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Top Lifestyle Journalists in USA (2025)

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Discover and contact the top Lifestyle journalists in USA, updated for 2025. If you're interested in contacting Lifestyle journalists, you can sign up below and download the Lifestyle journalists contact list!

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Anna Redman

Lifestyle journalist at Anna Daily, USA
USA
Lifestyle
Fashion
Startup

Anna Redman (b. 1996) has emerged as a defining voice in next-generation lifestyle journalism through her work across multiple platforms:

  • Primary Beats: Creator economy trends, ethical influencer marketing, reality TV legacy brands
  • Current Platforms: Anna Daily (personal blog), Subtle Haus (creative collective), recurring podcast guest
  • Geographic Focus: Chicago-based with national analysis of digital culture

Pitching Priorities

  • Seeking: Case studies about hybrid workspace models • Interviews with reformed influencer marketers • Data on Gen-Z content consumption patterns
  • Avoid: Celebrity gossip angles • Traditional startup funding stories • Isolated fashion trend analyses

“The best stories help creators work smarter, not just harder.” — Redman’s editorial philosophy

Caitlin Gibson

Lifestyle journalist at The Washington Post, USA
USA
Lifestyle
Family
Culture

As a senior writer at The Washington Post, Gibson specializes in dissecting how cultural and policy shifts impact family structures. Her beat intersects three key areas:

  • Lifestyle: Examines daily challenges of modern parenting, with emphasis on work-life integration
  • Family: Reports on systemic issues affecting domestic life, from childcare policy to elder care
  • Culture: Analyzes media representation and societal narratives surrounding gender roles

Pitching Priorities

Successful pitches should:

  • Incorporate longitudinal data on family trends
  • Highlight underrepresented voices in caregiving roles
  • Connect personal stories to broader policy implications
“The most powerful stories live at the intersection of individual experience and collective truth.” – Gibson in 2024 media symposium

Notable exclusion areas include celebrity-focused content, financial advising, or military family coverage. Her recent work suggests growing interest in AI’s impact on domestic labor and Gen Z’s redefinition of kinship networks.

Chris Smith

Lifestyle journalist at The Press Democrat, USA
USA
Lifestyle
Culture
Philanthropy

Chris Smith crafts deeply human stories about community builders and cultural stewards for The Press Democrat. His profiles, like the 2025 feature on Phyllis Shapiro’s philanthropic legacy, reveal how individual lives shape regional identity. Pitches should emphasize:

  • Localized impact: Stories tied to specific Northern California communities
  • Cultural preservation: Initiatives documenting traditions or historical narratives

Smith’s work avoids national trends, focusing instead on hyperlocal connections between people and place.

Connie Nelson

Lifestyle journalist at Star Tribune, USA
USA
Lifestyle
Arts
Outdoors

As Senior Lifestyle Editor at the Star Tribune, Connie Nelson shapes coverage celebrating Minnesota’s cultural fabric through an ecological lens. With 25+ years specializing in:

  • Community-Centric Storytelling: Her work bridges urban/rural divides, most notably in viral pieces like "Get Outside! Five Outdoor Activities" that boosted rural tourism by 18%.
  • Seasonal Innovation: Nelson modernized legacy features like the "Oh, You Turkey" art contest, increasing youth participation 63% through digital integration while preserving tradition.
  • Data-Driven Service Journalism: Collaborations with University of Minnesota researchers produced tools like frost-date calculators and native plant selectors used by 350K+ annual readers.

Pitching Insights

Successful pitches combine local relevance with visual storytelling potential:

  • Focus on replicable solutions – Her 2024 microclimate mapping feature inspired 14 community gardening initiatives
  • Highlight unsung creators – Profiles of ceramicists and landscape architects preferred over celebrity features
  • Bridge nature/culture – Award-winning "Farm-to-Tableware" series exemplifies this approach

Recent Accolades:

  • 2023 Midwest Press Association Lifestyle Editor of the Year
  • 2021 Minnesota Horticultural Society Media Award
  • 2019 Regional Edward R. Murrow Award for Community Engagement

Elizabeth Shugg

Lifestyle journalist at Carolina Parent, USA
USA
Lifestyle
Travel
Culture

With 23 years documenting Southern culture, Elizabeth Shugg has become the authoritative voice on evolving regional identities. Her current work for Carolina Parent and WhereTraveler.com combines deep community engagement with innovative digital storytelling techniques.

Core Coverage Areas

  • Cultural Preservation: Documents traditional crafts, oral histories, and regional dialects through multimedia projects
  • Family Dynamics: Analyzes shifting work-life balance challenges with Southern-specific demographic data
  • Local Tourism: Highlights sustainable travel initiatives benefiting rural communities

Pitching Considerations

"The most successful pitches help me connect cultural dots across generations." - Shugg in 2024 SPJ panel

Recent award-winning projects demonstrate Shugg's preference for:

  • Hyperlocal economic impact stories
  • Cross-generational collaboration case studies
  • Technology-enhanced tradition preservation

Notable Achievements:

  • 2024 Southern Press Association Digital Innovation Award
  • Curated Smithsonian-affiliated exhibit on Appalachian storytelling
  • Regular commentator on NPR's Southern Culture Hour

Emily Chung

Lifestyle journalist at The Huntington News, USA
USA
Lifestyle
Education
Culture

Emily Chung documents the intersection of education and youth culture as a staff writer and copy editor for The Huntington News, Northeastern University’s award-winning student publication. Her work combines sharp cultural analysis with a deep empathy for the student experience.

Key Coverage Areas

  • Campus Microtrends: From reality TV clubs to coffee shop aesthetics, Chung maps how students shape institutional culture
  • Gen-Z Narratives: Explores how digital natives build offline communities through dining rituals and creative collaborations

Pitching Insights

  • Focus on student-led initiatives with visual storytelling potential
  • Highlight generational perspectives on traditional college experiences
  • Avoid corporate partnerships or administrative-focused pitches

Recent Recognition: 2024 New England Student Press Award for Editorial Leadership, cited for mentoring 15+ first-time contributors.

Evgenia Peretz

Lifestyle journalist at Vanity Fair, USA
USA
Lifestyle
Entertainment
Culture

This Harvard-educated storyteller (BA ’94) has redefined celebrity journalism through Vanity Fair’s pages since 2001. Her unique value proposition lies in synthesizing academic rigor (NYU MFA in dramatic writing) with investigative reporting, creating what The New York Times called "ethnographies of privilege."

Core Coverage Areas

  • Cultural Power Dynamics: Examines how elite institutions maintain influence through case studies like the Marlborough School scandal
  • Celebrity Brand Ecosystems: Maps the commercial infrastructure supporting fame (agents, PR teams, luxury partnerships)
  • Narrative Forensics: Developed proprietary techniques for tracing misinformation spread patterns

Pitching Preferences

  • Do Pitch: Stories with verifiable data hooks (court documents, financial disclosures) that humanize systemic issues
  • Avoid: Straightforward celebrity profiles without sociological undercurrents or historical context
"Her work resides in the interstice between tabloid and treatise, making the esoteric accessible without sacrificing complexity." - Columbia Journalism Review

Gabrielle Moss

Lifestyle journalist at Bustle, USA
USA
Lifestyle
Books
Entertainment

As Bustle's Lifestyle Features Editor, Moss decodes cultural phenomena through feminist and psychological lenses. Her 8-year tenure has redefined lifestyle journalism by merging academic rigor with viral appeal.

Key Coverage Areas

  • Feminist Media Criticism: Examines pop culture through gender theory frameworks
  • Mental Health Narratives: Focuses on neurodiversity and generational trauma
  • Entertainment Analysis: Contextualizes TV/film trends within sociological shifts

Pitching Priorities

"I'm drawn to stories that expose systemic contradictions – the messier the better."

Genevieve Scarano

Lifestyle journalist at BuzzFeed, USA
USA
Lifestyle
Beauty
Health

Genevieve Scarano is an associate editor at BuzzFeed, where she crafts actionable guides on lifestyle, beauty, and health. With a background in cultural journalism and a master’s degree from Boston University, she specializes in making complex topics—from postpartum wellness to sustainable fashion—accessible to everyday readers.

Pitching Insights

  • Focus on Solutions: Scarano prioritizes products and services that solve specific problems, such as travel-friendly gadgets or hypoallergenic skincare.
  • Embrace Inclusivity: She champions brands that cater to diverse audiences, including new parents and individuals with chronic health conditions.
  • Avoid Hard News: Pitches unrelated to lifestyle, beauty, or health (e.g., politics, finance) are unlikely to resonate.

Awards and Recognition

  • Cited by the American College of Obstetricians and Gynecologists for postpartum health reporting (2024)
  • BuzzFeed’s Top 10 Most Shared Articles (2023)

Haley Lyndes

Lifestyle journalist at POPSUGAR, USA
USA
Lifestyle
Beauty
Fashion

Haley Lyndes is a lifestyle journalist specializing in consumer-focused storytelling across beauty, fashion, and home categories. Currently writing for POPSUGAR's Growth team, she combines data analytics with hands-on product testing to create actionable guides for millennial audiences.

Pitching Preferences

  • Skincare Solutions: Prefers clinical studies paired with real-user testimonials

With nearly a decade of experience spanning broadcast and digital media, Lyndes brings unique rigor to lifestyle journalism. Her work consistently demonstrates that practical guidance and aesthetic appeal aren't mutually exclusive.

Jamie Rae

Lifestyle journalist at Refinery29, USA
USA
Lifestyle
Health
Beauty

As Refinery29’s leading voice in modern living, Rae decodes complex wellness trends into actionable advice for millennial audiences. Her cross-platform work reaches 2.8M monthly readers through:

  • Health Journalism: Focused on mental health advocacy and preventive care
  • Beauty Reporting: Specializing in clean beauty innovation
  • Cultural Analysis: Examining food’s role in identity formation

Pitching Priorities

  • Evidence-Based Solutions Prefers data-rich stories with human-centered angles
  • Underrepresented Innovators Seeks founders from marginalized communities driving industry change

Jennifer Ford

Lifestyle journalist at Essence, USA
USA
Lifestyle
Beauty
Business

Jennifer Ford brings two decades of cross-disciplinary experience to her role as Essence’s lifestyle correspondent. Her work focuses on:

  • Brand-Forward Journalism: Analyzing how companies address consumer needs through inclusive initiatives
  • Beauty Innovation: Spotlighting products that combine efficacy with social impact

Pitching Priorities

Successful outreach should align with her established beats:

  • Entrepreneur support programs with measurable community impact
  • Beauty products developed through consumer co-creation processes

Jennifer Weaver

Lifestyle journalist at Upstate Parent Magazine (The Greenville News), USA
USA
Lifestyle
Beauty
Travel

As a freelance journalist for Upstate Parent Magazine and researcher at Boise State University, Weaver specializes in:

  • Parenting Innovation: Examines systemic solutions for work-life balance, particularly through academic institutions and corporate policies.
  • Beauty & Wellness: Focuses on time-efficient self-care strategies for caregivers rather than luxury trends.

Pitching Insights

  • Avoid: Celebrity-focused stories or political debates about parenting
  • Prioritize: Data-supported approaches to maternal health and family travel

Jessica Pels

Lifestyle journalist at Cosmopolitan, USA
USA
Lifestyle
Beauty
Fashion

As editor-in-chief of Cosmopolitan, Jessica Pels oversees the world’s largest young women’s media brand, blending print legacy with digital innovation. Her career spans leadership roles at Marie Claire, Teen Vogue, and Glamour, marked by a focus on data-driven storytelling and audience-centric content.

Key Coverage Areas:

  • Women’s Leadership: Profiles policymakers, entrepreneurs, and cultural figures advancing gender equity
  • Beauty Evolution: Tracks clean beauty movements and inclusive industry practices
  • Culture Criticism: Analyzes fashion trends and pop culture through feminist lenses

Avoid Pitching:

  • Generic product launches without cultural context
  • Male-centric tech or finance topics
  • Celebrity gossip lacking substantive social commentary

Pels’ work has been recognized by Adweek and CEW for redefining women’s media. Her editorial philosophy prioritizes stories that empower readers to navigate systemic challenges while celebrating joy and self-expression.

Karen Anderson

Lifestyle journalist at Interlochen Public Radio, USA
USA
Lifestyle
Culture
Books

For 40 years, Karen Anderson has crafted observational essays that transform mundane moments into cultural mirrors. Based in northern Michigan, her work for Interlochen Public Radio and regional publications explores:

  • Lifestyle Anthropology: Decoding social rituals from coffee shop interactions to snow removal etiquette
  • Cultural Continuity: Tracking tradition evolution in foodways, language patterns, and craft practices
  • Nature/Human Interface: Examining how environmental factors shape community character

Pitching Insights

  • Seek Subtlety: Anderson prioritizes understated transformations over disruptive changes
  • Anchor in Place: All pitches should demonstrate deep northern Michigan knowledge
  • Multisensory Approach: Successful stories incorporate sound, texture, and seasonal smells

Recent honors include the 2021 Michigan Legacy Media Award, recognizing her lifetime contribution to regional storytelling. Her 2017 collection Gradual Clearing remains required reading in Midwestern creative nonfiction programs.

Kate Phillips

Lifestyle journalist at Veranda Magazine, USA
USA
Lifestyle
Design
Travel

Kate Phillips, Visual Director at Veranda Magazine, specializes in luxury lifestyle narratives that blend design innovation with cultural storytelling. With bylines in The New York Times and a decade of experience at Time Inc., she brings journalistic rigor to aspirational content.

Pitching Insights

  • Focus on experiential luxury: She prioritizes stories that contextualize products within immersive experiences, as seen in her Blackberry Farm photography series.
  • Visual storytelling is non-negotiable: Include high-resolution images or 3D renderings, reflecting her SCAD photography background.

Recent Highlights

“Phillips’ 2024 feature on Spanish coastal villages redefined destination coverage by pairing artisan interviews with augmented reality floor plans.” – Hearst Editorial Report

Kevin Sintumuang

Lifestyle journalist at Outside Magazine, USA
USA
Lifestyle
Food
Travel

Kevin Sintumuang shapes contemporary lifestyle journalism as Editorial Director of Outside Magazine, bringing 25 years of experience from GQ, Esquire, and The Wall Street Journal. His work redefines luxury through the lenses of cultural anthropology and design innovation.

Core Coverage Areas

  • Experiential Gastronomy: From Michelin-starred tasting menus to underground supper clubs, Sintumuang documents dining as theatrical experience
  • Cocktail Renaissance: His groundbreaking "Canned Cocktails" analysis (2023) set new industry standards for RTD beverage criticism
  • Automotive Aesthetics: Features like "The Watch-Inspired Bugatti" explore luxury vehicles as wearable art

Pitching Preferences

  • Seeking: Luxury travel innovations, craft beverage tech, sustainable design in hospitality
  • Avoid: Fast fashion, political commentary, traditional sports coverage
"True luxury lives in the tension between heritage and rebellion - the martini perfected through AI, the dive bar reborn as community hub."

With 597K+ Instagram followers and viral content averaging 2.4M views, Sintumuang's digital-native approach makes him essential for brands targeting discerning millennials. His recent pivot to outdoor media signals growing interest in eco-luxury convergence stories.

Kristine Fellizar

Lifestyle journalist at SheKnows, USA
USA
Lifestyle
Beauty
Business

Kristine Fellizar is the Commerce Editor at SheKnows, where she merges lifestyle expertise with sharp retail analysis. Based in Los Angeles, her work spans beauty innovation, relationship economics, and generational consumer trends.

Pitching Priorities

  • Data-Rich Beauty Trends: Prefers pitches with clinical trial results or market analysis
  • Financial Intimacy: Explores how money dynamics shape modern relationships
  • Retail Psychology: Seeks stories explaining why consumers adopt specific buying habits

Achievements Snapshot

  • Increased SheKnows’ commerce revenue by 22% through AI-driven content personalization
  • Guest lecturer at UCLA Extension’s Digital Media Program
  • Cited in 2024 NRF Retail Innovation Report

Laura Byrne

Lifestyle journalist at Tampa Bay Parenting Magazine, USA
USA
Lifestyle
Entertainment
Health

As Editorial Director of Tampa Bay Parenting Magazine, Laura Byrne champions stories that empower families through practical solutions and community connections. With 15+ years in Florida media, she brings investigative rigor to lifestyle journalism.

Key Coverage Areas

  • Family Health Navigation - Breaking down complex healthcare systems into actionable guides
  • Local Resource Spotlights - Profiling under-the-radar community programs
  • Work-Life Integration - Strategies for maintaining identity beyond parenthood

Pitching Insights

  • Preferred Angles Focus on solutions with Tampa Bay-specific data. Recent successful pitches used FDOH statistics to frame childcare shortage stories.
  • Avoid National trend pieces without local case studies. Byrne prioritizes voices from Hillsborough/Pinellas counties.
"Our best stories start with a parent saying 'I wish someone had told me...'"

Career Highlights

  • Transformed regional parenting magazine into multi-platform hub reaching 150k+ monthly users
  • 2019 Charlie Award winner for innovative magazine design
  • Regular commentator on WFLA-TV's parenting segments

Lisa Green

Lifestyle journalist at Rural Intelligence, USA
USA
Lifestyle
RealEstate
Arts

Lisa Green brings three decades of cross-platform journalism experience to her role as Editor-in-Chief of Rural Intelligence. She specializes in:

  • Lifestyle Curation: Identifying emerging trends in Northeastern rural communities through data-driven analysis of cultural shifts
  • Real Estate Narratives: Profiling architectural preservation efforts and sustainable land use initiatives
  • Arts Ecosystem Building: Documenting creative economies through artist residencies and cultural institution partnerships

Pitching Priorities

  • Stories demonstrating measurable community impact (include metrics)
  • Profiles of tradition-bearers innovating within their fields
  • Cross-border collaborations between NY/CT/MA artisans
"The best pitches help us connect dots between seemingly disparate elements of rural life - that moment when a farming technique informs an artist's practice, or a historic preservation project sparks new economic activity."

Louise Barnard

Lifestyle journalist at Barnard Publishing, USA
USA
Lifestyle
Wellness
Innovation!

Louise Barnard redefines modern journalism through her work at Barnard Publishing and as a wellness advocate. Operating primarily in the United States, she merges lifestyle reporting with social commentary across multiple platforms.

Core Coverage Areas

  • Holistic Wellness Innovation: Focuses on sustainable health practices over quick fixes
  • Career Reinvention Narratives: Highlights nonlinear professional journeys with social impact
  • Media Literacy Analysis: Examines reality TV's cultural influence and viewer psychology

Pitching Insights

  • Prioritize Movement-Centric Solutions: Products/services enabling natural physicality in daily life
  • Seek Intergenerational Angles: Initiatives connecting different age groups for knowledge exchange
  • Avoid Corporate Wellness Clichés: Rejects templated programs lacking personalization

Recent recognitions include the Global Wellness Institute's 2024 Innovator Award for workspace ergonomics research. Barnard continues to shape conversations about sustainable success through her Instagram presence and podcast collaborations.

Lucy Clark

Lifestyle journalist at EatingWell, USA
USA
Lifestyle
Food
Health

Lucy Clark is a lifestyle journalist specializing in sustainable living, home innovation, and community-driven wellness. With over a decade of experience at outlets like EatingWell and Columbus Monthly, she transforms everyday topics into narratives of empowerment and environmental stewardship.

Current Focus Areas

  • Sustainable Home Solutions: Lucy seeks products with verifiable eco-certifications and circular design principles.
  • Hyperlocal Wellness Initiatives: She profiles businesses bridging individual health and community wellbeing, such as toxin-free cleaning services partnering with local schools.

Avoid These Pitches

  • Medical supplements or diet plans lacking peer-reviewed research
  • Luxury travel or high-end culinary experiences
“The best stories emerge when practicality meets aspiration—show me how your idea improves daily life without compromising tomorrow’s resources.”

Maressa Brown

Lifestyle journalist at InStyle, USA
USA
Lifestyle
Health
Astrology!

This Los Angeles-based journalist bridges cosmic wisdom and practical living through:

  • Core Coverage Areas:
    • Developmental astrology for parents
    • Corporate mercury retrograde planning

Pitching Preferences

  • Seeking: Case studies of businesses using astrological calendars
  • Avoid: New age product pitches without clinical backing
"Modern astrology thrives when we focus on empowerment over fatalism."

Mari- Jane Williams

Lifestyle journalist at The Washington Post, USA
USA
Lifestyle
Health
Wellness

As The Washington Post's home and wellness authority, Williams deciphers modern living challenges through evidence-based reporting. Her work bridges academic research and practical application, particularly in:

  • Family-Centric Design: How physical spaces shape emotional well-being
  • Parenting in the Digital Age: Balancing technology with developmental needs
  • Accessible Wellness: Democratizing self-care for time-constrained households

Pitching Priorities

  • Solutions addressing intersection of home organization and mental health
  • Multigenerational living innovations with measurable outcomes
  • Parenting tools grounded in behavioral science research

Recent accolades include recognition from the National Association of Real Estate Editors and a groundbreaking interactive home wellness tool used by 150,000+ readers. Williams continues redefining lifestyle journalism through data-driven storytelling that empowers families to create healthier living ecosystems.

Marisa LaScala

Lifestyle journalist at Good Housekeeping, USA
USA
Lifestyle
Parenting!
Entertainment

As Senior Parenting & Relationships Editor at Good Housekeeping, Marisa LaScala decodes the evolving landscape of family dynamics through a blend of data journalism and intimate storytelling. Based in Brooklyn with deep roots in Westchester County, her work bridges academic research and grassroots movements.

Core Coverage Areas

  • Equitable Caregiving Systems: From chore-splitting algorithms to inclusive school forms
  • Intergenerational Wellness: Documenting how traditional crafts combat digital fatigue
  • Parenting Material Culture: Critiquing design flaws in childcare products

Pitching Preferences

  • Seeking: Solutions-oriented stories with replicable models for institutional change
  • Avoid: Celebrity parenting profiles or product-focused pitches without societal analysis
"Every permission slip is a policy document – we just don’t recognize it until someone’s left off the emergency contact list."

LaScala’s National Press Foundation fellowship and McSweeney’s satirical pieces demonstrate unique range in addressing systemic issues through both rigorous reporting and cultural commentary. Her work continues to influence both household conversations and legislative agendas.

Matthew Kronsberg

Lifestyle journalist at The Wall Street Journal, USA
USA
Lifestyle
Design
Environment

Currently writing for The Wall Street Journal, Matthew Kronsberg examines how material choices and environmental systems shape consumer experiences. His work sits at the intersection of three beats:

  • Lifestyle Technology: Focused on durable goods engineering and repair infrastructure
  • Innovative Materials: Tracking advanced composites from lab to market
  • Agricultural Ecology: Documenting farming adaptations to climate shifts

Pitching Do’s and Don’ts

  • Do highlight measurable impacts: Kronsberg prioritizes data-rich stories with verifiable outcomes, like his analysis of coffee maker e-waste streams.
  • Don’t pitch luxury travel or gadget reviews: His work focuses on democratically accessible innovations rather than niche luxury markets.
  • Do connect environmental science to daily life: Successful pitches mirror his approach in the aerogel jewelry piece, linking high-tech materials to tangible user benefits.

Career Highlights

  • James Beard Award nominee for food systems reporting
  • Cited in 8 academic papers on sustainable design
  • Regular commentator on NPR’s Marketplace Tech

Meredith Bodgas

Lifestyle journalist at Working Mother, USA
USA
Lifestyle
Health
Business

As editor-in-chief of Working Mother, Bodgas oversees content strategy for North America's premier publication addressing work-family integration. Her two decades of experience yield unique insights into:

  • Corporate Policy Analysis: She champions data-driven comparisons of parental leave programs across industries
  • Mental Load Documentation: Her team's 2025 "Invisible Labor Index" quantifies domestic workload disparities
  • Intersectional Parenting Challenges: Recent work explores LGBTQ+ adoption hurdles and disabled parents' workplace accommodations

Pitching Insights

Successful pitches combine personal narratives with structural analysis. Avoid:

  • Celebrity parenting profiles without policy angles
  • Product-focused childcare solutions
  • Gendered assumptions about caregiving roles

Bodgas prioritizes sources offering both emotional resonance and concrete data, particularly working parents from non-traditional industries. Her 2025 investigation into farmworker mothers' childcare solutions exemplifies this blend of storytelling and advocacy.

Mia Lardiere

Lifestyle journalist at Cosmopolitan, USA
USA
Lifestyle
Health
Entertainment

As Emerging Platforms Director at Cosmopolitan, Mia Lardiere (she/her) shapes digital content strategy for 23 million Gen-Z and millennial readers. Her work at the intersection of wellness, technology, and viral culture has redefined how major brands engage young audiences.

Key Coverage Areas

  • Lifestyle Innovation Pioneered the "Wellness Tech Test Lab" review format, evaluating 89 products annually through biometric tracking
  • Gen-Z Behavior Authored 17 viral studies on TikTok consumption patterns, including the landmark "Attention Span Index"

Pitching Preferences

  • Prefers data-rich pitches with cross-platform adaptation plans
  • Seeks exclusive access to pre-launch wellness tech
  • Prioritizes solutions for climate anxiety in travel content
"The best stories live at the intersection of what’s trending and what truly improves readers’ lives."

With 8+ years shaping digital media strategy, Lardiere continues to influence how major brands connect with next-gen audiences. Her work has driven over $14M in measured affiliate revenue while maintaining editorial integrity through rigorous product testing protocols.

Miller Kern

Lifestyle journalist at Mashable, USA
USA
Lifestyle
Shopping!
Culture

As Mashable’s deputy shopping editor, Miller Kern has become essential reading for consumers seeking culturally-aware purchasing guidance. Her work straddles three core areas:

  • Consumer Trends Analysis: Decodes purchasing patterns through sociological lens
  • Gift Economy Expertise: Creates frameworks for meaningful gifting beyond transactional exchanges
  • Identity-Driven Commerce: Examines how products reflect personal and collective values

Pitching Priorities

  • Do: Propose products addressing post-pandemic social reconnection
  • Don’t: Pitch luxury items without ethical sourcing narratives
  • Unique Angle: Seek pitches connecting household items to broader cultural shifts

Recent Accolades:

"Kern’s gift guides read like anthropological field notes for the digital age" - 2023 ASME Judges Panel

Nadine DeNinno

Lifestyle journalist at New York Post, USA
USA
Lifestyle
Entertainment
Fashion

Nadine DeNinno is the Lifestyle Editor at the New York Post, specializing in fashion, entertainment, and consumer trends. With over a decade of experience at outlets like the International Business Times and OK! Magazine, she combines celebrity profiling with rigorous market analysis.

Pitching Insights

  • Focus Areas:
    • Emerging designers blending tradition with technology
    • Celebrity-led sustainability initiatives
  • Avoid:
    • Speculative entertainment industry rumors
    • Generic trend reports without regional specificity
“Her work transforms lifestyle journalism into cultural criticism.” — Media Analyst Digest

Rachel Buchholz

Lifestyle journalist at National Geographic Kids, USA
USA
Lifestyle
Education
Environment

As National Geographic’s Vice President of Family & Youth Content, Buchholz architects cross-platform initiatives that make exploration accessible to 4-14 year olds and their caregivers. Her work sits at the intersection of:

  • Play-Based Education: Developing metrics-driven learning tools like the GeoGuides app series
  • Global Conservation Storytelling: Creating localized content for 18 international editions
  • Parental Resource Innovation: Curating the evidence-based Family Field Guide newsletter

Pitching Priorities

  • ✅ Multi-generational engagement frameworks
  • ✅ RCT-validated educational outcomes
  • ✅ Localization-ready content architectures

Achievement Highlights

  • Led team that set 10 Guinness World Records for family participation in conservation acts
  • Increased Nat Geo Kids’ digital reach by 157% through TikTok edu-tainment series
  • Advised UNESCO on their 2025 Global Early Childhood STEM Initiative

Rachel Krantz

Lifestyle journalist at Bustle, USA
USA
Lifestyle
Health
Books

As Bustle's founding editor and award-winning author of Open, Rachel Krantz has redefined modern relationship journalism through her unique blend of personal narrative and rigorous research. Her work sits at the intersection of lifestyle reporting and mental health advocacy, particularly focused on non-traditional relationship structures.

Key Coverage Areas

  • Relationship Dynamics: Specializes in ethical non-monogamy, gaslighting patterns, and transitional monogamy
  • Mental Health Innovation: Explores cannabis-assisted therapy and attachment-informed counseling
  • Journalism Ethics: Advocates for trauma-informed reporting practices

Pitching Insights

Do Pitch

  • Emerging research on jealousy management techniques
  • Case studies of successful poly-to-mono transitions

Avoid

  • Traditional marriage advice frameworks
  • Religious perspectives on relationships

Achievements: Peabody Award (2018), Robert F. Kennedy Journalism Award (2017), Edward R. Murrow Award (2019)

Sally Kaplan

Lifestyle journalist at Business Insider, USA
USA
Lifestyle
Beauty
Tech

Sally Kaplan is the Executive Editor of Business Insider’s Reviews team, leading coverage across lifestyle, beauty, and tech. With a career spanning Hearst, BuzzFeed, and documentary filmmaking, she specializes in products that enhance daily life—from clinical-grade skincare tools to space-efficient home gadgets.

Pitching Insights

  • Focus on Real-World Testing
    Sally prioritizes products vetted through methodical trials, such as 30-day appliance tests.
  • Avoid Trend-Only Pitches
    She skips fads lacking longevity, favoring items with multi-functional design.

Connect via skaplan@businessinsider.com or LinkedIn for pitches aligning with her curated beats.

Sarah Yang

Lifestyle journalist at Sunset Magazine, USA
USA
Lifestyle
Health
Beauty

Sarah Yang, Digital Director at Sunset Magazine, is a leading voice in lifestyle journalism with a focus on California-centric wellness, home design, and accessible beauty. Her decade-long editorial career includes bylines at Who What Wear, Apartment Therapy, and ELLE Decor, where she’s bridged expert insights with everyday practicality.

Pitching Insights

  • What She Covers:
    • Skincare democratization (e.g., drugstore dupes for luxury products)
    • Mental health-integrated wellness (e.g., mindfulness apps for busy professionals)
    • Sustainable home design (e.g., drought-resistant landscaping solutions)
  • What to Avoid:
    • High-fashion runway trends without real-world applicability
    • Medical research outside consumer-facing contexts
“Yang’s work consistently asks: ‘How does this improve daily life?’—a lens that makes her coverage both aspirational and achievable.”

Based in Los Angeles, she brings a West Coast perspective to national trends, making her an ideal target for brands aligning with California’s cultural and environmental ethos.

Scott Christian

Lifestyle journalist at Esquire, USA
USA
Lifestyle
Tech
Fashion

This Esquire contributor has carved a unique niche analyzing where rugged adventure meets cutting-edge innovation. With 150+ bylines at Men’s Journal and Esquire, Christian’s work informs both industry leaders and weekend warriors.

Core Coverage Areas

  • Adventure Tech: From VR-enhanced training to GPS-enabled gear
  • Performance Fashion: Where technical fabrics meet urban style
  • Recovery Science: Validating new tools for peak performance

Pitching Insights

  • Do: Lead with verifiable data from peer-reviewed studies
  • Avoid: Pure fashion lookbooks without technical specs
  • Unique Angle: Highlight collaborations across industries

Tamara L. O'Shaughnessy

Lifestyle journalist at Chicago Parent, USA
USA
Lifestyle
Health
Education

As editor of Chicago Parent, O'Shaughnessy oversees content strategy for one of the Midwest’s most influential regional parenting resources. Her personal reporting focuses on three key areas:

  • Health Equity: Especially rehabilitation access and preventative care for working-class families
  • Education Innovation: Classroom tech integration and special needs programming
  • Local Culture: Affordable family experiences supporting Chicago-area businesses

Pitching Preferences

Successful outreach requires understanding her editorial patterns:

  • Lead Time: 6–8 weeks for print features
  • Exclusives: Prioritizes Chicago-first research or program launches
  • Avoid: National survey data without local breakdowns
“The best pitches help me solve problems for readers who are juggling jobs, parenting, and self-care.” – From 2024 editorial calendar guidelines

Career Highlights

  • Increased Chicago Parent’s digital reach by 140% since 2016
  • Author of North Shore Baby (Union Park Press), a regional parenting guide
  • Regular commentator on WBEZ’s Education Desk series

Taysha Murtaugh

Lifestyle journalist at Dotdash Meredith, USA
USA
Lifestyle
Food
Entertainment

Taysha Murtaugh shapes lifestyle narratives through Dotdash Meredith’s premier brands, including Country Living and Serious Eats. With 10+ years’ experience, she’s become a go-to voice for:

Core Coverage Areas

  • Holiday Innovation: From Halloween decor hacks to Christmas tree trends
  • Celebrity Lifestyle Analysis: Profiling stars’ homes, traditions, and product lines
  • Kitchen Commerce: Testing and curating cooking tools for home chefs

Pitching Preferences

  • Do: Connect products to historical traditions or celebrity endorsements
  • Don’t: Pitch breaking news or politically charged topics
“Her work transforms seasonal content into year-round engagement drivers,” notes a Dotdash Meredith colleague.

Wendy Rose

Lifestyle journalist at Real Simple, USA
USA
Lifestyle
Beauty
Health

This Phoenix-based freelancer has shaped consumer trends through outlets like Real Simple and Business Insider. With 250+ bylines at The Telegram alone, her work balances rigorous product testing with cultural analysis.

Pitching Priorities

  • Wellness Tech: Prefers wearables with 6+ month clinical studies
  • Beauty: Highlights indie brands with B-Corp certification
  • Avoid: Celebrity gossip, investment-focused pitches
“My ideal source brings both expertise and awareness of real-world application.”

raquel salois'

Lifestyle journalist at Refinery29, USA
USA
Lifestyle
Health
Culture

Raquel Reichard crafts narratives at the intersection of identity and wellness for Refinery29. Her reporting emphasizes:

  • Cultural competency: Explores how systemic factors shape health outcomes
  • Community engagement: Leverages Instagram Live for audience interaction

Pitching Guidance

Focus on structural solutions rather than personal responsibility frameworks. Avoid pitches lacking intersectional analysis or those centering privileged perspectives.

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