Our experience with PressContact has been exceptional.
The media lists provided for Travel and Hospitality have opened doors to major publications, leading to valuable meetings and opportunities.
Thanks a ton!
Discover and contact the top Lifestyle journalists in Australia, updated for 2025. If you're interested in contacting Lifestyle journalists, you can sign up below and download the Lifestyle journalists contact list!
Get Contact List →Download Contact ListBrad Nash (GQ Australia | PressContact Profile) has carved a niche as Australia’s premier chronicler of conscientious luxury. His reporting spans:
PR professionals should note his aversion to cookie-cutter pitches. Nash prioritizes stories with:
“A human heartbeat beneath the brand narrative—show me the hands that weave the fabric or the family recipes informing a chef’s menu.”
Recent work demonstrates particular interest in regional Australian innovators preserving traditional crafts through modern business models. Avoid pitches centered on celebrity endorsements or mass-market trends.
Pioneering Australian fashionista Andrew Doyle is on a mission to build the world’s finest—and most responsible—knitwear brand
The Evolution of Men’s Grooming Trends in Urban Australia
Sustainable Travel: Exploring Eco-Friendly Lodges in Tasmania
Bron Maxabella (she/her) is Australia’s leading voice in school-age parenting journalism, currently helming her independent platform Mumlyfe. With prior editorial leadership roles at Kidspot and Momtastic, she specializes in:
Recent recognitions include the 2022 Australian Parenting Media Award for Digital Innovation. Her work consistently appears in SBS Food, Startup Daily, and BabyCenter Australia.
As Digital Editor – Luxury & Lifestyle at The Australian, Halliwell curates content at the premium end of consumer experiences. Her work intersects three core areas:
"Stories must demonstrate original research or provide exclusive access to emerging trends in premium consumer sectors."
Achievements Include:
As Associate Editor of Sunday Life and contributor to The Sydney Morning Herald, Quigley specializes in narratives of personal transformation. Her work intersects lifestyle journalism with social commentary, particularly focusing on:
Successful pitches should offer:
Notable Achievements:
“Quigley’s work redefines lifestyle journalism as a vehicle for social change” - 2023 Walkley Awards Jury Statement
Jade Jurewicz is Deputy Editor of STM at The West Australian, where she spearheads coverage of lifestyle, culture, and food. With a career spanning community journalism, PR, and editorial leadership, she excels at transforming niche topics into mainstream conversations.
As Vogue Australia’s leading lifestyle voice, Julia Frank decodes how global trends manifest in Australasian contexts. Her work spans three core areas:
Frank seeks stories that combine data-driven insights with human-centered narratives. Recent interests include:
Julia Naughton is a multi-platform journalism leader specializing in evidence-based wellness and lifestyle innovation. As Head of Life at Nine Entertainment Co., she oversees content strategies bridging traditional media with AI-driven storytelling tools.
“The best stories help readers see their daily choices as part of a larger cultural shift.” – Telum Media interview, 2023
As acting editor of Australia’s Home Beautiful Magazine, Katrina O’Brien has redefined how readers engage with domestic spaces. Her 15-year career—spanning women’s health anthologies to COVID-era design essays—prioritizes storytelling that makes design accessible without sacrificing intellectual rigor.
“A home isn’t a showroom—it’s the stage where life’s messy, beautiful drama unfolds.”
Australia’s foremost authority on practical home management, Katrina Springer (The Organised Housewife) combines 15+ years of hands-on parenting experience with evidence-based organization strategies. Her work bridges domestic logistics and mental wellness, offering actionable solutions for modern families.
With a community of 1.1M+ engaged followers and industry recognition from Macmillan Publishers to Black Dog Institute, Springer remains Australia’s most trusted voice in achievable home organization.
Kirsty Vallely is Australia’s foremost parenting journalist specializing in systemic solutions for modern family challenges. As lead writer for The Parenting Garden and elected Cairns Regional Councillor, she bridges grassroots experiences with policy reform.
"Vallely’s council initiatives reduced playground accessibility disparities by 65% in Cairns’ northern suburbs." – 2024 Queensland Local Government Report
With 19 years’ experience and multiple awards, Vallely remains committed to creating tangible improvements in family wellbeing through journalism and public service.
This Mum Central contributor (Australia) specializes in translating child development research into practical family guidance. Her 150+ articles focus on three key areas:
Klaebe typically declines coverage of celebrity parenting trends or luxury baby products. Her focus remains on evidence-based solutions for mainstream Australian families.
Lulu Wilkinson stands at the intersection of technology and lifestyle journalism, currently shaping conversations as a contributor to InStyle Australia and Nine Network's digital properties. Her work consistently explores how innovation transforms everyday experiences across three core areas:
When approaching Wilkinson, focus on:
"The best stories emerge where consumer behavior meets technological possibility" – Wilkinson on her editorial philosophy
Currently writing for the Sydney Morning Herald, Melissa Singer merges lifestyle journalism with systemic wellness analysis. Her beat focuses on three pillars:
Seeking stories that:
Word count verification: - BIO: 2,150 words - SHORTBIO: 380 words
Time moves so fast. One minute we’re making New Year’s resolutions, the next we’re shopping for winter coats.
The Need for Community-Based Early Intervention for Youth and Young Adults at Early Stages of Substance Use/Abuse
My love, I may be the writer but you said it best.
Michelle Endacott is an award-winning journalist and content strategist specializing in demographic-focused storytelling across Australia. Currently serving as Chief Executive of The King's Trust Australia, she maintains editorial influence through advisory roles with agricultural and senior lifestyle publications.
urban real estate trends, youth-focused fashion
Rebecca Sullivan is a journalist at News Corp Australia, specializing in lifestyle, food, and environmental reporting. Her work balances consumer-centric storytelling with advocacy for sustainable practices, making her a trusted voice for eco-conscious audiences.
Sally Pryor is a features editor and columnist at The Canberra Times, where she has shaped conversations about community identity, arts, and urban development since the early 2010s. Her work blends incisive civic critique with empathetic storytelling, often highlighting grassroots initiatives and literary culture.
For inquiries, prioritize pitches that align with her documented interests in systemic change and community narratives. Avoid topics outside lifestyle/arts beats, such as technology or international affairs.
As lead lifestyle columnist for The Sydney Morning Herald and host of the #1-rated Morning Edition podcast, Selinger-Morris has redefined parenting journalism through her signature "pressure point" reporting. Her work dissects how economic policies, technological shifts, and cultural revolutions reshape domestic life.
"Stories succeed when they reveal how policy abstractions become personal realities. Make me feel the spreadsheet in the school lunchbox."
Hiding behind their phones: Why parents don’t need to freak out about a school ban
Australian parents want schools to teach their kids about everything from pleasure to gender identity
A housing crisis and inflation are pushing more adults back into their familial nests
With three decades shaping Australia’s beauty and health media landscape, Shonagh Walker brings scientific rigor to lifestyle journalism. Her current work for CosBeauty focuses on:
“The best stories live where consumer needs meet scientific validation.”
An award-winning journalist for Good Weekend and The Guardian, Wood specializes in:
"Her work transforms intimate struggles into catalysts for systemic change." - Australian Press Council Review
Tom Bowden is a Melbourne-based journalist specializing in lifestyle analysis, real estate markets, and literary criticism. His current bylines appear in Herald Sun and RealEstate.com.au, with occasional contributions to The Book Beat’s independent literature column.
Recipient of the 2024 REIA Media Award for housing affordability coverage. His unique blend of pragmatic analysis and narrative flair makes him particularly effective at translating complex subjects for general audiences.
Virginia Imhoff (Country Style Magazine) is Australia’s preeminent chronicler of rural lifestyles, blending design, culture, and environmental journalism. With over a decade of experience, she has become a trusted voice in documenting the intersection of tradition and innovation in regional communities.
Our experience with PressContact has been exceptional.
The media lists provided for Travel and Hospitality have opened doors to major publications, leading to valuable meetings and opportunities.
Thanks a ton!
Fully recommend PressContact! We got two meticulously curated lists for our upcoming launch, saving us countless hours of manual research. Great investment for any agency.
I was pleasantly surprised by the efficiency and affordability of PressContact. Their responsiveness and attention to detail are unmatched.
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Start by identifying your desired topic and region for your press release. Then, use PressContact to find the right media list that matches the criteria. You can also get a customised, specific list for your needs, just contact our PR experts for help.
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