As Digital Editor – Luxury & Lifestyle at The Australian, Halliwell curates content at the premium end of consumer experiences. Her work intersects three core areas:
"Stories must demonstrate original research or provide exclusive access to emerging trends in premium consumer sectors."
Achievements Include:
Elle Halliwell’s journalism career began at The Sunday Telegraph, where she cultivated expertise in celebrity culture and fashion reporting. Her transition to The Australian as Digital Editor – Luxury & Lifestyle marked a strategic shift toward synthesizing high-end consumer trends with actionable wellness insights. This progression reflects her ability to identify cultural shifts in Australia’s premium lifestyle sector.
"Documenting the intersection of personal wellbeing and aspirational living requires both emotional intelligence and market awareness – qualities Halliwell demonstrates through her nuanced storytelling."
Halliwell frequently examines how luxury travel operators integrate holistic health programs. A recent analysis of Maldives wellness resorts demonstrated her interest in evidence-based therapies combined with five-star service. Pitches should emphasize clinical research partnerships or innovative recovery technologies within high-end tourism.
Her coverage of clean skincare lines focuses on Australian brands achieving global distribution. Successful pitches highlight unique ingredient sourcing stories or clinical trial results, particularly for products targeting stress-related aging.
Following her memoir, Halliwell seeks stories about balancing treatment with career/parenting. Pitches require sensitivity and focus on systemic support structures rather than individual heroics.
At PressContact, we aim to help you discover the most relevant journalists for your PR efforts. If you're looking to pitch to more journalists who write on Lifestyle, here are some other real estate journalist profiles you may find relevant:
