Haley Lyndes
Haley Lyndes specialises in shoppable lifestyle stories that turn online retail, especially Amazon, into concrete recommendations in fashion, beauty, home, and travel. She currently writes for Real Simple as a senior Amazon-focused writer and freelance editor, covering Amazon finds and broader travel and commerce service pieces for the magazine. Her coverage centres on accessible price points and clear value propositions, a pattern that extends from under-$500 sleeper sofa roundups to price-conscious guides to major retailers’ furniture lines.
Amazon fashion and travel shopping guides
Within Real Simple, Lyndes’ beat is Amazon finds across fashion, beauty, and home, with a mandate to surface products that balance style, practicality, and ease of purchase. Her travel and commerce articles frequently frame Amazon clothing and accessories as solutions for specific scenarios, such as airport outfits that combine leggings-level comfort with more polished silhouettes for trips. She structures these stories as tightly curated roundups with a defined item count, clear product descriptions, and straightforward rationale for inclusion, a format that aligns with her wider commerce writing across outlets.
Reporting-wise, she gathers product information and interviews experts to provide commentary and context, strengthening the utility of her recommendations for readers making purchase decisions.
Home and furniture buying advice
At Apartment Therapy, Lyndes extends her commerce focus into home and furniture, writing shopping stories on accent chairs, sleeper sofas, drop-leaf tables, rugs, and other space-defining pieces. Her headlines emphasise small-space living and comfort - tiny apartments made more inviting, cramped living rooms improved by small accent chairs, and renter-friendly sectionals that are easy to clean. She often highlights budget thresholds and starting prices, such as sleeper sofas starting at a set price point or roundups of sleeper sofas under a specific budget cap. She also participates in testing-led features, including a project that rated every dining table at a major retailer and distilled the findings into style- and space-based recommendations. Across these home stories, Lyndes blends firsthand product experience with practical shopping advice, focusing on how pieces work in everyday living rooms, bedrooms, and multipurpose spaces.
Beauty, style, and lifestyle roundups
Earlier in her career, Lyndes served as a fashion and beauty editor at Society19, developing extensive coverage of beauty products, skincare routines, and fashion advice.
Her Society19 bylines range from lists of comfortable high heels and gym clothing sites to guides on plus-size swimwear, high-street primers, foundations for dry skin, and anti-aging creams aimed at readers in their twenties. She writes inclusive beauty roundups, including highlighters for dark skin, Korean sheet masks available online, and makeup comparisons between high-end and drugstore brands.
Her fashion work there includes seasonal outfit ideas, monochromatic styling tips, New Year’s and Valentine’s Day looks, and spring break bathing suit and clothing guides, often framed as lists of websites, outfits, or ways to wear a trend. Beyond beauty and fashion, she has produced lifestyle and pop-culture pieces covering festival packing lists, subscription boxes for men, celebrity family milestones, and reflections on post-college life. This breadth of topics shows a consistent emphasis on service content - giving readers concrete lists, product suggestions, and practical takeaways rather than abstract commentary.
Commerce-driven lifestyle background
In addition to her work for Real Simple, Apartment Therapy, and Society19, Lyndes has held an editorial assistant role at Popsugar, focusing on lifestyle stories and strategic features. Her background as a multimedia journalist, including newsroom experience with reporting, anchoring, and broadcast writing at a college media outlet, adds a reporting discipline that underpins her commerce writing. Across platforms, she specialises in roundup articles, shopping guides, and photo-forward features that connect products to real-world use cases across fashion, beauty, home, and lifestyle.
4 more fashion journalists.
Aaron Royce
Aaron Royce turns runway moments and celebrity event dressing into clear, wearable stories that show readers how trends move from the red carpet to real life. He is a fashion news writer at The Zoe Report, where he covers fashion, trends, celebrity style, and related news across the site. He also works in a fashion news editing role at The Daily Front Row, extending his reporting into the industry’s front row and party circuit. As a contributing and freelance journalist, he writes for fashion and lifestyle magazines including People, InStyle, Marie Claire, and other outlets, with a focus on shopping, beauty, and culture. His reporting centers on fashion’s visual language, celebrity influence, and shoppable outcomes across fashion, beauty, fragrance, jewelry, skincare, menswear, wellness, accessories, shoes, pop culture, and celebrity news.
Abigail Connolly
Abigail Connolly stands out for covering celebrity culture and fashion as a visual story about outfits, images, and online reaction. She writes for Yahoo and SheFinds, where she covers celebrity news, fashion, and related lifestyle topics. Her beat focuses on stars, royals, and political figures, with stories on red carpet looks, runway trends, state-visit wardrobes, and social media posts that shape public image. She has written about Oprah Winfrey’s all-white Cannes look, Paris Fashion Week fur, Anya Taylor-Joy’s Dior dress, Melania Trump’s style, and royal figures such as Queen Camilla and Prince William. Her reporting is short, tightly focused, and descriptive, using fan comments, captions, and sourced claims to show how a single look or post drives conversation online.
Aemilia Madden
Aemilia Madden writes about how people actually live in their clothes, blending disciplined wardrobe editing with specific shopping recommendations and a clear point of view on taste and restraint. A fashion and lifestyle journalist, former senior fashion writer at Vogue, and now a freelance writer, editor, and consultant, she focuses on service-driven fashion and lifestyle stories grounded in personal testing, long-term wear, and real scenarios. Her work connects shopping lists, trend coverage, and essays into a focus on more intentional choices about what to buy and how to wear it. She reports through first-person experiments, practical shopping guides, sale roundups, and trend explainers, and her portfolio spans Vogue, Harper’s Bazaar, Elle, T Magazine, The Cut, The Wall Street Journal, and her newsletter Taeste Bud, where she extends her interest in archival references, obsessions, and inside-the-closet cleanses.
Air Mail
Batsheva Hay writes fashion and culture pieces for Air Mail with the sensibility of a working designer rather than a conventional style reporter. She is the founder of the cult label Batsheva, known for prairie dresses and vintage-inflected, modest silhouettes that rethink traditions of feminine dress. At Air Mail she sits inside style and lifestyle coverage, writing about fashion and shopping from the point of view of someone who designs the kinds of clothes she describes. Her background as a former lawyer shapes a structured, argumentative way of taking apart dress codes and conventions. She focuses on vintage clothing, modesty, subversion, and how old styles gain new meaning. In guides such as her Upper West Side piece, she treats locations as mood boards and supporting characters, using sensory detail and lived-in references to map the cultural influences behind her clothes and the world her label inhabits.