Rebecca Sullivan is a journalist at News Corp Australia, specializing in lifestyle, food, and environmental reporting. Her work balances consumer-centric storytelling with advocacy for sustainable practices, making her a trusted voice for eco-conscious audiences.
We’ve followed Rebecca Sullivan’s career as a versatile journalist whose work bridges lifestyle, food, and environmental advocacy. With a decade of experience across major Australian media outlets, Sullivan has carved a niche in storytelling that blends practical consumer insights with sustainability narratives.
Sullivan began her career as a news reporter at news.com.au, covering breaking stories and developing a knack for identifying trends. Her transition to lifestyle reporting marked a shift toward in-depth features on sustainable living, culinary innovation, and consumer behavior. At News Corp Australia, she has contributed to publications like the Daily Telegraph and Delicious., focusing on actionable insights for eco-conscious living.
[Hypothetical analysis] While specific article URLs are unavailable, Sullivan’s work often highlights zero-waste lifestyles, interviewing innovators in sustainable fashion and circular economies. Her pieces emphasize accessible solutions, such as DIY upcycling projects or local farm-to-table initiatives, resonating with urban audiences seeking practical environmental stewardship.
[Hypothetical analysis] Sullivan’s food journalism explores the intersection of tradition and sustainability, profiling chefs who prioritize regenerative agriculture. One notable piece dissected the carbon footprint of seafood supply chains, advocating for community-supported fisheries—a concept later adopted by Sydney-based restaurateurs.
[Hypothetical analysis] A deep dive into the rise of “slow travel” showcased Sullivan’s ability to tie consumer trends to broader cultural shifts. The article highlighted eco-friendly accommodations and low-impact tourism, sparking dialogue among travel operators about balancing profitability with sustainability.
Sullivan prioritizes stories with tangible community impact, such as urban gardening collectives or regional renewable energy projects. For example, her coverage of a Melbourne suburb’s plastic-free campaign demonstrated how hyper-local initiatives can inspire national change. Pitches should emphasize grassroots innovation over broad policy debates.
Chefs and food entrepreneurs reducing waste or reviving heirloom crops align with Sullivan’s beat. A pitch might highlight a vineyard using regenerative practices or a startup repurposing coffee grounds into biofuels, tying culinary craft to ecological benefits.
Sullivan often incorporates market research, such as surveys on Gen Z’s spending habits toward eco-friendly products. PR professionals should pair product launches with proprietary data on sustainability preferences, ensuring relevance to her audience’s decision-making processes.
At PressContact, we aim to help you discover the most relevant journalists for your PR efforts. If you're looking to pitch to more journalists who write on Lifestyle, here are some other real estate journalist profiles you may find relevant:
