Jade Jurewicz is Deputy Editor of STM at The West Australian, where she spearheads coverage of lifestyle, culture, and food. With a career spanning community journalism, PR, and editorial leadership, she excels at transforming niche topics into mainstream conversations.
Jade Jurewicz’s journalism career began with a family newspaper in her youth, foreshadowing her knack for storytelling. Her professional journey took root at the Busselton-Dunsborough Mail, where she covered community-driven stories, from local politics to environmental debates. This foundational experience honed her ability to balance hard news with human-interest angles, a skill that would define her later work.
Returning to Perth, she joined The Sunday Times Home Magazine and STM, transitioning into lifestyle journalism. Her role as Deputy Lifestyle Editor at The West Australian allowed her to explore food, culture, and women’s issues, culminating in her current position as Deputy Editor of STM. Here, she oversees features that blend investigative rigor with accessible storytelling, such as her groundbreaking 2016 piece on orthorexia, which brought regional attention to an underreported mental health issue.
“Having access to interesting people and telling their stories is what drives me. Whether it’s a teen idol like Taylor Hanson or a local chef redefining Perth’s food scene, every voice matters.”
This article critiques the growing reliance on QR codes in restaurants, arguing that while technology streamlines service, it erodes the personal touch essential to dining experiences. Jurewicz interviews chefs, patrons, and hospitality workers, weaving their perspectives into a nuanced analysis of how convenience clashes with tradition. The piece sparked local debates, with readers and industry professionals alike weighing in on social media.
Highlighting a study by Nature Play WA, Jurewicz examines the societal shift toward overprotective parenting and its long-term implications. She contrasts expert opinions with anecdotes from parents, creating a compelling call to action for balanced child-rearing. The article’s blend of data and narrative resonated widely, earning praise from educators and health professionals.
One of her most cited works, this feature explores orthorexia through the lens of a local woman’s struggle. Jurewicz combines medical insights with personal storytelling, shedding light on how wellness trends can spiral into harmful behaviors. The article’s empathetic tone and rigorous research established it as a benchmark for mental health reporting in lifestyle journalism.
Jurewicz consistently critiques dining trends beyond surface-level reviews. For example, her QR code analysis dissected how technology impacts social dynamics in restaurants. Successful pitches should highlight underreported angles, such as sustainability in local food systems or the intersection of cuisine and mental health.
Her orthorexia piece exemplifies her interest in how societal pressures affect women’s health. Pitches could explore topics like the gendered expectations of caregiving or the rise of women-led hospitality ventures, provided they offer fresh data or personal narratives.
The risky play article demonstrates her ability to translate academic research into relatable content. Pitches should connect broader societal trends—such as remote work’s impact on family dynamics—to local stories, emphasizing actionable insights for readers.
2021 WA Media Awards Finalist (Lifestyle Journalism)
Recognized for her orthorexia feature, this nomination underscored her ability to tackle complex health topics with sensitivity. The judges noted her “exceptional balance of empathy and evidence,” setting a standard for lifestyle reporting in regional media.
Seven West Media’s Editorial Excellence Award (2019)
Awarded for her leadership in revitalizing STM’s food and culture coverage, this honor reflects her skill in curating content that resonates with Perth’s evolving identity. Her editorial vision has been instrumental in doubling the magazine’s digital engagement.
At PressContact, we aim to help you discover the most relevant journalists for your PR efforts. If you're looking to pitch to more journalists who write on Lifestyle, here are some other real estate journalist profiles you may find relevant:
