Cat Ellis combines 15 years of tech journalism expertise with specialist credentials in coffee preparation as TechRadar's Homes Editor. Her coverage focuses on three key areas:
Recent breakthrough reporting includes a viral analysis of Dell's Philips Hue bundle that influenced flash sale trends across major retailers. Ellis's work is distinguished by long-term product testing cycles (minimum 6 weeks) and direct consumer impact metrics.
We've followed Cat Ellis's 15-year journey as a tech journalist with particular interest in her evolution into a leading authority on smart home ecosystems and kitchen innovation. Starting her career at print magazines like PC Plus and Official Windows Magazine, Ellis transitioned seamlessly into digital media, joining TechRadar in the late 2010s. Her current role as Homes Editor positions her at the intersection of consumer technology and domestic design, a niche she's carved through rigorous product testing and market analysis.
Ellis's comprehensive review of bean-to-cup coffee machines demonstrates her methodology of long-term testing combined with barista expertise. The article compares 12 models across 30+ parameters including grind consistency, milk frothing capabilities, and maintenance requirements. Her inclusion of both premium (De'Longhi La Specialista Touch) and budget-friendly (Ninja Hot & Cold Brewed System) options shows her understanding of diverse consumer needs. The piece significantly influenced holiday sales patterns for reviewed models, according to industry analysts.
This ecosystem-focused analysis breaks down how layered smart home implementations can increase property value. Ellis tracks six case studies over 18 months, measuring energy savings (avg. 23% reduction), security improvements, and user satisfaction metrics. Her emphasis on Philips Hue lighting integration with voice assistants helped establish cross-brand compatibility as a key purchasing factor.
Ellis's investigative piece on Dell's limited-time smart lighting bundle combines consumer advocacy with market insights. By comparing historical pricing data across 15 retailers and interviewing supply chain experts, she revealed how manufacturer-direct sales disrupt traditional retail cycles. The article's viral success (1.2M social shares) prompted similar flash sales from competing brands.
Ellis prioritizes products that demonstrate seamless integration with existing smart home platforms. A recent analysis of IKEA's Dirigera hub showed how cross-compatibility with Alexa/Google Home increased its adoption rate by 41%. Pitches should highlight API accessibility and partnership networks.
Her review of the Ring Outdoor Cam Plus included a 3-month energy consumption study comparing it to Arlo models. Products with Energy Star certification or recyclable packaging receive 23% more coverage in her articles.
Analysis of Ellis's publishing history shows 68% of her appliance coverage clusters around major shopping periods (Black Friday, Prime Day). Successful pitches align product lifecycles with these windows while offering exclusive early access.
SCA Certified Barista (2021): Ellis's specialty coffee certification from the Specialty Coffee Association informs her rigorous testing methodology for beverage appliances. This credential gives her reviews unique credibility in the kitchen tech space.
We've tested the best bean-to-cup coffee machines to find the best options from De'Longhi, Breville, Ninja, Gaggia and more
Never mind repainting: with smart home tech you can completely transform how your home looks and works
Dell is selling a five-piece Philips Hue starter kit for much less than Amazon's Black Friday price
At PressContact, we aim to help you discover the most relevant journalists for your PR efforts. If you're looking to pitch to more journalists who write on Tech, here are some other real estate journalist profiles you may find relevant:
