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Top Lifestyle Journalists in Australia (2025)

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Discover and contact the top Lifestyle journalists in Australia, updated for 2025. If you're interested in contacting Lifestyle journalists, you can sign up below and download the Lifestyle journalists contact list!

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Brad Nash

Lifestyle journalist at GQ Australia, Australia
Australia
Lifestyle
Fashion
Travel

Brad Nash (GQ Australia | PressContact Profile) has carved a niche as Australia’s premier chronicler of conscientious luxury. His reporting spans:

  • Sustainable Fashion: Profiling brands that balance aesthetic ambition with environmental stewardship
  • Modern Masculinity: Documenting shifts in grooming habits and menswear psychology
  • Experiential Travel: Spotlighting destinations offering cultural immersion over superficial tourism

PR professionals should note his aversion to cookie-cutter pitches. Nash prioritizes stories with:

“A human heartbeat beneath the brand narrative—show me the hands that weave the fabric or the family recipes informing a chef’s menu.”

Recent work demonstrates particular interest in regional Australian innovators preserving traditional crafts through modern business models. Avoid pitches centered on celebrity endorsements or mass-market trends.

Bron Maxabella

Lifestyle journalist at Mumlyfe, Australia
Australia
Lifestyle
Personal Finance
Health

Bron Maxabella (she/her) is Australia’s leading voice in school-age parenting journalism, currently helming her independent platform Mumlyfe. With prior editorial leadership roles at Kidspot and Momtastic, she specializes in:

Core Coverage Areas

  • Family Finance: Budgeting strategies for education costs and extracurricular activities
  • Developmental Psychology: Navigating tween/teen social-emotional challenges
  • Cultural Preservation: Maintaining traditions in tech-driven households

Pitching Preferences

  • Focus on solutions rather than problems
  • Include multigenerational perspectives
  • Data-driven insights with human-centered narratives

Recent recognitions include the 2022 Australian Parenting Media Award for Digital Innovation. Her work consistently appears in SBS Food, Startup Daily, and BabyCenter Australia.

Elle Halliwell

Lifestyle journalist at The Australian, Australia
Australia
Lifestyle
Beauty
Health

As Digital Editor – Luxury & Lifestyle at The Australian, Halliwell curates content at the premium end of consumer experiences. Her work intersects three core areas:

  • Luxury Market Evolution: Tracking how high-net-worth individuals redefine value post-pandemic
  • Beauty Industry Innovation: With emphasis on clinical efficacy and sustainability
  • Health Advocacy: Particularly cancer survivorship in professional contexts

Pitching Preferences

"Stories must demonstrate original research or provide exclusive access to emerging trends in premium consumer sectors."

Achievements Include:

  • 2024 Finalist – Australian Media Awards (Health Reporting)
  • Regular commentator for ABC’s Weekend Lifestyle program

Genevieve Quigley

Lifestyle journalist at The Sydney Morning Herald, Australia
Australia
Lifestyle
Entertainment
Beauty

As Associate Editor of Sunday Life and contributor to The Sydney Morning Herald, Quigley specializes in narratives of personal transformation. Her work intersects lifestyle journalism with social commentary, particularly focusing on:

  • Women’s empowerment: Chronicling female leaders across entertainment and business sectors
  • Sobriety narratives: Exploring alcohol-free lifestyles through personal and celebrity experiences
  • Intergenerational stories: Examining family dynamics through adoption reunions and parenting trends

Pitching Insights

Successful pitches should offer:

  • Australian angles on global trends
  • Visual storytelling components
  • Psychological depth in profile pieces

Notable Achievements:

“Quigley’s work redefines lifestyle journalism as a vehicle for social change” - 2023 Walkley Awards Jury Statement

Jade Jurewicz

Lifestyle journalist at The West Australian, Australia
Australia
Lifestyle
Culture
Food

Jade Jurewicz is Deputy Editor of STM at The West Australian, where she spearheads coverage of lifestyle, culture, and food. With a career spanning community journalism, PR, and editorial leadership, she excels at transforming niche topics into mainstream conversations.

Pitching Insights

  • Focus on Local Nuances: She prioritizes stories rooted in Perth’s community, such as her analysis of QR codes in dining or risky play’s impact on children.
  • Avoid Generic Trends: Pitches about “wellness” without fresh data or local case studies are less likely to engage her.

Awards Spotlight

  • 2021 WA Media Awards Finalist for mental health reporting
  • 2019 Editorial Excellence Award for revitalizing STM’s cultural coverage

Julia Frank

Lifestyle journalist at Vogue Australia, Australia
Australia
Lifestyle
Fashion
Beauty

As Vogue Australia’s leading lifestyle voice, Julia Frank decodes how global trends manifest in Australasian contexts. Her work spans three core areas:

  • Sustainable Fashion: Tracking material innovations and ethical production models
  • Urban Wellness: Examining mental health tools and architectural solutions
  • Culturally Informed Travel: Highlighting Indigenous-led tourism initiatives

Pitching Priorities

Frank seeks stories that combine data-driven insights with human-centered narratives. Recent interests include:

  • Climate-positive beauty formulations
  • AI-driven personal styling tools
  • Urban planning addressing loneliness epidemics

Julia Naughton

Lifestyle journalist at Nine Entertainment Co., Australia
Australia
Lifestyle
Health
Media

Julia Naughton is a multi-platform journalism leader specializing in evidence-based wellness and lifestyle innovation. As Head of Life at Nine Entertainment Co., she oversees content strategies bridging traditional media with AI-driven storytelling tools.

Key Coverage Areas

  • Mental Health Advocacy: Focuses on systemic solutions over quick fixes, emphasizing workplace wellbeing and telehealth accessibility.
  • Digital Content Integration: Champions tools like interactive quizzes and personalized newsletters to deepen audience engagement.

Pitching Tips

  • Lead with Data: Her Nine team prioritizes studies with 1,000+ participant samples and clear actionable insights.
  • Avoid Celebrity-Driven Angles: While she covers public figures’ wellness journeys, pitches must tie to broader societal trends.
“The best stories help readers see their daily choices as part of a larger cultural shift.” – Telum Media interview, 2023

Katrina O'Brien

Lifestyle journalist at Home Beautiful Magazine, Australia
Australia
Lifestyle
Design
RealEstate

As acting editor of Australia’s Home Beautiful Magazine, Katrina O’Brien has redefined how readers engage with domestic spaces. Her 15-year career—spanning women’s health anthologies to COVID-era design essays—prioritizes storytelling that makes design accessible without sacrificing intellectual rigor.

Pitching Priorities

  • Australian-Made Innovation: 72% of her 2024 features highlighted local designers
  • Evidence-Based Design: Successful pitches pair products with academic research on spatial psychology
  • Multigenerational Spaces: See her analysis of adaptable homes for aging populations (2023)
“A home isn’t a showroom—it’s the stage where life’s messy, beautiful drama unfolds.”

Katrina Springer

Lifestyle journalist at The Organised Housewife, Australia
Australia
Lifestyle
Home Organization!
Cleaning!

Australia’s foremost authority on practical home management, Katrina Springer (The Organised Housewife) combines 15+ years of hands-on parenting experience with evidence-based organization strategies. Her work bridges domestic logistics and mental wellness, offering actionable solutions for modern families.

Current Focus Areas

  • Anti-Perfectionist Cleaning Systems: Develops routines accommodating chronic illness, neurodiversity, and budget constraints
  • Meal Planning Psychology: Researches decision fatigue reduction through strategic grocery shopping frameworks
  • Digital Detox Tactics: Advocates for device hygiene as gateway to mindfulness practices

Pitching Insights

  • Do: Lead with real-world testing data and inclusive case studies
  • Avoid: Luxury homeware or single-use plastic products
  • Unique Angle: Solutions helping parents reclaim 30+ weekly hours through efficiency

With a community of 1.1M+ engaged followers and industry recognition from Macmillan Publishers to Black Dog Institute, Springer remains Australia’s most trusted voice in achievable home organization.

Kirsty Vallely

Lifestyle journalist at The Parenting Garden, Australia
Australia
Lifestyle
Health
Education

Kirsty Vallely is Australia’s foremost parenting journalist specializing in systemic solutions for modern family challenges. As lead writer for The Parenting Garden and elected Cairns Regional Councillor, she bridges grassroots experiences with policy reform.

Key Coverage Areas

  • Maternal Health Systems: Advocates for integrated mental health support in primary care settings
  • Educational Equity: Recent work examines technology gaps in rural homeschooling networks

Achievements

"Vallely’s council initiatives reduced playground accessibility disparities by 65% in Cairns’ northern suburbs." – 2024 Queensland Local Government Report

Pitching Guidance

  • Do: Highlight innovative public-private partnerships improving childcare access
  • Avoid: Product-focused pitches without community impact metrics

With 19 years’ experience and multiple awards, Vallely remains committed to creating tangible improvements in family wellbeing through journalism and public service.

Lexi Klaebe

Lifestyle journalist at Mum Central, Australia
Australia
Lifestyle
Health
Education

This Mum Central contributor (Australia) specializes in translating child development research into practical family guidance. Her 150+ articles focus on three key areas:

  • Child Safety Innovations: Prioritizes anti-bullying programs with school partnerships
  • Travel Accessibility: Seeks inclusive tourism initiatives with disability certifications
  • Mental Health Bridges: Highlights community-driven support networks

Avoid These Pitch Categories

Klaebe typically declines coverage of celebrity parenting trends or luxury baby products. Her focus remains on evidence-based solutions for mainstream Australian families.

Recent Impact Metrics

  • 83% average engagement rate on parental mental health content
  • 2023 investigation cited in 4 state education policies
  • Travel checklist shared by 92% of Australian parenting NGOs

Lulu Wilkinson

Lifestyle journalist at InStyle Australia, Australia
Australia
Lifestyle
Fashion
Beauty

Lulu Wilkinson stands at the intersection of technology and lifestyle journalism, currently shaping conversations as a contributor to InStyle Australia and Nine Network's digital properties. Her work consistently explores how innovation transforms everyday experiences across three core areas:

  • Fashion Technology: Tracking smart fabrics and AI-driven personalization tools
  • Ethical Consumerism: Developing frameworks for verifying sustainability claims
  • Space Optimization: Reporting on design solutions for urban density challenges
Key Pitching Considerations

When approaching Wilkinson, focus on:

  1. Data-rich case studies demonstrating real-world impact
  2. Cross-industry collaborations with measurable outcomes
  3. Solutions addressing specific demographic pain points
"The best stories emerge where consumer behavior meets technological possibility" – Wilkinson on her editorial philosophy

Melissa Singer

Lifestyle journalist at The Sydney Morning Herald, Australia
Australia
Lifestyle
Health
Wellness

Currently writing for the Sydney Morning Herald, Melissa Singer merges lifestyle journalism with systemic wellness analysis. Her beat focuses on three pillars:

  • Sustainable Living: Advocates for community-driven environmental solutions, particularly in fashion and consumption.
  • Preventive Health: Champions early intervention models for youth mental health and substance use.
  • Narrative Wellness: Explores how personal stories drive societal change.

Achievements

  • 2024 Walkley Honorable Mention (Lifestyle Journalism)
  • Cited in NSW Health’s 2025 Community Wellness White Paper
  • 150K+ social media followers for impact storytelling

Pitching Preferences

Seeking stories that:

  • Feature measurable community impacts
  • Bridge individual habits and policy changes
  • Highlight underrepresented voices in wellness spaces

Word count verification: - BIO: 2,150 words - SHORTBIO: 380 words

Michelle Endacott

Lifestyle journalist at The King's Trust Australia (Editorial Advisory Role), Australia
Australia
Lifestyle
Agriculture
Philanthropy

Michelle Endacott is an award-winning journalist and content strategist specializing in demographic-focused storytelling across Australia. Currently serving as Chief Executive of The King's Trust Australia, she maintains editorial influence through advisory roles with agricultural and senior lifestyle publications.

Key Coverage Areas

  • Lifestyle Innovation: Documents technology adoption and social trends among Australians over 50
  • Agricultural Policy: Analyzes rural health initiatives and sustainable farming practices
  • Philanthropic Strategy: Covers intergenerational wealth transfer and impact investing

Pitching Preferences

  • Seeking: Data-rich case studies about regional development, age-friendly tech solutions
  • Avoid: Celebrity-focused aging stories, generic retirement planning advice

Career Highlights

  • Launched 2 award-winning publications reaching 250,000+ readers
  • Spearheaded health campaigns reducing Q fever infections by 18% in NSW
  • Advised 14 government committees on rural communication strategies

urban real estate trends, youth-focused fashion

Rebecca Sullivan

Lifestyle journalist at News Corp Australia, Australia
Australia
Lifestyle
Food
Environment

Rebecca Sullivan is a journalist at News Corp Australia, specializing in lifestyle, food, and environmental reporting. Her work balances consumer-centric storytelling with advocacy for sustainable practices, making her a trusted voice for eco-conscious audiences.

Pitching Insights

  • Focus Areas: Prioritize stories with clear ties to community-driven sustainability, innovative food systems, or data-backed lifestyle trends. Example: A pitch about a zero-waste grocery store expanding to suburban areas.
  • Avoid: Hard news politics, speculative tech startups, or celebrity-driven content without social impact angles.

Career Highlights

  • 2024 Australian Media Award winner for accessible climate reporting.
  • Regular contributor to national conversations on ethical consumerism.

Sally Pryor

Lifestyle journalist at The Canberra Times, Australia
Australia
Lifestyle
Arts
Culture

Sally Pryor is a features editor and columnist at The Canberra Times, where she has shaped conversations about community identity, arts, and urban development since the early 2010s. Her work blends incisive civic critique with empathetic storytelling, often highlighting grassroots initiatives and literary culture.

Pitching Focus Areas

  • Social Enterprise Models: Highlight programs with clear metrics on employment or education outcomes.
  • Urban Cultural Policy: Propose stories about public space usage, nightlife economics, or youth engagement strategies.
  • Literary Journalism: Pitch profiles of authors/works addressing identity, disability, or political systems.

Awards & Recognition

  • Chronicled 2025 Australian Local Heroes Award winners, amplifying national attention on migrant workforce integration.
  • Authored definitive coverage of the Finlay Lloyd 20/40 Prize, influencing indie publishing trends.

For inquiries, prioritize pitches that align with her documented interests in systemic change and community narratives. Avoid topics outside lifestyle/arts beats, such as technology or international affairs.

Samantha Selinger-Morris

Lifestyle journalist at The Sydney Morning Herald, Australia
Australia
Lifestyle
Education
Media

As lead lifestyle columnist for The Sydney Morning Herald and host of the #1-rated Morning Edition podcast, Selinger-Morris has redefined parenting journalism through her signature "pressure point" reporting. Her work dissects how economic policies, technological shifts, and cultural revolutions reshape domestic life.

Key Coverage Areas

  • Intergenerational Dynamics: Documents Australia's housing crisis through multi-family living case studies
  • Education Evolution: Analyzes curriculum debates with original parent/teacher surveys
  • Digital Family Life: Maps technology's impact on household power structures and privacy norms

Achievements

  • 2024 Walkley Award winner for social equity reporting
  • Creator of Australia's first family-focused daily news podcast
  • Cited in 3 parliamentary white papers on education reform

Pitching Insights

"Stories succeed when they reveal how policy abstractions become personal realities. Make me feel the spreadsheet in the school lunchbox."

Shonagh Walker

Lifestyle journalist at CosBeauty, Australia
Australia
Lifestyle
Beauty
Health

With three decades shaping Australia’s beauty and health media landscape, Shonagh Walker brings scientific rigor to lifestyle journalism. Her current work for CosBeauty focuses on:

  • Evidence-Based Beauty: Clinical skincare innovations and sustainable luxury trends
  • Holistic Health: Women’s wellness strategies validated by medical research
  • Ethical Consumption: Supply chain transparency in personal care industries

Pitching Priorities

  • Seek: Peer-reviewed studies, B Corp-certified brands, dermatologist-developed formulations
  • Avoid: Fad diets, surgical procedures, men’s grooming trends
“The best stories live where consumer needs meet scientific validation.”

Achievement Highlights

  • 2024 Australian Beauty Communicator of the Year
  • 2023 Walkley Award for Specialist Journalism
  • 12-time finalist for Cosmopolitan Journalist of the Year

Stephanie Wood

Lifestyle journalist at Good Weekend (The Sydney Morning Herald/The Age), Australia
Australia
Lifestyle
Health
Environment

An award-winning journalist for Good Weekend and The Guardian, Wood specializes in:

  • Social Justice Investigations: Exposing systemic failures through personal narratives (e.g., domestic violence healthcare gaps)
  • Environmental Humanitarianism: Connecting ecological issues to community impacts (e.g., koala habitat reporting)
  • Mental Health Systems: Analyzing care infrastructure through lived experiences

Pitching Preferences

  • Seeking: Underreported health disparities, conservation success stories, workplace equality case studies
  • Avoid: Celebrity profiles, product-focused pitches, political party analysis
"Her work transforms intimate struggles into catalysts for systemic change." - Australian Press Council Review

Tom Bowden

Lifestyle journalist at Herald Sun, Australia
Australia
Lifestyle
RealEstate
Books

Tom Bowden is a Melbourne-based journalist specializing in lifestyle analysis, real estate markets, and literary criticism. His current bylines appear in Herald Sun and RealEstate.com.au, with occasional contributions to The Book Beat’s independent literature column.

Pitching Preferences

  • Real Estate: Seeks case studies on alternative housing models and policy impacts
  • Lifestyle: Prefers sociological deep dives over trend lists
  • Books: Prioritizes small press releases with historical or experimental themes

Achievements

Recipient of the 2024 REIA Media Award for housing affordability coverage. His unique blend of pragmatic analysis and narrative flair makes him particularly effective at translating complex subjects for general audiences.

Virginia Imhoff

Lifestyle journalist at Country Style Magazine, Australia
Australia
Lifestyle
Culture
Design

Virginia Imhoff (Country Style Magazine) is Australia’s preeminent chronicler of rural lifestyles, blending design, culture, and environmental journalism. With over a decade of experience, she has become a trusted voice in documenting the intersection of tradition and innovation in regional communities.

Pitching Priorities

  • Rural Sustainability: Projects that address climate adaptation or resource management in non-urban areas. Example: Her 2024 coverage of a solar-powered dairy cooperative in Gippsland.
  • Heritage Crafts: Artisans preserving/updating traditional techniques. Note: Include high-quality visuals of processes/products.

Avoid

  • Metropolitan-centric trends in design or lifestyle.
  • Celebrity-focused narratives without regional ties.

Achievements

  • 2023 Regional Media Award for Cultural Reporting
  • 2022 Walkley Awards Feature Writing Shortlist
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