Australia’s foremost authority on practical home management, Katrina Springer (The Organised Housewife) combines 15+ years of hands-on parenting experience with evidence-based organization strategies. Her work bridges domestic logistics and mental wellness, offering actionable solutions for modern families.
With a community of 1.1M+ engaged followers and industry recognition from Macmillan Publishers to Black Dog Institute, Springer remains Australia’s most trusted voice in achievable home organization.
"Clutter isn't just physical—it's the weight of unmet expectations. My goal is to help families design systems that leave space for joy."
This 2022 deep-dive into shower maintenance rituals transcends its practical premise to explore societal attitudes toward domestic labor. Springer methodically tests six cleaning approaches—from viral TikTok hacks to grandmother-approved vinegar solutions—while interviewing psychologists about the mental health impacts of bathroom mold. Her inclusion of a cost/benefit analysis table comparing commercial vs DIY cleaners sparked national debates about sustainable consumption.
In this 2024 tutorial, Springer addresses pandemic-era screen time anxieties through the lens of device hygiene. The piece cleverly ties fingerprint removal techniques to digital detox strategies, suggesting weekly screen cleaning as a mindfulness practice. User engagement metrics show 82% of readers adopted her "Screen Care Sunday" ritual.
Springer's candid 2023 essay about closing her product line to focus on mental health advocacy redefined influencer transparency. By detailing her struggle with "cleanfluencer burnout," she sparked industry-wide conversations about sustainable content creation. The article's comment section became an impromptu support group, with 1,400+ parents sharing their own stories.
Springer prioritizes products/services that demonstrably simplify routines for parents of multiple children. Successful 2024 collaborations include a 10-minute weekly meal planner app and wrinkle-resistant school uniform fabrics. Avoid pitches requiring complex setup—her readers crave "open and use" simplicity.
With her 2023 pivot, Springer seeks experts who can quantify organization's psychological benefits. A recent partnership with Black Dog Institute on cluttered spaces/anxiety correlation studies earned 220K social shares. Lead with data-driven angles about domestic spaces' impact on wellbeing.
Her "No Perfect Homes" series highlights adaptable solutions for diverse households. Successful pitches include a 2024 feature on wheelchair-accessible pantry layouts and a reusable cleaning cloths comparison guide. Avoid elitist "dream home" narratives—Springer’s audience values practicality over perfection.
At PressContact, we aim to help you discover the most relevant journalists for your PR efforts. If you're looking to pitch to more journalists who write on Lifestyle, here are some other real estate journalist profiles you may find relevant:
