Sarah Yang, Digital Director at Sunset Magazine, is a leading voice in lifestyle journalism with a focus on California-centric wellness, home design, and accessible beauty. Her decade-long editorial career includes bylines at Who What Wear, Apartment Therapy, and ELLE Decor, where she’s bridged expert insights with everyday practicality.
“Yang’s work consistently asks: ‘How does this improve daily life?’—a lens that makes her coverage both aspirational and achievable.”
Based in Los Angeles, she brings a West Coast perspective to national trends, making her an ideal target for brands aligning with California’s cultural and environmental ethos.
Sarah Yang has carved a dynamic career spanning over a decade, blending editorial leadership with a sharp focus on lifestyle, health, and beauty. Starting as an editor at Apartment Therapy and Real Simple, she honed her expertise in home design and practical living[1][7]. Her transition to House Beautiful and ELLE Decor allowed her to explore luxury aesthetics, while her role at THE/THIRTY and Who What Wear cemented her authority in wellness and beauty journalism[1][7]. Today, as Digital Director at Sunset Magazine, she merges her passion for West Coast living with actionable lifestyle content[1][4].
This piece exemplifies Yang’s ability to democratize expert insights. She curates drugstore skincare products validated by dermatologists, emphasizing accessibility without compromising quality. The article’s structure—featuring budget-friendly picks alongside clinical rationale—reflects her commitment to evidence-based beauty journalism. By highlighting ingredients like hyaluronic acid and ceramides, Yang bridges consumer needs with professional recommendations, making it a go-to resource for cost-conscious skincare enthusiasts[7].
Yang’s exploration of “effortless” beauty products showcases her knack for identifying minimalist trends. She zeroes in on cream highlighters, contrasting them with traditional powders to emphasize their versatility. The article’s conversational tone (“It’s totally effortless”) mirrors her ability to translate technical makeup advice into relatable guidance. Interviews with makeup artists and real-world testing anecdotes reinforce her credibility in the beauty space[7].
This Sunset Magazine piece highlights Yang’s community-focused storytelling. By linking retail partnerships with wildfire relief efforts, she transforms a product roundup into a call for collective action. The article balances brand spotlights with stark statistics about wildfire damage, demonstrating her skill in weaving advocacy into lifestyle content. Its emphasis on California-specific recovery aligns with Sunset’s regional ethos while addressing broader environmental concerns[9].
Yang frequently integrates mental health into beauty and lifestyle coverage, as seen in her articles on self-care routines and stress-relief skincare. Pitches should connect products or services to emotional well-being, such as mindfulness apps paired with skincare regimens. For example, her Who What Wear article on under-eye circles links concealer choices to sleep hygiene, suggesting she values interdisciplinary approaches[7].
At Sunset Magazine, Yang prioritizes content rooted in California culture. Successful pitches might explore sustainable home design for arid climates or beauty products inspired by coastal ecosystems. Her coverage of a Palm Springs home tour—with its focus on indoor-outdoor living—illustrates her interest in region-specific innovation[6].
Yang’s drugstore skincare deep dive underscores her commitment to affordability. Brands offering premium-quality items at accessible price points should emphasize value metrics like cost-per-use or clinical testing. Avoid luxury-focused pitches unless they include a democratizing angle, such as a high-end brand launching a budget-friendly line[7].
“Her self-care routine consists of five things: a good workout, ‘me’ time on the regular, an intriguing book/podcast/playlist to unwind after a long day, naps, and decorating her home.”
While specific awards aren’t publicly listed, Yang’s career trajectory speaks volumes. Her rise from editorial assistant at The Bump to Digital Director at Sunset Magazine reflects consistent growth in influence. She’s contributed to major publications like ELLE Decor and House Beautiful, outlets renowned for shaping design and lifestyle trends[1][7].
At PressContact, we aim to help you discover the most relevant journalists for your PR efforts. If you're looking to pitch to more journalists who write on Lifestyle, here are some other real estate journalist profiles you may find relevant:
