As Associate Editor of Sunday Life and contributor to The Sydney Morning Herald, Quigley specializes in narratives of personal transformation. Her work intersects lifestyle journalism with social commentary, particularly focusing on:
Successful pitches should offer:
Notable Achievements:
“Quigley’s work redefines lifestyle journalism as a vehicle for social change” - 2023 Walkley Awards Jury Statement
Genevieve Quigley has carved a distinctive niche in Australian journalism through her focus on human-centric storytelling. Beginning her career at Who Weekly in the mid-1990s, she honed her skills in entertainment journalism during the golden age of print magazines. Her leadership roles at TV Hits and Smash Hits positioned her as a key voice for youth culture before transitioning to more substantive features at Sunday Life.
Quigley consistently selects stories demonstrating personal or societal transformation. Pitches should emphasize before/after arcs, like her coverage of Holgate’s career reinvention. Avoid static profiles lacking developmental trajectories.
Her Beyoncé interview contextualized the star’s career through Australian tour experiences. Successful pitches will localize international trends or personalities through Antipodean connections.
With 58% of her Instagram posts featuring original photography, Quigley favors stories offering strong visual components. Pitch multimedia elements alongside written content.
At PressContact, we aim to help you discover the most relevant journalists for your PR efforts. If you're looking to pitch to more journalists who write on Lifestyle, here are some other real estate journalist profiles you may find relevant: