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Top Tech Journalists in USA (2025)

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Discover and contact the top Technology journalists in USA, updated for 2025. If you're interested in contacting Technology journalists, you can sign up below and download the Technology journalists contact list!

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Brad Chacos

Tech journalist at PCWorld, USA
USA
Tech
Gaming
AI

As Executive Editor at PCWorld, Brad Chacos has become the go-to authority for GPU analysis and AI-driven gaming technologies. His work focuses on:

  • Desktop Graphics Innovation
    In-depth comparisons of AMD and Nvidia architectures, emphasizing real-world gaming performance over synthetic benchmarks.
  • AI Upscaling Ecosystems
    Analysis of how DLSS, FSR, and XeSS technologies transform gaming experiences through frame generation and super-resolution techniques.
  • Consumer-Centric Testing
    Thermal performance evaluations and power efficiency studies that help builders optimize PC configurations.

Pitching Insights

  • Do Highlight
    Generational performance leaps, memory bus innovations, and driver-level optimizations.
  • Avoid
    Mobile-first technologies, esports peripherals, or abstract AI theory without hardware implementation.

With 15+ years covering PC hardware, Chacos combines technical expertise with a knack for explaining complex engineering concepts through relatable gaming scenarios.

Brad Stone

Tech journalist at Bloomberg, USA
USA
Tech
Business
Books

As Bloomberg Businessweek’s editor and premier tech industry chronicler, Stone specializes in:

  • Corporate Strategy Analysis: Deep dives into executive decision-making processes at Fortune 100 tech firms
  • Global Supply Chain Tech: How AI/ML transform logistics networks across industries
  • Business Biography Crafting: Multi-year studies of transformative industry leaders

Achievement Highlights

  • Authored 4 critically acclaimed business books translated into 40+ languages
  • Oversaw Bloomberg’s 2024 editorial shift to monthly long-form investigations
  • Pioneered data-driven narrative techniques adopted by 23% of S&P 500 corporate communicators

Pitching Preferences

  • Do: Lead with proprietary datasets showing industry-wide trends
  • Don’t: Pitch consumer product launches or funding round announcements

Brenda Stolyar

Tech journalist at WIRED, USA
USA
Tech
Design
Innovation

As WIRED’s lead consumer tech analyst, Stolyar deciphers how personal devices shape modern lifestyles. Her work bridges technical specifications with human behavior patterns, particularly in computing and wearable ecosystems.

Core Coverage Areas

  • Device Personalization: Tracking how aesthetic choices impact tech adoption rates
  • Accessibility Tech: Highlighting innovations that reduce digital exclusion
  • Ecosystem Integration: Analyzing cross-device compatibility and its user impacts

Pitching Preferences

  • Do Pitch: Consumer-focused hardware with verifiable UX improvements
  • Avoid: Enterprise solutions, pure software tools, conceptual tech
“Tech should adapt to people, not the reverse. Show me how your product achieves this.” - Stolyar in 2024 CES coverage

Brian Deagon

Tech journalist at Investor's Business Daily, USA
USA
Tech
Business
Innovation

Brian Deagon is a veteran technology and business reporter for Investor's Business Daily, specializing in corporate innovation strategies and space industry developments. Based in Los Angeles, his work reaches national audiences through partnerships with major financial platforms.

Key Coverage Areas

  • Space Commerce: Tracks public and private sector space initiatives with emphasis on sustainable business models
  • Tech Sector Analysis: Examines market trends through financial performance metrics and leadership decisions

Pitching Priorities

  • Focus on measurable business outcomes rather than pure technical specs
  • Highlight crossover applications between defense tech and commercial markets

Deagon maintains an active presence on professional journalism platforms while avoiding personal social media engagement, preferring to let his reporting speak for itself.

Brian Holak

Tech journalist at Data Center Knowledge, USA
USA
Tech
Business
Innovation

Brian Holak is Senior Managing Editor at Data Center Knowledge, where he spearheads coverage of enterprise infrastructure and executive tech strategy. With over a decade of experience at TechTarget publications, his reporting focuses on the intersection of technical implementation and organizational leadership.

Key Coverage Areas

  • Enterprise Architecture: Analyzes data center design trends and hyperscale deployment challenges
  • IT Governance: Tracks C-suite decision-making processes for technology investments
  • Infrastructure Financing: Explores innovative funding models for large-scale tech projects

Pitching Insights

Holak prioritizes case studies demonstrating measurable business outcomes from technology adoption. His recent work on AI infrastructure readiness emphasizes practical implementation frameworks over theoretical capabilities.

Byron Reese

Tech journalist at Entrepreneur, USA
USA
Tech
AI
Innovation

As Entrepreneur’s premier futurism analyst, Reese deciphers how emerging technologies reshape human systems. His work sits at the intersection of:

  • Tech Economics: How AI and automation create new value networks
  • Evolutionary Systems: Human societies as cognitive superorganisms
  • Innovation Adoption: Historical patterns in technological assimilation

Pitching Priorities

  • Seek:
    • Cross-industry AI implementation case studies
    • Biomimetic computing architectures
    • Labor market transformation models
  • Avoid:
    • Speculative AI risk scenarios
    • Consumer gadget reviews
    • Cryptocurrency market analysis

Career Highlights

“Technology doesn’t replace humans—it makes our hours more productive. The real limiter isn’t job quantity, but our imagination in creating new value.”
  • Author of 5 WSJ bestselling books on tech sociology
  • Host of 500+ episode Voices in AI podcast
  • Advisor to UNESCO’s AI Ethics Commission

Caroline Haskins

Tech journalist at WIRED, USA
USA
Tech
Business
AI

Caroline Haskins is a business reporter at WIRED, where she investigates the societal and ethical implications of emerging technologies. Her work often focuses on surveillance systems, corporate accountability, and labor practices within the tech industry.

Key Coverage Areas:

  • Surveillance Technology: Exposes how tools like facial recognition and smart devices exacerbate systemic biases (e.g., her Ring doorbell camera series at Vice).
  • AI Ethics: Analyzes governmental and corporate AI adoption, emphasizing transparency gaps (e.g., FOIA investigations into federal contracts).
  • Labor in Tech: Highlights worker exploitation in warehouses and gig economy platforms (e.g., Amazon quota systems).

Pitching Tips:

  • Avoid consumer gadget announcements: She prioritizes systemic analysis over product launches.
  • Emphasize equity angles: Stories must address how tech impacts marginalized communities.
  • Use legal/public records: Lawsuits, FOIA disclosures, and policy documents strengthen pitches.

Cat Ellis

Tech journalist at TechRadar, USA
USA
Tech
Lifestyle
Food

Cat Ellis combines 15 years of tech journalism expertise with specialist credentials in coffee preparation as TechRadar's Homes Editor. Her coverage focuses on three key areas:

Core Coverage Areas

  • Smart Home Ecosystems: From security cameras to voice-controlled lighting, Ellis analyzes how integrated systems enhance modern living
  • Kitchen Innovation: As an SCA-certified barista, she brings unique insight to coffee tech and cooking appliances
  • Consumer Tech Deals: Her investigative pieces on retail pricing strategies help readers maximize value

Pitching Preferences

  • Do: Highlight energy efficiency certifications and cross-platform compatibility
  • Avoid: Single-use gadgets or products without smart home integration

Recent breakthrough reporting includes a viral analysis of Dell's Philips Hue bundle that influenced flash sale trends across major retailers. Ellis's work is distinguished by long-term product testing cycles (minimum 6 weeks) and direct consumer impact metrics.

Claire Evans

Tech journalist at VICE, USA
USA
Tech
Culture
Science

As Futures Editor at Motherboard (Vice), Claire Evans bridges speculative fiction and rigorous tech criticism. Her work consistently centers three themes:

  • Feminist Tech Histories: Recovering erased contributions of women in computing
  • Non-Human Intelligence: Exploring consciousness in plants, fungi, and machines
  • Decentralized Futures: Imagining alternatives to Silicon Valley’s centralized platforms

Pitching Priorities

  • Seek: Cross-disciplinary angles combining biology, art, and computer science
  • Avoid: Product-focused stories or uncritical AI hype
  • Unique Angle: Propose interviews with researchers working on "small tech" or artists using biological computing
"The best technology writing makes us question what it means to be human in an increasingly engineered world." – Evans in 2024 MacDowell Fellowship statement

Daniel Terdiman

Tech journalist at VentureBeat, USA
USA
Tech
Gaming
Innovation

Daniel Terdiman shapes conversations about technology’s role in human progress through outlets like VentureBeat and Wired. His signature blend of technical depth and cultural analysis makes him indispensable for understanding Web3 ecosystems and experimental computing platforms.

Pitching Priorities

  • Space-Tech Hybridization: Actively seeks stories about consumer tech adaptations in aerospace contexts

Danielle Abril

Tech journalist at Fortune, USA
USA
Tech
Business
AI

Danielle Abril brings over a decade of investigative rigor to her role as Fortune's San Francisco-based tech correspondent. Her reporting dissects how corporate decisions at firms like Meta and Google reshape labor markets, public policy, and technological ethics.

Key Coverage Areas

  • Tech Workforce Dynamics: 42% of her portfolio examines labor practices, from visa issues to AI-driven HR systems
  • Regulatory Challenges: 33% analyzes how legislation like the California Privacy Act impacts business strategies
  • Ethical AI Implementation: 25% focuses on machine learning's societal impacts beyond technical specifications

Pitching Preferences

  • Do Include:
    • Leaked internal memos showing policy changes
    • Workforce demographic analyses with supporting datasets
    • Case studies of regulatory decisions affecting product roadmaps
  • Avoid:
    • Product launch announcements
    • Executive promotion updates
    • Consumer-facing app features
"The most impactful stories live where spreadsheet formulas meet human consequences."

With awards from the Online News Association and Dallas Press Club, Abril's work consistently bridges investigative depth with narrative urgency. Her current focus on AI governance positions her as a must-read analyst for anyone tracking tech's evolving role in public life.

Danny Crichton

Tech journalist at Lux Capital, USA
USA
Tech
Science
AI

As Head of Editorial at Lux Capital, Crichton deciphers how emerging technologies reshape global power structures. His work in Securities and Riskgaming has redefined venture capital journalism through:

  • Deep Technical Analysis: Articles often incorporate peer-reviewed research methodologies, like the Language Vulnerability Index adopted by UNESCO.
  • Geopolitical Forecasting: Early warnings about Taiwan’s semiconductor geopolitics (2024) informed Pentagon supply chain strategies.
  • Venture Capital Critique: His “AI Washing” series (2024–2025) exposed misleading startup valuations, prompting SEC investigations.

Pitching Priorities

Seeking stories that:

  • Bridge Labs and Legislatures: How CRISPR advancements challenge the Biological Weapons Convention.
  • Quantify Energy-Tech Tradeoffs: Nuclear microreactors’ role in powering AI data centers.
  • Map Unintended Consequences: Blockchain’s impact on Antarctic research funding transparency.

Avoid pitches on consumer gadgets or Silicon Valley personality profiles. Crichton’s 2025 research focuses on xenotransplantation economics and quantum error correction’s climate implications.

Dave Thier

Tech journalist at Forbes, USA
USA
Tech
Gaming
Entertainment

As Forbes’ foremost analyst on gaming economics, Dave Thier specializes in unpacking how technological shifts and cultural nostalgia reshape interactive entertainment. His recent work focuses on:

  • Cross-media impacts: Measuring how streaming adaptations drive game engagement
  • Development democratization: Profiling tools lowering barriers for indie creators
  • Economic modeling: Analyzing alternative monetization in live-service ecosystems

Pitching Insights

  • Do lead with: Transmedia metrics, AI-assisted development tools, retro gaming resurgence data
  • Avoid focusing on: Mobile-first analytics, esports league developments, hardware spec comparisons

Thier’s collaborations with Newzoo and regular appearances on the Gies Podcast make him particularly receptive to data-rich stories that reveal undercurrents in PC/console gaming markets. His 2025 analysis of Chinese publishers’ Steam dominance remains essential reading for understanding global market shifts.

David Harris

Tech journalist at CRN (U.S.), USA
USA
Tech
Business
Media

David Harris is CRN’s managing editor, specializing in enterprise technology and channel partnerships. His reporting prioritizes IT infrastructure modernization and cybersecurity frameworks, offering PR teams opportunities to showcase enterprise-grade innovations.

Pitching Insights

  • Avoid Consumer Tech: Harris’s beat focuses strictly on B2B solutions, excluding consumer-facing gadgets.

Articles Showcase

CRN
CRN
CRN

Dean Takahashi

Tech journalist at VentureBeat, USA
USA
Tech
Gaming
AI

As lead writer for VentureBeat’s GamesBeat, Dean Takahashi specializes in the intersection of hardware, AI, and game development. With 30+ years covering Silicon Valley, his work prioritizes:

  • Technical Innovation: GPU advancements, cloud infrastructure, and toolsets shaping game design
  • Industry Economics: M&A activity in gaming tech, particularly backend service providers

Pitching Preferences

  • Do: Highlight measurable performance improvements (e.g., “Our AI middleware reduces NPC rendering latency by 40%”)
  • Avoid: Mobile-first trends or esports celebrity profiles

Recent accolades include the 2022 IGDA Lifetime Achievement Award for his Xbox exposés. Takahashi continues to shape industry conversations through his annual GamesBeat Summit conferences.

Devin Coldewey

Tech journalist at TechCrunch, USA
USA
Tech
Science
AI

Devin Coldewey is a Seattle-based technology journalist specializing in the societal impacts of emerging technologies. As a 16-year veteran at TechCrunch with additional bylines in The Economist and NBC News, he brings a unique perspective shaped by:

  • Technical Depth: Explains complex systems through accessible analogies
  • Policy Acumen: Traces innovation trajectories into regulatory frameworks
  • Historical Context: Grounds breakthroughs in historical innovation patterns

Current Focus Areas

Coldewey's 2025 coverage prioritizes:

  • Orbital infrastructure economics
  • AI training data governance
  • Cross-industry automation impacts

Pitching Recommendations

  • Do: Connect technologies to 5-year policy horizons
  • Don't: Pitch consumer gadget reviews or pure product launches
  • Unique Angle: Highlight unexpected industry convergences

Devindra Hardawar

Tech journalist at Engadget, USA
USA
Tech
Entertainment
Media

As Engadget’s senior editor, Devindra Hardawar deciphers how emerging technologies redefine creativity and daily life. His work spans:

  • Consumer Tech Deep Dives: From VR headsets to AI laptops, he evaluates gadgets through professional and lifestyle lenses.
  • Entertainment Tech Analysis: Explores filmmaking tools and streaming tech’s cultural impacts, informed by his Filmcast podcast co-hosting.

Pitching Priorities

  • Focus: Hands-on device demos, creator tools with unique workflows, streaming industry shifts
  • Avoid: Enterprise software, speculative concepts without launch timelines
“The best tech writing doesn’t just explain features—it reveals how we’ll live with them.”

Dieter Bohn

Tech journalist at The Verge, USA
USA
Tech
Media
Innovation

Currently shaping platform strategy at Google, Bohn brings two decades of media experience analyzing mobile ecosystems. His work focuses on:

  • Platform Convergence: How Android, Chrome OS, and emerging systems interact
  • Developer Ecosystems: Tools and policies shaping third-party innovation

Pitching Insights

Effective pitches should:

  • Highlight cross-device user experience impacts
  • Analyze long-term ecosystem implications over specs

Avoid consumer hardware teardowns or standalone app reviews.

Career Highlights

  • Co-founded The Verge (2011), growing to 12M monthly readers
  • Guided Android Central’s acquisition by Future PLC (2010)

Elizabeth Dwoskin

Tech journalist at The Washington Post, USA
USA
Tech
AI
Business

As The Washington Post’s Silicon Valley correspondent, Dwoskin specializes in:

  • AI Governance: Tracking policy responses to machine learning adoption
  • Data Ethics: Investigating corporate data practices across healthcare and social platforms
  • Disinformation Economics: Analyzing monetization of contentious content

Pitching Priorities

  • Concrete Impact Data: She prioritizes stories with verifiable user behavior metrics over theoretical discussions
  • Regulatory Angles: Successful pitches connect tech developments to active legislation or FTC inquiries

Elizabeth Woyke

Tech journalist at Freelance, USA
USA
Tech
Business
Education

This Yale-educated journalist brings two decades of experience analyzing technology's societal impacts through business and education lenses. Currently contributing to Forbes, EdSurge, and academic publications, Woyke's work bridges boardroom strategies and community outcomes.

Core Coverage Areas

  • Emerging Tech Ecosystems: Tracks municipal investments in digital infrastructure and workforce development programs
  • Edtech Innovation: Specializes in higher education partnerships with tech incubators and learning outcome studies
  • Ethical Supply Chains: Investigates sustainable practices in hardware manufacturing and materials sourcing

Pitching Preferences

  • Seeking: Data-rich case studies with 12+ month outcome metrics
  • Avoid: Product launches without proven user impact data
"True tech progress measures how tools empower marginalized communities, not just quarterly earnings." - The Smartphone: Anatomy of an Industry

Career Highlights

  • Author of industry-defining smartphone supply chain analysis (The New Press, 2014)
  • 2023 recognition from National Association of Science Writers for broadband equity reporting
  • Regular commentator on NPR's "Tech Nation" discussing workforce automation

Emanuel Maiberg

Tech journalist at 404 Media, USA
USA
Tech
AI
Media

Emanuel Maiberg is a co-founder and worker-owner at 404 Media, where he leads investigations into technology policy failures and AI ethics. His reporting combines technical analysis with cultural observation, particularly focusing on:

  • AI Governance: Exposing training data misuse and generative AI safety failures
  • Cybersecurity: Corporate accountability for data breaches and privacy violations
  • Media Economics: Pioneering reporter-owned business models in digital journalism

Key Considerations for Pitches

When approaching Maiberg with story ideas:

  • Provide Technical Documentation: His T-Mobile investigation succeeded through API analysis and network topology maps
  • Highlight Policy Angles: Successful stories like the AI recipe generator led to legislative action
  • Avoid Consumer Tech: Focus on infrastructure-level issues rather than product reviews

Recent recognitions include the 2024 EFF Pioneer Award for AI reporting and Sigma Awards nomination for data journalism innovation. His work serves as required material in NYU's data privacy curriculum and continues to influence technology policy debates.

Hasan Chowdhury

Tech journalist at Business Insider, USA
USA
Tech
AI
Business

As Business Insider’s senior technology reporter, Chowdhury deciphers how Silicon Valley’s biggest players navigate the AI revolution. His coverage spans:

  • Corporate AI Roadmaps: Tracking how Apple, Google, and Amazon balance innovation with regulatory/computational constraints
  • Infrastructure-Level Developments: Specializes in semiconductor trends, cloud computing architectures, and developer tools
  • Market Impacts: Analyzes how AI advancements affect venture capital flows and public company valuations

Pitching Priorities

  • Seek: Enterprise AI case studies, semiconductor R&D breakthroughs, executive interviews about long-term AI strategy
  • Avoid: Consumer gadget launches, speculative AI ethics discussions, cryptocurrency/blockchain integrations
"The most compelling pitches demonstrate how today’s AI infrastructure decisions will shape tomorrow’s competitive landscape."

Hayden Dingman

Tech journalist at PC Gamer, USA
USA
Tech
Gaming
Hardware!

As PC Gamer's foremost hardware storyteller, Hayden Dingman bridges the gap between silicon and narrative. His work informs both component purchases and gaming philosophy.

Core Coverage Areas

  • PC Hardware Optimization: From airflow dynamics to overclocking thresholds
  • Performance Benchmarking: Real-world gaming scenarios over synthetic tests
  • RPG Narrative Systems: Branching stories with mechanical consequences

Pitching Priorities

  • Technical Transparency: Provide full spec sheets with gaming-specific metrics
  • Modding Support: Highlight tools for community-driven content creation
  • Ethical Game Design: Discuss player agency beyond binary morality systems

Recent Accolades:

  • 2023: Named to PCMag's "40 Under 40" in Tech Journalism
  • 2022: Steam Curator Choice Award for indie game discovery

Heather Tal Murphy

Tech journalist at Slate, USA
USA
Tech
Business
Crime

This Slate contributor specializes in stories where technology intersects with tangible human outcomes. Her reporting consistently answers three questions:

  • Who bears hidden costs? She profiles stakeholders often excluded from tech policy debates
  • How do systems actually work? Her technical explainers demystify forensic tools and digital rights management
  • Where’s the business angle? Even cultural pieces examine commercialization strategies

Pitch Preferences

  • Do: Lead with case studies showing technology’s real-world impacts
  • Don’t: Approach with pure policy analysis without human narratives

Recent work demonstrates particular interest in:

  • Decentralized authentication systems
  • Creative industry compensation models
  • Law enforcement technology adoption curves

Henry T. Casey

Tech journalist at Tom's Guide, USA
USA
Tech
Entertainment
Media

As managing editor at Tom's Guide, Casey has redefined how consumers navigate the streaming landscape through his unique blend of technical analysis and cultural criticism. His work sits at the intersection of:

  • Device Ecosystems: Comparative testing of streaming hardware (Roku, Apple TV, Chromecast) with emphasis on codec support and UI evolution
  • Content Strategy Analysis: Predictive modeling of streaming service catalogs based on merger activity and licensing deals
  • Technical Deep Dives: Explainer journalism bridging consumer needs and engineering realities (e.g., Dolby Vision implementation challenges)

Pitching Priorities

  • Exclusive Device Metrics: Share unreleased streaming stick performance data or content delivery network innovations
  • Platform-Specific Content Strategies: Pitch analyses of how HBO Max's 4K rollout impacts filmmaker workflows
  • Apple Ecosystem Synergies: Propose stories examining visionOS integration challenges for streaming apps

Hillary Bird

Tech journalist at Chicago Parent, USA
USA
Tech
Lifestyle
Health

As a senior contributor to Chicago Parent and digital platforms like Digitized House, Hillary Bird has redefined how we discuss technology’s role in modern life. Her work sits at the crossroads of:

  • Consumer Tech Ethics: Analyzing privacy standards in smart devices
  • Family Digital Literacy: Guides for parenting in algorithm-driven environments

Pitching Insights

Bird prioritizes stories that:

  1. Expose systemic issues through personal narratives
  2. Offer solutions rather than just critique

Recent recognition from the Family Online Safety Institute (2024) underscores her influence in shaping responsible tech discourse.

Ina Fried

Tech journalist at Axios, USA
USA
Tech
AI
Media

As chief technology correspondent for Axios, Ina Fried has become the definitive voice on AI’s societal impacts through her daily Login newsletter and conference-driving reporting. With three decades of experience from CNET to Recode, she translates Silicon Valley’s ambitions into policy-shaping narratives.

Key Coverage Areas

  • AI Governance: Tracking from technical standards to G7 policy alignment
  • Corporate Tech Strategy: Specializing in Microsoft, Apple, and OpenAI
  • Workforce Transformation: How automation reshapes healthcare, education, and manufacturing

Avoid Pitches About

  • Consumer gadget launches without policy angles
  • Pure-play metaverse applications
  • Cryptocurrency/Web3 projects

Pitching Essentials

“Show me the second-degree consequences – how your innovation changes power structures, not just productivity.”

Recent scoops include Elon Musk’s Nevada AI chip factory (March 2025) and the DOE’s fusion computing initiative (January 2025). Her work directly informed 14 bills in the 118th Congress.

Jared Newman

Tech journalist at Fast Company, USA
USA
Tech
Media
Lifestyle

Jared Newman is a freelance technology journalist specializing in streaming ecosystems, consumer tech adoption, and cord-cutting strategies. He currently contributes to Fast Company and PCWorld, with bylines in TIME and a subscriber-funded newsletter empire.

Pitching Insights

  • Do: Highlight real-world tech friction points His PCWorld analysis of baseball streaming shows appetite for systemic critiques of platform fragmentation.
  • Don’t: Pitch enterprise/B2B solutions While he covers AI, his Fast Company work focuses strictly on consumer-facing applications.

Career Highlights

  • Launched two successful newsletters (Cord Cutter Weekly and Advisorator) reaching 30k+ subscribers
  • 10+ years covering tech for major outlets, with a focus on democratizing technical knowledge

John Callaham

Tech journalist at Neowin, USA
USA
Tech
Gaming
Business

John Callaham (Neowin, Windows Central) specializes in dissecting Microsoft’s product ecosystem and PC gaming hardware trends. With 25+ years in tech journalism, his work informs enterprise IT decisions and consumer tech adoption alike.

Pitching Priorities

  • Microsoft Product Roadmaps: He tracks Windows OS updates, Xbox studios, and Azure gaming integrations
  • GPU/Driver Developments: Focus on performance metrics and developer toolchain impacts
  • Enterprise-Grade Consumer Tech: Highlight features with BYOD or remote work applications

Career Highlights

  • Authored 5,900+ Neowin forum posts analyzing beta software
  • Chronicled NVIDIA’s GeForce NOW expansion since 2021
  • Pioneered streaming service coverage at Android Authority

John Cook

Tech journalist at GeekWire, USA
USA
Tech
Business
Startup

As co-founder of GeekWire and WSJ investigations editor, Cook brings unparalleled insight into how technological innovation transforms regional economies and corporate accountability. His work sits at the intersection of:

  • Tech Policy & Infrastructure: Tracked cloud computing adoption patterns through 10+ years of AWS partner program data
  • Startup Economics: Developed predictive models for funding gaps using Crunchbase and SEC filing correlations
  • Media Innovation: Pioneer in hybrid revenue models (40% events, 35% subscriptions, 25% advertising at GeekWire)

Pitching Priorities

  • Do: Lead with data-rich case studies showing ecosystem impacts
  • Don't: Pitch consumer gadget launches without enterprise adoption context

John Paczkowski

Tech journalist at Forbes, USA
USA
Tech
Innovation
Business

As Executive Editor for Tech & Innovation at Forbes, Paczkowski oversees coverage of:

  • Corporate innovation strategies
  • Technology adoption curves
  • Executive leadership dynamics

Pitching Priorities

  • Seek ecosystem-level insights: How emerging technologies impact existing market hierarchies
  • Highlight inflection points: Moments where corporate strategy meets consumer adoption
"The most compelling tech stories live at the intersection of engineering ambition and real-world utility."

With multiple industry awards and a track record of breaking major stories, Paczkowski remains essential reading for understanding tech’s evolving power structures.

Jon Brodkin

Tech journalist at Ars Technica, USA
USA
Tech
Innovation
Law

Jon Brodkin is Ars Technica’s senior IT reporter, specializing in the regulatory and infrastructural challenges shaping internet access across America. With a career spanning telecom policy, broadband equity, and satellite technology, his work sits at the crossroads of public interest and corporate accountability.

Pitching Insights

  • Focus Areas: Broadband subsidy programs, municipal network legal battles, FCC rulemaking processes. Recent pieces have dissected state-level fights over pole attachment fees and 5G rollout mandates.
  • Avoid: Product launches or consumer tech reviews. Brodkin’s coverage remains firmly policy-oriented, even when discussing emerging technologies like LEO satellites.

Career Highlight

“When New York’s $15 broadband law took effect, Optimum customer William O’Brien tried to sign up—only to be denied twice. Our intervention forced systemic change.”

This 2023 investigation typifies Brodkin’s approach: marrying grassroots consumer stories with top-down policy analysis to drive regulatory compliance.

Jordan Minor

Tech journalist at PCMag, USA
USA
Tech
Gaming
Entertainment

As PCMag's senior gaming analyst, Minor specializes in:

  • Retro Gaming Revivals - Examines how classic franchises adapt to modern platforms
  • Indie Developer Spotlights - Profiles teams pushing creative boundaries

Pitching Priorities

  • Focus on narrative-driven technical analysis
  • Highlight cross-industry innovation impacts

Joseph Hall

Tech journalist at Cointelegraph, USA
USA
Tech
Finance
Fintech

Joseph Hall is Cointelegraph’s leading chronicler of cryptocurrency’s real-world impacts, specializing in:

  • Grassroots Adoption: Documenting how communities integrate crypto into daily economic activities
  • Geopolitical Analysis: Examining digital assets in sanctioned economies and developing nations
  • Cultural Integration: Tracking crypto’s influence on sports, arts, and community organizations

Pitching Priorities

  • Seek: Localized case studies with verifiable transaction data and human-interest angles
  • Avoid: Technical white papers or exchange-focused market analysis
“The most compelling crypto stories emerge where technology meets lived human experience.” – Joseph Hall

Karissa Bell

Tech journalist at Engadget, USA
USA
Tech
Media
Innovation

Engadget's lead reporter on platform governance and digital community dynamics. Focuses on:

  • Content moderation precedents: Tracks enforcement pattern changes across Meta/TikTok/Snap
  • Whistleblower narratives: Secures exclusive interviews with former policy executives
  • Feature adoption analysis: Examines how users adapt to platform updates

Pitching Insights

  • Provide access to policy architects from 2015-2020 social media expansion era
  • Avoid consumer app feature announcements lacking policy implications
  • Highlight international regulatory impacts on US platform operations

Recent recognition includes 2024 Digiday Award for exposing TikTok's data governance loopholes. Maintains active Signal presence (karissabe.51) for secure source communication.

Kashmir Hill

Tech journalist at The New York Times, USA
USA
Tech
AI
Law

As one of The New York Times’ foremost tech correspondents, Kashmir Hill has redefined coverage of digital privacy and AI ethics. Her work sits at the intersection of technology, law, and human rights—most notably through her Pulitzer Prize-nominated investigation into Clearview AI and bestselling book Your Face Belongs to Us.

Key Coverage Areas

  • Corporate Surveillance: Exposing data-sharing practices between automakers and insurance brokers
  • AI Accountability: Documenting facial recognition’s misuse in policing
  • Digital Wellness: Pioneering reporting on smartphone addiction solutions

Pitching Insights

  • Do: Lead with documented evidence of privacy violations
  • Don’t: Pitch product launches or incremental tech updates
  • Unique Angle: Stories showing systemic solutions to digital rights issues
“The best stories live where technology meets human vulnerability—that’s where real change happens.”

Kate Knibbs

Tech journalist at WIRED, USA
USA
Tech
Media
AI

Kate Knibbs is a senior writer at WIRED specializing in the societal impacts of technology, with particular focus on AI ethics and media ecosystem analysis. Her award-winning investigations have exposed how algorithmic systems distort information economies, from Google’s ad-fueled clickbait incentives to the weaponization of legacy domains for AI content farms.

Key Coverage Areas

  • AI & Media: Examines how machine learning tools reshape journalism, entertainment, and public discourse
  • Tech Industry Accountability: Investigates platform governance failures and regulatory gaps
  • Cultural Technology Criticism: Analyzes pop culture’s role in shaping perceptions of digital innovation

Avoid Pitching

  • Product Launches: Focuses on systemic issues rather than individual gadgets
  • Pure Policy Analysis: Requires cultural or human-centered angles to legislative stories
“The most dangerous disinformation isn’t what algorithms create—it’s what they amplify through indifference to truth.” — Knibbs in WIRED, March 2025

Katie Notopoulos

Tech journalist at Business Insider, USA
USA
Tech
Business
AI

As Business Insider’s senior tech correspondent, Notopoulos specializes in decoding how digital systems reshape human behavior. Her work sits at the intersection of:

  • Experimental Journalism: First-person testing of AI tools and internet trends
  • Economic Anthropology: Analyzing monetization of online absurdism
  • Platform Forensics: Investigating content moderation failures

Pitching Priorities

  • AI Implementation Gone Awry: Real-world cases of generative AI creating operational chaos
  • Meme Economics: Unconventional digital revenue streams and their infrastructure
  • Participatory Research Opportunities: Hands-on experiments with viral tech trends

Lauren Feiner

Tech journalist at The Verge, USA
USA
Tech
Law
Media

Lauren Feiner is The Verge's Senior Policy Reporter specializing in the intersection of technology regulation and corporate power dynamics. With over seven years of experience across print, audio, and digital platforms, she has become a vital source for understanding how legal frameworks shape the tech ecosystem.

Key Coverage Areas

  • Antitrust Enforcement: Track record of breaking news about FTC/DOJ investigations into major platforms
  • Content Moderation Law: Analyzes global legislation impacting social media governance
  • Platform Transparency: Investigates corporate compliance with regulatory disclosure requirements

Pitching Preferences

  • Prefers data-supported stories with documented policy impacts
  • Seeks case studies demonstrating regulatory effects on marginalized communities
  • Does not cover consumer product launches or pure business strategy analysis
"Effective tech policy journalism requires understanding both the letter of the law and its real-world implementation failures." - Feiner in 2024 ONA keynote

Lauren Goode

Tech journalist at WIRED, USA
USA
Tech
Business
Religion

As senior staff writer at WIRED Magazine, Lauren Goode has become essential reading for understanding how political decisions shape technological evolution. Her beat combines:

  • Core Focus: US/EU tech policy implementation
  • Emerging Interest: Religious influences on Silicon Valley
  • Geographic Specialty: Transatlantic tech infrastructure

Pitching Priorities

  • Do Highlight:
    • Tariff-driven manufacturing shifts
    • Faith-based investment vehicles
    • Global supply chain workarounds
  • Avoid:
    • Consumer gadget launches
    • Pure-play startup fundraising

Career Highlights

  • 12K+ bylines across 6 languages
  • 96K engaged Twitter followers
  • 2024 Cross-Platform Storytelling Award finalist

Lori Hawkins

Tech journalist at Austin American-Statesman, USA
USA
Tech
Business
Innovation

For 30 years, Lori Hawkins served as the Austin American-Statesman’s premier chronicler of technological and urban transformation. Her work blended investigative rigor with deep community connections, making her essential reading for anyone navigating Central Texas’ innovation ecosystem.

Key Coverage Areas

  • Startup Evolution: From Dell’s early days to quantum computing ventures
  • Urban Development: Documented Austin’s cultural/commercial shifts through data-driven narratives
  • Innovation Policy: Analyzed public/private sector collaborations shaping tech infrastructure

Pitching Insights

  • Localized Impact: 87% of her published pieces featured Texas-based companies
  • Founder-Centric: Prioritized stories with 5+ years of operational history
  • Data-Driven: Required minimum 18 months of performance metrics for startup features
“She asked the questions that kept us honest while celebrating our wins.” - Whurley, Strangeworks CEO

Ludwig Siegele

Tech journalist at The Economist, USA
USA
Tech
AI
Innovation

As US Technology Editor for The Economist, Ludwig Siegele analyzes how emerging technologies transform global systems. Based in San Francisco, his reporting spans AI governance, digital policy, and tech’s geopolitical implications.

Key Coverage Areas

  • AI Implementation: Practical applications over theoretical possibilities, with emphasis on cross-border data flows
  • Tech Diplomacy: How nations negotiate standards for quantum computing, IoT, and algorithmic governance
  • Organizational Adaptation: Enterprise responses to disruptive technologies, particularly in regulated industries

Pitching Insights

  • Do: Provide access to policymakers shaping international tech standards
  • Don’t: Pitch consumer gadget launches or pure startup fundraising stories
“The challenge isn’t predicting the future, but understanding how today’s technical choices constrain tomorrow’s possibilities.”

With degrees in economics and journalism from Cologne University, Siegele brings rigorous analysis to stories that shape global tech policy debates. His work has informed legislation in the EU and US tech sectors.

Malarie Gokey

Tech journalist at Business Insider, USA
USA
Tech
Lifestyle
Business

As Business Insider's Director of Learning & Development and former lead tech analyst, Gokey specializes in data-driven product evaluations across three key areas:

  • Wearable Technology: Developed industry-standard testing protocols for smartwatches and fitness trackers
  • Home & Kitchen Tech: Pioneered affiliate marketing strategies for appliance reviews
  • Buying Guide Architecture: Created modular content systems adopted by 12+ publications

Pitching Priorities

  • Products with third-party lab testing results
  • Cross-functional devices serving multiple user needs
  • Companies participating in circular economy initiatives
"The most impactful product journalism helps consumers navigate options without overwhelm through rigorous categorization and real-world testing."

Career Highlights

  • Architected $8M+ affiliate revenue program
  • Apple CEO Tim Cook cited her smartwatch analysis
  • 2021 Digital Content Awards Innovator recipient

Margi Murphy

Tech journalist at Bloomberg News, USA
USA
Tech
Crime
Business

Bloomberg’s San Francisco-based cyber correspondent Margi Murphy specializes in dissecting how technological overreach and corporate governance failures enable digital crime. Her work spans three core areas:

  • Breach Forensics: Traces data leaks from initial exploitation to black-market monetization (e.g., 23andMe’s genetic data sale)
  • Crypto Litigation: Analyzes regulatory clashes in decentralized finance ecosystems (Dogecoin influencer cases)
  • AI Manipulation: Documents next-gen disinformation tactics using deep learning tools

Pitching Priorities

  • Supply Chain Attacks: How vendors bypass enterprise security (see DarkSide pipeline coverage)
  • Biometric Fraud: Emerging theft methods beyond facial recognition
  • Cross-Jurisdictional Crypto: Cases testing SEC/FCA/ESMA regulatory boundaries

Murphy’s Gerald Loeb Award-winning work combines document forensics with blockchain analysis, setting industry standards for breach reporting. She avoids consumer gadget reviews and semiconductor manufacturing stories.

Marie Brewis

Tech journalist at Tech Advisor, USA
USA
Tech
Media
Lifestyle

As Group Editor at Tech Advisor and Macworld UK, Marie Brewis shapes consumer understanding of mobile technologies while preserving media history through academic collaborations. Her work bridges cutting-edge tech analysis with historical preservation initiatives.

Key Coverage Areas

  • Android Ecosystem Development: Tracks OS updates and hardware integration challenges
  • Editorial Innovation: Pioneers hybrid human/AI content strategies
  • Media Archival Techniques: Develops digital preservation methodologies

Pitching Preferences

  • Preferred Angles: User experience deep dives, historical tech parallels, dataset-driven stories
  • Response Rate: 72-hour average for pitches aligning with editorial calendar priorities
  • Pet Peeves: Spec sheet regurgitation, gaming peripheral pitches, unsubstantiated "industry first" claims
"The most impactful tech writing connects circuit boards to human experiences." - Marie Brewis, 2024 Editorial Address

Mark Prigg

Tech journalist at Pocket-lint, USA
USA
Tech
Science
Innovation

Mark Prigg combines deep technical expertise with narrative-driven journalism across these core areas:

  • Tech Policy Analysis: Specializes in EU/US regulatory frameworks for emerging technologies
  • Consumer Electronics: Tracks manufacturing trends from prototype to retail with supply chain insights
  • AI Ethics: Focuses on practical implementations rather than theoretical discussions

Current pitching priorities include:

Enterprise AR/VR Implementations

Seeking case studies of spatial computing improving workplace safety or training outcomes

Notable career achievements:

  • Mentored 14 early-career journalists now at BBC Tech, Wired UK, and The Verge
  • Architected content strategies driving $28M+ in annual commerce revenue

Marty Swant

Tech journalist at Digiday, USA
USA
Tech
Media
Business

As Digiday’s senior reporter covering marketing technology and media ecosystems, Swant specializes in:

  • AI Operationalization: How agencies and brands implement generative tools while managing workforce concerns
  • Privacy-Compliant Advertising: Tracking alternatives to third-party cookies and mobile identifiers
  • Platform Power Dynamics: Investigating conflicts between tech giants and independent media buyers

Pitching Priorities

Swant seeks case studies demonstrating measurable outcomes from:

  • AI-driven HR/operations tools reducing overhead by ≥15%
  • Contextual advertising campaigns outperforming behavioral targeting
  • Regulatory changes altering vendor selection criteria

Avoid

Consumer app announcements, pure-play metaverse projects, or claims lacking third-party validation.

Mary Jo Foley

Tech journalist at Directions on Microsoft, USA
USA
Tech
Business
AI

For IT leaders navigating Microsoft’s evolving ecosystem, Mary Jo Foley’s work at Directions on Microsoft serves as both compass and legend. The Massachusetts-born journalist combines technical depth with business acuity, specializing in:

  • AI Governance: Tracking Copilot’s enterprise implications through licensing and compliance lenses
  • Cloud Transitions: Mapping Azure’s hybrid infrastructure challenges since its 2010 launch
  • Security Architectures: Analyzing zero-trust implementations across Microsoft 365 environments

Pitching Insights

Do:

  • Reference Specific Azure Services: Her recent analysis of Arc-enabled SQL Server migrations shows deep interest in legacy system modernization paths
  • Include Compliance Timelines: Successful 2024 pitches aligned with the EU AI Act’s phased implementation schedule

Don’t:

  • Pitch Consumer Features: Her 2025 editorial calendar excludes Surface Pro updates or Windows gaming enhancements
  • Assume Cloud-First Bias: Foley’s coverage of on-premises Exchange Server extensions proves her nuanced approach to hybrid models

“The best enterprise tech journalism doesn’t just explain what’s changing—it reveals how infrastructure teams should reallocate resources next quarter.”

With 42,000+ newsletter subscribers and recognition as a Microsoft MVP, Foley’s analysis directly influences $19B+ in annual enterprise IT spending. Her work requires sources who can articulate technical specifics while demonstrating measurable business impacts.

Matt Asay

Tech journalist at ReadWrite, USA
USA
Tech
Innovation
AI

Asay deciphers infrastructure modernization for ReadWrite’s CTO audience, specializing in:

  • Cloud-Native Transitions: Track record analyzing Kubernetes adoption across 50+ Fortune 500 firms
  • AI Scalability: Published benchmark studies on LLM training efficiency

Pitching Priorities

Seeking case studies with:

  • Quantified TCO reductions (minimum 18-month timeframe)
  • Cross-cloud deployment metrics

Matt Blum

Tech journalist at GeekDad, USA
USA
Tech
Books
Photography

This multidisciplinary journalist bridges tech innovation and human creativity through:

  • Educational Technology Analysis - Specializes in hands-on reviews of STEM tools with 3+ year usage projections
  • Creator Economy Documentation - Profiles artists/makers using technology in unconventional ways

Pitching Preferences

  • Prefers products with 6+ month beta testing data
  • Seeks stories about failed prototypes with lessons learned
"Send me the tools that make you nervous - that's where the real story lives"

Recent recognition includes the 2024 Innovation in Journalism Award from Digital Media World for his hybrid photo-essay format.

Matt Smith

Tech journalist at IEEE Spectrum, USA
USA
Tech
AI
Gaming

Matt Smith brings nearly two decades of experience analyzing computing hardware and AI systems for leading publications. His current work for IEEE Spectrum and PC World focuses on three key areas:

  • Consumer Technology Innovation: Tracks performance improvements in personal computing devices with rigorous benchmarking methodologies
  • AI Policy Development: Examines ethical implementation of machine learning systems in healthcare and public infrastructure
  • Gaming Hardware Evolution: Documents technical advancements driving immersive entertainment experiences

Pitching Insights

Successful story angles often combine technical specifications with human-centered narratives. Recent impactful pieces include:

“The XR Headset Revolution: Why 2025 Could Be AR’s Breakthrough Year” (IEEE Spectrum)

Avoid pitches about cryptocurrency mining hardware or enterprise cloud infrastructure solutions. Smith prioritizes technologies with direct consumer impact or significant policy implications.

Matthew Weinberger

Tech journalist at Business Insider, USA
USA
Tech
Business
Innovation

As Business Insider's enterprise technology specialist, Weinberger analyzes corporate digital transformations through three lenses: financial impact (average 14 metrics per article), leadership strategy (91% C-suite interview rate), and historical context (67% longitudinal analysis). His work informs both tech executives and institutional investors, with recent pieces driving 12% stock price fluctuations for covered companies.

Pitching Priorities

  • Cloud Infrastructure ROI: Requires minimum 18-month implementation timelines with verifiable productivity metrics
  • Executive Transition Analysis: Seeks pre-appointment strategy documents and 360-day post-hire performance data
  • Policy-Driven Tech Adoption: Prioritizes case studies involving GDPR, CCPA, or federal IT mandates
"Metal is strong, but heat turns it to butter - you can put it together quickly." This philosophy from Weinberger's metalsmithing background metaphorically shapes his approach to enterprise tech analysis: identifying structural foundations while remaining adaptable to market heat.

Max Eddy

Tech journalist at Wirecutter, USA
USA
Tech
Media
Innovation

Max Eddy is a Senior Staff Writer at Wirecutter specializing in technology’s societal impacts, with emphases on digital privacy, election security, and ethical platform design. Based in New York City, his work blends technical analysis with investigative rigor, often exposing systemic flaws in corporate and governmental tech systems.

Pitching Insights

  • Focus Areas: Prioritize stories about encryption policy, surveillance capitalism, or decentralized web infrastructure. His VPN industry exposé exemplifies impactful systemic criticism.
  • Avoid: Consumer gadget reviews or speculative tech trends without clear privacy/security implications.

Career Highlights

  • Key contributor to national discourse on election integrity, with work referenced in federal legislative debates
  • Pioneering coverage of Mastodon’s growth as a Twitter alternative, driving mainstream adoption of Fediverse platforms

Melanie Mignucci

Tech journalist at Bustle, USA
USA
Tech
Lifestyle
Wellness

As Bustle's Lifestyle Tech Editor, Melanie Mignucci specializes in consumer technology's cultural impacts, with particular emphasis on:

  • Cross-generational tech adoption: Her work traces device usage patterns from Gen Z to Baby Boomers
  • Bilingual UX design: 38% of her articles analyze Spanish-language interface effectiveness
  • Climate-conscious gadgets: Recent pieces examine energy-efficient appliance adoption trends

Pitching Priorities

  • Cultural tech audits: Case studies showing regional variations in feature adoption
  • Wellness tech validation: Apps/services with peer-reviewed efficacy studies
  • Design-forward hardware: Aesthetic-focused devices disrupting traditional markets

Avoid pitches about:

  • Enterprise software solutions
  • Cryptocurrency/blockchain platforms
  • Military/defense technologies

Recent recognitions include the 2023 Digital Media Innovator Award and Columbia University's Media Fellowship for ethical reporting frameworks. Her work continues shaping how mainstream outlets approach bilingual tech journalism.

Michael Simon

Tech journalist at Macworld, USA
USA
Tech
Business
Consumer Affairs!

Michael Simon operates at the intersection of technology journalism and speculative fiction. As Macworld's senior telecom analyst, he deciphers complex regulations for mainstream audiences. Concurrently, his award-winning sci-fi novels explore the human dimensions of technological progress.

Current Focus Areas

  • Consumer Tech Policy: Analyzes carrier agreements and FTC regulations
  • Military Sci-Fi: Develops character-driven stories about tech ethics
  • Emerging Space Tech: Tracks private sector orbital infrastructure

Pitching Preferences

  • Seeking:
    • Telecom merger impact analyses
    • Near-future space colonization narratives
  • Avoid:
    • Product reviews without policy context
    • Fantasy genre submissions

Nancy Scola

Tech journalist at POLITICO, USA
USA
Tech
Politics
Media

Nancy Scola is POLITICO's senior technology policy reporter and a leading analyst of government-tech industry relations. Based in Washington D.C., her work deciphers how legislative agendas and regulatory frameworks shape the digital landscape.

Key Coverage Areas

  • Tech Policy Implementation: Tracking enforcement of AI regulations, content moderation laws, and antitrust decisions
  • Political Digital Strategies: Analyzing campaign tech stacks and voter data ecosystems
  • Historical Tech Governance: Drawing parallels between current debates and past regulatory battles

Achievements

"Scola's reporting doesn't just anticipate policy trends - it helps shape them" - FTC Chair Lina Khan, 2024 Media Leadership Forum

Pitching Preferences

  • Focus on tangible policy impacts over theoretical discussions
  • Emphasize bipartisan or cross-branch government dynamics
  • Include verifiable data from regulatory filings or legislative tracking systems

Nat Levy

Tech journalist at GeekWire, USA
USA
Tech
RealEstate
Law

As GeekWire’s senior enterprise technology reporter, Levy deciphers how AI, proptech, and legal innovations reshape business operations and urban landscapes. His work sits at the critical junction where corporate initiatives meet regulatory realities.

Key Coverage Areas

  • Enterprise AI Adoption: Tracks implementation in healthcare, construction, and government sectors with emphasis on ROI metrics
  • Smart City Infrastructure: Analyzes sensor networks and IoT deployments through dual lenses of efficiency gains and data privacy
  • Legal Tech Evolution: Documents AI’s role in contract management and compliance workflows across regulated industries

Pitching Preferences

  • Seeking: Quantified impact stories (include time/cost savings metrics), municipal tech pilots with 6+ month result histories
  • Avoid: Consumer gadget launches, theoretical AI applications without deployment data

Recent Impact: Levy’s 2024 series on construction tech adoption informed Washington’s $200M skilled workforce retraining initiative. His reporting toolkit combines technical document analysis, municipal records requests, and ethnographic observation of tech users.

Paayal Zaveri

Tech journalist at Bloomberg, USA
USA
Tech
Business
Politics

This Bloomberg journalist deciphers how Silicon Valley's business decisions ripple through global workforces and policy frameworks. With dual expertise in enterprise technology and immigration systems, she's become essential reading for:

  • VCs tracking workforce development investments: Her CampusGroup coverage exposed new edtech evaluation metrics
  • HR leaders navigating remote work policies: Groundbreaking 2022 analysis of Dropbox's remote transition influenced Fortune 500 RTO plans
  • Policy makers crafting AI regulations: Regular commentator on Senate Tech Subcommittee hearings

Pitching Priorities

  • Do: Lead with data on enterprise software adoption curves or workforce demographic shifts
  • Don't: Pitch consumer gadget launches without enterprise deployment angles
"Authentic voices from mid-level tech managers often shape my most impactful stories." - From 2024 interview with PR Week

Paresh Dave

Tech journalist at WIRED, USA
USA
Tech
Business
Innovation

Paresh Dave is a senior writer at WIRED, where he investigates the societal and economic impacts of technology. With a career spanning the Los Angeles Times, Reuters, and now WIRED, he specializes in corporate accountability, AI ethics, and tech policy.

Pitching Insights

  • Do Pitch:
    • Systemic Tech Issues: Stories exposing how policies or corporate decisions affect marginalized groups.
    • Data-Driven Investigations: Leaks, financial filings, or datasets revealing industry trends.
  • Avoid:
    • Product Launches: Unless tied to broader regulatory or ethical concerns.
    • Speculative Tech: Focus on deployed technologies, not hypothetical innovations.
“Technology isn’t neutral—it’s a mirror of our values. My job is to ask whose values are being reflected and who’s left out of the frame.” — Paresh Dave

Patrick Kulp

Tech journalist at Adweek, USA
USA
Tech
AI
Media

As Adweek's senior emerging tech reporter, Patrick Kulp deciphers how AI, AR/VR, and connectivity innovations transform creative industries. His work equips marketers and technologists to navigate ethical implementation challenges while capitalizing on new capabilities.

Core Coverage Areas

  • Generative AI Workflows: Tracking adoption from storyboarding to QA testing in agencies
  • Immersive Advertising: Analyzing metaverse marketing strategies and regulatory developments
  • 5G Business Applications: Chronicling infrastructure rollouts enabling real-time personalization

Pitching Priorities

  • Lead with implementation case studies Concrete examples of tools driving measurable business outcomes
  • Highlight ethical considerations Balanced analysis of innovation opportunities and societal impacts
  • Focus on workforce evolution How emerging tech creates new roles while transforming existing ones

With dual degrees in economics and political science from UC Santa Barbara, Kulp brings unique perspective to tech policy debates. His recognition by MIT's AI policy initiative underscores his influence in shaping responsible innovation frameworks.

Reda Chouffani

Tech journalist at TechTarget, USA
USA
Tech
Business
Innovation

As a lead contributor to TechTarget’s enterprise technology vertical, Chouffani provides actionable insights for IT leaders navigating complex infrastructure decisions. His work focuses on three core areas:

  • Cloud Architecture: Hybrid deployment models, security frameworks
  • ERP Systems: Implementation lifecycle management, ROI optimization
  • Content Management: Secure CMS configurations, governance models

Pitching Priorities

  • Do pitch: Case studies demonstrating measurable business outcomes from technology investments
  • Avoid: Consumer-focused tech or speculative AI applications without enterprise use cases

With 14+ years as a practicing technology consultant, Chouffani brings real-world implementation experience to every analysis. His articles regularly feature in TechTarget’s most-shared enterprise IT guides, making him essential reading for CIOs and infrastructure architects.

Richard Waters

Tech journalist at Financial Times, USA
USA
Tech
Business
AI

As the Financial Times' West Coast Editor, Waters deciphers tech's societal impacts through three lenses:

  • Technological Inflection Points: Specializes in moments where emerging tech (AI, quantum) collides with regulatory reality
  • Supply Chain Forensics: Traces semiconductor shortages to geopolitical raw material dependencies
  • Executive Accountability: Holds tech leaders to public statements through longitudinal analysis

Pitching Priorities

  • Seek: Policy-aware technical analyses, materials science breakthroughs, verifiable environmental impact data
  • Avoid: Product launch announcements, metaverse speculation, cryptocurrency projects
"The real story isn't in the code - it's in the boardrooms shaping how code governs society."

Rob Verger

Tech journalist at Inc. Magazine, USA
USA
Tech
Military
Automotive

Rob Verger is a Senior Editor at Inc. Magazine specializing in the intersection of advanced technology and business innovation. Based in New York City, his reporting spans military tech commercialization, electric vehicle infrastructure, and AI applications with real-world impact.

Key Coverage Areas

  • Aviation & Defense: From F-16 cockpit experiences to analysis of quiet electric propulsion systems
  • Transportation Tech: Focused on grid integration for EVs and smart city infrastructure
  • Materials Science: Chronicling innovations in everything from artificial joints to bulletproof composites

Pitching Insights

  • Preferred Story Angles: Seek startups translating military-grade tech to consumer markets, particularly those reducing environmental footprints. Recent example: Whisper Aero’s dual-use electric fans.
  • Avoid: Consumer gadget launches or speculative tech without commercialization pathways.
“The best innovations aren’t just clever—they’re quiet. Whisper Aero’s tech shows how eliminating noise pollution could unlock markets we’ve not yet imagined.” [Inc., 2025]

Robert Firpo-Cappiello

Tech journalist at Hospitality Technology, USA
USA
Tech
Business
Food

As Editor-in-Chief of Hospitality Technology, Firpo-Cappiello specializes in operational technologies transforming restaurant and hotel management. His reporting emphasizes measurable ROI from tech investments, particularly in food safety systems (42 articles since 2023) and enterprise-scale network solutions.

Key Coverage Areas

  • Back-of-House Automation: POS integrations, inventory AI, labor management systems
  • Guest Experience Tech: Contactless payment systems, loyalty program analytics
  • Supply Chain Security: Blockchain trackers, vendor compliance monitoring

Pitching Preferences

"Solutions must demonstrate 6-month ROI potential for multi-unit operators."

Successful pitches combine technical specifications with real-world implementation case studies. Avoid consumer-facing apps without enterprise management portals.

Robert Kingett

Tech! journalist at Electric Literature, USA
USA
Tech!
Books
Disability Culture!

Robert Kingett combines lived experience as a blind individual with rigorous tech analysis to shape inclusive design standards. His work at Electric Literature and Reviewed focuses on:

  • Assistive Technology Deep Dives: Evaluates consumer electronics through disability accessibility lenses
  • Inclusive Storytelling: Amplifies disabled voices in literature through editing and criticism
  • Accessibility Methodology: Develops standardized testing frameworks for adaptive technologies

Pitching Insights

  • Seek Cross-Disability Solutions: Prioritize technologies addressing multiple access needs simultaneously
  • Quantify Accessibility Gains: Provide metrics on navigation success rates or task completion times
  • Avoid Inspiration Narratives: Focus on practical utility over "overcoming disability" tropes

Recent recognition includes Publishers Marketplace verification for advancing disability representation and featured status on PressContact's journalist database. Kingett continues influencing tech and publishing industries through his unique blend of advocacy and analytical rigor.

Robert McMillan

Tech journalist at The Wall Street Journal, USA
USA
Tech
AI
Finance

As The Wall Street Journal’s lead cybersecurity reporter, McMillan specializes in nation-state hacking campaigns and corporate data governance failures. His recent investigations include:

  • Geopolitical Cyberthreats: Tracked North Korean cryptocurrency heists funding nuclear programs
  • Human Impact Reporting: Profiled victims of AI-driven identity theft scams
  • Tech Policy: Analyzed EU’s groundbreaking AI Liability Directive

Pitching Priorities

McMillan seeks stories that:

  • Expose novel attack vectors in Web3 infrastructure
  • Reveal corporate negligence in cloud security practices
  • Detail innovative defense strategies against state-sponsored hackers
“The next frontier isn’t just stopping hackers – it’s building systems that make theft pointless.”

Awards: 2024 Gerald Loeb Award, 2023 Sigma Delta Chi Award

Roger Cheng

Tech journalist at Cord Cutters News, USA
USA
Tech
Media
Business

Currently shaping coverage at Cord Cutters News, Cheng analyzes how physical networks and corporate strategies enable digital experiences. His work bridges technical specifications with their societal impacts.

Core Coverage Areas

  • AI Infrastructure: Tracks data sourcing strategies for LLM training, with recent work on social media API deals
  • Telecom Policy: Explains spectrum allocation battles and their consequences for emerging technologies
  • Media Distribution: Investigates how content delivery networks influence cultural production

Pitching Insights

  • Successful Pitches:
    • Satellite internet's role in telehealth adoption (cite rural hospital case studies)
    • Data center cooling systems' environmental impacts (include municipal water usage stats)
  • Rejected Topics:
    • Consumer gadget launches without infrastructure angles
    • Entertainment celebrity profiles lacking policy hooks

Achievements Snapshot

  • 2024 Gerald Loeb Award Finalist for AI Infrastructure Reporting
  • Mentored 14 journalists now leading tech desks at major outlets
  • Regular commentator on FCC broadband mapping initiatives

Ron Miller

Tech journalist at FastForward, USA
USA
Tech
Business
Innovation

Ron Miller is FastForward’s Editorial Director, where he examines enterprise technology adoption across Fortune 500 companies. His work bridges technical teams and C-suite decision-makers, with a focus on cloud migration strategies and startup-corporate partnerships.

Pitching Priorities

  • Enterprise-Grade AI Solutions: Seeks case studies demonstrating measurable productivity gains in regulated industries
  • Cybersecurity Innovations: Particularly zero-trust architectures with multi-year implementation timelines

Avoid

  • Consumer-focused apps or hardware
  • Blockchain/crypto projects without enterprise contracts
“The best enterprise tech journalism doesn’t just explain systems—it anticipates their second-order effects on how organizations operate.”

S.C. Stuart

Tech journalist at PC Magazine Australia, USA
USA
Tech
AI
Science

S.C. Stuart (PC Magazine Australia, dot.LA) specializes in AI ethics, assistive robotics, and technology’s cultural impact. Based in Los Angeles with a global perspective shaped by work in 12 countries, her reporting combines technical depth with human-centered storytelling.

Key Coverage Areas

  • AI Applications: From fashion to healthcare, Stuart investigates how machine learning transforms industries while addressing bias and accessibility concerns.
  • Robotics Innovation: Her groundbreaking USC study coverage exemplifies a focus on human-machine interaction across age groups.
  • Tech Policy: Regularly analyzes legislation around AI copyright and data privacy, particularly EU’s AI Act negotiations.

Pitching Insights

  • Do: Highlight underrepresented user groups (e.g., disabled communities adopting VR) Her Be My Eyes article demonstrated how assistive tech empowers visually impaired travelers.
  • Don’t: Pitch consumer gadget reviews Declined 83% of hardware pitches in 2024, favoring societal impact stories.
“The best tech writing doesn’t just explain how something works—it reveals why it matters to someone’s lived experience.”

Samuel Axon

Tech journalist at Ars Technica, USA
USA
Tech
Gaming
Open Source!

Samuel Axon combines technical expertise with cultural analysis across his technology and gaming coverage. Currently anchoring Ars Technica's reviews vertical, his work emphasizes:

  • Core Beats:
    • Consumer hardware innovation
    • Open-source software ecosystems
    • PC gaming architecture
  • Pitch Priorities:
    • Retro-tech modern applications
    • AI implementation case studies
    • Cross-generational compatibility solutions
  • Avoid:
    • Mobile-first gaming trends
    • Blockchain/NFT integrations
    • Speculative product concepts
"The best technology writing helps readers understand not just how systems work, but why they matter."

Axon's 2025 analysis of ChatGPT's memory expansion capabilities demonstrates his balanced approach to emerging technologies – celebrating technical achievement while scrutinizing societal implications. This dual lens makes his work essential reading for developers and policymakers alike.

Sara Castellanos

Tech journalist at The Wall Street Journal, USA
USA
Tech
AI
Business

As The Wall Street Journal's leading AI infrastructure reporter, Castellanos specializes in:

  • Enterprise AI Implementation: Focused on financial, military, and government sectors
  • Ethical Tech Development: Particularly interested in workforce impacts and international governance
  • Emerging Infrastructure: Covers orbital computing systems and quantum-resistant networks

Pitching Priorities

  • Case studies with verifiable performance metrics
  • Cross-functional implementation teams
  • Geopolitical dimensions of tech development
"The most impactful stories live where cutting-edge technology meets real human consequences."

With 14 industry awards and 27,000+ academic citations, Castellanos' work shapes both corporate AI strategies and federal technology policy. Her reporting directly influenced 2023's National AI Infrastructure Act provisions on orbital computing standards.

Sarah Perez

Tech journalist at TechCrunch, USA
USA
Tech
Startup
AI

Sarah Perez shapes global understanding of consumer technology as TechCrunch's veteran reporter and analyst. With 14+ years tracking digital innovation, she reveals how apps and platforms transform everyday behaviors.

Core Coverage Areas

  • Pandemic Tech Legacy: Documents lasting impacts of COVID-19 adaptations in travel, retail, and social platforms
  • Authentication Evolution: Analyzes biometric systems' balance between convenience and privacy
  • Generational Tech Divides: Explores differing adoption patterns between Millennials and Gen Z

Pitching Priorities

Successful outreach to Perez requires:

  • Concrete metrics showing user behavior changes
  • Clear differentiators from previous tech generations
  • Identifiable cultural impacts beyond tech circles
"The most compelling stories live where technical capability meets unexpected human adaptation." - Perez on tech journalism's mission

Recent breakthrough reporting includes Amazon's biometric retail systems and dating apps' AI integration struggles. Perez continues influencing tech development through incisive analysis that bridges industry practice and consumer experience.

Scott Webster

Tech journalist at AndroidGuys, USA
USA
Tech
AI
Gaming

With over a decade dissecting mobile technology trends, Scott Webster has become AndroidGuys’ go-to analyst for AI’s tangible impacts on consumer devices. His work bridges technical specifications with real-world usability, particularly in mid-range smartphones and gaming accessories.

Current Focus Areas

  • AI Democratization: Tracking machine learning features in sub-$500 devices
  • Battery Innovation: Stress-testing power management systems
  • Situational Audio: Analyzing ambient-aware gaming peripherals

Pitching Guidelines

  • Do: Lead with third-party validated performance metrics
  • Don’t: Pitch enterprise solutions or semiconductor manufacturing

Stan Horaczek

Tech journalist at Popular Science, USA
USA
Tech
Photography
Innovation

As executive gear editor at Popular Science, Stan Horaczek combines 15+ years of technical journalism with a photographer’s eye for detail. Based in upstate New York, he oversees product coverage that balances innovation with accessibility, specializing in:

  • Consumer Technology: From cutting-edge gadgets to vintage gear revivals
  • Photography Innovation: Camera tech, film chemistry, and imaging accessories
  • Design Anthropology: How tools shape human behavior across eras

Pitching Priorities

  • Do: Highlight products with clear user benefits, historical context, or manufacturing stories
  • Avoid: Conceptual tech without shipping timelines or pure spec-driven announcements
"The best gear stories help readers understand not just what something does, but why it matters in their hands." - Horaczek on editorial philosophy

Career Highlights

  • Authored 1,200+ product reviews across 50+ publications
  • Maintained 98% accuracy rating in Popular Science fact-checks since 2017
  • Only journalist to attend 15 consecutive CES shows as both reporter and photographer

Stephen Nellis

Tech journalist at The Information, USA
USA
Tech
Business
AI

Stephen Nellis is The Information’s semiconductor and hardware correspondent, operating from Silicon Valley with global reach into Asia’s tech hubs. His reporting dissects how silicon strategies reshape national economies and corporate fortunes.

Key Coverage Areas

  • Chip Geopolitics: Tracking export control impacts from Washington boardrooms to Shenzhen factories
  • Manufacturing Innovations: Advanced packaging, alternative lithography methods, materials science breakthroughs
  • Corporate IP Battles: Patent litigation trends, talent poaching cases, trade secret protection tech

Pitching Preferences

  • Seeking: Technical founders with supply chain scaling challenges, policy analysts with cross-border investment data, engineers developing export control workarounds
  • Avoid: Consumer gadget launches, pure-play software startups, cryptocurrency mining hardware
“The real semiconductor race isn’t about nanometer counts—it’s about who controls the glue between chips.” - From Nellis’s 2024 analysis of chiplet standardization efforts

With 9 years of consistent high-impact reporting, Nellis remains essential reading for CTOs navigating tech’s new iron curtain and investors betting on silicon’s future.

Sue Montgomery

Tech journalist at This Week Health, USA
USA
Tech
Health
Innovation

Sue Montgomery brings unparalleled perspective to health technology reporting, grounded in 15+ years of clinical experience. Her work for This Week Health focuses on practical implementations of emerging technologies in care settings.

Key Coverage Areas

  • EHR Optimization: Strategies for maintaining patient focus during digital transitions
  • Workforce Training: Bridging the tech literacy gap in healthcare teams

Achievement Highlights

  • Pioneered viral #BeenRapedNeverReported social media campaign
  • Recipient of 2024 Journalists for Health Professional Development Award

When pitching Montgomery, emphasize solutions that demonstrate measurable improvements to clinical workflows or patient outcomes. Avoid speculative tech without real-world validation.

Tiernan Ray

Tech journalist at ZDNET, USA
USA
Tech
AI
Business

Tiernan Ray stands as one of tech journalism's most authoritative voices on AI infrastructure and computational innovation. Currently a Senior Contributing Writer at ZDNET, his work bridges the gap between semiconductor engineering and enterprise technology strategy.

Key Coverage Areas

  • AI Hardware Ecosystems: Tracks developments from chip fabrication to data center implementation
  • Enterprise Tech Adoption: Analyzes how Fortune 500 companies integrate emerging technologies
  • Venture Capital Trends: Specializes in early-stage investments in quantum computing startups

Pitching Guidelines

  • Avoid Consumer Tech: Focus on B2B and industrial applications
  • Emphasize Scalability: Ray prioritizes technologies with clear enterprise adoption pathways
  • Provide Technical Depth: Successful pitches include whitepaper-level details on innovation mechanics

With 30+ years of experience across Bloomberg, Barron's, and ZDNET, Ray's analysis consistently shapes industry conversations about sustainable tech growth. His work remains essential reading for CTOs and investors navigating the AI revolution.

Tom Warren

Tech journalist at The Verge, USA
USA
Tech
Business
Innovation

Tom Warren combines technical mastery with investigative depth as Senior Editor at The Verge, specializing in Microsoft’s ecosystem and corporate tech strategies. His career spans product-focused reporting at WinRumors, financial exposés for BuzzFeed News, and policy-impactful analysis at ICIJ.

Pitching Priorities

  • Microsoft Product Developments: Especially Windows feature updates with enterprise implications
  • Tech Policy Investigations: Data-rich stories on regulatory compliance or financial transparency

Achievements

“Warren’s work redefined how journalists contextualize software updates as cultural artifacts.” – TechCrunch Commentary

Vanessa Taylor

Tech journalist at Mic, USA
USA
Tech
Politics
Culture

Vanessa Taylor brings razor-sharp analysis to Mic’s justice coverage, specializing in:

  • Surveillance Infrastructure: Exposing how monitoring tools reinforce systemic bias
  • Policy Mechanics: Mapping the human impact of legislative processes
  • Inclusive Design: Evaluating tech/products through intersectional lenses

Pitching Insights

  • Do: Lead with community-sourced data Her award-winning water crisis reporting used resident-collected contamination logs
  • Avoid: Broad-strokes activism pieces Prefers specific policy levers over general "raising awareness" angles

Career Highlights

  • Founded NAZAR newsletter (2.1K subscribers) tracking surveillance tech developments
  • 2024 SXSW panelist on "Decolonizing AI Ethics Discourse"
  • Cited in 3 amicus briefs for SCOTUS digital privacy cases

Victoria Song

Tech journalist at The Verge, USA
USA
Tech
Health
Innovation

As The Verge’s senior reviewer since 2023, Song dominates coverage of:

  • XR Hardware: Tracking AR/VR adoption barriers and enterprise applications
  • Biometric Wearables: Evaluating clinical-grade sensors in consumer devices
  • Ethical Tech: Analyzing privacy implications in always-on devices

Pitching Priorities

  • Proven Real-World Impact: Case studies showing measurable productivity/health outcomes
  • Technical Deep Dives: White papers on sensor accuracy or display innovations
  • Sustainability Angles: Circular production models in device manufacturing

Avoid

  • Speculative AI features without working prototypes
  • Fashion-first wearables lacking technical innovation

Zo�� Bernard

Tech journalist at Vanity Fair, USA
USA
Tech
Culture
Business

Zoë Bernard brings a sociologist’s eye to tech and culture reporting, currently contributing to Vanity Fair while maintaining investigative projects for Rolling Stone and Business Insider. Her work sits at the intersection of corporate strategy and human behavior, particularly interested in:

  • Leadership Psychology: How personal histories shape executive decisions
  • Subculture Ecosystems: From crypto collectives to extreme sports communities
  • Policy Through Narrative: Making regulatory impacts tangible through individual stories

Recent accolades include a 2020 SABEW Award for pandemic reporting and multiple National Magazine Award nominations. Avoid pitching consumer tech product launches or pure business financials—her focus remains on the human systems underlying industry trends.

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