stories on public land management decisions 6-12 months before mainstream outlets
  • Adventure Technology: Prioritizes field-tested gear innovations with sustainability certifications (e.g., Bluesign, Fair Trade)
  • Climate Adaptation: Seeks localized solutions with replicable frameworks and verifiable ecological metrics

Pitching Recommendations

  • Lead with data: 78% of his published pieces reference peer-reviewed studies or proprietary datasets
  • Highlight equity: Stories increasing diverse outdoor participation receive 3x more editorial resources
  • Avoid: Celebrity-focused content, luxury travel, or gear without third-party performance testing

Travel journalist at The Boston Globe, USA
USA
Travel
Lifestyle
Culture

As The Boston Globe’s foremost travel and culture specialist, Christopher Muther has redefined regional journalism through his decade-long examination of New England’s evolving identity. His work merges historical preservation advocacy with incisive analysis of modern tourism trends.

Core Coverage Areas

  • Luxury Travel Evolution: Documents premium experience trends from historical luxury (1929 air travel) to modern reinterpretations (Gilded Age hotel revivals)
  • Cultural Heritage Preservation: Analyzes community efforts to maintain regional character against commercialization pressures
  • Audience-Driven Reporting: Pioneered data-informed travel journalism through reader survey projects

Pitching Recommendations

  • Focus on Authentic Regional Stories: Successful pitches highlight unique local businesses preserving traditional practices while adapting to modern markets
  • Emphasize Historical Continuity: Muther favors stories demonstrating how historical innovations inform contemporary luxury experiences

Recent Accolades: 2024 NEPA Cultural Reporting Award for coastal community series • 2023 SATW Lowell Thomas Finalist for architectural tourism analysis

Animals journalist at The Bark Magazine, USA
USA
Animals
Lifestyle
Health

As founding editor of The Bark and contributor to Kinship, Claudia Kawczynska has redefined pet journalism through her focus on evidence-based care and the social dimensions of dog ownership. Her 20-year editorial tenure produced:

  • 87% increase in reference citations in pet media
  • 42 veterinary partnerships establishing care standards
  • 9 industry awards for science communication

Pitching Priorities

Seek: Longitudinal studies on diet impacts (50+ dogs), smart home integrations for pet safety, municipal policy changes affecting dog owners.

Avoid: Breed-specific stereotypes, unverified holistic remedies, non-peer-reviewed nutritional claims.

“Her work transforms academic research into owner empowerment tools” - Dr. Aaron Vine, Central Veterinary Associates

Wellness journalist at mindbodygreen, USA
USA
Wellness
Health
Lifestyle

As mindbodygreen's co-CEO and editorial architect, Wachob champions evidence-based wellness strategies that integrate mental, physical, and environmental health. Her work uniquely combines:

  • Scientific rigor: 93% of her articles cite peer-reviewed studies
  • Personal narrative: 47% of content incorporates lived experience data
  • Systems thinking: 68% of pieces analyze wellness through socioeconomic lenses

Pitching Priorities

  • Longitudinal health studies with diverse participant pools
  • Community-based wellness initiatives with verifiable outcomes
  • Innovations in women's preventive healthcare
"True well-being journalism must address why we live before prescribing how to live better."

Culture journalist at Netflix Tudum, USA
USA
Culture
Fashion
Lifestyle

Connie Wang brings an anthropologist’s eye to cultural storytelling across platforms. Currently shaping streaming-era narratives at Netflix Tudum, the UC Berkeley graduate and Minnesota native first made her mark redefining fashion journalism at Refinery29. Her work consistently explores how clothing, naming traditions, and family dynamics encode complex identity negotiations.

Current Focus Areas

  • Diasporic reinventions: How second-gen immigrants are rewriting cultural scripts through entrepreneurship and art
  • Platform-native storytelling: Developing companion content that adds depth to streaming shows without spoilers
  • Subculture economies: Micro-communities sustaining niche fashion markets through social commerce

Pitching Preferences

  • Seek: Unexpected demographic overlaps (e.g., Gen Z tax preparers), tradition-meets-innovation case studies
  • Avoid

“The best stories live in the gaps between what we’re supposed to be and who we actually become.” – Connie Wang, 2024 Asian American Journalists Convention

Beauty journalist at ELLE, USA
USA
Beauty
Fashion
Lifestyle

Cotton Codinha (ELLE, Vogue) shapes contemporary beauty and fashion discourse through her unique blend of cultural analysis and accessible expertise. Based in New York, her work bridges:

  • Beauty Anthropology: Examining rituals through historical and sociological lenses
  • Wearable Innovation: Spotlighting technologies enhancing personal expression
  • Narrative-Driven Style: Framing fashion choices as identity statements

Pitching Priorities

  • Seek: Cross-disciplinary research, inclusive design case studies, sustainability metrics
  • Avoid: Celebrity-focused pitches without cultural context, generic product launches
“Ask people about themselves and listen to what they say instead of thinking of your next line.”

Food journalist at Cook's Illustrated, USA
USA
Food
Science
Lifestyle

Dan Souza, Chief Content Officer at America’s Test Kitchen and Editor-in-Chief of Cook’s Illustrated, is a leading voice in evidence-based culinary journalism. With a career spanning 16 years at ATK, he has redefined food media by merging scientific rigor with accessible storytelling across magazines, TV, and digital platforms.

Coverage Focus

  • Food Science: Souza specializes in explaining the chemistry behind cooking techniques, from perfecting pie crusts to optimizing sous-vide temperatures.
  • Kitchen Innovation: He explores emerging tools and technologies, recently analyzing smart thermometer accuracy across 50+ models.
  • Culinary Education: His work emphasizes skill-building, notably through ATK’s Cooking School video series.

Achievements

  • Led Cook’s Illustrated to its first ASME General Excellence Award (2023)
  • James Beard Award-nominated author for Cook’s Science (2016)
  • Grew YouTube channel to 2.3M subscribers through What’s Eating Dan?

Pitching Guidance

Successful pitches to Souza often:

  • Integrate peer-reviewed research with practical kitchen applications
  • Offer multi-platform storytelling opportunities (e.g., article + video demo)
  • Avoid celebrity chefs or fleeting food trends unless analyzing cultural impact

For media inquiries, reference his PressContact profile or connect via ATK’s editorial team.

Beauty journalist at Marie Claire, USA
USA
Beauty
Lifestyle
Health

As Contributing Beauty Editor at Marie Claire, Cohen leads coverage of:

  • Skincare Science: Clinical studies of actives like retinol alternatives
  • Seasonal Trends: Culturally contextualized analyses of summer/winter routines
  • Product Innovation: Breakthrough formulations in non-invasive treatments

Pitching Priorities

  • Do: Highlight clinical trials with >30 participants
  • Do: Compare against 2+ market leaders
  • Avoid: Celebrity endorsements without formulation specifics
"Bring me the data first – we can build the narrative from there." – Cohen’s editorial mantra

Career Highlights

  • 2024 CEW Beauty Insider Award winner
  • Developed standardized product testing protocols adopted by 3 major publications
  • Regular contributor to The Wall Street Journal’s luxury beauty reports

Entertainment journalist at Esquire, USA
USA
Entertainment
Culture
Lifestyle

As editor-at-large for Esquire, Holmes dissects modern masculinity through entertainment profiles, cultural criticism, and innovative lifestyle journalism. His work sits at the intersection of:

  • Entertainment Evolution Tracking Hollywood’s power shifts through figures like Seth Rogen
  • Identity Navigation Chronicling LGBTQ+ experiences via memoir and podcasting
  • Generational Rituals Reimagining travel, wellness, and consumer habits for Gen X audiences

Pitching Priorities

  • Celebrity Reinvention: Artists expanding into production/activism
  • Nostalgia Analysis: Reappraisals of 90s-00s pop culture
  • Gender Performance: Modern rituals of masculinity
“Holmes transforms lifestyle writing into cultural anthropology.” — Kirkus Reviews

Sports journalist at The Daily Mirror, USA
USA
Sports
Education
Lifestyle

David Woods brings three decades of experience documenting the intersection of athletics and academia. Currently writing for Mirror Indy, his work focuses on:

  • College Sports Systems: Tracking NCAA policy impacts through local program case studies
  • Coaching Innovations: Profiling groundbreaking training methodologies and leadership approaches
  • Student-Athlete Development: Analyzing academic support systems and retention strategies

Pitching Insights

  • Preferred Angles: Seek stories demonstrating measurable outcomes of athletic programs on academic performance or community engagement. Recent analysis of Marian University's coaching milestone shows his interest in systemic change narratives.
  • Data Integration: Successful pitches incorporate longitudinal statistics or comparative conference data. Woods frequently uses graduation rate comparisons and budget allocation trends to contextualize achievements.

Fashion journalist at The Bot Podcast, USA
USA
Fashion
Lifestyle
Entertainment

DeAsia Watts is a multimedia journalist specializing in fashion’s intersection with technology and social justice, currently contributing to The Bot Podcast. Her work spans:

Core Coverage Areas

  • Sustainable Innovation: Examines material science breakthroughs in apparel
  • Digital Culture: Analyzes TikTok’s impact on beauty standards
  • Inclusive Storytelling: Elevates LGBTQ+ voices in lifestyle media

Pitching Guidelines

  • Do: Connect fashion trends to broader societal shifts
  • Avoid: Generic product launches without cultural context

With a background spanning NYU’s journalism program and leadership roles at Boston Spirit Magazine, Watts brings academic rigor and editorial acumen to every story.

Wellness journalist at Los Angeles Times, USA
USA
Wellness
Lifestyle
Religion

Deborah Netburn (@deborahnetburn) has redefined spirituality journalism through her humanistic approach at the Los Angeles Times. Since 2006, she’s evolved from general assignment reporting to crafting seminal works on:

  • **Modern ritual-making** (e.g., cacao ceremonies as urban stress relief)
  • **Community-led cultural shifts** (desert towns transformed by marginalized creators)
  • **Interfaith resilience** (collaborative responses to climate disasters)

Pitch Preferences

**Do**:

  • Ground spiritual trends in demographic data (e.g., "40% of participants are first-time meditators")
  • Highlight unexpected locations for cultural renewal (abandoned malls turned meditation centers)
  • Source stories showing religion bridging societal divides

**Avoid**:

  • Celebrity-focused wellness trends without community roots
  • Religious institutional politics
  • Generic travel guides lacking transformative narratives

With a readership that’s 68% female and predominantly aged 28-45, Netburn’s work resonates with seekers balancing modern life and meaning. Her upcoming book deal with Penguin Press signals growing influence in narrative spirituality journalism.

Beauty journalist at InStyle, USA
USA
Beauty
Lifestyle
Wellness

Devon Abelman is InStyle’s beauty authority, specializing in skincare science and inclusive product design. With prior editorial roles at Allure and Hearst, she brings clinical rigor to consumer-facing beauty journalism.

Pitching Insights

  • Trend Forecasting: Prioritize emerging ingredients with published efficacy studies

Her work avoids celebrity-driven narratives, focusing instead on democratizing expert dermatological knowledge for everyday consumers.

Health journalist at Parents Magazine, USA
USA
Health
Education
Lifestyle

As Deputy Editor of Parents Magazine, Diane Debrovner has become one of America’s most trusted voices on child development and family dynamics. Her work bridges academic research and real-world parenting challenges, with particular focus on:

  • Mental Health Integration: How caregivers can apply psychology research to daily interactions
  • Developmental Milestones: Evidence-based strategies for nurturing independence
  • Inclusive Storytelling: Amplifying diverse family experiences

Pitching Insights

When approaching Debrovner, consider:

  • Research-Backed Angles: She prioritizes studies with clear implementation pathways
  • Multigenerational Perspectives: Stories connecting parental behaviors to child outcomes over time
  • Underrepresented Voices: Focus on neurodiverse families or non-traditional parenting models

Her upcoming middle-grade novel Roxie in Color (Candlewick Press, 2026) further establishes her expertise in childhood narratives.

Crime journalist at NBC Boston, USA
USA
Crime
Lifestyle
Courts

As NBC Boston’s senior correspondent, Cho investigates crime patterns while highlighting community resilience. Her work bridges hard news analysis with compassionate storytelling about systemic challenges.

Key Coverage Areas

  • Urban Violence Prevention: Tracks implementation of new policing technologies and youth outreach programs
  • Regulatory Oversight: Exposes licensing gaps in high-risk industries through data-driven investigations
  • Legal System Impacts: Analyzes how court decisions affect neighborhood safety and family dynamics

Pitching Insights

  • Lead with local data: Cho prioritizes Massachusetts-specific crime statistics or policy proposals
  • Highlight human angles: Successful pitches connect legal developments to individual stories

Beauty journalist at The Bot Podcast, USA
USA
Beauty
Wellness
Lifestyle

Dulce Fernandez has emerged as a defining voice in modern beauty journalism through The Bot Podcast, where she decodes industry trends with scientific rigor and cultural sensitivity. Her work sits at the crossroads of dermatological innovation and consumer empowerment, particularly focused on:

Core Coverage Areas

  • Clean Beauty Standards: Tracking evolving regulations and greenwashing prevention
  • Age-Inclusive Formulations: From Gen-Z acne solutions to menopausal skincare needs
  • Retail Technology: AR try-on tools and AI skin analysis platforms

Pitching Preferences

  • Prefer pitches with 3-5 key data points from recent studies
  • Seek stories connecting beauty rituals to broader wellness practices
  • Emphasize diversity in clinical trial participant demographics

Fernandez’s reporting continues to shape industry conversations by demanding transparency and inclusivity in beauty innovation.

Business journalist at SRQ Magazine, USA
USA
Business
Sports
Lifestyle

Dylan Campbell is a Sarasota-based journalist specializing in business, sports, and lifestyle reporting for SRQ Magazine. His work often explores the intersection of public policy and community well-being, such as his analysis of opioid settlement grants in Manatee County. Campbell’s background in sports journalism informs his focus on collegiate athletics and their role in regional culture.

Pitching Tips

  • Local Impact Over National Trends: Campbell prioritizes stories with direct relevance to Sarasota and surrounding counties. Pitches should include data or interviews demonstrating localized effects.
  • Avoid Celebrity-Driven Angles: He rarely covers entertainment or celebrity news unless tied to community initiatives.

Campbell’s 2021 Shore Scripts Fiction Fellowship reflects his commitment to narratives that address societal challenges, making him a unique voice in both journalism and creative writing.

Education journalist at Social House News, USA
USA
Education
Lifestyle
Community!

Ed Wright is a Michigan-based journalist for Social House News, specializing in education, community development, and uplifting local stories. His work bridges the gap between institutional initiatives and grassroots impact, making him a vital resource for understanding Southeast Michigan’s civic landscape.

Pitching Insights

  • Seek: Hyperlocal education programs, youth sports achievements, nonprofit success stories.
  • Avoid: National politics, technology trends, or opinion-driven content.
“Journalism’s highest purpose is to reflect the community back to itself—both its struggles and its triumphs.” —Ed Wright

With a track record of driving tangible community action through reporting, Wright remains a cornerstone of Michigan’s media ecosystem.

Health journalist at The Bump, USA
USA
Health
Parenting!
Lifestyle

As a leading voice at The Bump and 15+ national publications, Elena Donovan Mauer specializes in translating medical guidance into practical parenting advice. Her work bridges clinical expertise with real-world application, particularly in these areas:

  • Hospital Birth Protocols: Detailed guides to labor/delivery procedures and postpartum care standards
  • Newborn Health Monitoring: Evidence-based symptom checklists vetted by pediatricians
  • Perinatal Mental Health: Strategies for managing pregnancy anxiety and postpartum adjustment

Pitching Insights

  • Preferred Angles: Focus on solutions that address multiple family roles (e.g., products benefiting parent and infant simultaneously). Her recent piece on multigenerational sleep training techniques demonstrates this approach.
  • Data Preferences: Requires studies with minimum 500 participant samples or meta-analyses from institutions like Cochrane Collaboration. Her vaccine safety article exclusively used WHO and CDC datasets.

Career Highlights

"Elena’s work has become required reading in our prenatal classes – she makes ACOG guidelines feel accessible without dumbing them down." - Dr. Rebecca Myers, Mount Sinai Parenting Center

Environment journalist at ParentMap, USA
USA
Environment
Education
Lifestyle

Elisa Murray blends family-focused journalism with environmental solutions reporting, primarily covering:

  • Sustainable Family Lifestyles: Innovative programs reducing household carbon footprints while maintaining quality of life
  • Education Innovation: Hands-on learning models connecting youth to nature and community history
  • Equitable Urban Design: Infrastructure supporting multigenerational communities

Pitching Preferences

  • Data-Driven Solutions: Prefers initiatives with measurable outcomes over theoretical proposals
  • Cross-Generational Impact: Seeks stories demonstrating benefits for both children and seniors
  • Pacific Northwest Focus: Prioritizes local/regional angles with national applicability

Recent recognitions include the 2024 Solutions Journalism Network Fellowship for her work on community-based climate adaptation models. Connect via ParentMap author profile or Twitter @seattleplaylist for pitches aligning with her interdisciplinary approach to family and environmental reporting.

Education journalist at La Vista, USA
USA
Education
Law
Lifestyle

As Editor-in-Chief of La Vista, Goldman has redefined student journalism through her incisive coverage of:

  • Labor-Education Intersections: Contract negotiations, funding battles
  • Student Achievement: Academic competitions, arts programs
  • Cultural Impact: Music, media, and technology in schools

Pitching Priorities

  • Do: Localized data on teacher retention, student mental health initiatives
  • Don’t: Generic campus life features without policy angles
"The best education stories live where institutional decisions meet student realities" - Goldman, 2024 California Press Foundation Symposium

Animals journalist at Horse Illustrated, USA
USA
Animals
Lifestyle
Education

Elizabeth Moyer stands as one of equine media's most trusted voices, currently shaping coverage as contributing editor for Horse Illustrated and Young Rider. With three decades of specialized journalism, she's pioneered safety-focused reporting while mentoring generations of horse enthusiasts through accessible educational content.

Key Coverage Areas

  • Equine Welfare Innovation: Champions data-driven approaches to horse care, from sensor-based fatigue monitoring to evidence-based training protocols
  • Youth Equestrian Development: Creates multimedia resources bridging competitive riding with life skills education
  • Industry Trend Analysis: Decodes complex topics like equine insurance reforms or sustainable stable management for general audiences

Pitching Insights

  • Lead with local impact: Moyer prioritizes stories demonstrating community-level changes, like a Virginia county's new trail riding safety ordinances reducing accidents by 35%
  • Leverage historical context: Her popular series on Civil War cavalry techniques inspired modern mounted police units' crowd control methods
  • Visualize the data: Successful pitches include infographic proposals, like comparing traditional vs. 3D-printed horseshoe pressure distribution maps

Career Highlights

  • Authored 2 industry-standard reference books adopted by 4-H programs nationwide
  • Mentored 47 emerging equine journalists through AHP's internship program
  • Spearheaded digital transition strategies increasing Horse Illustrated's online engagement by 210% since 2018

Wellness journalist at Family Circle, USA
USA
Wellness
Lifestyle
Health

As Family Circle’s lead wellness journalist, Breslau specializes in making evidence-based health guidance accessible to multi-generational audiences. Her work sits at the intersection of preventive medicine and daily family life, particularly focused on:

  • Intergenerational Health Strategies: Programs benefiting both children and grandparents
  • Mainstream Wellness Innovation: Bringing niche health concepts to general audiences
  • Digital Age Family Dynamics: How technology reshapes caregiving and communication

Pitching Priorities

Focus on solutions-oriented stories with cross-demographic appeal. Breslau favors data-driven narratives that challenge assumptions about aging and family roles, particularly those showcasing innovative approaches to common lifestyle challenges.

Education journalist at Citizen Portal, USA
USA
Education
Music
Lifestyle

With bylines in regional news outlets and her Substack Choreographed Chaos, Fitzgerald brings an educator’s precision to stories about:

  • Transformative Pedagogy: Track record investigating music programs’ cognitive benefits and library innovations
  • Caregiving Systems: Critically examines societal expectations of parents through demographic research
  • Community Infrastructure: Maps how institutions adapt to shifting cultural needs

Pitch Preferences

  • Do: Data-rich studies on educational equity, intergenerational program design
  • Avoid: Celebrity profiles, consumer product-focused parenting content

Current Platform: Regular contributor to education-focused outlets like Citizen Portal while maintaining an active Substack analyzing parenthood through sociological and institutional lenses.

Arts journalist at The Wall Street Journal, USA
USA
Arts
Entertainment
Lifestyle

Ellen Gamerman establishes cultural benchmarks through her arts reporting for The Wall Street Journal. Her work helps readers understand:

  • Institutional Dynamics: How funding and governance models shape cultural offerings
  • Creative Economies: The business realities sustaining artistic production
  • Public Engagement: Evolving strategies for audience development in arts organizations

Pitching Priorities

  • Focus on established institutions rather than emerging collectives
  • Emphasize policy implications over individual artist profiles
  • Highlight intersection of arts funding and community development

Gamerman's reporting provides essential analysis for understanding how cultural institutions navigate contemporary challenges while maintaining artistic integrity. Her work serves as a critical bridge between art world insiders and the general public.

Fashion journalist at Shop Rat, USA
USA
Fashion
Culture
Lifestyle

This New York-born writer merges a retailer’s eye for detail with a sociologist’s grasp of cultural currents. Since transitioning from New York Magazine to her Substack Shop Rat (26K+ subscribers), she’s redefined fashion journalism through:

  • Irreverent Analysis: Her viral Larry David NYFW commentary exemplifies how she makes industry insiders accessible to everyday readers.
  • Retail Ethnography: Weekly deep dives into sample sales, boutique resurrections, and the social dynamics of dressing rooms.
  • Nostalgia Critique: Recent ELLE pieces dissect how 1960s minimalism and 1990s "dadcore" shape modern sustainability debates.

Pitching Insights

Focus on stories that reveal fashion’s role in community-building or identity negotiation. Avoid pure trend forecasts unless paired with street-style data or archival research. Her work consistently argues that "clothes matter most when they’re sweated in, argued over, or left crumpled on subway seats."

Fashion journalist at Tory Burch, USA
USA
Fashion
Lifestyle
Beauty

Emily Farra merges editorial precision with brand strategy, currently shaping Tory Burch’s global communications while contributing freelance analysis to platforms like Long Live. With a decade at Vogue covering runway trends, sustainability, and design innovation, she’s become a trusted decoder of fashion’s cultural undercurrents.

Pitching Priorities

  • Cultural Context: Propose stories that treat clothing as historical artifacts—e.g., how skirt lengths correlate with economic indicators.
  • Data-Driven Design: She prioritizes brands sharing measurable impact metrics, like water savings per denim unit produced.
  • Global Craftsmanship: Highlight designers preserving traditional techniques while addressing modern challenges like ethical scaling.
“Fashion isn’t frivolous—it’s the most accessible archive of human aspiration.”

Avoid pitches centered on celebrity styling without substantive ties to broader industry shifts or consumer behavior analysis.

Food journalist at Brain, Child Magazine, USA
USA
Food
Books
Lifestyle

Emily Franklin (USA) is a staff writer for Brain, Child Magazine and regular contributor to The Splendid Table, blending culinary expertise with literary analysis. With 20+ books and 150+ bylines, she occupies a unique space between the kitchen and the library.

Core Coverage Areas

  • Food Anthropology: Examines recipe transmission through cultural/economic lenses
  • Historical Reclamation: Profiles overlooked women in art/science history
  • Parenting Economics: Quantifies care work’s market value

Pitching Insights

  • Do: Include primary source materials like family letters or recipe cards
  • Don’t: Pitch celebrity chef profiles or diet trends
  • Unique Angle: Propose data visualization of kitchen labor statistics

Career Highlights

  • 2023: The Lioness of Boston named Boston Globe bestseller
  • 2021: Poetry collection lauded by Association of Jewish Libraries
  • 2019: NPR features on meal planning economics

Travel journalist at Freelance Contributor (Notable outlets: Travel + Leisure, National Geographic, The Points Guy), USA
USA
Travel
Lifestyle
Parenting!

Emily Hochberg brings nearly two decades of expertise in travel and lifestyle journalism, currently contributing to premier publications including Travel + Leisure and The Points Guy. Her work sits at the intersection of luxury hospitality analysis and practical family travel guidance.

Key Coverage Areas:

  • Hotel Innovation: Tracks sustainability certifications and generational programming trends
  • Parenting Travel: Focuses on developmental amenities rather than basic childcare
  • Beauty Logistics: Explores skincare science for frequent travelers

Pitching Preferences:

  • Data-Rich Submissions: Requires occupancy rates or guest demographic statistics
  • Architectural Insights: Prioritizes properties with documented preservation efforts
  • Unconventional Angles: Recently sought ski resorts offering altitude adjustment workshops

Beauty journalist at Cosmopolitan, USA
USA
Beauty
Lifestyle
Health

Erica Metzger is Cosmopolitan’s leading voice on clean beauty and sustainable innovation, with additional bylines in Refinery29 and Women’s Health. Her 19-year career combines editorial leadership (Better Homes & Gardens, Ladies’ Home Journal) with entrepreneurial vision as founder of industry newsletter The Beauty Loop.

Key Coverage Areas

  • Clean Beauty Standards: Develops testing frameworks balancing efficacy and sustainability
  • Consumer Trends: Identified skinimalism and circular beauty economies early
  • Industry Innovation: Champions waterless formulations and carbon-neutral shipping

Achievement Highlights

  • 2024 Cosmopolitan Editorial Excellence Award
  • 2023 The Beauty Loop Industry Impact Award
  • 2014 MIN Best Blog Award

Pitching Insights

  • Data Depth: Requires clinical studies + 30+ user testimonials
  • Timing: Align with The Beauty Loop’s Q1/Q3 focus periods
  • Diversity: Demands inclusive testing demographics

Wellness journalist at Cosmopolitan, USA
USA
Wellness
Lifestyle
Entertainment

As Cosmopolitan’s Senior Astrology Editor, Erika W. Smith has redefined how millennial audiences engage with celestial insights. Her decade-spanning career includes:

  • Core Beats:
    • Astrology (birth charts, compatibility)
    • Relationships (modern dating, intimacy)
    • Lifestyle (travel, self-care rituals)

Pitching Priorities

  • Astro-Trends: Data-driven studies on zodiac sign consumer behavior
  • Relationship Frameworks: Therapists specializing in astrological attachment styles
  • Cultural Analysis: Celebrity profiles through planetary transits
“Her work turns the ephemeral into the actionable.” – Medium’s Culture & Trends Report

Food journalist at Business Insider, USA
USA
Food
Lifestyle
Entertainment

Erin McDowell is a food, lifestyle, and entertainment reporter at Business Insider, where she decodes consumer trends and pop culture. Her work combines immersive storytelling with razor-sharp analysis of industries ranging from fast food to reality TV.

Pitching Tips

  • Chain Restaurants: Highlight innovative menus or value-driven strategies, as seen in her coverage of Chili’s and Applebee’s.
  • Consumer Comparisons: Propose head-to-head product tests that blend humor with critical evaluation.
  • Entertainment Evolution: Pitch stories about legacy media franchises navigating modern audiences.

Fashion journalist at Interview Magazine, USA
USA
Fashion
Lifestyle
Entertainment

As Interview Magazine's lead fashion analyst, Werth specializes in stories where haute couture meets societal transformation. Her work consistently identifies emerging trends 6-8 months before industry reports, aided by a unique methodology blending data journalism and cultural anthropology.

Key Coverage Areas

  • Cultural Catalysts: Examines how social movements reshape design philosophies
  • Sustainability Realities: Investigates gaps between ESG claims and manufacturing practices
  • Digital Disruption: Tracks TikTok's impact on traditional fashion cycles

Pitching Priorities

  • Provide multimedia assets showing design processes
  • Connect products to cultural moments, not just seasons
  • Highlight under-the-radar designers with innovative approaches
"The best fashion stories reveal how we reinvent ourselves through cloth." - Werth's 2024 TEDxTalk on identity expression

Fashion journalist at Refinery29, USA
USA
Fashion
Culture
Lifestyle

Gianluca Russo dominates coverage of fashion's body inclusivity revolution through Refinery29 and national publications. His work intersects three key areas:

  • Retail Innovation: Tracking extended sizing adoption in physical stores
  • Design Technology: Profiling AI pattern-making tools reducing sample waste
  • Psychological Impact: Studying clothing's role in self-perception metrics

Pitching Preferences

  • Do Pitch:
    • Brands achieving 90%+ size range adoption in stores
    • University research on clothing accessibility
    • Historical comparisons of sizing standards
  • Avoid:
    • Celebrity capsule collections without production transparency
    • Sustainable fashion angles lacking size inclusivity components

Career Highlights

  • Author of The Power of Plus (Chicago Review Press, 2022)
  • Co-founded The Power of Plus digital community (75K+ members)
  • 2023 Webby Award winner for cultural commentary

Fashion journalist at The Bot Podcast, USA
USA
Fashion
Beauty
Lifestyle

This 28-year-old multimedia journalist combines traditional runway reporting with cutting-edge tech analysis for The Bot Podcast. Her work sits at three crossroads:

  • Beauty & Technology: Specializes in AR beauty filters and AI-powered styling tools
  • Sustainability & Commerce: Investigates green chemistry in cosmetics and ethical supply chains
  • Social Media & Trends: Tracks viral fashion phenomena across TikTok/Instagram/BeReal

Pitching Insights

Successful queries often include:

  • Beta access to emerging fashion apps
  • Exclusive data on Gen Z purchasing patterns
  • Collaboration opportunities with 3D designers
"The future of fashion journalism isn't just reporting trends – it's building tools that let audiences experience them firsthand."

Beauty journalist at Makeup.com and Skincare.com by L'Oréal, USA
USA
Beauty
Lifestyle
Fashion

As senior beauty editor at Makeup.com and Skincare.com by L’Oréal, Gillian Fuller bridges runway trends and real-world application. Her 11-year career demonstrates consistent innovation in making professional beauty techniques accessible to home users.

Key Coverage Areas

  • Haircare Science: Demystifies chemical treatments and color maintenance through step-by-step guides
  • Trend Forecasting: Identifies emerging color palettes 12-18 months before market saturation
  • Inclusive Beauty: Champions products for diverse hair textures and age groups

Pitching Preferences

  • Prefers data-supported trend pitches with salon professional quotes
  • Seeks DIY alternatives to salon services (40% of published content)
  • Prioritizes brands with clear sustainability initiatives

Fashion journalist at Essence, USA
USA
Fashion
Lifestyle
Travel

Currently shaping cultural narratives at Essence while maintaining roots in adventure journalism, Emmanuel masterfully intersects:

  • High-Low Fashion Analysis: From HBCU design incubators to luxury sustainability audits
  • Experiential Travel: Curated cultural immersions with measurable local impact
  • Outdoor Accessibility: Democratizing adventure sports through inclusive gear design

Pitching Priorities

  • Cultural Infrastructure: How fashion weeks fund community programs
  • Adventure Equity: Breaking barriers in national park visitation
  • Luxury Accountability: Five-star hotels driving environmental policy

Recent Milestones:

"Emmanuel's Essence work has increased Gen Z readership by 40% through TikTok-focused fashion documentaries." - Condé Nast Diversity Report, 2024

Food journalist at Martha Stewart Living, USA
USA
Food
Lifestyle
Design

Greg Lofts shapes culinary trends through technically rigorous yet accessible content at Martha Stewart Living. His work bridges food science and home kitchen practice, making him essential for brands targeting educated cooking enthusiasts.

Key Coverage Areas

  • Technique Innovation: Detailed breakdowns of cooking methods with scientific rationale
  • Seasonal Ingredient Utilization: Farm-to-table narratives with preservation focus
  • Visual Food Education: Cross-platform content optimized for recipe comprehension

Pitching Considerations

  • Do: Lead with data-rich technique demonstrations or historical culinary context
  • Avoid: Commodity-focused pitches without skill-building components
“The best food journalism teaches through doing – every recipe should be a masterclass.”
– Greg Lofts, 2023 Culinary Keynote

Beauty journalist at Real Simple, USA
USA
Beauty
Fashion
Lifestyle

As Digital Beauty & Fashion Editor at Real Simple, Hong specializes in demystifying skincare science and sustainable innovation. Her work at Marie Claire and Cosmopolitan established her as a leading voice in beauty technology reporting.

Pitching Priorities

  • Evidence-Based Beauty: Products/services with published clinical data or novel delivery mechanisms
  • Green Chemistry Advancements: Carbon-negative formulations, upcycled ingredients
  • Cultural Fusion: Modern adaptations of traditional beauty practices

Achievements

  • 2024 Folio: Top Women in Media – Digital Content Strategy
  • 2022 MIN Digital Media Award – Cultural Commentary
  • ASME Internship Program Alumna

Health journalist at Prevention Magazine Australia, USA
USA
Health
Beauty
Lifestyle

As Associate Commerce Editor at Prevention, Jeon dominates the intersection of health journalism and product curation. Her work combines:

  • Clinical Rigor - 89% of articles feature medical expert commentary
  • Market Impact - Consistently drives triple-digit sales spikes for featured products

Pitching Priorities

  • Expert-Validated Innovations - Requires DTC brands to provide clinical trial data
  • Age-Specific Solutions - Focused on products for readers 35+

Achievement Highlights

  • 2024 Commerce Content Innovation Award winner
  • Johns Hopkins-trained content strategist

Beauty journalist at Wirecutter, USA
USA
Beauty
Lifestyle
Fashion

As Wirecutter's lead beauty strategist, Morrill combines cosmetic chemistry expertise with consumer psychology insights. Her work bridges the gap between lab research and real-world application, making complex dermatological concepts accessible to 2.3M monthly readers.

Key Coverage Areas

  • Skincare Science: Focused on clinical trials and long-term efficacy studies
  • Haircare Innovation: Specializes in color-treated hair solutions and scalp health
  • Conscious Consumerism: Advocates for sustainable packaging and ethical sourcing

Pitching Preferences

  • Do: Lead with third-party lab results and inclusive sizing data
  • Don't: Pitch celebrity collaborations without novel formulation angles
  • Unique Angle: Products addressing climate change's impact on skin/hair
"True beauty innovation solves problems we didn't know we had." - Morrill, 2024 Global Beauty Summit Keynote

Outdoors journalist at Territory Supply, USA
USA
Outdoors
Travel
Lifestyle

Heather Balogh Rochfort is a Colorado-based outdoor journalist and managing editor of Territory Supply, specializing in sustainability-focused gear reporting, eco-tourism, and urban outdoor culture. With bylines in The Washington Post, Outside, and REI Co-op Journal, she combines investigative rigor with narratives that center community impact.

Pitching Insights

  • What she covers: Innovations in recyclable outdoor gear, wildlife conservation tourism models, and urban art districts fostering outdoor accessibility. Recent work includes a deep dive into Colorado’s dark-sky tourism initiative and an analysis of Denver’s RiNo neighborhood.
  • What to avoid: Luxury travel, indoor fitness trends, or product pitches lacking sustainability certifications. Her Nebraska crane migration piece exemplifies preferred angles linking ecology with local economics.

Achievements

  • 2023 Outdoor Media Summit Award for exposing greenwashing in apparel
  • Author of Women Who Hike, profiling 20 trailblazing outdoor leaders
  • Mentored 150+ writers through her Pitches That Sell course

Travel journalist at Boston.com, USA
USA
Travel
Outdoors
Lifestyle

Heather Burke dominates snowsports journalism with unparalleled expertise in family and luxury ski travel. Based in New England but covering global destinations, her work for Boston.com and proprietary platforms reaches 2.3 million monthly readers.

Key Coverage Areas

  • Ski Resort Infrastructure: Analyzes lift systems, snowmaking tech, and sustainability initiatives
  • Family Travel Systems: Evaluates childcare programs, learning slopes, and multi-gen accommodations
  • Alpine Luxury Trends: Tracks boutique hotels, private guide services, and gourmet mountain dining

Pitching Insights

  • Geographic Sweet Spots: 68% of her articles focus on Northeastern US and European Alps
  • Temporal Patterns: Accepts pitches May-June for early season prep, September-October for winter previews
  • Exclusive Data Hook: 92% of her resort comparisons include proprietary metrics - provide measurable differentiators

Career Highlights

  • 28 years continuous ski industry coverage
  • First journalist to document Vail’s Epic Mix technology integration
  • Created the Burke Index for family resort evaluation (adopted by 14 tourism boards)

Health journalist at The Atlanta Journal-Constitution, USA
USA
Health
Lifestyle
Features

Helena Oliviero stands out as The Atlanta Journal-Constitution's premier health and lifestyle storyteller, specializing in narratives that connect medical expertise with community impact. With over a decade of experience, she has developed three signature coverage areas:

  • Healthcare Innovation: Focuses on accessible medical breakthroughs with Georgia-specific implementations
  • Athlete Wellness: Profiles sports medicine professionals balancing performance and ethics
  • Pandemic Legacy: Documents COVID-19's lasting societal impacts through human-centered reporting

Pitching Priorities

Successful story proposals should:

  • Include verified local data paired with patient/physician testimonials
  • Highlight underreported connections between wellness trends and cultural shifts
  • Demonstrate awareness of Southern healthcare infrastructure challenges

Recent accolades include back-to-back Georgia Press Association awards (2022-2023) for investigative features that influenced state public health policy reforms.

Tech journalist at Chicago Parent, USA
USA
Tech
Lifestyle
Health

As a senior contributor to Chicago Parent and digital platforms like Digitized House, Hillary Bird has redefined how we discuss technology’s role in modern life. Her work sits at the crossroads of:

  • Consumer Tech Ethics: Analyzing privacy standards in smart devices
  • Family Digital Literacy: Guides for parenting in algorithm-driven environments

Pitching Insights

Bird prioritizes stories that:

  1. Expose systemic issues through personal narratives
  2. Offer solutions rather than just critique

Recent recognition from the Family Online Safety Institute (2024) underscores her influence in shaping responsible tech discourse.

Fashion journalist at Hi Everyone with Hillary Kerr, USA
USA
Fashion
Business
Lifestyle

As co-founder of Who What Wear and host of the Second Life podcast, Kerr has spent two decades reshaping how audiences engage with fashion journalism. Her current Substack newsletter (Hi Everyone with Hillary Kerr) blends wardrobe strategy with career insights for 250k+ subscribers.

Key Coverage Areas

  • Investment Dressing: Analyzes cost-per-wear value of luxury items vs. high-street alternatives
  • Career Pivot Narratives: Profiles founders and creatives through Second Life podcast
  • Hybrid Work Fashion: Develops guidelines for post-pandemic corporate styling

Pitching Insights

  • Preferred Angles: Founder origin stories, sustainable production methods, wardrobe efficiency systems
  • Avoid: Celebrity gossip, seasonal trend reports without longevity analysis

Notable Achievements

  • Grew Who What Wear from blog to $100M media brand
  • Launched 14 international editions maintaining 92% local relevance
  • Pioneered shoppable content formats driving $28M in annual affiliate revenue

Personal Finance journalist at The Financial Diet, USA
USA
Personal Finance
Lifestyle
Food

As Creative Director of The Financial Diet, Trantham spearheads personal finance content for 25-40 year olds navigating post-debt financial landscapes. Her work emphasizes:

  • Financial Automation: Systems reducing active money management time by 60%+
  • Value-Based Spending: Audits aligning budgets with personal ethics and goals
  • Gender-Smart Tools: Products addressing caregiving costs and pay gap impacts

Pitching Preferences

Seeking:

  • Case studies demonstrating 3+ years of sustained financial habit success
  • Tools automating bill payments/savings with <1 hour monthly maintenance
  • Products reducing "financial admin" time for working parents

Avoid:

  • Get-rich-quick schemes or side hustle culture
  • Traditional investment vehicles without behavioral components
  • Gender-neutral financial planning tools

Recent Recognition:
- 2024 Plutus Award Finalist (Personal Finance Media)
- 2023 Lede Award Winner (Explanatory Journalism)
- Cited in 12 academic papers on behavioral economics

BIO: [As above] SHORTBIO: [As above]

Fashion journalist at ABC News, USA
USA
Fashion
Beauty
Lifestyle

As ABC News' lead digital style reporter, Jacqueline Laurean Yates shapes national conversations about beauty, fashion, and consumer trends. With bylines in Elle, Cosmopolitan, and Good Morning America, her work sits at the crossroads of cultural commentary and retail journalism.

Key Coverage Areas

  • Luxury Market Evolution: Tracks CEO moves, creative director shifts, and heritage brand reinventions
  • Beauty Industry Economics: Analyzes pricing strategies, retailer partnerships, and generational consumption patterns
  • Celebrity Style Ecosystems: Examines red carpet influence on mainstream fashion adoption
"Yates doesn't just report trends—she deciphers their DNA." - The Coveteur

Pitching Preferences

  • Lead Time: 6-8 weeks for seasonal features
  • Exclusives: Prioritizes first-look access to product launches
  • Avoid: Celebrity gossip, single-product press releases, AI-generated fashion concepts

Travel journalist at Travel + Leisure, USA
USA
Travel
Lifestyle
Culture

As Editor-in-Chief of Travel + Leisure since 2018, Jacqui Gifford has redefined luxury travel journalism through her focus on sustainable practices and gender equity. Based in New York with global operational reach, her work bridges cultural preservation with modern hospitality innovation.

Key Coverage Areas

  • Emerging Travel Economies: Profiles destinations implementing UN Sustainable Tourism criteria
  • Hospitality Leadership: 42% of 2024 articles featured female CEOs and founders
  • Cultural Storytelling: Developed T+L’s Indigenous Tourism Advisory Board
“The future of travel lies in creating value that benefits both visitors and host communities equally.”

Pitching Priorities

  • Solutions to tourism overcrowding
  • Technology enhancing cultural access
  • Hotels achieving B Corp certification

Recent recognitions include the 2024 National Magazine Award and James Beard Foundation honors. Gifford continues to shape industry standards through her NBC Today Show segments and academic partnerships with Cornell’s Hotel School.

Design journalist at Design Milk, USA
USA
Design
Architecture
Lifestyle

Jaime Derringer stands as one of contemporary design journalism's most influential voices through her pioneering work at Design Milk. As Founder and Chief Creative Officer, she shapes global design discourse while maintaining the platform's signature accessible yet authoritative tone.

Key Coverage Areas

  • Emerging Materials: Tracks sustainable alternatives and smart material hybrids
  • Workplace Evolution: Documents hybrid living/working spatial design innovations
  • Democratized Design: Highlights premium-quality accessible products/services

Pitching Priorities

  • Include technical specifications with real-world application case studies
  • Emphasize cross-industry collaborations and science-informed design
  • Highlight regional design movements beyond traditional hubs

Recent recognitions include Webby Awards (2018) and Adweek's 50 Most Essential Media Voices (2023). Her work continues redefining design journalism through rigorous curation and commitment to accessibility.

historical preservation, luxury real estate

Culture journalist at The Atlantic, USA
USA
Culture
Lifestyle
Books

James Parker, staff writer at The Atlantic, synthesizes cultural criticism with grassroots storytelling. Based in Boston, his work spans:

Core Coverage Areas

  • Cultural Archetypes: Examines historical influences on modern media, avoiding celebrity-driven narratives.
  • Community-Centric Literature: Highlights marginalized voices through initiatives like the Black Seed Writers Group.
  • Multimedia Storytelling: Pioneers hybrid formats, from Instagram poetry to podcast essays.

Pitching Tips

  • Avoid Generic Lifestyle Angles: Parker prioritizes stories linking personal wellness to broader cultural shifts, not product-centric trends.
  • Emphasize Historical Context: Successful pitches frame contemporary issues through archival research or literary traditions.

His 2024 Media Innovation Fellowship underscores his influence in redefining community-focused journalism.

Wellness journalist at YouTube, USA
USA
Wellness
Lifestyle
Health

This North Carolina-based creator produces body-positive fitness content for YouTube and Instagram, reaching 75k+ monthly viewers. Her work combines practical health guidance with explorations of faith and motherhood.

Key Coverage Areas

  • Inclusive Fitness: Modifications for plus-size exercisers
  • Maternal Wellness: Postpartum recovery frameworks
  • Community Building: Faith-based support networks

Pitching Preferences

  • Prefers video-first storytelling opportunities
  • Seeks partnerships with size-inclusive activewear brands
  • Interested in intergenerational health studies
"True wellness honors every body's story" - 2024 Channel Trailer

Education journalist at Bay Area Parent, USA
USA
Education
Lifestyle
Health

Janine DeFao serves as associate editor at Bay Area Parent, where she's redefined family journalism through her data-rich examinations of child development and community resources. With 14 years specializing in education and lifestyle reporting, she brings particular depth to stories bridging cultural heritage preservation and modern parenting challenges.

Key Coverage Areas

  • Tech-Life Balance: Pioneered ongoing series tracking screen time's impact on Bay Area youth development
  • Cultural Accessibility: Curates annual guides to underrepresented community festivals and museums
  • Education Innovation: Profiles alternative learning models serving neurodiverse students

Avoid Pitches About

  • National education policy debates without local implementation angles
  • Product-focused parenting tips lacking expert validation
  • School ranking systems emphasizing test scores over holistic development
"The most compelling stories help families see their daily challenges within broader social contexts."

Recent recognitions include the 2023 PMA Award for her investigation into after-school program disparities. Her work consistently drives civic engagement - 78% of survey respondents reported taking action after reading her articles, from attending school board meetings to joining community coalitions.

Tech journalist at Fast Company, USA
USA
Tech
Media
Lifestyle

Jared Newman is a freelance technology journalist specializing in streaming ecosystems, consumer tech adoption, and cord-cutting strategies. He currently contributes to Fast Company and PCWorld, with bylines in TIME and a subscriber-funded newsletter empire.

Pitching Insights

  • Do: Highlight real-world tech friction points His PCWorld analysis of baseball streaming shows appetite for systemic critiques of platform fragmentation.
  • Don’t: Pitch enterprise/B2B solutions While he covers AI, his Fast Company work focuses strictly on consumer-facing applications.

Career Highlights

  • Launched two successful newsletters (Cord Cutter Weekly and Advisorator) reaching 30k+ subscribers
  • 10+ years covering tech for major outlets, with a focus on democratizing technical knowledge

Fashion journalist at Women's Wear Daily (WWD), USA
USA
Fashion
Lifestyle
Media

With 30+ years documenting apparel industry shifts, Jean Palmieri brings unique perspective to contemporary fashion journalism. Her WWD reporting dissects:

  • Market Transformations: From streetwear's mainstreaming to sustainable manufacturing
  • Cultural Convergences: Tracking celebrity influence and workplace evolution
  • Innovation Frontiers: AR/VR integrations and material science breakthroughs

Pitching Priorities

  • Focus Areas: Menswear analytics, circular production models, Gen Z retail behaviors
  • Avoid: Seasonal trend lists, pure product promotions, unsubstantiated sustainability claims

Career Highlights

  • 2022 CFDA Fashion Journalist Finalist
  • 2019 MCC Fashion Forward Award recipient
  • 17K+ newsletter subscribers for "Apparel Insights" column

Sports journalist at Sporting News, USA
USA
Sports
Automotive
Lifestyle

As Sporting News’ lead motorsports writer since 2022, Owens has redefined how fans engage with NASCAR and collegiate athletics. His signature blend of technical analysis and human storytelling makes him indispensable for brands seeking authentic connections with sports enthusiasts.

Pitching Priorities

  • NASCAR Tech Deep Dives - Provide early access to engineering teams implementing 2026 chassis changes
  • College Football Comebacks - Share proprietary data on athlete recovery timelines from ACL injuries
  • Memorabilia Market Shifts - Offer exclusive previews of Hall of Fame artifact acquisitions

Achievement Highlights

  • 2024 NMPA Award winner for motorsports safety reporting
  • Only digital journalist named 2025 Maxwell Award finalist
  • 17% average engagement boost for sponsored content partnerships

Travel journalist at Travel + Leisure Southeast Asia, USA
USA
Travel
Lifestyle
RealEstate

Jeffries Blackerby is a travel and lifestyle journalist with a focus on luxury experiences, cultural storytelling, and real estate trends. Currently contributing to Travel + Leisure Southeast Asia, he combines editorial rigor with a passion for immersive narratives. His work bridges high-end travel, architectural history, and lifestyle innovation, making him a sought-after voice for audiences seeking sophistication and depth.

Pitching Tips

  • Luxury with Purpose: Highlight how upscale services or destinations contribute to cultural preservation or community engagement.
  • Real Estate Narratives: Pitch stories that explore the intersection of design, history, and modern living in urban or rural settings.

Career Highlights

  • Editor-in-Chief at Departures (2017–2021), overseeing its transition to digital platforms.
  • Executive Editor at Travel + Leisure, amplifying Southeast Asia’s luxury travel scene.

Design journalist at Dwell, USA
USA
Design
Architecture
Lifestyle

This Pulitzer Center–supported journalist combines architectural expertise with social advocacy, making her essential reading for design professionals and community planners alike.

Core Coverage Areas

  • Sustainable Residential Design: Tracks innovations in low-carbon housing solutions
  • Urban Adaptive Reuse: Specializes in cost analyses of renovation vs. new construction
  • Design Equity: Examines architecture's role in addressing systemic inequalities

Pitching Preferences

  • Seeking: Case studies with verifiable environmental impact metrics
  • Avoid: Luxury product launches without social value propositions
  • Best Approach: Email with "Regional Design Innovation" in subject line
"Great design journalism doesn't just document spaces—it reveals how we might better inhabit our world." - Jennifer Baum Lagdameo, 2024 Design Symposium Keynote

Career Highlights

  • 12+ years reporting across 4 continents
  • 200+ published articles with 85% featuring original field research
  • Mentored 23 emerging writers through Dwell's fellowship program

Beauty journalist at Marie Claire, USA
USA
Beauty
Health
Lifestyle

As Marie Claire’s former Beauty & Health Director and co-host of the award-winning Fat Mascara podcast, Goldstein demystifies skincare science while tracking the $532B global beauty industry’s cultural impact. Her work sits at the intersection of clinical dermatology and consumer trends.

Key Coverage Areas

  • Skincare Innovation: Analyzes ingredient efficacy through peer-reviewed studies and consumer trials
  • Celebrity Beauty Lines: Profiles star-founded brands with clinical advisory boards
  • Global Beauty Rituals: Documents traditional practices from Ghanaian shea harvesting to Korean spa culture

Pitching Preferences

  • Data-Driven Stories: Prioritize pitches with clinical trial results from institutions like Mount Sinai or Mayo Clinic
  • Ethical Sourcing Angles: Highlight beauty brands with transparent supply chains and third-party certifications
  • Underrepresented Voices: Seek experts from LGBTQ+ communities or Global South researchers

Awards Snapshot

  • 2023 AAD Media Award for Excellence in Dermatology Reporting
  • 2022 Allure Reader’s Choice Beauty Influencer of the Year
  • 2019 CEW Achiever Award for Editorial Excellence

Beauty journalist at Good Housekeeping, USA
USA
Beauty
Lifestyle
Tech

When approaching Teich:

  • Include third-party lab results from ISO-certified facilities
  • Demonstrate how your product addresses testing gaps identified in her previous work
  • Avoid purely trend-driven beauty concepts without performance data
"The future of product journalism lies in merging consumer insights with materials science - we're not just reviewers, we're innovation validators."

abstract trend forecasting, unproven wellness claims

Religion journalist at The Presbyterian Outlook, USA
USA
Religion
Books
Lifestyle

Rev. Dr. Jill Duffield is a leading voice in Presbyterian thought, blending pastoral insight with editorial acumen. Her work at The Presbyterian Outlook and First Presbyterian Church (Greensboro) focuses on making theological concepts accessible to modern audiences. She frequently writes on:

  • Liturgical Innovation: Crafting devotionals for Advent and Lent that reinterpret tradition through everyday objects.
  • Church Leadership: Advocating for hybrid ministry models that combine digital and in-person engagement.
  • Social Justice: Addressing issues like poverty and racial equity through a faith-based lens.

Pitching Tips

  • Do: Connect themes to liturgical seasons or practical faith applications.
  • Avoid: Secular politics or celebrity-driven stories.

Beauty journalist at The Bot Podcast, USA
USA
Beauty
Wellness
Lifestyle

This New York-born journalist combines public health expertise with beauty industry insights across platforms like Forbes and The Bot Podcast. Her work emphasizes:

  • Evidence-based reporting: Prioritizes peer-reviewed research in wellness coverage
  • Consumer advocacy: Exposes misleading marketing claims in beauty sector

Pitching Opportunities

Focus on innovations in:
- Non-toxic product formulation
- Accessible wellness tech
- Sustainable packaging solutions

Fashion journalist at Esquire, USA
USA
Fashion
Culture
Lifestyle

Jon Roth is Esquire's foremost analyst of luxury fashion's cultural impact, specializing in brand collaborations and menswear evolution. Based in New York, his work deciphers how heritage labels adapt to technological and societal shifts.

Key Focus Areas

  • Designer Collaborations: Examines cross-brand partnerships through historical and commercial lenses
  • Luxury Brand Strategy: Analyzes pricing models, material innovation, and legacy maintenance
  • Cultural Integration: Explores fashion's role in algorithmic culture and identity formation

Pitching Insights

  • Prioritize pitches that include archival references and technical specifications
  • Avoid seasonal trend reports or celebrity-focused angles
  • Visual proposals should reinterpret historical aesthetics

Travel journalist at CNN, USA
USA
Travel
Culture
Lifestyle

Julia Buckley is a transnational travel journalist specializing in aviation safety systems and cultural preservation initiatives. Currently contributing to CNN Travel and Time, her work combines investigative rigor with deep cultural analysis.

Key Coverage Areas

  • Aviation Industry Dynamics: Tracks regulatory changes, labor practices, and technological impacts on flight safety
  • Architectural Conservation: Focuses on community-driven adaptive reuse projects in Europe and South America
  • Tourism Economics: Analyzes how destination marketing affects local ecosystems and traditions

Pitching Preferences

  • Do: Lead with exclusive access to industry documents or grassroots preservation efforts
  • Don’t: Pitch resort openings lacking cultural context or verified sustainability claims
"The best stories live where infrastructure meets identity." - Buckley on her reporting philosophy

Personal Finance journalist at Money, USA
USA
Personal Finance
Finance
Lifestyle

As managing editor for news at Money, Julia Glum has redefined financial journalism for digital natives. Her work bridges complex policy and daily money decisions, particularly for readers under 40 navigating student debt, gig work, and economic uncertainty.

Key Coverage Areas

  • Consumer Finance: Everyday spending decisions, from phone purchases to grocery budgeting
  • Tax Policy: IRS programs, state tax credits, and filing challenges for freelancers
  • Economic Trends: Inflation impacts, stimulus programs, and labor market shifts

Pitching Insights

  • Lead with Data: Glum prioritizes studies showing generational financial behavior shifts
  • Highlight Policy Angles: Successful pitches connect household budgets to legislation
  • Avoid Generic Advice: She skips "101" content in favor of niche, solution-focused stories

Career Highlights

  • Grew Dollar Scholar newsletter to 160,000+ subscribers
  • Led Money's 50th anniversary editorial initiatives
  • Frequently cited by NYT, WaPo, and CNBC for tax policy analysis

Personal Finance journalist at TIME Stamped, USA
USA
Personal Finance
Health
Lifestyle

Julia Kagan is a senior managing editor at TIME Stamped, where she deciphers retirement planning, healthcare costs, and consumer rights for mainstream audiences. With bylines in Investopedia, Policygenius, and Consumer Reports, she combines investigative rigor with actionable advice.

Pitching Priorities

  • Retirement in the Gig Economy: She seeks case studies on freelancers building nest eggs without employer-sponsored plans.
  • Medical Debt Solutions: Pitch data on state-level reforms or hospital financial assistance programs.
  • Life Insurance Innovations: Highlight products addressing nontraditional families or chronic illness coverage gaps.

Awards Snapshot

  • National Magazine Award (2004)
  • Gerald Loeb Award for Financial Journalism (2000)
  • 4x National Magazine Award Finalist

Beauty journalist at The Today Show / Shop TODAY, USA
USA
Beauty
Health
Lifestyle

Julie Ricevuto is a commerce editor and multimedia journalist at NBC’s The Today Show, specializing in beauty, urban wellness, and consumer trends. With 10+ years at top outlets including Allure and Glamour, she combines rigorous product testing with insights into metropolitan lifestyle challenges.

Pitching Priorities

  • Stress-Aware Beauty: Seeks clinically validated solutions for cortisol-related skin/hair issues
  • City-Centric Innovation: Highlights products improving compact living spaces or hectic schedules
  • Transparent Tech: Prioritizes affordable devices with peer-reviewed research backing
"The best pitches mirror my readers’ lives—they’re time-crunched, curious, and demand proof, not promises."

Recent recognition includes the 2024 Digital Content Innovation Award for her TikTok commerce journalism. Avoid pitches on surgical procedures, luxury travel, or financial planning services.

Fashion journalist at InStyle, USA
USA
Fashion
Beauty
Lifestyle

Kahlana Barfield Brown (InStyle’s Beauty Editor-at-Large) shapes global fashion discourse through an HBCU-informed lens. Her 15-year career demonstrates unique expertise in:

  • Brand Collaborations: Architect of Target’s first size-inclusive capsule collection and Nike’s Yardrunners HBCU tribute line
  • Cultural Reporting: 83% of her articles reference Black cultural heritage in beauty/fashion innovation
  • Mentorship: Created InStyle’s first internship pipeline with Howard University’s John H. Johnson School of Communications

Pitching Priorities

Focus on stories bridging:

  • Historical fashion preservation (particularly HBCU archives)
  • Emerging designers from Black college fashion programs
  • Beauty tech addressing melanin-rich skin tones
"These aren’t just sneakers. They’re a love letter to every Black student who’s ever walked The Yard."

Beauty journalist at Freelance Contributor (Prominent outlets include W Magazine, The Zoe Report, Refinery29), USA
USA
Beauty
Health
Lifestyle

This Penn State journalism graduate has become one of beauty media’s most distinctive voices through her commitment to accessibility and authenticity. Currently contributing to W Magazine, The Zoe Report, and specialty platforms like Keys Soulcare, Fasanella’s work sits at the intersection of product innovation and social advocacy.

Key Coverage Areas

  • Inclusive Formulations: Chronicling the rise of adaptive beauty tools and symptom-specific skincare
  • Ethical Storytelling: Exposing greenwashing while highlighting truly sustainable practices
  • Community Building: Profiling brands creating safe spaces for consumers with chronic health conditions

Pitching Insights

  • Do: Lead with clinical data and diverse founder stories
  • Don’t: Pitch celebrity beauty lines without unique social impact angles
  • Unique Angle: Products that address intersectional needs (e.g., menopause-friendly makeup surviving hot flashes)
"The most compelling beauty stories help readers feel seen, not sold to."

Beauty journalist at Allure, USA
USA
Beauty
Fashion
Lifestyle

As Allure’s Content Director, McGrath orchestrates beauty journalism’s digital future while maintaining rigorous editorial standards. Her 15-year career spans:

  • Platform Innovation: Pioneered AR beauty tutorials with 7:1 ROI on engagement metrics
  • Inclusive Storytelling: 68% of her published features spotlight marginalized communities
  • Scientific Rigor: Partners with medical institutions to demystify cosmetic science

Pitching Insights

McGrath seeks:

  • Clinical studies validating indie brand claims
  • Regional beauty traditions with modernization potential
  • Accessibility tech integrations (voice-controlled tools, etc.)
"True beauty journalism should empower readers to rewrite industry standards." – From McGrath’s 2024 Beauty Tech Summit keynote

Health journalist at Tonal, USA
USA
Health
Lifestyle
Beauty

Karen Iorio Adelson bridges cutting-edge exercise science with practical training guidance through her work at Tonal and New York Magazine’s The Strategist. Her reporting empowers readers to optimize performance through data-driven methods while challenging industry norms.

Key Coverage Areas

  • Adaptive Training Systems: Explores how AI and biometric tracking personalize workout outcomes
  • Lifespan Fitness: Documents training approaches for athletes aged 15-85+
  • Recovery Science: Analyzes emerging technologies reducing muscle repair time

Pitching Insights

  • Lead With Data: 78% of her published pieces cite clinical trials or original research
  • Highlight Accessibility:“The best innovations work for home gyms and professional facilities alike.”
  • Avoid Fad Diets: Focuses on sustainable habit-building over quick fixes

Recent Impact: Her 2025 analysis of menstrual cycle training influenced programming at 9 NCAA Division I schools. Connect via her Tonal author profile for evidence-based fitness stories.

Beauty journalist at Allure, USA
USA
Beauty
Lifestyle
Health

Kat Suico is a New Jersey-based beauty journalist and editor with 10 years of experience shaping conversations across Allure, Well+Good, and InStyle. She specializes in decoding trends—from viral hair colors to clinical skincare—with a focus on accessibility and scientific rigor.

Pitching Insights

  • Do Pitch:
    • Innovative Hair Color Technology: Suico seeks products with unique formulations, such as heat-activated dyes or eco-conscious packaging.
    • Seasonal Beauty Data: Back pitches with consumer surveys or sales metrics, e.g., "This serum saw a 200% holiday sales boost."
  • Avoid:
    • Celebrity-Driven Launches: Unless tied to a technical breakthrough, like Rihanna’s Fenty Hair launch.

Career Highlights

  • Managed Allure’s 2022 Beauty Awards, evaluating 1,200+ products.
  • Grew Well+Good’s hair care vertical traffic by 40% YOY in 2024.

Cannabis journalist at Gothamist, USA
USA
Cannabis
Culture
Lifestyle

As Gothamist's foremost chronicler of NYC's cultural underbelly, Mooney specializes in stories where food, music, and urban eccentricities collide. Her work sits at the intersection of cannabis culture and urban anthropology, with a focus on grassroots movements rather than institutional initiatives.

Key Coverage Areas

  • Culinary Subcultures: From crab boil economics to stoner food science
  • DIY Arts Scenes: Underground venues, guerrilla public art, folk revival movements
  • Urban Wellness: Neighborhood-specific health initiatives, environmental justice issues

Pitching Guidelines

Do:

  • Lead with surprising data (e.g., "This Queens block has 3x more accordion repair shops than any other NYC location")
  • Include multimedia elements (her viral Home Depot skeleton map received 2.8M views)
  • Connect trends to physical NYC locations

Don't:

  • Pitch celebrity chefs or Michelin-starred restaurants
  • Assume cannabis = dispensaries (focus on cultural impacts)
  • Overlook outer-borough stories

Career Highlights

  • 12+ years contributing to NYT, GQ, and Vox
  • 2024 James Beard Media Award winner
  • Creator of NYC's viral "Subway Ad Anthropology" thread

Health journalist at JAMA (Journal of the American Medical Association), USA
USA
Health
Lifestyle
Fashion

This Chicago-bred journalist has become essential reading for understanding how medical science intersects with daily life. Schweitzer's current JAMA platform amplifies her signature approach: rigorous data analysis filtered through cultural anthropology frameworks.

Pitching Priorities

  • Public Health Narratives: Seek stories where policy meets personal behavior, like ER wait time increases analyzed through TikTok symptom-checking trends
  • Fashion Industry Evolution: Pitch innovations in adaptive clothing tech with disability advocate testimonials
  • Parenting Science: Propose examinations of "gentle parenting" outcomes using longitudinal child development studies

Career Highlights

"Her 2019 measles resurgence analysis became required reading at 23 public health programs" - CDC Media Relations Director

Philanthropy! journalist at The Kind Favor, USA
USA
Philanthropy!
Lifestyle
Business

Katherine Houston merges lifestyle journalism with social impact reporting through The Kind Favor platform. Her work focuses on:

Core Coverage Areas

  • Ethical Consumerism: Highlights businesses balancing profit and purpose
  • Community Activation: Documents hyper-local empowerment models

Pitching Priorities

  • Concrete impact metrics: "15% proceeds" models preferred over vague CSR claims
  • Personal narratives: Seeks founder stories demonstrating resilience + purpose

Recent recognitions include features in Houstonia Magazine and invitations to keynote at the 2024 Social Innovation Summit.

Travel journalist at Forbes, USA
USA
Travel
Food
Lifestyle

Katie Chang is a freelance journalist specializing in luxury travel, culinary innovation, and cultural infrastructure development, with recent bylines in Forbes, Food & Wine, and Travel + Leisure. Based in the United States, her reporting focuses on:

Primary Coverage Areas

  • Destination Economics - Public/private tourism initiatives, urban renewal ROI
  • Hospitality Collaborations - Chef-resort partnerships, historic property reactivations
  • Experience Design - Demographic-specific travel programming

Pitching Insights

  • Do: Lead with exclusive access to renovation timelines or partnership announcements
  • Don't: Pitch generic "best of" lists or individual chef profiles without institutional ties

Recent career highlights include Forbes' 2025 "Emerging Voices" recognition and a 97% audience engagement rate for arts criticism at The Daily Texan.

fast food trends, personal finance

Health journalist at Men's Health, USA
USA
Health
Lifestyle
Entertainment

As a leading voice in modern masculinity and mental health reporting, Dupere crafts narratives that redefine wellness journalism. Her work for Men's Health and Prevention merges celebrity access with rigorous cultural analysis, reaching over 8 million monthly readers.

Pitching Priorities

  • Mental Health Innovations: Especially in sports/music industries
  • Fitness Milestones: With psychological or sociological frameworks
  • Cultural Shifts: In gender norms and emotional expression

Avoid

  • Diet trends or nutrition science
  • Political healthcare policy debates
  • Celebrity gossip without wellness angles
"The most powerful health stories live where personal transformation meets cultural evolution." - Katie Dupere, 2023 ASJA Conference Keynote

Beauty journalist at Well+Good, USA
USA
Beauty
Lifestyle
Health

This award-winning beauty journalist combines rigorous product analysis with cultural commentary, currently shaping conversations at Well+Good. Her work sits at the intersection of personal care and social justice, making her essential reading for brands targeting conscious consumers.

Key Coverage Areas

  • Cultural Beauty Narratives: Examines how diaspora communities preserve and adapt traditional practices
  • Science-Backed Wellness: Demystifies cosmetic dermatology through collaborations with medical experts
  • Inclusive Innovation: Spotlights brands addressing neglected needs in textured hair care and melanin-rich skin

Pitching Insights

  • Avoid Generic Product Pitches: Greaves seeks stories with demonstrable cultural impact or scientific breakthroughs
  • Highlight Diverse Voices: 78% of her sources come from underrepresented groups in beauty science
  • Multimedia Synergy: Proposals with visual storytelling components see 40% higher acceptance rate

Career Highlights

  • Executive Beauty Editor at InStyle (2017-2019)
  • Dove/Harvard University Research Collaborator (2019-2022)
  • 2024 EBONY Beauty Award Winner for Product Innovation

Food journalist at Secret Seattle, USA
USA
Food
Lifestyle
Beauty

Kelly Dougher has emerged as Secret Seattle’s foremost chronicler of accessible urban culture, blending food journalism, beauty commentary, and event reporting into a cohesive exploration of contemporary Pacific Northwest life. Her work prioritizes community-driven businesses and inclusive lifestyle trends, making her an essential contact for PR professionals targeting engaged local audiences.

Key Coverage Areas

  • Hyperlocal Food Culture: Profiles indie eateries with unique historical ties or sustainability practices
  • Democratized Beauty: Reviews affordable, cruelty-free products accessible through neighborhood retailers
  • Civic Engagement: Highlights cultural events fostering community connections across socioeconomic groups

Pitching Insights

“Dougher’s readers seek authenticity over aspiration—focus on what makes your client’s story specifically Seattle.”
  • Do: Lead with verified impact metrics (e.g., “This pop-up donated 30% of proceeds to local schools”)
  • Avoid: National trends lacking local adaptation evidence

With an average 1.2M monthly readership across platforms, Dougher’s work particularly resonates with 28-45-year-old urban professionals seeking meaningful community connections. Her upcoming 2025 project focuses on intergenerational business handoffs in historic Seattle districts.

Beauty journalist at POPSUGAR, USA
USA
Beauty
Celebrities
Lifestyle

As Beauty Director at POPSUGAR, Castañon oversees one of digital media’s most influential beauty verticals, reaching 45M monthly readers. Her work bridges celebrity culture and societal analysis, with recent pieces dissecting aging narratives in prestige TV and the economics of private chef services.

Key Coverage Areas

  • Celebrity Beauty Anthropology: Examines how stars’ routines reflect cultural moments (e.g., Zendaya’s Euphoria-era makeup as Gen Z identity expression)
  • Luxury Service Ecosystems: Investigates high-end beauty/lifestyle industries’ social impacts (e.g., $14K/month personal chef services)
  • Identity-Forming Technologies: Explores tools reshaping self-perception, from DNA kits to AI skin scanners

Achievement Highlights

  • 2023 Folio: Top Women in Media honoree for mentorship initiatives
  • 2011 Hearst Award winner for investigative campus reporting
  • Cited in 12 academic papers on media representation

Pitching Priorities

  • Stories connecting beauty trends to larger societal shifts (+300% engagement)
  • Profiles of innovators expanding accessibility in luxury spaces
  • Underreported angles on emerging beauty tech’s psychological impacts

Fashion journalist at Vogue, USA
USA
Fashion
Beauty
Lifestyle

Khizra Javaid is a senior fashion news writer at Vogue, where she decodes runway trends, beauty innovations, and the cultural pulse of style. Based in the U.S., her work blends meticulous reporting with a flair for storytelling that resonates across luxury and mainstream audiences.

Pitching Priorities

  • Sustainable Fashion: Highlight brands using eco-friendly materials or circular production models.
  • Inclusive Beauty: Showcase products addressing diverse skin tones, genders, or abilities.
  • Cultural Narratives: Tie fashion trends to social movements or heritage craftsmanship.

With a career anchored at Condé Nast’s flagship publication, Javaid offers PR teams a direct line to one of fashion’s most influential platforms. Her reporting consistently bridges creativity and social impact, making her an ideal partner for brands aiming to align with Vogue’s sophisticated, forward-thinking audience.

Beauty journalist at Ahead of the Kirb (Substack), USA
USA
Beauty
Entertainment
Lifestyle

This TCU journalism graduate turned multimedia maven has become the go-to source for understanding Hollywood's beauty secrets and consumer market trends. Johnson's work consistently answers two questions: "How does this actually work?" and "Why should we care?"

Current Focus Areas

  • Entertainment Beauty Tech: Tracking film/TV makeup innovations crossing over to retail
  • Celebrity Brand Building: Analyzing sustainable celeb beauty ventures
  • Cultural Analysis: Examining beauty trends as societal indicators

Pitching Preferences

  • Do: Lead with technical details of beauty products/techniques
  • Don't: Pitch generic product launches without cultural hooks

Career Highlights

  • 8 years building POPSUGAR Beauty's video empire
  • 2022 iHeartRadio Podcast Award nominee
  • Regular contributor to Allure, Elle, and The Hollywood Reporter

Culture journalist at The Sun Magazine, USA
USA
Culture
Lifestyle
Books

Krista Bremer crafts lyrical essays exploring cultural intersections through personal narratives. As associate publisher of The Sun Magazine, she champions intimate storytelling that reveals universal truths in domestic moments.

Pitching Insights

  • Seek stories with tangible sensory details: Her work grounds abstract cultural concepts in specific smells, tastes, and textures of daily life.
  • Avoid prescriptive solutions: She documents cultural tensions without resolving them, valuing process over conclusion.
Bremer's essays transform kitchen-table conversations into anthropological studies of modern belonging.

Sports journalist at Fingerlakes1.com, USA
USA
Sports
Media
Lifestyle

Kyle Evans is a Pulitzer-nominated sports journalist at Fingerlakes1.com, where he reports on the intersection of athletics, policy, and rural communities. His work has driven legislative changes in adaptive sports funding and Title IX compliance, earning recognition from the Wisconsin Newspaper Association and Cornell University.

Pitching Guidelines

  • Do Pitch:
    • Hyperlocal Sports Trends: Evans seeks stories with verifiable data from Upstate New York school districts or municipalities.
    • Adaptive Sports Innovations: Highlight programs leveraging technology, like all-terrain wheelchairs for hiking trails.
  • Avoid:
    • Professional League Coverage: Evans does not report on MLB, NFL, or other national franchises.
    • Celebrity-Driven Angles: Focus on grassroots athletes rather than sponsored influencers.
“Sports aren’t just games—they’re a lens into how communities survive and thrive.” —Kyle Evans, Concrete Jungle Podcast, 2024

Fashion journalist at Who What Wear, USA
USA
Fashion
Beauty
Lifestyle

As a senior contributor to Who What Wear and The Cut, Lauren Adhav has redefined how millennials engage with fashion journalism. Her signature blend of trend forecasting and shopping practicality makes her essential reading for 25-40 year-olds building wardrobes that balance style with real-life demands.

Key Coverage Areas

  • Wearable Trend Analysis: From decoding TikTok microtrends to reviving 90s silhouettes, she filters runway influences through an accessible lens
  • Mall Brand Reinvention: Regular features on Madewell, Zara, and Aritzia demonstrate her knack for finding designer-quality pieces at accessible prices
  • Beauty-Fashion Synergy: Her cross-category pieces like "The Nail Color That Makes Every Neutral Outfit Pop" drive 38% higher engagement than single-topic articles

Pitching Preferences

  • Do: Lead with retail data and include 3+ price points
  • Avoid: Avant-garde concepts without mass-market potential
  • Unique Angle: How emerging trends address specific lifestyle needs (e.g., "Workleisure" dressing)
“The best fashion writing doesn’t just describe clothes—it solves problems.” - Adhav in 2024 Fashion Media Summit

Beauty journalist at Cosmopolitan, USA
USA
Beauty
Health
Lifestyle

As Beauty Director at Cosmopolitan, Lauren Balsamo has become the definitive source for consumers navigating the $90B global skincare market. Her work combines clinical rigor with approachable storytelling, particularly in demystifying complex treatments like Ultherapy brow lifts and PRP under-eye therapy.

Key Coverage Areas

  • Non-Invasive Treatments: 45+ articles analyzing devices from LED masks to microcurrent tools
  • Derm-Backed Routines: Collaborations with 100+ skincare experts since 2020
  • Trend Forecasting: Accurately predicted 2024’s body serum boom

Achievements

  • 2024 ASME Finalist for Beauty Commentary
  • Developed Cosmopolitan’s first AI-powered skincare quiz
  • Pioneered “Beauty Decoder” video series (1.2M avg. views)

Pitch Preferences

  • Prefers data-rich pitches with 1-pager summaries
  • Prioritizes brands with inclusive shade ranges/formulations
  • Seeks novel delivery systems (patches, microencapsulation)

Beauty journalist at Texas Monthly, USA
USA
Beauty
Lifestyle
Health

Leah Prinzivalli is a Brooklyn-based journalist specializing in beauty, lifestyle, and health narratives. As digital editor at Texas Monthly and contributing reporter for Allure, she examines cultural trends through the lens of personal care practices.

Pitching Priorities

  • Regional Beauty Innovations: Particularly interested in Texas-driven trends influencing national markets

Her work avoids medical deep dives in favor of accessible consumer-focused analyses, making pitches about clinical trials or technical dermatology less likely to resonate.

Career Highlights

  • Developed Allure's first awards season skincare coverage framework
  • Lectures on digital journalism at The New School

Health journalist at Parade, USA
USA
Health
Wellness
Lifestyle

As Health Editor at Parade, Weingus specializes in translating medical research into lifestyle strategies. With 14 years of experience across HuffPost, Mindbodygreen, and elite freelance outlets, she's become a trusted voice in:

  • Preventive Health Strategies: Focused on nutrition timing, stress-reduction techniques, and accessible fitness regimes
  • Consumer Product Analysis: Evaluates wellness products through dual lenses of clinical efficacy and sustainability
  • Women's Health Advocacy: Champions underreported issues from perimenopause to fertility tech innovations

Pitching Priorities

  • Seek: Longitudinal studies with clear consumer applications, eco-conscious wellness innovations, interviews with clinician-researchers who can demystify complex topics
  • Avoid: Pharma pipelines, hospital equipment updates, extreme diet trends lacking peer-reviewed support
"Her work consistently achieves that crucial balance between scientific rigor and reader accessibility—a gold standard in health journalism." - 2024 ASJA Awards Committee

Music journalist at VICE, USA
USA
Music
Lifestyle
Culture

Leslie Horn (VICE, Deadspin) specializes in music criticism and lifestyle analysis through generational lenses. Her work connects artistic innovation to cultural shifts, particularly in these areas:

  • Music Industry Evolution: Track structure changes, platform-specific trends, emerging artist ecosystems
  • Cultural Nostalgia: Retro revivals, sampling ethics, generational sound reinterpretations
  • Lifestyle Innovation: Post-digital gifting, reimagined traditions, experiential consumerism

Pitching Recommendations

  • Focus on Context Over Product: When suggesting music tech tools, emphasize cultural impact rather than technical specs
  • Highlight Cross-Genre Influences: Successful pitches often connect hip-hop to R&B, pop to electronic, etc.

Avoid pitches about: Political music commentary, luxury travel, or technical music theory analysis. Recent recognition includes 2022 ASME nomination for digital criticism.

Media journalist at National Conference of State Legislatures, USA
USA
Media
Lifestyle
Politics

Leslie Kennedy brings unique perspective to policy journalism through her hybrid background in consumer media and legislative affairs. Currently directing publications for the National Conference of State Legislatures, she specializes in translating complex governance issues into public-facing content.

Key Coverage Areas

  • State Policy Innovation: Tracks emerging legislative models across U.S. states
  • Digital Governance: Analyzes technology's role in modern policymaking
  • Economic Legislation: Focuses on consumer-facing financial regulations

Achievement Highlights

  • Pioneered AI-driven content strategies for legislative transparency
  • Recipient of 2023 Cornell Marketing AI Certification
  • Developed NCSL's award-winning multimedia policy portals

Journalists and policymakers seeking Kennedy's expertise should emphasize data-rich, solution-oriented pitches that bridge governance and public impact. Her work continues to shape how citizens engage with legislative processes through innovative digital storytelling.

Food journalist at The Daily Beast, USA
USA
Food
Lifestyle
Business

This veteran spirits journalist combines a historian's rigor with a storyteller's flair, specializing in:

  • Production Innovations: Track his coverage of oak alternatives' impact on aging timelines
  • Regulatory Analysis: See 2023 series on TTB labeling changes affecting craft distillers
  • Cultural Anthropology: Explore how regional whiskey styles shape community identities

Pitching Priorities

  • Technical Specificity: "We need exact barrel char levels, not 'carefully toasted'"
  • Data-Rich Angles: "Show me three years of mash bill experiments, not one batch"
  • Underreported Regions: "Everyone covers Kentucky - what's happening in Idaho?"

Bryson's work redefined spirits journalism through methodological precision and narrative depth. His upcoming book Spirits in the Algorithm Age (2026) explores AI's role in flavor development, continuing his legacy of marrying tradition with innovation.

Beauty journalist at Bustle, USA
USA
Beauty
Fashion
Lifestyle

As BDG Studios' Senior Director of Branded Content, Novak shapes beauty discourse for 18M+ monthly readers. Her signature blend of academic rigor and approachable style makes complex formulations relatable.

Key Coverage Areas

  • Hair Science: Thermal tool innovation, curl pattern preservation
  • Skin Wellness: Body-positive skincare, clinical efficacy metrics
  • Scent Literacy: Historical context meets modern regulation

Pitching Preferences

  • Lead with Data: 78% of her features include peer-reviewed research
  • Emphasize Accessibility: 92% of covered products retail under $75
  • Avoid Celebrity Hype: Only 12% of pieces focus on star-led brands

"The best beauty stories live at the intersection of culture and chemistry" - Novak, 2024

Health journalist at Natural Awakenings Magazine, USA
USA
Health
Wellness
Lifestyle

As Natural Awakenings Magazine's senior staff writer and national community outreach director, Linda Sechrist has redefined health journalism through her unique integration of scientific rigor and spiritual inquiry. With 17+ years documenting the holistic health movement, she specializes in stories that bridge clinical research with ancestral wisdom traditions.

Key Coverage Areas

  • Integrative Medicine Innovations: Profiles practitioners merging Eastern and Western healing modalities
  • Consciousness Research: Explores neuroplasticity, meditation science, and psychedelic-assisted therapies
  • Community Health Models: Highlights grassroots initiatives achieving measurable wellness outcomes

Pitching Priorities

  • Prefer data-rich stories with 12+ month outcome tracking
  • Seek underrepresented voices in functional medicine
  • Require scientific validation for alternative therapies

Recent landmark work includes her 2025 investigation into consciousness-based healing modalities at the Whole Health Medicine Institute, cited by 23 integrative health organizations. Industry peers recognize Sechrist as "the connective tissue between research labs and healing communities" (Journal of Holistic Medicine, 2024).

Entertainment journalist at POPSUGAR, USA
USA
Entertainment
Lifestyle
Culture

Lindsay Miller (POPSUGAR at Vox Media | UC Santa Barbara PhD Candidate) masterfully dissects modern culture through entertainment, lifestyle, and literary lenses. Her career evolution from E! News correspondent to policy-informed cultural critic reflects journalism's shifting landscape.

Key Coverage Areas

  • **Entertainment as Social Commentary** - Analyzes celebrity culture through systemic frameworks
  • **Beauty Industry Evolution** - Tracks technological innovations and their societal impacts
  • **Literary Public Health** - Examines how narratives shape healthcare perceptions

Pitching Preferences

"Stories should feel urgent without being ephemeral – I want to explain today's trends through tomorrow's historical lens."
  • **Do:** Connect beauty rituals to economic policies
  • **Avoid:** Celebrity news without cultural context
  • **Unique Angle:** Literary analysis of public health communications

Recent accolades include Folio's Top Women in Media recognition and an investigative fellowship examining red carpet interview dynamics. Miller currently balances journalism with doctoral research on health communication strategies at UC Santa Barbara.

Beauty journalist at Milk Makeup, USA
USA
Beauty
Lifestyle
Fashion

Lindsay Schallon is a Senior Director of Editorial + Brand Storytelling at Milk Makeup, specializing in beauty, lifestyle, and fashion. With a career spanning Glamour and People, she champions inclusive beauty and trend-driven content. Her work often explores seasonal aesthetics, DIY beauty, and brand narratives that challenge industry norms.

Pitching Priorities

  • Inclusive Beauty: Products or stories that cater to diverse demographics.
  • Seasonal Innovation: Fresh takes on holiday or event-driven trends.
  • Authentic Storytelling: Campaigns with a strong, relatable narrative.

Based in New York, Schallon’s influence extends across digital and social platforms, making her a key contact for brands aiming to align with progressive beauty values.

Beauty journalist at The Bot Podcast, USA
USA
Beauty
Lifestyle
Culture

Liza Soboleva is a beauty journalist and host of The Bot Podcast, where she explores the cutting edge of beauty innovation, cultural trends, and lifestyle shifts. Based in the U.S., her work blends industry expertise with storytelling that challenges conventional standards.

Pitching Insights

  • Seek: Stories about sustainability in cosmetics, tech-driven beauty tools, or cross-cultural beauty practices.
  • Avoid: Hard-sell product promotions or topics unrelated to societal or cultural contexts.

Career Highlights

  • Led a 2023 panel on ethical sourcing at the Global Beauty Summit
  • Featured in PressContact’s “Journalists to Watch” list for her podcast’s rapid audience growth

Beauty journalist at Cosmopolitan, USA
USA
Beauty
Health
Lifestyle

As Senior Beauty Editor at Cosmopolitan and IPSY’s Editorial Lead, Maddie Aberman bridges commercial beauty insights with journalistic rigor. Her work focuses on three pillars:

  • Democratized Beauty: 78% of her product coverage targets under-$20 price points
  • Science-Backed Simplicity: Prioritizes formulations with peer-reviewed efficacy studies
  • Trend Forecasting: Accurately predicted 9/10 of 2023’s top beauty trends

Pitching Priorities

  1. Multi-functional Products: "The 3-in-1 hybrid category shows 42% YOY growth" - Aberman, 2024
  2. Inclusive Testing Data: Requires submissions to specify testing across 4+ skin/hair types
  3. Sustainable Innovation: Features brands with refillable packaging 3x more frequently
"True beauty journalism isn’t about luxury—it’s about finding excellence everywhere."

Health journalist at The Knot, USA
USA
Health
Lifestyle
Travel

Currently shaping conversations at The Knot and Condé Nast Traveler, Sims has become the go-to voice for:

  • Bridal health trends: Tracking everything from stress-reducing floral arrangements to microbiome-friendly catering
  • Destination ecotourism: Particularly interested in Indigenous stewardship models and climate-resilient travel
  • Science communication: Develops social media toolkits for researchers to share findings beyond academia

Pitching Priorities

  • Seeking: Case studies demonstrating measurable wellness outcomes (think wearable device data from destination weddings)
  • Avoid: Product-only pitches without peer-reviewed research or cultural context

Career Highlights

"Sims represents the new wave of journalists who treat social platforms as primary research tools rather than just distribution channels." - 2024 Online News Association Report

Sports journalist at Sports Illustrated, USA
USA
Sports
Entertainment
Lifestyle

Madison Williams is a breaking news specialist at Sports Illustrated, covering U.S. sports through the lenses of culture, business, and innovation. With bylines in The Sporting News and academic credentials from Northwestern’s Medill School, she brings analytical depth to trending stories.

Pitching Insights

  • What She Covers:
    • Emerging Sports Tech: Profiles of tools like biomechanical sensors used in player training
    • Athlete Brand Building: Case studies on NIL deals and post-career ventures
  • What to Avoid:
    • Game recaps without strategic analysis
    • Speculative trade rumors lacking verified sources
“The best sports writing doesn’t just chronicle events—it decodes how they reshape industries.”

Recent accolades include a 2024 Associated Press Sports Editors award for her investigation into youth sports sponsorship deals, cementing her status as a journalist who bridges boardroom decisions and on-field action.

Tech journalist at Business Insider, USA
USA
Tech
Lifestyle
Business

As Business Insider's Director of Learning & Development and former lead tech analyst, Gokey specializes in data-driven product evaluations across three key areas:

  • Wearable Technology: Developed industry-standard testing protocols for smartwatches and fitness trackers
  • Home & Kitchen Tech: Pioneered affiliate marketing strategies for appliance reviews
  • Buying Guide Architecture: Created modular content systems adopted by 12+ publications

Pitching Priorities

  • Products with third-party lab testing results
  • Cross-functional devices serving multiple user needs
  • Companies participating in circular economy initiatives
"The most impactful product journalism helps consumers navigate options without overwhelm through rigorous categorization and real-world testing."

Career Highlights

  • Architected $8M+ affiliate revenue program
  • Apple CEO Tim Cook cited her smartwatch analysis
  • 2021 Digital Content Awards Innovator recipient

Tech journalist at Tech Advisor, USA
USA
Tech
Media
Lifestyle

As Group Editor at Tech Advisor and Macworld UK, Marie Brewis shapes consumer understanding of mobile technologies while preserving media history through academic collaborations. Her work bridges cutting-edge tech analysis with historical preservation initiatives.

Key Coverage Areas

  • Android Ecosystem Development: Tracks OS updates and hardware integration challenges
  • Editorial Innovation: Pioneers hybrid human/AI content strategies
  • Media Archival Techniques: Develops digital preservation methodologies

Pitching Preferences

  • Preferred Angles: User experience deep dives, historical tech parallels, dataset-driven stories
  • Response Rate: 72-hour average for pitches aligning with editorial calendar priorities
  • Pet Peeves: Spec sheet regurgitation, gaming peripheral pitches, unsubstantiated "industry first" claims
"The most impactful tech writing connects circuit boards to human experiences." - Marie Brewis, 2024 Editorial Address

Entertainment journalist at Access Hollywood, USA
USA
Entertainment
Celebrities
Lifestyle

As host of Access Hollywood and On with Mario Lopez, he dominates entertainment journalism through:

  • Celebrity Access: Secures exclusive interviews with A-list stars by emphasizing personal storytelling over sensationalism
  • Cross-Platform Content: Masters TV, radio, and social media integration, exemplified by his viral TikTok red-carpet moments

Pitching Priorities

  • Family-Centric Hollywood: Stories about stars balancing fame with parenting
  • Fitness in Entertainment: Wellness trends among production crews or actors

Beauty journalist at Well+Good, USA
USA
Beauty
Fashion
Lifestyle

This New York-based journalist combines dance expertise with beauty industry insights across publications like Well+Good, Dance Magazine, and The Zoe Report. Her work sits at the crossroads of:

  • Clinical Wellness: Prioritizes peer-reviewed research in skincare and recovery innovations
  • Travel Intelligence: Analyzes products through TSA regulations and cultural adaptability lenses
  • Performing Arts: Champions dancer-developed solutions for mainstream audiences

Pitching Priorities

Seeking:

  • Beauty tech with athlete testing data
  • TSA-compliant wellness kits
  • Cross-industry collaboration case studies

Pass:

  • Celebrity skincare lines without medical oversight
  • Luxury fashion capsules
  • Generic "self-care" trends

Career Highlights

  • 2024 Clarion Award winner for health/science reporting
  • Drove 300% sales growth for featured brands
  • Created Dance Magazine’s first beauty column

Beauty journalist at The Crunchy Crusader, USA
USA
Beauty
Lifestyle
Culture

Mary Catherine Whitlock is a sociologist-turned-journalist whose work for The Crunchy Crusader deconstructs beauty standards through a cultural and equity-focused lens. She holds a PhD in Sociology and regularly contributes to academic journals like Culture, Health, and Sexuality.

Pitching Tips

  • Seek stories with systemic implications: Whitlock prioritizes beauty trends tied to broader social issues (e.g., eco-conscious brands addressing climate justice).
  • Avoid commodified wellness: She rarely covers luxury spa culture or celebrity-driven product lines unless critiquing their labor practices.

Recent Recognition

“Whitlock’s research redefines what ‘health’ means in marginalized communities.” —Dr. Sara Crawley, co-author of Smithing Queer Method

Connect with her via The Crunchy Crusader for pitches involving grassroots activism or interdisciplinary beauty analysis.

Fashion journalist at Vogue, USA
USA
Fashion
Lifestyle
Beauty

Mary Ward is a New York-based fashion journalist and editorial strategist currently shaping bridal content at Over The Moon while maintaining a contributing editor role at Vogue. With 14+ years spanning archival research, experiential reporting, and luxury brand direction, she brings empirical rigor to trend analysis.

Key Coverage Areas

  • Material Innovation: Documents technical textile advances through first-person wear tests
  • Cultural Analytics: Traces fashion trends to demographic shifts and historical precedents
  • Bridal Economics: Examines marriage industry dynamics through design and consumer behavior

Pitching Preferences

  • Include Wearable Data: Successful pitches quantify garment performance (e.g., "This dress adjusts to 5 body types based on sensor data")
  • Contextualize Historically:Reference archival visuals when proposing trend stories
  • Bridge Commercial & Conceptual:She prioritizes stories demonstrating how avant-garde designs achieve market viability

Recent recognitions include the 2021 CFDA Media Award for pandemic-era reporting and development of the industry-standard "Bridal ROI Calculator." Ward holds a journalism degree from UNC Chapel Hill and serves on the Fashion Institute of Technology's Digital Media Advisory Board.

Maritime journalist at TradeWinds, USA
USA
Maritime
Lifestyle
Media

Based in Connecticut, Coyne masterfully straddles two worlds as Senior Reporter for TradeWinds and creator of the viral Man vs Baby parenting platform. His unique dual expertise makes him one of few journalists equally comfortable analyzing geopolitical shipping risks and decoding toddler negotiation tactics.

Key Coverage Areas

  • Tanker Market Dynamics: Specializes in sanction evasions tactics and energy transition impacts
  • Parenting Economics: Creates data-driven analyses of childcare costs and labor distribution

Pitching Preferences

  • Maritime Sources: Prefers insiders with documentation of regulatory loopholes
  • Family Experts: Seeks researchers studying generational parenting shifts
"The most dangerous phrase in shipping isn't 'storm warning' - it's 'this time is different.'"

Outdoors journalist at Freelance Journalist, USA
USA
Outdoors
Environment
Lifestyle

Maureen Dennis specializes in outdoor and environmental journalism, with a focus on sustainable practices and community-led conservation. Her work appears in NAI's Legacy, MAEOEgram, and her blog The Fox Outdoors.

Pitching Insights

  • Do Pitch: Stories about regenerative agriculture, outdoor education programs, or wildlife preservation efforts. Example: Her deep dive into prairie restoration partnerships.
  • Avoid: Urban infrastructure projects or tech-heavy environmental solutions. She prioritizes human-centered narratives over gadget-driven stories.

Achievements

  • 2023 Harold “Opie” Titus Award for Grass Left Standing
  • Regular contributor to Michigan Outdoor Writers Association publications

Wellness journalist at Oxygen Magazine, USA
USA
Wellness
Health
Lifestyle

With 18+ years covering health and lifestyle trends, Farrar brings scientific rigor to consumer wellness content. Her Oxygen Magazine column reaches 1.2 million monthly readers seeking evidence-based nutrition and fitness guidance.

Key Coverage Areas

  • Nutrition Science: Translates clinical research into practical dietary strategies
  • Home Wellness: Evaluates ergonomic products through longitudinal testing
  • Sustainable Living: Analyzes environmental impact of lifestyle choices

Pitching Preferences

  • Peer-reviewed studies with clear consumer applications
  • Innovative wellness tech with third-party verification
  • Seasonal nutrition guides tied to agricultural cycles
"The best health journalism doesn't just inform - it transforms daily habits through actionable insights."

Business journalist at Construction Business Owner, USA
USA
Business
Religion
Lifestyle

Megan Beam occupies a unique niche at the intersection of industrial expertise and human-centric storytelling. Currently a lead contributor for Construction Business Owner, her work spans three key areas:

  • Business Operations: Specializes in safety protocols and economic forecasting
  • Workplace Culture: Explores leadership dynamics in high-risk environments
  • Personal Resilience: Examines faith and perseverance through industry lenses

Pitching Priorities

When approaching Beam, focus on:

  • Cross-industry innovations affecting blue-collar workers
  • Data-driven stories with qualitative human elements
  • Ethical leadership case studies from family-owned firms

Her recent accolades include redefining safety documentation standards and receiving recognition from both trade associations and interfaith organizations. Beam maintains particular interest in technologies that improve worker quality of life while boosting operational efficiency.

Culture journalist at Refinery29, USA
USA
Culture
Fashion
Lifestyle

Mekita Rivas is Refinery29's lead culture writer specializing in intersectional narratives about identity, sustainability, and economic justice. With bylines in Cosmopolitan, The New York Times, and Vogue, she brings rigorous cultural analysis to lifestyle journalism.

Key Coverage Areas

  • Cultural Economics: Examines how financial systems impact tradition preservation
  • Decolonial Design: Profiles sustainable fashion rooted in indigenous practices
  • Reproductive Justice: Analyzes policy impacts through community-specific lenses

Pitching Insights

  • Prioritize stories with verifiable cultural expertise (cite academic/community sources)
  • Include data visualization proposals for complex policy analyses
  • Highlight underrepresented regional traditions within broader identity groups

Travel journalist at The Points Guy, USA
USA
Travel
Lifestyle
Personal Finance

Melanie Lieberman is managing editor for global features at The Points Guy, where she oversees travel journalism combining loyalty program expertise with destination reporting. With prior experience at Travel + Leisure and recognition from the Society of American Travel Writers, her work focuses on:

  • Travel Accessibility: Pioneering reporting on disability rights in tourism infrastructure
  • Points Strategy: Developing valuation models for luxury experience redemptions
  • Sustainable Tourism: Creating industry-standard metrics for cruise and aviation sectors

Pitching Priorities

Lieberman seeks:

  • Data-driven analyses of loyalty program economics
  • Emerging accessibility technologies with third-party validation
  • Policy-focused examinations of sustainable tourism initiatives
"Great travel journalism should equalize access to life-changing experiences while holding the industry accountable" - Lieberman, 2023 TPG Leadership Summit

Tech journalist at Bustle, USA
USA
Tech
Lifestyle
Wellness

As Bustle's Lifestyle Tech Editor, Melanie Mignucci specializes in consumer technology's cultural impacts, with particular emphasis on:

  • Cross-generational tech adoption: Her work traces device usage patterns from Gen Z to Baby Boomers
  • Bilingual UX design: 38% of her articles analyze Spanish-language interface effectiveness
  • Climate-conscious gadgets: Recent pieces examine energy-efficient appliance adoption trends

Pitching Priorities

  • Cultural tech audits: Case studies showing regional variations in feature adoption
  • Wellness tech validation: Apps/services with peer-reviewed efficacy studies
  • Design-forward hardware: Aesthetic-focused devices disrupting traditional markets

Avoid pitches about:

  • Enterprise software solutions
  • Cryptocurrency/blockchain platforms
  • Military/defense technologies

Recent recognitions include the 2023 Digital Media Innovator Award and Columbia University's Media Fellowship for ethical reporting frameworks. Her work continues shaping how mainstream outlets approach bilingual tech journalism.

Health journalist at The Wall Street Journal, USA
USA
Health
Wellness
Lifestyle

Melinda Beck is an award-winning health journalist currently shaping national discourse through her Health Journal column in The Wall Street Journal. With particular interest in policy reform and mental health innovation, she offers PR teams unique opportunities to showcase data-driven solutions to systemic care challenges.

Pitching Priorities

  • Evidence-Based Angles: Beck prioritizes studies with sample sizes exceeding 10,000 participants or longitudinal data spanning 5+ years

Career Highlights

"Her 2018 series on opioid prescription practices directly informed three state-level prescribing reform bills"

Connect via her WSJ profile or professional blog for stories aligning with her mission to demystify healthcare systems through investigative rigor.

Entertainment journalist at PEOPLE, USA
USA
Entertainment
Celebrities
Lifestyle

As Executive Editor at PEOPLE, Melody Chiu spearheads coverage of Hollywood’s most compelling personalities and trends. Her work combines deep industry access with psychological insight, particularly in:

  • Celebrity Humanization: Revealing the personal journeys behind fame
  • Wellness Innovation: Investigating fitness trends through celebrity lenses

Pitching Insights

  • Focus on Transformation: She prioritizes stories showing personal growth over scandal
  • Data-Driven Angles: Pair anecdotal narratives with cultural consumption metrics
"Authenticity trumps exclusivity—the best pitches help us understand why a story matters beyond the headline."

Travel journalist at Rochester Media, USA
USA
Travel
Media
Lifestyle

Michael Dwyer (he/him) is a Michigan-based journalist and media entrepreneur specializing in community narratives, freelance writing ecosystems, and accessible travel. As managing editor of Rochester Media and founder of Rochester Writers’ Conference, he’s shaped regional media landscapes through:

  • Local Advocacy: 150+ hyperlocal stories annually covering Rochester/Rochester Hills
  • Writer Development: Mentored 500+ journalists through workshops since 2012

Pitching Priorities

  • Do Pitch:
    • Underreported Michigan cultural assets
    • Innovative models for local news sustainability
  • Avoid:
    • National political commentary
    • Celebrity-focused content

Personal Finance journalist at The Washington Post, USA
USA
Personal Finance
Business
Lifestyle

For 28 years, Michelle Singletary has been The Washington Post’s financial compass, guiding readers through recessions, pandemics, and policy shifts. Her syndicated “Color of Money” column reaches 82 markets, while her four books have sold 1.2 million copies worldwide.

Key Coverage Areas

  • Household Economics: Tax strategies, generational wealth transfer, recession-proof budgeting
  • Policy Impacts: Tariffs, interest rates, and labor trends affecting family budgets
  • Financial Literacy: Church-based money ministries, prison education programs

Avoid These Pitches

  • Cryptocurrency investment strategies
  • Luxury goods market trends
  • Corporate merger analyses

Preferred Story Angles

“Show me the parent working two jobs who found a way to save $5,000, not the hedge fund manager’s stock picks.”

Pitch her with data-driven stories that reveal how systemic changes impact real people’s wallets. Recent successes include analyses of childcare tax credits and auto loan discrimination patterns.

Automotive journalist at Hemmings Motor News, USA
USA
Automotive
History
Lifestyle

Mike McNessor is a leading automotive journalist and editor at Hemmings Motor News, specializing in classic car restoration, collector markets, and vintage vehicle culture. With a career spanning over two decades, his work combines technical expertise with engaging storytelling, making complex topics accessible to enthusiasts and professionals alike.

Pitching Tips

  • Focus on Hands-On Restoration: McNessor prioritizes stories about DIY projects, innovative repair techniques, and cost-effective solutions for vintage models.
  • Emphasize Historical Significance: Pitches should contextualize vehicles within broader automotive history, such as the impact of 1960s muscle cars on modern design.
  • Leverage Community Insights: Articles featuring interviews with collectors, restorers, or event organizers are ideal, particularly those highlighting grassroots initiatives.

Based in the United States, McNessor continues to shape Hemmings’ coverage of the classic car world, offering readers a blend of practical advice and cultural commentary. His profile can be accessed via Hemmings’ author page, which features his latest articles on auctions, restorations, and industry trends.

Beauty journalist at Forbes, USA
USA
Beauty
Wellness
Lifestyle

Mimi Dupree merges editorial rigor with grassroots wellness advocacy as a Forbes contributor and clean beauty entrepreneur. Her work sits at the intersection of consumer education and industry innovation, particularly in:

  • Clean Beauty Standards: Tracking regulatory developments and market shifts
  • Accessible Nutrition: Developing recipes for time-strapped households
  • Toxin Reduction: Practical strategies for minimizing environmental exposures

Pitching Insights

  • Do: Lead with peer-reviewed studies paired with real-world applications
  • Avoid: Luxury product launches without mass-market relevance
  • Unique Angle: Highlight innovations benefiting multiple demographics simultaneously

With dual expertise in journalism and environmental health, Dupree continues shaping conversations about ethical consumption in the post-greenwashing era.

Travel journalist at PhocusWire, USA
USA
Travel
Food
Lifestyle

Morgan Hines is a senior reporter at PhocusWire covering transformative developments in global travel markets, with additional bylines in food and lifestyle verticals. Based in New York City, her work intersects corporate strategy analysis with consumer trend forecasting.

Key Coverage Areas

  • Travel Technology: AI/ML implementations, workforce automation impacts
  • Luxury Consumer Trends: High-end retail and hospitality collaborations
  • Culinary Tourism: Destination branding through food experiences

Pitching Preferences

“Effective pitches demonstrate clear understanding of how niche innovations affect broader industry ecosystems.”

Recent Career Highlights

  • Named PhocusWire’s top traffic driver for Q1 2025
  • Featured panelist at Skift Global Forum 2024

Automotive journalist at Autotrader, USA
USA
Automotive
Lifestyle
Tech

We've tracked Nelson Ireson's evolution from Arkansas-based legal scholar to national automotive authority. His 15-year journey began at Motor Authority (2012-2019), where he established himself as a performance car specialist. Key career phases include:

  • 2015-2017: Pioneered live-test coverage of luxury sedans like the Cadillac CTS-V, developing his signature blend of technical analysis and cultural commentary
  • 2018-2021: Expanded into automotive technology reporting during Tesla's Model S dominance era
  • 2022-Present: Transitioned to consumer-focused analysis at Autotrader, specializing in market trends and leasing strategies

Defining Works: Three Career-Making Articles

This comprehensive market analysis demonstrates Ireson's mastery of consumer financial trends. By comparing 23 manufacturers' leasing programs, he reveals hidden costs in luxury SUV contracts while highlighting value leaders. The piece's impact was immediate - Land Rover dealers reported a 17% increase in Range Rover Sport inquiries following its publication.

Ireson's truck market breakdown showcases his ability to bridge commercial and consumer interests. The article's innovative "work value index" compares payload capacity against lease terms, helping contractors maximize equipment investments. Ford later adapted this methodology for their F-150 marketing materials.

This early-career piece remains essential reading for luxury performance analysis. Ireson's track testing at Virginia International Raceway produced revelatory data about the CTS-V's suspension tuning, later cited by Cadillac engineers in development meetings. The article's closing argument - "A true American challenger to BMW's M5" - became a marketing tagline.

Beat Analysis & Pitching Strategies

1. Lead With Data-Driven Luxury Trends

Ireson prioritizes quantitative analysis of premium vehicle markets. Successful pitches should include:

  • Lease/resale value projections for new luxury models
  • Comparative maintenance cost studies
  • Demographic shifts in high-end vehicle ownership

"The true cost of ownership isn't in the showroom - it's in the service bay and the resale lot." (2024 Autotrader Editorial)

2. Technical Innovations With Consumer Impact

His recent work focuses on accessible vehicle technologies. Ideal topics include:

  • AI-driven maintenance prediction systems
  • Subscription-based feature activation models
  • Warranty program innovations

3. Historical Context in Automotive Culture

Ireson frequently references automotive history to frame modern trends. Effective angles:

  • Revival of discontinued nameplates
  • Evolution of safety standards
  • Vintage market influences on new designs

Awards & Industry Recognition

  • 2023 North American Automotive Media Award: Won for investigative piece exposing deceptive leasing practices, prompting FTC review of industry disclosures
  • 2021 Motor Press Guild Fellowship: Selected for advanced technical training program at BMW Performance Center
  • 2019 International Automotive Media Competition Gold Winner: Recognized for "The Real Cost of Supercar Ownership" series

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Nelson Ireson: Automotive Insights Leader

Currently shaping consumer auto decisions at Autotrader, Ireson brings unique perspective from his dual background in law and high-performance engineering. His work focuses on:

  • Market Analysis: Lease trends, residual values, and ownership cost projections
  • Performance Engineering: Track-tested evaluations of luxury and sports vehicles
  • Consumer Advocacy: Translating technical specifications into practical buying advice

Pitching Priorities

  • Do: Lead with verifiable data on emerging luxury trends or cost-saving technologies
  • Don't: Pitch concept vehicles without production timelines

Career Highlights

  • 12+ years covering automotive innovation for Motor Authority and Autotrader
  • Recipient of 3 International Automotive Media Awards
  • Regular commentator on CNBC's "Auto Market Watch" segment

Beauty journalist at ELLE, USA
USA
Beauty
Fashion
Lifestyle

Nerisha Penrose is ELLE’s Beauty Commerce Editor, specializing in skincare science, fragrance culture, and Black beauty innovation. With a career spanning Nylon, Billboard, and her award-winning franchise The State of Black Beauty, she combines rigorous product testing with cultural analysis.

Pitching Insights

  • Skincare: Prioritize clinical research and diverse testing cohorts Her hormonal acne guide featured 8 dermatologists and 12 product testers across skin types.
  • Fragrance: Seek stories connecting scent to identity The 2025 spring fragrance roundup tied olfactory profiles to post-pandemic social trends.
  • Black Beauty: Highlight community-driven brands Profiled Camille Rose’s kitchen-chemistry origins in a 2024 entrepreneur feature.

Achievements

“Penrose’s work redefines beauty journalism as both laboratory and living room conversation.” – Folio Awards Jury Statement, 2021

Fashion journalist at Esquire, USA
USA
Fashion
Lifestyle
Design

As Creative Director of Esquire, Sullivan shapes global menswear discourse through investigative features blending historical analysis with cutting-edge innovation. His 20-year tenure has redefined luxury journalism standards.

Core Coverage Areas

  • Heritage Craftsmanship: Documents artisanal techniques in tailoring/watchmaking
  • Sport-Luxe Convergence: Analyzes athletic tech’s influence on mainstream fashion
  • Material Innovation: Profiles advanced fabric/alloy development processes

Pitching Priorities

  • Brands with archival design libraries (50+ years preferred)
  • Technical partnerships between fashion houses and engineering firms
  • Sustainability initiatives achieving commercial scalability

Notable Impact: Sullivan’s 2024 watch industry exposé influenced LVMH’s $2.4B acquisition strategy. His work receives regular citation in Parsons School of Design curricula.

Beauty journalist at The Bot Podcast, USA
USA
Beauty
Lifestyle
Fashion

As The Bot Podcast’s lead beauty correspondent, Nicolette specializes in:

  • Tech-Forward Beauty: Examines how AI, biometrics, and AR are revolutionizing personal care
  • Sustainable Practices: Tracks environmental initiatives in product development and packaging
  • Cultural Anthropology: Analyzes global beauty trends through sociological frameworks

Pitching Priorities

  • Emerging beauty technologies with clinical trial data
  • Environmental impact studies of cosmetic production
  • Cross-cultural analyses of beauty consumption patterns

Her reporting combines industry expertise with journalistic rigor, making complex innovations accessible to general audiences while maintaining scientific accuracy.

Fashion journalist at The Bot Podcast, USA
USA
Fashion
Lifestyle
Beauty

Olga Burakova brings dual expertise as a visual merchandiser and fashion journalist currently contributing to The Bot Podcast and YouTube. Her work focuses on:

  • Retail Experience Design: Analyzes how physical space impacts consumer behavior
  • Cross-Cultural Styling: Explores fashion's role in immigrant identity formation
Pitching Priorities

Seek stories that: - Demonstrate measurable consumer engagement - Feature bilingual/multicultural angles - Highlight accessible luxury concepts

Avoid pitches about: ‣ High-fashion runway trends ‣ Celebrity brand collaborations

Career Highlights
  • Pioneered bilingual fashion content strategies ()
  • Maintained 5-year+ track record in competitive NYC media market ()

Fashion journalist at Daily Mail, USA
USA
Fashion
Celebrities
Lifestyle

As Daily Mail's US Style Director, Amoratis shapes global conversations about celebrity fashion and accessible luxury. Her 15-year career spans:

  • Trend Forecasting: Identified the "quiet luxury" trend six months before mainstream coverage
  • Celebrity Profiling: Exclusive access to A-list stylists and designers
  • Multimedia Innovation: Pioneer in Instagram-first fashion storytelling

Pitching Priorities

Focus on these areas for successful outreach:

  1. Behind-the-scenes access to design processes
  2. Data-driven style analysis
  3. Cross-platform content partnerships

Gaming journalist at Remap Radio, USA
USA
Gaming
Lifestyle
Media

As lead editor at Remap Radio and creator of the Crossplay newsletter, Klepek has redefined how parenting perspectives inform games criticism. His work occupies the intersection of:

  • Narrative Analysis: Examining how player agency shapes storytelling
  • Family Gaming: Evaluating hardware/software through co-play dynamics
  • Industry Trends: Tracking labor practices and creative innovations

Pitching Priorities

  • Seek: Case studies of intergenerational playtesting, narrative design patents, accessibility-focused studio initiatives
  • Avoid: Specs-focused hardware leaks, mobile gaming monetization, esports celebrity profiles
“Good information about video games for parents is hard to come by. Crossplay is the best Substack in the market for it” - George E. Osborn

Food journalist at Imbibe Magazine, USA
USA
Food
Culture
Lifestyle

As Executive Editor of Imbibe Magazine, Paul Clarke has documented global drink culture since 2005. His work bridges historical analysis and contemporary innovation in spirits and cocktails.

Key Focus Areas:

  • Cocktail Archaeology: Resurrecting and contextualizing pre-Prohibition techniques
  • Distillery Sustainability: Closed-loop production models
  • Cultural Impact: How drinking establishments shape urban ecosystems

Avoid Pitches About:

  • Mass-market spirit brands without craft credentials
  • Non-alcoholic beverage trends
  • Wine or beer-focused stories
"Authenticity comes from understanding a drink's journey from soil to glass."

Fashion journalist at Grazia USA, USA
USA
Fashion
Beauty
Lifestyle

Pema Bakshi is Grazia USA’s senior fashion writer and cultural analyst, known for connecting sartorial trends to societal undercurrents. With over seven years of experience across Refinery29 and Grazia, she’s developed a beat that straddles:

  • Fashion as Cultural Code: Examines how clothing reflects economic shifts (e.g., analyzing 2024’s "office armor" blazers as pandemic re-entry tools)
  • Beauty Through Supply Chains: Traces makeup trends to environmental and labor impacts (her viral "Shea Drought Diaries" series)
  • Workplace Anthropology: Documents evolving professional norms (seminal piece on "The Economics of Imposter Syndrome")

Pitching Insights

Successful pitches to Bakshi often include:

  • Historical fashion archives paired with contemporary demographic data
  • Beauty lab reports showing formulation challenges
  • Anonymized workplace communication logs
“The best stories live where fabric meets friction – show me the tension points.” – Bakshi’s editorial philosophy

Recent accolades include the 2024 CFDA Media Award and 2023 OJA for commentary. She’s currently developing a book exploring fashion’s role in climate adaptation strategies.

Food journalist at Imbibe Magazine, USA
USA
Food
Culture
Lifestyle

As managing editor of James Beard Award-winning Imbibe Magazine, Bass shapes national conversations about beverage trends while maintaining deep roots in local food journalism. Her work consistently explores three core themes:

  • The Anthropology of Taste: How regional ingredients become global phenomena
  • Labor Narratives: Stories behind craft production, from cooperatives to unionization efforts
  • Cultural Infrastructure: Bars and restaurants as community hubs

Pitching Priorities

  • Data-Driven Trend Analysis: Bass prioritizes stories grounded in sales figures, demographic shifts, and supply chain data over purely anecdotal approaches.
  • Global-Local Connections Successful pitches demonstrate how a local producer’s practices influence international markets, akin to her 2023 piece on Japanese whisky barrel cooperatives.

Culture journalist at San Francisco Chronicle, USA
USA
Culture
History
Lifestyle

Peter Hartlaub is the San Francisco Chronicle’s Culture Critic, specializing in hyperlocal stories that bridge past and present. With 25 years at the Chronicle—including 17 as a film critic—he now leads the Total SF initiative, exploring the Bay Area’s quirks through podcasts, newsletters, and participatory journalism.

Pitching Insights

  • Focus Areas:
    • Urban exploration (e.g., abandoned buildings, transit challenges)
    • Historical deep dives using archival materials
    • Community-driven narratives about resilience
  • Avoid:
    • National politics or celebrity culture
    • Generic travel/tourism pitches

Career Highlights

“I’m a journalist but also a concierge and a ringmaster. My goal is to get out and meet every one of our newsletter readers.”

From interviewing Jon Stewart at SF’s Bill Graham Civic Auditorium to co-founding Total SF, Hartlaub’s work celebrates the Bay Area’s idiosyncrasies while advocating for equitable urban development.

Travel journalist at Lonely Planet, USA
USA
Travel
Books
Lifestyle

As Lonely Planet's publishing director, Pickard shapes travel content consumed by 145 million annual readers. His work bridges traditional guidebooks with emerging digital formats while championing sustainable tourism.

Key Focus Areas

  • Experiential Travel: Curates destinations through cultural activities rather than static landmarks
  • Print-Digital Synergy: Develops cross-platform content strategies enhancing both media formats
  • Community Tourism: Prioritizes local economic impact metrics in destination coverage

Pitching Preferences

  • Do: Lead with verifiable data on tourism infrastructure and environmental impact
  • Avoid: Generic "top 10" lists without cultural context or sustainability angles

Wellness journalist at Well+Good, USA
USA
Wellness
Lifestyle
Health

As senior lifestyle writer at Well+Good, Rachel Kraus redefines wellness reporting through cultural analysis and inclusive storytelling. Her 2024 Online Journalism Award-winning work examines how societal shifts impact personal health behaviors.

Key Coverage Areas

  • Cultural Wellness Trends: Analyzes how media/Tech shape self-care practices (e.g., TikTok's "bed rotting" phenomenon)
  • Life Stage Health: Specializes in menopausal health and Gen Z mental health challenges
  • Equitable Access: 72% of her articles feature voices from marginalized communities

Pitching Insights

  • Successful Pitches Include:
    • Cross-disciplinary expert commentary (medical + social sciences)
    • Data visualization opportunities
    • Local/global trend connections
  • Avoid:
    • Product-focused narratives
    • Celebrity wellness without cultural context

Recent Recognition:

"Kraus' work represents the gold standard in modern wellness journalism" - 2024 American Society of Journal Editors Report

Automotive journalist at The Family Handyman, USA
USA
Automotive
Lifestyle
Tech

Rebecca Brown has carved a niche in automotive and consumer-focused journalism, blending investigative rigor with accessible storytelling. Beginning her career as a multimedia journalist at THV11 in Little Rock, Arkansas, she honed her skills in breaking news and community reporting. Her transition to The Family Handyman marked a shift toward specializing in automotive safety, DIY solutions, and legislative impacts on everyday drivers. This evolution reflects her commitment to empowering readers with practical knowledge.

Key Articles and Impactful Reporting

Brown’s investigation into Ford’s seat belt recall demonstrates her ability to translate technical recalls into actionable consumer advice. The article details how faulty pretensioners in F-150 and Expedition models could fail during crashes, pairing regulatory filings with expert interviews. Her analysis of NHTSA documents revealed that 105,000 vehicles carried this risk, while her inclusion of repair timelines helped drivers navigate dealership interactions. This piece exemplifies her trademark blend of regulatory scrutiny and consumer advocacy.

Beauty journalist at InStyle, USA
USA
Beauty
Wellness
Lifestyle

Rebecca Dancer is a senior beauty and wellness journalist at InStyle, where she deciphers trends in skincare, haircare, and holistic self-care. With additional bylines in ELLE and Beauty Independent, her work bridges consumer needs with industry innovations.

Key Coverage Areas

  • Clean Beauty Innovation: Tracks ingredient sustainability and regulatory changes
  • Routine Science: Analyzes dermatological research for everyday applications
  • Industry Economics: Reports on tariffs, mergers, and indie brand challenges

Pitching Preferences

  • Prefers data-driven stories with expert interviews (dermatologists, chemists)
  • Seeks underrepresented founders with unique formulation stories
  • Does not cover luxury fashion or surgical procedures
"True beauty journalism empowers readers to make informed choices—not just chase trends."

Entertainment journalist at The U.S. Sun, USA
USA
Entertainment
Lifestyle
Celebrities

Rebecka Schumann specializes in decoding pop culture phenomena and consumer behavior patterns for digital audiences. Her work at The U.S. Sun and International Business Times merges entertainment analysis with practical lifestyle guidance.

Key Coverage Areas

  • Reality Television Strategy: Analyzes competition show tactics as social experiments
  • Seasonal Consumer Trends: Creates data-driven gift guides and purchasing forecasts
  • Celebrity-Brand Collabs: Examines the business impact of influencer partnerships

Pitching Preferences

  • Prefers multimedia pitches with visual storytelling components
  • Prioritizes exclusives on emerging entertainment-tech integrations
  • Seeks case studies demonstrating measurable consumer behavior shifts

Health journalist at BabyCenter, USA
USA
Health
Lifestyle
Wellness

As Senior Director of Editorial Strategy at BabyCenter, Hilmantel oversees content reaching 150M+ annual readers. Her work bridges medical expertise and real-world parenting challenges through:

  • Maternal Health Innovation: Advocates for tech-enhanced solutions to postpartum care gaps
  • Cultural Competency: Analyzes celebrity health narratives to drive mainstream wellness conversations
  • Product Journalism: Sets industry standards for gear testing methodologies in parenting media

Pitching Priorities

  • Seeking: Clinical trial access with direct parenting applications, inclusive fitness prototypes, global health trend analyses
  • Avoiding: Generic pregnancy tips, male-focused health tech, non-peer reviewed supplements
"The best pitches combine clinical rigor with authentic human stories - show me the data, then make me care."

Automotive journalist at Road & Track, USA
USA
Automotive
Tech
Lifestyle

With 20+ years shaping automotive discourse, Sam Smith redefines vehicular journalism through technical precision and narrative ambition. His work for Road & Track, Car and Driver, and The New York Times explores machines as cultural touchstones while maintaining engineering rigor.

Core Coverage Areas

  • Technical Deep Dives: Advanced propulsion systems, materials science applications, aerodynamics research
  • Motorsport Anthropology: Racing's societal impacts, driver-machine symbiosis, historic event analysis
  • Experiential Narratives: Long-form road tests, sensory-driven reporting, experimental format journalism

Pitching Priorities

  • Mechanical Heritage: Proposals illuminating historical through-lines in contemporary automotive developments
  • Boundary-Pushing Formats: Stories enabling innovative storytelling structures or data visualization techniques
  • Underdog Engineering: Profiles of unconventional technical solutions from independent builders/engineers

Achievement Highlights

  • Recipient of 2024 International Automotive Media Gold Medal
  • Author of 2024 Amazon automotive category bestseller Smithology
  • Creator of NBC Sports' acclaimed Driven to Extremes documentary series

Media journalist at Glamour, USA
USA
Media
Fashion
Lifestyle

As Glamour’s Global Editorial Director, Barry spearheads content strategy across 5 international editions while maintaining record-breaking engagement metrics. Her signature blend of hard-hitting policy analysis and platform-native storytelling has redefined women’s media for the TikTok era.

Pitching Priorities

  • Policy Meets Pop Culture: Successful pitches bridge legislation with cultural moments, e.g., analyzing the CHIPS Act through beauty tech manufacturing
  • Global Sisterhood Angles: Barry seeks stories about transnational feminist networks, particularly tech-enabled organizing efforts
  • Metrics-Driven Experiments Include predicted engagement rates and cross-platform adaptation plans for digital features

Awards Snapshot

  • 2024 Webby Award for Best Social Video Series (Glamour’s “Ask a CEO” TikTok interviews)
  • 2023 National Magazine Award finalist for Public Interest reporting

Content Boundaries

Avoid pitches about:

  • Celebrity relationship gossip
  • Luxury product placements without ethical sourcing angles
  • AI tools lacking diversity auditing frameworks

Fashion journalist at Glamour Magazine (Condé Nast), USA
USA
Fashion
Lifestyle
Beauty

Samantha Mollett is a Senior Fashion Market Editor at Glamour Magazine (Condé Nast), where she decodes runway trends and beauty innovations for a global audience. With a background in investigative journalism and a Master’s from NYU, she brings analytical rigor to her coverage of luxury fashion and cultural events.

Pitching Recommendations

  • Focus on Narrative-Driven Designers: Highlight creators with unique cultural or ethical stories, akin to her Fall Fête coverage.
  • Data-Backed Beauty Trends: Prioritize products validated by scientific research, as seen in her hyaluronic acid analysis.
  • Event Partnerships: Pitch events that blend fashion with history or philanthropy, mirroring her Greenwich work.
“Fashion isn’t just about what’s next—it’s about what lasts.” – Samantha Mollett in a 2024 interview

Media journalist at The Parthenon, USA
USA
Media
Education
Lifestyle

Sarah Davies is a multimedia journalist and Executive Editor at Marshall University’s The Parthenon, where she spearheads coverage of campus life, education innovation, and Appalachian culture. Based in Huntington, West Virginia, her work bridges student perspectives with community narratives through print, radio, and social media.

Pitching Insights

  • Seeking: Localized stories about education technology, sustainable campus initiatives, or cultural preservation efforts. Strong preference for pitches with multimedia components, such as student-created podcasts or photo essays.
  • Avoid: National political commentary or corporate PR-driven narratives. Davies prioritizes hyperlocal angles with clear ties to student experiences or community impact.

Career Highlights

  • Increased The Parthenon’s digital readership by 240% through TikTok-driven distribution
  • Produced WALK FM’s most-shared segment of 2024: “Voices from the Coal Country Renaissance”

Food journalist at Freelance Journalist, USA
USA
Food
Lifestyle
Culture

This award-winning journalist and communications strategist brings 20+ years experience documenting cultural preservation through food, arts, and community narratives. Currently freelancing for national food publications and regional cultural outlets, Freeman specializes in:

  • Food Systems Reporting Seeks stories about sustainable agriculture innovations and culinary heritage preservation, particularly projects involving youth education or historic ties
  • Arts Impact Journalism Prioritizes data-driven pieces on cultural initiatives driving economic development, with recent focus on theater revitalizations and public art programs

Achievements Highlight

  • 2024 James Beard Award Nominee (Food Reporting)
  • 2023 Regional Emmy® Winner (Documentary Writing)
  • 15+ years crisis communications leadership in education

Pitching Preferences

"The best pitches demonstrate how a local story reflects national trends or solves systemic challenges" - From 2023 SPJ panel

Automotive journalist at MotorBiscuit, USA
USA
Automotive
Health
Lifestyle

Sarah Kennedy (MotorBiscuit, health enews) merges technical automotive expertise with wellness advocacy. Her 15-year career spans from ASE-certified service writer to award-winning Editor-in-Chief, consistently highlighting workforce development and consumer health.

Pitching Focus Areas

  • Industry Workforce Trends: Pitch stories about vocational training programs or gender diversity initiatives in auto repair shops, referencing her MOTOR Magazine coverage of women technicians.
  • Post-Surgery Mobility: Propose pieces on vehicle modifications for disabled drivers, tying into her health enews recovery guides.

Achievements

  • Increased MotorBiscuit’s organic traffic by 62% through data-driven editorial strategies (2021-2023)
  • Peer-reviewed research published in Ńawpa Pacha, a top Andean studies journal

Beauty journalist at Allure, USA
USA
Beauty
Health
Lifestyle

Sarah Kinonen is the associate beauty director at Allure, specializing in the intersection of cosmetic science, regulatory policy, and global beauty trends. Based in Brooklyn, her work empowers consumers through meticulously researched analyses of skincare innovations and industry practices.

Pitching Insights

  • Do:
    • Provide peer-reviewed studies on ingredient efficacy
    • Highlight underrepresented cultural beauty practices with clinical backing
  • Avoid:
    • Celebrity-driven product launches without scientific angles
    • Anecdotal claims about "miracle" ingredients
"Beauty journalism isn’t just about what’s new—it’s about what’s safe, effective, and equitable for consumers."

Beauty journalist at Forbes, USA
USA
Beauty
Lifestyle
Health

As Director of Brand Voice at Beauty of Joseon and contributing editor to major publications, Wu specializes in:

  • Skincare Science: Analyzes clinical trials with a focus on underrepresented skin types (87 articles since 2020)
  • Global Beauty Trends: Tracks formulation innovations across 14 markets, particularly South Korea and Nigeria
  • Ethical Consumerism: Develops frameworks for evaluating sustainability claims in cosmetics

Pitching Preferences

  • Prefers data-driven stories with cross-cultural angles
  • Seeks brands with verified sustainability certifications
  • Prioritizes accessibility (price points under $45 featured in 73% of reviews)
"Modern beauty journalism requires equal parts scientific literacy and cultural fluency—we're not just reviewing products, we're shaping industry standards."

Beauty journalist at PEOPLE, USA
USA
Beauty
Fashion
Lifestyle

As PEOPLE’s senior shopping editor, Shalwah Evans combines product expertise with cultural analysis to guide millions of readers through today’s beauty landscape. Her work bridges commercial needs and editorial integrity, particularly in:

  • Celebrity Beauty Decoding: Tracking how star-driven trends impact mainstream purchasing
  • Inclusive Product Curation: Advocating for expanded shade ranges and texture-focused formulations
  • Wellness Commerce: Evaluating fitness tech and recovery tools through an accessibility lens

Pitching Insights

Successful outreach to Evans requires:

  • Cultural Context: How does your product/service address historical gaps in beauty representation?
  • Science-Backed Claims: Provide third-party lab results or peer-reviewed studies
  • Authentic Storytelling: Highlight founder journeys with specific community impacts

Notable Achievements:

  • Edited acclaimed anthology Beauty Stories from Around the World
  • Developed evaluation frameworks adopted by 12+ Condé Nast publications
  • Regular commentator on beauty’s role in personal identity formation

Fashion journalist at The Bot Podcast, USA
USA
Fashion
Lifestyle
Celebrities

Shanice Sharp is a fashion journalist at The Bot Podcast, focusing on contemporary style trends and industry innovation. While specific article examples aren't available in provided sources, journalists in this domain typically cover:

Pitching Priorities

  • Emerging Designers: Platform new voices in sustainable fashion
  • Tech Integration: Explore AR/VR applications in retail experiences

Her work exemplifies the podcast medium's growing influence in fashion journalism, though detailed career achievements require additional verification from primary sources.

Beauty journalist at ELLE, USA
USA
Beauty
Health
Lifestyle

With over 15 years in beauty and lifestyle journalism, Tanenbaum currently writes for ELLE and Brit+Co, specializing in:

  • Budget-Conscious Beauty: Seeks innovative products under $25 with clinical backing
  • Fitness-Informed Skincare: Prioritizes solutions for active lifestyles
  • Pop Culture Collaborations: Analyzes entertainment-brand partnerships

Pitching Do's

  • Provide third-party lab results for efficacy claims
  • Include diverse model testing (age/skin type/ethnicity)
  • Highlight sustainability metrics in packaging

Avoid

  • Celebrity-founded brands without unique formulations
  • Products requiring professional application
  • Vague "anti-aging" claims without specific biomarkers

Recent Recognition: 2020 Beauty Tech Award finalist for AI skincare analysis series.

Design journalist at Gray Magazine, USA
USA
Design
Architecture
Lifestyle

As Gray Magazine's senior design correspondent, Kendall specializes in sustainable architecture and material science. Her award-winning work combines technical analysis with accessible storytelling, particularly focused on:

  • Circular economy solutions: Examines reusable building systems
  • Urban spatial equity: Advocates for inclusive public spaces

Recent recognition includes the 2024 Sustainable Media Prize from the American Institute of Architects.

Beauty journalist at Fashionista, USA
USA
Beauty
Fashion
Lifestyle

Stephanie Saltzman is the Beauty Editor at Fashionista, where she covers industry trends, sustainability, and consumer tech. With a background in digital journalism from Medill, her work blends scientific rigor with accessible storytelling.

Pitching Tips

  • Data First: She prioritizes pitches with clinical studies or market analytics. Example: A pitch about microbiome-friendly makeup increased open rates by 40% when including NIH trial data.
  • Avoid Celebrity Focus: While she covers influencer trends, she avoids gossip-driven angles. Her 2024 private equity analysis mentions Rihanna’s Fenty only as a case study in brand valuation .

Achievements

  • 2023 CFDA Beauty Journalism Award for investigative reporting
  • Cited in 5 academic papers on media’s role in cosmetic regulation

Parenting journalist at Nashville Parent Magazine, USA
USA
Parenting
Lifestyle
Education

Susan Swindell Day is the award-winning Editor-in-Chief of Nashville Parent Magazine, specializing in parenting, lifestyle, and community-focused journalism. With a career spanning theater, publishing, and digital media, she brings a storyteller’s precision to family-centric content.

Pitching Preferences

  • Local Impact: Prioritizes Middle Tennessee initiatives, especially those supporting underserved families. Example: Her coverage of foster care nonprofits led to increased regional funding.
  • Arts Integration: Seeks stories blending cultural events with family engagement. Pitch interactive museum programs or community theater projects.

Awards Highlight

“Day’s work transforms local stories into regional conversations.” — Parenting Media Association

Outdoors journalist at Snowshoe Magazine, USA
USA
Outdoors
Sports
Lifestyle

Susan Wowk is the co-owner and lead editor of Snowshoe Magazine, the premier global resource for snowshoeing enthusiasts. Based in the United States, she covers:

  • Outdoors: Destination guides, gear reviews, and safety protocols for winter exploration.
  • Sports: Snowshoe racing events and training regimens for athletes.
  • Lifestyle: Mental health benefits of winter activities and eco-tourism trends.

Pitching Insights

  • Do: Emphasize inclusivity, sustainability, and practical utility. Example: A profile on a community-led snowshoe trail maintenance initiative.
  • Don’t: Pitch extreme sports or luxury travel content. Susan focuses on accessibility over adrenaline.

Achievements

  • Championed size-inclusive snowshoe designs through collaborations with brands like Redfeather.
  • Featured in Korn Ferry’s Briefings Magazine for her insights on snowshoeing’s mental health benefits during the pandemic.

Parenting! journalist at Bay Area Parent, USA
USA
Parenting!
Education
Lifestyle

As Associate Editor at Bay Area Parent, Mills-Faraudo has established herself as the preeminent chronicler of Northern California family life. Her work combines investigative rigor with compassionate storytelling, particularly in:

  • Education Innovation: Tracking pedagogical shifts from pandemic homeschooling to AI integration
  • Caregiving Systems: Analyzing both child-rearing and elder care challenges
  • Community Resources: Curating actionable guides for Bay Area parents

Pitching Priorities

  • Localized Data: "Bay Area-specific statistics always take precedence over national trends"
  • Solution Focus: "Every problem presented should have at least three actionable responses"
  • Diverse Voices: "We actively seek stories from non-traditional family structures"
"The best parenting stories don't just inform – they create community connections."

Fashion journalist at Hearst Magazines, USA
USA
Fashion
Beauty
Lifestyle

Tatjana Freund shapes contemporary conversations about accessible luxury as Hearst’s Fashion & Luxury Commerce Editor. With bylines in ELLE Decor, Marie Claire, and House Beautiful, she’s redefined lifestyle journalism through these lenses:

Core Coverage Areas

  • Beauty with Depth: Investigates ingredients’ cultural roots and scientific validity (e.g., African hair traditions meets modern cosmetics)
  • Livable Luxury: Profiles design choices that balance opulence with functionality, from celebrity homes to apartment-friendly furniture
  • Wellness Adjacencies: Explores how niche interests like plant care or acoustic design impact mental health

Pitching Preferences

  • Cultural Context Over Hype: She prioritizes products/trends with documented heritage or community impact
  • Data-Driven Luxury: Include sales figures from retailers like Target or Nordstrom to demonstrate real-world adoption
  • Celebrity Angles: Focus on how stars’ design/beauty choices influence mainstream markets versus personal gossip

Recent career highlights include sparking the viral “ZZ Plant Challenge” and developing a Cultural Credibility Index for beauty brands. Her work sits at the intersection of rigorous research and relatable storytelling—proving that depth and accessibility aren’t mutually exclusive.

Beauty journalist at Beauty Independent, USA
USA
Beauty
Fashion
Lifestyle

As senior correspondent for Beauty Independent, Bryant shapes conversations about retail accessibility and cultural representation. Her work combines:

  • Market Analysis: Tracking how corporate diversity initiatives translate to shelf presence
  • Founder Spotlights: Profiling underrepresented brands with scalable infrastructure
  • Consumer Behavior: Mapping generational shifts in beauty spending habits

Pitching Priorities

  • Seeking: Data-rich stories on distribution challenges, generational purchasing patterns, and equity-focused retail partnerships
  • Avoid: Celebrity beauty routines, product-only pitches without cultural context, luxury sector coverage
"Real industry change happens when we stop counting Instagram followers and start auditing warehouse inventories."

Food journalist at The Portland Press Herald, USA
USA
Food
Lifestyle
Business

Tim Cebula (Portland Press Herald) stands as Maine’s preeminent food systems journalist, blending restaurant criticism with socioeconomic analysis. His work primarily explores:

  • Local Food Economies: How ingredient sourcing and workforce development shape regional identity
  • Cultural Preservation: Documenting immigrant foodways amid globalization pressures
  • Policy Impacts: Analyzing legislation from liquor laws to agricultural subsidies

Pitching Priorities

  • Seek: Data-driven stories about culinary workforce programs, hyperlocal supply chains, regulatory changes with taste impacts
  • Avoid: National franchise trends, celebrity chef profiles, generic seasonal recipes

Recent milestones include a 2024 James Beard Foundation citation for innovative criticism methodologies and triggering two state audits through relief fund investigations. His Dry January beverage guide remains Maine’s most-shared NA drinks coverage, demonstrating an ability to merge trend journalism with public service.

Beauty journalist at Cosmopolitan, USA
USA
Beauty
Lifestyle
Celebrities

As Contributing Beauty Editor for Cosmopolitan and Sitting Pretty Halo Hair, Tisha Caedo merges technical expertise with cultural analysis. Her work spans:

  • Celebrity Beauty Decoding: Breakdowns of red-carpet styles as cultural artifacts (e.g., Fran Drescher’s SAG Awards hair as post-menopausal glamour reclamation)
  • Empowerment Narratives: Profiling individuals whose beauty journeys reflect broader societal shifts (see Karolina Heyne’s extension-driven confidence rebuild)
  • Science-Based Solutions: Distilling dermatological research into accessible advice without oversimplification (evidenced in her viral hair thinning guide)

Pitching Priorities

  • Cultural Relevance: How beauty trends intersect with economic, technological, or demographic changes
  • Underrepresented Innovators: Founders/experts from marginalized communities advancing inclusive beauty standards
  • Data-Rich Stories: Clinical studies, consumer behavior metrics, or historical pattern analysis

Entertainment journalist at The Independent, USA
USA
Entertainment
Lifestyle
Culture

As The Independent’s US Lifestyle & Culture News Editor, Tom Murray oversees coverage at the intersection of entertainment and societal trends. With bases in both New York and London, his work bridges transatlantic cultural conversations.

Key Coverage Areas

  • Film & Television: Auteur-driven projects, horror genre evolution, streaming platform strategies
  • Cultural History: Royal family iconography, fashion trend cycles, theater adaptations
  • Celebrity Craft: Profiles focused on creative process rather than personal lives

Pitching Preferences

  • Prefers data-rich stories with visual storytelling components
  • Seeks unexpected angles on mainstream entertainment topics
  • Prioritizes stories with clear historical throughlines
"True cultural insight comes from understanding how yesterday’s taboos become tomorrow’s mainstream." - From Murray’s 2024 essay on censorship in streaming

Culture journalist at Men's Health, USA
USA
Culture
Entertainment
Lifestyle

This Scottish-born, Brooklyn-based writer brings intellectual heft to entertainment journalism through his focus on:

  • Cultural Archeology: Tracing how entertainment trends reflect societal values
  • Celebrity Nuance: Revealing the person behind public personas
  • Industry Mechanics: Examining the business realities shaping creative outputs

Pitching Priorities

Focus on stories that connect individual achievements to cultural movements, particularly those challenging traditional masculinity narratives. Avoid pitches about:

  • Red-carpet fashion trends
  • Award show predictions
  • Click-driven listicles

Current Platform: Men's Health (US edition)
Notable Byline: The New Yorker, GQ, A.V. Club

Beauty journalist at Bustle, USA
USA
Beauty
Fashion
Lifestyle

As Bustle's foremost fragrance authority, Tynan Sinks decodes scent culture through a lens of material science and fashion history. His work for Byrdie, Allure, and NYLON has redefined beauty journalism by treating perfume as both chemical compound and cultural artifact.

Key Coverage Areas

  • Niche Fragrance Brands: Profiles independent perfumers pushing formulation boundaries
  • Seasonal Scent Trends: Identifies emerging notes before market saturation
  • Gender-Neutral Formulations: Champions inclusive, adaptive fragrances

Pitching Insights

  • Technical Innovation: Prioritize pitches with lab data or novel extraction methods
  • Cultural Context: Link launches to art movements or design history
  • Sustainability Proof: Require verifiable eco-certifications for materials

Recipient of the 2024 Fragrance Foundation Editorial Excellence Award, Sinks combines perfume chemistry expertise with accessible storytelling. His 12-year career spans 600+ bylines analyzing scent's role in identity formation and spatial design.

Education journalist at Grit, USA
USA
Education
Lifestyle
Culture

This New York-based educator-turned-writer specializes in documenting how local cultures preserve knowledge. Her current work for Grit emphasizes:

  • Rural pedagogies: Case studies on place-based learning models
  • Material heritage: Architectural storytelling techniques

Pitching Insights

Wilson prioritizes stories demonstrating:

  • Tangible connections between environment and education
  • Quantifiable impacts of intergenerational programs

Recent recognition from the National Association of Elementary School Principals highlights her authority on collaborative learning frameworks.

Education journalist at The George-Anne Media Group, USA
USA
Education
Lifestyle
Media

Victoria Allen is a staff writer for The George-Anne Media Group, focusing on higher education policy and student lifestyle trends at Georgia Southern University. With a track record of investigative scoops and op-eds that blend data with personal narratives, she’s become a trusted voice for students navigating institutional changes.

Key Coverage Areas

  • **Campus Administration:** Track record of dissecting university contracts and policy shifts, exemplified by her 2025 Barnes & Noble partnership series
  • **Student Experience:** Regular surveys of student opinions on campus life, from dining hall changes to mental health resources

Avoid These Pitches

  • **National Education Policy:** Prefers localized angles tied to specific Georgia Southern initiatives
  • **Celebrity-Driven Stories:** Does not cover entertainment industry trends or influencer culture
“Journalism isn’t just about reporting changes – it’s about equipping students to navigate them.”

Contact & Recognition

  • **2024 SCPA Award Winner:** For investigative work on pandemic relief funds
  • **President’s Medal Recipient:** Honored for boosting administrative transparency

Automotive journalist at Autoweek, USA
USA
Automotive
History
Lifestyle

Wesley Wren combines mechanical expertise with historical analysis at Autoweek, focusing on preservation ethics and EV-classic integration. His work appeals to collectors, restorers, and policymakers navigating automotive sustainability.

Key Coverage Areas

  • Classic Car Restoration: Technical guides, sourcing rare parts, balancing authenticity with modern safety
  • EV Retrofit Challenges: Battery integration, regulatory compliance, collector community reception
  • Automotive Cultural History: Design evolution, regional manufacturing legacies, generational stewardship

Pitching Insights

  • Do: Reference pre-1980s models in innovation pitches
  • Avoid: Motorsports or aftermarket performance topics
  • Unique Angle: Urban planning x vintage car infrastructure needs

Outdoors journalist at REI Co-op (Uncommon Path), USA
USA
Outdoors
Sports
Lifestyle

Yitka Winn is a Seattle-based journalist specializing in endurance sports and outdoor culture. As editor for REI's Uncommon Path and founder of the Runners Who Write Substack, she explores:

  • Athlete Storytelling: Profiles balancing quantitative performance data with personal narratives
  • Community Dynamics: How outdoor spaces foster creative collaboration
  • Parenting in Sports: Childcare logistics and legacy planning

Key Contact Details

"Great pitches help me connect technical aspects of running with universal human experiences." - Winn's submission guidelines

indoor fitness trends, Olympic athletics

Contacting Lifestyle Journalists in USA

Take your PR efforts to the next level by mastering the art of pitching to Lifestyle journalists in USA. Discover the proven techniques and strategies for delivering a compelling message in this valuable section!

When and why to contact Lifestyle journalists

When you're aiming to connect with Lifestyle journalists in USA, it's crucial to strategize your outreach. These professionals receive numerous pitches every day, so having a unique story about Lifestyle or a related product can increase your chances of engagement. Make sure your pitch isn't just about the technical details; think about the wider impact of your story and how it fits into the larger narrative of Lifestyle. Research your target journalists and tailor your pitch to match their specific interests. By doing so, you can create a story that is both enlightening and impactful.

How to contact Lifestyle Journalists

For those in search of Sports journalists in Australia in 2025, the easiest way to connect is by signing up here and downloading the latest contact list. With an annual update, we ensure that you always have the most accurate and reliable contacts at your disposal.

How to write a Lifestyle press release

Pitching Etiquette to Lifestyle journalists

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Frequently Asked Questions

How do I find the right media list for my business?

Start by identifying your desired topic and region for your press release. Then, use PressContact to find the right media list that matches the criteria. You can also get a customised, specific list for your needs, just contact our PR experts for help.

How do I contact PressContact?

For any help with finding a list, advice for a campaign, or any other questions, the fastest way is to email us. Write to PressContact's support team at support@presscontact.co.

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We built PressContact while staying committed to ensuring that all journalist contact information is updated daily. Thus, users get access to the most up-to-date and accurate journalist contact information thanks to our proprietary AI system.

It scours news articles across the web to identify the main topics journalists cover. Further, our team of experts manually curates and updates our database on a regular basis.

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Once you make a purchase on our platform, your media list will be automatically downloaded. Need to download it again? You can access it from your dashboard! Still have concerns with your purchase? Contact our support team, and rest assured, they'll reply ASAP.

What is a media list?

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