Mark Prigg combines deep technical expertise with narrative-driven journalism across these core areas:
Current pitching priorities include:
Seeking case studies of spatial computing improving workplace safety or training outcomes
Notable career achievements:
We’ve followed Mark Prigg’s three-decade career as it evolved from frontline tech reporting to shaping editorial strategies for major media brands. His journey began at London’s Evening Standard, where he pioneered their first dedicated technology section in the late 1990s. During this formative period, Prigg established his reputation for breaking news on emerging gadgets while making complex scientific concepts accessible to mainstream audiences.
This 2,800-word analysis demonstrates Prigg’s ability to contextualize cutting-edge hardware within broader industry trends. The piece combines hands-on testing data with interviews from 12 AR/VR developers, creating a multidimensional assessment of Apple’s spatial computing ambitions. Of particular note is the methodology section comparing render latency metrics across three generations of prototype units – a rare glimpse into Cupertino’s iterative design process.
What makes this article stand out in the crowded field of Apple coverage is its focus on enterprise applications. While most reviewers focused on consumer gaming potential, Prigg dedicated 40% of his analysis to medical and industrial use cases, quoting surgeons testing the device for remote consultations. This approach reflects his career-long commitment to highlighting technology’s societal impacts over pure gadgetry.
This personal essay showcases Prigg’s versatility, blending cultural commentary with tech-adjacent consumer insights. The 1,200-word piece uses a hyperlocal food tradition to explore supply chain digitization in rural economies. Detailed interviews with fourth-generation bakers reveal how IoT sensors now monitor batter consistency, while AI algorithms optimize delivery routes to London markets.
Prigg consistently prioritizes stories demonstrating how machine learning improves quality of life beyond commercial applications. His coverage of IBM’s climate modeling tools for smallholder farmers (developed during his advisory role at Weber Shandwick) exemplifies this focus. Successful pitches should include verifiable data on user outcomes and emphasize collaborations between tech firms and NGOs.
Recent articles on repairable smartphones and blockchain-based recycling programs reveal Prigg’s interest in the circular economy. When pitching hardware companies, include lifecycle analysis reports and details about modular design features. Avoid generic “green tech” claims without third-party certifications.
“The first journalist to accurately predict the convergence of mobile payments and biometric security” – Tech Media Awards 2022 judging panel
While Prigg maintains a low profile regarding personal accolades, industry peers frequently recognize his work’s anticipatory nature. His 2016 investigation into voice assistant data harvesting predated Congressional hearings on the issue by 18 months, establishing new best practices for privacy-focused tech reporting.
At PressContact, we aim to help you discover the most relevant journalists for your PR efforts. If you're looking to pitch to more journalists who write on Tech, here are some other real estate journalist profiles you may find relevant:
