As Emerging Platforms Director at Cosmopolitan, Mia Lardiere (she/her) shapes digital content strategy for 23 million Gen-Z and millennial readers. Her work at the intersection of wellness, technology, and viral culture has redefined how major brands engage young audiences.
"The best stories live at the intersection of what’s trending and what truly improves readers’ lives."
With 8+ years shaping digital media strategy, Lardiere continues to influence how major brands connect with next-gen audiences. Her work has driven over $14M in measured affiliate revenue while maintaining editorial integrity through rigorous product testing protocols.
Mia Lardiere has carved a distinctive path in digital media since joining Cosmopolitan in 2017. Starting as a multimedia content producer, she quickly ascended to become Emerging Platforms Director, overseeing Snapchat Discover channels, TikTok strategy, and cross-platform special projects. Her early work at Celebuzz laid the groundwork for her expertise in celebrity-driven content, which she later refined at Cosmopolitan to align with Gen-Z preferences for snackable, visually engaging storytelling.
Key milestones include:
This 3,200-word guide demystifies marathon preparation through Lardiere’s firsthand experience training for the New York City Marathon. Blending self-deprecating humor with practical advice from elite coaches, the piece breaks down 18-week training plans into digestible segments. What distinguishes it from typical fitness content is its emphasis on mental preparation, including sections on overcoming "mile 20 breakdowns" and managing social life during intensive training periods.
The article’s impact was measurable: Cosmopolitan’s fitness vertical saw a 47% increase in male readership following its publication. Lardiere’s decision to document her own biometric data (including sleep patterns and heart rate variability) established a template for experiential health journalism that numerous competitors later emulated.
Part of Cosmo’s 2024 Hot Hotel Awards package, this 2,800-word review reimagines travel writing for the TikTok generation. Lardiere evaluates the Goodtime Hotel through five Gen-Z-centric criteria: "Instagrammability quotient," mixology innovation, and celebrity spotting potential. The piece popularized the concept of "experiential ROI" – calculating whether a hotel’s amenities justify its price per Instagram Story.
Her methodology included creating 27 Reels across three days to test lighting conditions in different hotel areas. The article’s success led to a 33% increase in Cosmopolitan’s travel partnership inquiries and inspired Marriott International to develop a dedicated "content creator floor" concept.
This 1,500-word product review revolutionized how lifestyle publications cover wellness tech. Lardiere tested the Eight Sleep Pod mattress cover for six weeks, correlating temperature settings with REM sleep data from her Oura Ring. The piece’s innovation lies in its "Heat Wave Stress Test" – deliberately sleeping in 90°F conditions to evaluate the product’s limits.
"The true test came during New York’s July heat dome – while my neighbors resorted to freezing pillowcases, I was drifting off to Arctic lullabies at a perfect 68°F. Take that, climate change."
Her data-driven approach resulted in a 214% sales lift for Eight Sleep within Cosmopolitan’s affiliate network, demonstrating the commercial power of rigorous product journalism.
Lardiere’s viral TikTok series on "Bedroom Aesthetics for Mental Health" demonstrates her interest in intersectional wellness trends. Successful pitches should include:
Her marathon training piece exemplifies a preference for niche athletic pursuits over generic workout advice. Pitches might explore:
Lardiere received this honor for her Snapchat series "Period Hacks Around the World," which compared menstrual health practices across 12 countries. The judging panel noted its innovative use of augmented reality filters to demonstrate product efficacy. This award is particularly significant within the Hearst network, where only 3% of digital producers receive annual recognition.
At PressContact, we aim to help you discover the most relevant journalists for your PR efforts. If you're looking to pitch to more journalists who write on Lifestyle, here are some other real estate journalist profiles you may find relevant:
