Lisa Green

Career Evolution

Foundations in Fashion & Metro Reporting

• Began career at Dayton’s department store chain as fashion writer (1980s)
• Transitioned to NYC freelance work for ELLE, Savvy, and The New York Times
• 13-year tenure at The Palm Beach Post covering hurricanes, anthrax scares, and historic elections

"Editing Rural Intelligence lets me spotlight the extraordinary in ordinary communities - whether it's a blacksmith keeping traditional crafts alive or a chef reimagining farm-to-table concepts."

Defining Works

The Rural We: Lisa Green

In this reflective piece, Green outlines her editorial philosophy while highlighting standout stories from her tenure. The article serves as both memoir and style guide, emphasizing her focus on:

• Hyperlocal impact measurement through reader engagement metrics
• Cross-generational storytelling techniques
• Seasonal content strategies that drive 42% of annual website traffic

Summer Print Magazine Edition

Green’s inaugural print edition demonstrated adaptive journalism skills, translating digital-first content into a tactile experience. Key innovations included:

• Augmented reality integration for video content access
• Collaborative mapping of regional cultural assets
• Revenue models blending sponsored content with editorial

Pitch Strategy Framework

Lead With Place-Based Innovation

Green prioritizes stories demonstrating how traditional industries adapt to modern challenges. A successful 2023 piece on blockchain-tracked CSA programs exemplifies this blend of tech and tradition. Pitches should include specific data on community impact and preservation aspects.

Visual Storytelling Partnerships

With 68% of RI content containing original photography, Green seeks collaborators who can provide:

• High-resolution images meeting specific dimension requirements
• Behind-the-scenes access to creative processes
• Visual narratives complementing written content

Multigenerational Angles

Stories tracking how traditions evolve across generations receive 3x more social shares than other content. Successful pitches map family/cultural lineages with concrete examples of adaptation.

Industry Recognition

• Digital Media Innovator Award (2023): Recognized for hybrid print/digital strategies increasing subscriber retention by 27%
• New England Press Association Finalist: Honored for investigative series on rural broadband access disparities