Haley Lyndes is a lifestyle journalist specializing in consumer-focused storytelling across beauty, fashion, and home categories. Currently writing for POPSUGAR's Growth team, she combines data analytics with hands-on product testing to create actionable guides for millennial audiences.
With nearly a decade of experience spanning broadcast and digital media, Lyndes brings unique rigor to lifestyle journalism. Her work consistently demonstrates that practical guidance and aesthetic appeal aren't mutually exclusive.
Haley Lyndes has cultivated a distinctive voice in lifestyle journalism through her relentless focus on practical, consumer-centric storytelling. After graduating from Northern Vermont University in 2017 with a degree in Electronic Journalism, she began her career at NVU's Emmy-nominated "News 7" team, mastering multimedia storytelling fundamentals[3]. This foundation propelled her into roles at New Hampshire PBS and Her Campus Media, where she honed her skills in SEO-driven content and audience engagement strategies.
Her current position as Editorial Coordinator for POPSUGAR's Growth and Strategic Features team represents a natural evolution of her expertise[4]. Here, Lyndes operates at the intersection of data journalism and trend forecasting, identifying evergreen content opportunities while maintaining POPSUGAR's signature upbeat tone. Parallel to her editorial work, her freelance contributions to BuzzFeed and Society19 showcase her ability to adapt core lifestyle themes across platforms – from long-form buying guides to relatable personal essays[2][9].
This BuzzFeed piece exemplifies Lyndes' mastery of commercial-content journalism. By testing 14 jackets across price points and climates, she created a decision matrix for readers based on warmth ratings, style versatility, and care instructions. The article's success stems from its methodological transparency – Lyndes documented 30-day wear tests and included shrinkage metrics after multiple washes. Its impact is measurable through affiliate link conversion rates that outperformed category averages by 22%[2].
Lyndes prioritizes products addressing specific consumer pain points, like her analysis of cooling bedding systems for hot sleepers[5]. Successful pitches should lead with usability data rather than brand heritage.
Her 2017 Emmy nomination for collegiate broadcast journalism remains foundational to her approach[3]. This early recognition of her student newsroom work demonstrates her longstanding commitment to rigorous, audience-focused storytelling – a quality that continues to define her commercial writing.
At PressContact, we aim to help you discover the most relevant journalists for your PR efforts. If you're looking to pitch to more journalists who write on Lifestyle, here are some other real estate journalist profiles you may find relevant:
