Matt Smith brings nearly two decades of experience analyzing computing hardware and AI systems for leading publications. His current work for IEEE Spectrum and PC World focuses on three key areas:
Successful story angles often combine technical specifications with human-centered narratives. Recent impactful pieces include:
“The XR Headset Revolution: Why 2025 Could Be AR’s Breakthrough Year” (IEEE Spectrum)
Avoid pitches about cryptocurrency mining hardware or enterprise cloud infrastructure solutions. Smith prioritizes technologies with direct consumer impact or significant policy implications.
Smith’s 2024 IEEE Spectrum investigation revealed how machine learning models in medical imaging disproportionately misdiagnose darker skin tones. Through interviews with 23 clinical AI developers and analysis of FDA approval documents, he demonstrated how training data gaps create systemic bias. The piece sparked NIH funding initiatives for inclusive medical imaging datasets.
This 2025 hardware analysis benchmarked ARM-based laptops against traditional x86 architectures. Smith’s stress-test methodology included novel power consumption tracking during video rendering workflows. His conclusion that ARM devices now match Intel/AMD performance for creative professionals shifted industry purchase recommendations.
Smith’s annual display guide combines laboratory color accuracy measurements with real-world gaming/app testing. The 2025 edition introduced HDR brightness endurance tests, revealing previously undocumented performance decay in OLED panels.
Smith increasingly focuses on technologies that bridge consumer and enterprise applications. Successful pitches highlight unexpected use cases, like his coverage of gaming GPU adaptations for climate modeling. Avoid incremental product updates without broader industry implications.
His IEEE Spectrum work demonstrates preference for AI analysis grounded in specific applications rather than theoretical capabilities. When pitching ML stories, include interviews with engineers implementing solutions and end-users experiencing outcomes.
With a forthcoming book on 90s gaming hardware, Smith welcomes pitches that connect contemporary innovations to historical precedents. Recent RetroTech podcast appearance analyzed parallels between VR adoption curves and 1990s 3D accelerator card markets.
“Smith’s ability to make neural network architectures relevant to mainstream audiences sets new standards for tech journalism.” - 2024 Neal Award Judges’ Commentary
At PressContact, we aim to help you discover the most relevant journalists for your PR efforts. If you're looking to pitch to more journalists who write on Tech, here are some other real estate journalist profiles you may find relevant:
