Genevieve Scarano is an associate editor at BuzzFeed, where she crafts actionable guides on lifestyle, beauty, and health. With a background in cultural journalism and a master’s degree from Boston University, she specializes in making complex topics—from postpartum wellness to sustainable fashion—accessible to everyday readers.
Scarano’s early career was rooted in cultural journalism, with bylines in outlets like URBANETTE Magazine and BONNE Magazine. Her pieces on NYC’s yoga hotspots and indie music scenes showcased her ability to weave personal narratives into broader cultural trends, a skill that later became her trademark.
By 2020, Scarano shifted focus to lifestyle journalism, joining BuzzFeed as an associate editor. Here, she mastered the art of curating product roundups and wellness guides that balance utility with accessibility. Her articles, such as “30 Problem-Solving Products That'll Be Incredibly Useful For Your Exercise Routine,” reflect her talent for identifying solutions to everyday challenges.
Collaborations with platforms like What to Expect and Everyday Health marked her expansion into postpartum health and skincare. Scarano’s empathetic approach to topics like postpartum intimacy and acne-prone skin care demystified sensitive subjects, earning her a loyal readership among new parents and wellness enthusiasts.
This article exemplifies Scarano’s ability to merge practicality with innovation. By testing and reviewing 30 fitness products—from resistance bands to hydration trackers—she provided actionable insights for readers seeking affordable workout upgrades. The piece’s success lies in its granular analysis of product durability, cost-effectiveness, and real-world usability, making it a go-to resource for fitness novices and enthusiasts alike.
Addressing a rarely discussed topic, Scarano combined medical expertise with firsthand testimonials to recommend products like lubricants and supportive pillows. Her compassionate tone and emphasis on normalizing postpartum challenges resonated deeply, sparking conversations in parenting forums and healthcare circles.
In this deep dive, Scarano explored the legal ambiguities of 3D-printed apparel, interviewing IP attorneys and fashion innovators. Her analysis highlighted how technology outpaces regulation, offering a forward-looking perspective on sustainability and creative ownership in the industry.
Scarano prioritizes products and trends that solve real-world problems. Pitches should emphasize affordability, accessibility, and tangible benefits. For example, her BuzzFeed article on travel essentials highlighted items like the Trtl neck pillow, which addresses common discomforts during flights. Brands offering multi-functional or space-saving solutions align well with her coverage.
Scarano frequently champions inclusive beauty and health solutions, particularly for underrepresented groups like new parents or individuals with sensitive skin. A skincare brand formulated for postpartum hormonal changes or eco-friendly menstrual products would capture her interest, as seen in her What to Expect piece on postpartum wellness.
While Scarano rarely covers hard tech, she delves into sustainable fashion innovations. Pitches about biodegradable materials, circular fashion models, or tech-driven customization tools (e.g., 3D-printed shoes) would align with her Sourcing Journal work. Avoid overly technical jargon—focus on consumer benefits and environmental impact.
Scarano’s reporting on postpartum health was cited by the American College of Obstetricians and Gynecologists in a 2024 resource guide for new parents. This endorsement underscores her ability to translate medical advice into relatable content.
“Her work bridges the gap between clinical recommendations and real-life application, empowering readers to make informed choices.” — Dr. Emily Torres, OB-GYN
Two of Scarano’s product roundups ranked among BuzzFeed’s most-shared pieces in 2023, driven by their viral appeal on Pinterest and Instagram. This achievement highlights her knack for identifying trends with broad social media resonance.
At PressContact, we aim to help you discover the most relevant journalists for your PR efforts. If you're looking to pitch to more journalists who write on Lifestyle, here are some other real estate journalist profiles you may find relevant:
