Kristine Fellizar is the Commerce Editor at SheKnows, where she merges lifestyle expertise with sharp retail analysis. Based in Los Angeles, her work spans beauty innovation, relationship economics, and generational consumer trends.
Kristine Fellizar’s career began in 2012 with internships at media giants like Nickelodeon and FX Networks, where she honed her storytelling skills in entertainment and communications[4]. Her transition to freelance writing for platforms like The Knot and Zoosk’s The Date Mix marked her early focus on relationships and lifestyle content[4]. By 2017, she joined Awesomeness as a Lifestyle Writer, expanding her portfolio to include Gen-Z-centric topics[4].
In 2019, Kristine shifted to commerce-driven roles at FabFitFun and E! News, mastering the intersection of consumer trends and editorial content[4]. Today, as Commerce Editor at SheKnows, she curates stories that blend lifestyle expertise with retail insights, establishing herself as a trusted voice in beauty, relationships, and sustainable consumer habits[2][9].
This 2023 piece dissects the financial pressures of modern dating, offering actionable tips like budget-friendly date ideas and subscription service audits. Kristine’s approach combines demographic data with personal anecdotes, reflecting her ability to translate complex topics into relatable advice. The article sparked discussions on financial literacy in relationships, cited by platforms like The Financial Diet[6].
Published during 2022’s sexual wellness boom, this guide demystifies STI testing and consent frameworks. Kristine collaborated with healthcare professionals to create a judgment-free resource that reached 1.2M readers. Its success led to a content partnership between Bustle and Planned Parenthood[10].
Her 2025 viral piece redefined parenting content by blending developmental psychology with real parent testimonials. The article’s “energy audit” framework became a trending TikTok challenge, demonstrating Kristine’s knack for creating interactive storytelling[7].
Kristine prioritizes products backed by clinical studies or unique sustainability claims. Her recent SheKnows piece on “Clean Beauty ETFs” exemplifies this blend of commerce and investigative reporting. Pitches should include market analysis and consumer behavior trends[9].
With 63% of her bylines addressing financial aspects of dating, she seeks stories on emerging trends like AI matchmaking costs or generational spending differences. Avoid generic “date night idea” pitches unless tied to cultural shifts[6][10].
Her commerce coverage thrives on consumer psychology studies. Successful pitches might explore how pandemic buying habits influence 2025 beauty launches or the neuroscience behind limited-edition releases[4][9].
Kristine consistently amplifies brands challenging traditional beauty norms. A recent spotlight on adaptive makeup tools for arthritis patients demonstrates her interest in accessibility-driven innovation[2].
She tracks behavioral differences between Gen Z and Millennial consumers. Pitches comparing their approaches to subscription services or thrift shopping often catch her eye, especially with cross-cultural data[4][7].
2024 Folio: Top Women in Media Commerce Award
Recognized for revolutionizing SheKnows’ affiliate content strategy, increasing reader engagement by 40% year-over-year. The Folio awards highlight leaders shaping media’s financial future[9].
“The best commerce journalism doesn’t just sell products—it sells understanding of why we buy.”
At PressContact, we aim to help you discover the most relevant journalists for your PR efforts. If you're looking to pitch to more journalists who write on Lifestyle, here are some other real estate journalist profiles you may find relevant:
