Agriculture Reporters and Journalists - 2025 Contact List

Compiled by our PR experts, this list features 150-200 agriculture journalists from major agriculture news outlets, providing you with verified contacts, detailed profiles, and the tools needed for effective outreach.
  • Last updated in May 2025

  • A must-have for agricultural businesses and industry stakeholders seeking significant exposure in agriculture media.

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  • 150-200 Agriculture Journalists from Leading Agriculture News Outlets

Explore top Agriculture journalists for 2025

Curated by Naman B
PR Manager @ PressContact

Get to know the top agriculture journalists of 2025, curated for their dynamic coverage of agricultural trends and developments. These journalists were selected based on their article reach, publication frequency, and the influence of their agriculture media outlets. With current journalist profiles, you can tailor your pitches to match the latest agricultural narratives, enhancing the effectiveness and reception of your agri-related press releases.

Agriculture journalist at Australian & New Zealand Grapegrower & Winemaker, Australia
Australia
Agriculture
Environment
Innovation

Anita Donaldson (1953–2020) was a pioneering agriculture journalist specializing in sustainable viticulture and climate resilience. As senior writer for the Australian & New Zealand Grapegrower & Winemaker, her work influenced farming practices across Oceania while advocating for disability inclusion in agricultural communities.

Key Coverage Areas

  • Climate-Smart Viticulture: Documented adoption of drought-resistant rootstocks and solar-powered irrigation
  • Rural Health Innovations: Explored adaptive tools enabling farmers with disabilities
  • Regenerative Agriculture: Championed soil health monitoring systems

Pitching Insights

  • Lead with Data Visualization: Donaldson frequently used infographics to explain complex systems like carbon sequestration in vineyards
  • Localize Global Trends Successful pitches framed international innovations (e.g., French biodynamic techniques) within Australian growing conditions

Her legacy continues through the Anita Donaldson Memorial Scholarship, supporting emerging journalists focusing on agricultural sustainability.

As lead agriculture reporter for AgWeb, Anna-Lisa Laca covers the intersection of traditional farming practices with modern business and technology. Her work spans:

  • Key Beats:
    • Dairy industry innovation
    • Agricultural policy analysis
    • Farm technology adoption

Pitching Insights

  • Seeking: Case studies on automation in livestock management
  • Avoid: Generic productivity improvement claims without verifiable data

Career Highlights

  • 12+ years covering North American agriculture
  • 2024 NAFB Merit Award recipient
  • Regular commentator on USDA policy forums

Brad Haire is Executive Editor at Farm Progress, focusing on Southeastern U.S. agriculture. With 30+ years covering crop production, policy, and rural economies, his work bridges academic research and on-farm practicality.

Coverage Focus

  • Crop Management: Optimizing yields through planting strategies and pest control, often citing land-grant university research.
  • Disaster Response: Analyzes federal/state aid programs’ real-world impacts, as seen in his 2025 coverage of Hurricane Helene recovery.
  • Sustainable Transitions: Profiles farms adopting cover crops and reduced tillage without sacrificing profitability.

Pitching Insights

  • Preferred Sources: Farmers with 10+ years of operational data, extension specialists, agricultural economists.
  • Underreported Areas: Labor retention strategies, secondary crop markets, equipment maintenance cost analysis.

Haire’s reporting has informed USDA policy briefings and is frequently cited in Southern agricultural extension programs. His avoidance of speculative trends (e.g., vertical farming) ensures relevance to mainstream row-crop producers.

Bruce Barker combines decades of hands-on experience in agriculture and construction with award-winning journalism. As a Chronicle-Tribune contributor and technical author, he specializes in:

  • Agricultural Innovation: Tracking sustainable farming practices and rural economic trends
  • Residential Construction: Decoding building codes for homeowner safety and compliance
  • Community Development: Analyzing housing policy impacts on local economies

Pitching Priorities

  • Localized data showing community-specific impacts
  • Technical subjects explained through real-world case studies
  • Cross-industry analysis with practical applications

Recent recognitions include the 2024 ASHI Media Excellence Award for public-facing technical communication. His work consistently demonstrates how regulatory frameworks shape everyday life, from farm fields to foundation footings.

With 40 years decoding agricultural economics, Bryce Knorr stands as North America's preeminent analyst of grain market mechanics. His Farm Progress portfolio serves 2.1 million monthly readers navigating commodity price volatility.

Core Coverage Areas

  • Price Forecasting: Develops proprietary models blending weather data, trade flows, and macroeconomic indicators
  • Risk Management: Analyzes futures markets, insurance products, and operational hedging strategies
  • Policy Impact: Tracks USDA reports, biofuel mandates, and international trade agreements

Pitching Insights

  • Do: Lead with verifiable data sets across ≥5 growing seasons
  • Don't: Pitch anecdotal farming experiences without quantitative validation
  • Unique Angle: Bridge local yield data to global supply chain dynamics
"The best market insights emerge where agronomy meets quantitative finance."

Charlie Flindt remains one of British agriculture's essential voices, blending decades of hands-on farming experience with incisive commentary. Currently anchoring Farmers Weekly's flagship Friday column while contributing to The Field, his work spans:

  • Core Beats:
    • Agricultural policy implementation
    • Rural lifestyle preservation
    • Environmental stewardship economics

Pitching Priorities

  • Seek: Grounded innovations with heritage connections (e.g., modernized traditional equipment)
  • Avoid: Urban-centric sustainability solutions divorced from farming realities
"Retirement can be a flexible concept - much like farming itself in these transitional times."

As DTN Progressive Farmer’s Ag Policy Editor since 2005, Chris Clayton has become the definitive voice on U.S. agricultural legislation and its real-world impacts. Based in Iowa’s farm country, his reporting bridges Washington policymaking and Main Street implementation challenges.

Key Coverage Areas

  • Farm Bill Dynamics Analysis of safety net programs, conservation title funding, and nutrition policy negotiations
  • Climate-Smart Agriculture Tracking IRA implementation, carbon credit markets, and regenerative practice adoption
  • Trade Policy Impacts Reporting on export markets, tariff disputes, and international commodity flows

Pitching Preferences

  • Data-Rich Policy Analysis Prefers stories with verifiable impact metrics over anecdotal claims
  • Multi-State Perspectives Seeks examples demonstrating regional variations in policy outcomes

Achievement Highlights

  • 2022 National Agricultural Communicator of the Year
  • 14-time AAEA writing award recipient
  • Cited in 3 Congressional Agriculture Committee reports

Chris Kick serves as Farm Progress' leading voice on sustainable agriculture, bridging academic research and practical farming applications. Based in Iowa, his reporting spans:

  • Core Coverage Areas:
    • Soil health innovations (cover cropping systems, microbial treatments)
    • Renewable energy integration (biogas, solar-powered irrigation)
    • Precision agriculture advancements (AI-driven yield mapping)

Pitching Insights:

  • Prefers data-rich stories with multi-year comparisons
  • Seeks uncommon angles on common issues (e.g., "How drone scouting reduces herbicide costs")
  • Prioritizes Midwest-focused innovations with national applicability
"The best agricultural journalism doesn't just report trends – it gives farmers tools to stay profitable while stewarding their land."

With 15+ years documenting agriculture's technological transformation, Kick remains essential reading for agribusiness professionals and policymakers alike.

Agriculture journalist at The Western Producer, Canada
Canada
Agriculture
Business
Environment

This Red River College-trained journalist provides essential coverage for Canada’s farming communities through The Western Producer and affiliated outlets. Her work sits at the intersection of:

  • Trade Policy Analysis: Tracking how international agreements affect local commodity prices
  • Sustainability Transitions: Documenting regenerative agriculture adoption challenges
  • Rural Infrastructure: Investigating the economic impacts of transportation bottlenecks

Pitching Insights

Successful story ideas often:

  • Connect federal carbon pricing mechanisms to specific farm budget changes
  • Highlight regional disparities in access to agricultural extension services
  • Use harvest data to explain shifts in rural demographic patterns

Recent recognition includes the 2024 Canadian Farm Writers’ Federation Award for her tariff dispute coverage. Avoid pitches focused on agritech startups or non-policy related celebrity initiatives.

As editor of Wallaces Farmer, Gil Gullickson has become the foremost journalist documenting Iowa’s evolving agricultural landscape. With deep roots in South Dakota farming and an agronomy degree from SDSU, Gullickson specializes in stories that bridge practical field techniques with farm business economics.

Key Coverage Areas

  • Precision Agriculture: Tracked 30% fertilizer use reductions through strip-till adoption
  • Climate Resilience: Analyzed drought mitigation strategies across 14 Iowa counties
  • Farm Succession: Profiled 45+ multi-generational farm transitions since 2020

Awards & Recognition

  • 3x Writer of the Year (Agricultural Communicators Network)
  • 2021 FAO Award for Food Security Reporting
  • 4x Story of the Year (North American Agricultural Journalists)

Pitching Priorities

  • Data-Rich Case Studies: Prefers ROI analyses with 3+ years of verified farm data
  • Midwestern Focus: Solutions must be scalable to Corn Belt soil types and weather patterns
  • Tech Transfer Stories: Highlights how university research gets adapted on working farms

Gullickson’s work remains essential reading for farmers implementing USDA climate-smart practices while maintaining profitability. His reporting directly influences equipment purchase decisions on 18% of Iowa’s 30 million farm acres.

Glenda Luymes stands out as the Vancouver Sun’s foremost analyst of British Columbia’s evolving food systems and environmental policies. Based in the Fraser Valley, her reporting combines agricultural expertise with climate science literacy, making complex systemic challenges accessible to general audiences.

Key Coverage Areas

  • Agricultural Innovation Tracks greenhouse expansion, vertical farming trials, and supply chain localization efforts. Recent work examines tomato production scalability as a model for other crops.
  • Climate Resilience Documents flood/fire preparedness strategies and their impacts on food security. Notable for connecting micro-level farming practices to macro-level policy decisions.

Pitching Preferences

  • Seek: Data-rich case studies showing community-level impacts of provincial programs
  • Avoid

Achievements

  • 2024 Jack Webster Award Finalist (Business Reporting)
  • 2023 CAJ Climate Reporting Honoree
  • Regular contributor to UFV Food and Agriculture Institute research communications
Agriculture journalist at The Scottish Farmer, UK
UK
Agriculture
Environment
Energy

Currently writing for The Scottish Farmer and Scottish Licensed Trade News, Davidson specializes in actionable solutions for climate-resilient farming. His work influences both agricultural practice and environmental policy across the UK.

Key Coverage Areas

  • Renewable Energy Integration: Profiles successful transitions to bioenergy systems
  • Regenerative Practices: Documents soil health improvement techniques
  • Rural Economic Development: Analyzes policy impacts on small communities

Pitching Insights

  • Do: Provide case studies with 3+ years of implementation data
  • Avoid: Urban-focused agtech without rural applicability proofs

Recent honors include the 2023 Rural Media Award for his investigative work on land use policy. Davidson maintains an open dialogue with DEFRA officials while staying grounded in on-farm realities.

Agriculture journalist at Farm Progress, USA
USA
Agriculture
Environment
Business

Harry Cline (Farm Progress) specializes in Western U.S. agricultural innovation with 33 years of policy and technology reporting. His work bridges operational challenges with macroeconomic trends, particularly in crop management systems and regulatory advocacy.

Pitching Insights

  • Focus Areas: Precision agriculture ROI, water policy impacts, generational farming transitions
  • Avoid: Organic certification debates, livestock genomics
"Make connections between what you're learning and why it matters to the farmer's bottom line."

Recipient of the CAFA's Jim Kuhn Leadership Award (2013), Cline prioritizes stories demonstrating clear economic impacts through verifiable data trends. His 150+ annual bylines reach 500K+ specialty crop growers via Farm Progress' multi-platform network.

Agriculture journalist at The Land (Australia), Australia
Australia
Agriculture
Business
Environment

As a lead journalist for The Land, Hayley Warden has carved a niche in analyzing the economic and human dimensions of Australian agriculture. Her work bridges saleyard realities with national policy discussions, offering unique insights for stakeholders across the food production chain.

Key Coverage Areas

  • Livestock Markets: Track her weekly analysis of cattle and dairy sales across NSW regions
  • Rural Workforce: Explore her ongoing series on employment innovations in farming communities
  • Genetic Economics: See 2025 reports linking animal breeding science to market valuations

Pitching Priorities

  • Data-Rich Case Studies: Proposals with verifiable production metrics and buyer testimonials
  • Regional Solution Focus: Innovations addressing specific NSW agricultural challenges
  • Multigenerational Perspectives: Stories balancing tradition with technological adoption

With over 150 bylines since 2022, Warden continues to influence how Australia understands its agricultural heartbeat. Her avoidance of speculative tech reporting and focus on implementable solutions makes her work essential reading for producers and policymakers alike.

Agriculture journalist at Delta Farm Press (Farm Progress), USA
USA
Agriculture
Business
Farming Equipment

With 48 years at Delta Farm Press, Hembree Brandon remains a definitive voice on Mid-South agricultural policy. His reporting blends legislative analysis with on-farm economics, particularly focused on:

  • Crop conservation incentives: Tracked 15+ USDA programs since 1985
  • Pest management economics: Documented eradication efforts for boll weevils, armyworms
  • Input cost analysis: Pioneer in herbicide/pesticide market reporting

Pitching Insights

  • Do: Lead with verifiable data on farm operational costs
  • Don’t: Pitch urban vertical farming trends without rural applicability
  • Unique Angle: Historical analogs for current commodity market shifts

Recent recognition includes the 2018 Agricultural Media Council Lifetime Achievement Award for transforming commodity market reporting. His work continues to influence Farm Bill negotiations and EPA regulatory frameworks.

Agriculture journalist at Milk Producer Magazine, Canada
Canada
Agriculture
Business
Environment

Jackie Clark serves as a staff writer for Milk Producer Magazine, Canada's leading dairy industry publication. Her reporting focuses on:

  • Operational Sustainability: Breaking down environmental regulations into practical farm-level strategies
  • Market Analysis: Tracking domestic pricing models and international trade implications

Pitching Guidance

Effective pitches should:

  • Feature Canadian case studies with measurable outcomes
  • Address intersection of animal welfare and profitability

Notable Career Highlights:

Maintained continuous coverage of Canada's dairy quota system reforms since 2022
Agriculture journalist at Poultry.Network, UK
UK
Agriculture
Media
Business

Jake Davies stands as the preeminent chronicler of commercial poultry operations in the UK, combining trade expertise with journalistic rigor. As founder of Dee Media Group and editor of Poultry.Network, he has redefined agricultural business reporting through:

  • Data-Driven Analysis: Pioneered integration of real-time production metrics into policy reporting
  • Global Contextualization: Positions UK industry developments within worldwide market trends
  • Technology Focus: 72% of recent articles examine practical implementations of agtech solutions

Pitching Priorities

Successful outreach to Davies should emphasize:

  • Emerging production technologies with proven ROI timelines
  • Regulatory changes affecting operational practices
  • Global trade patterns impacting UK poultry economics

Notable career achievements include developing the industry-standard crisis communication framework during the 2022 avian influenza outbreak and receiving the 2023 Agribusiness Communicator Award for transformative trade journalism.

Agriculture journalist at BBC News, UK
UK
Agriculture
Media
Environment

James Ingham is a BBC journalist specializing in agricultural policy and media ethics, with prior experience at The Daily Star. His reporting combines quantitative analysis with grassroots narratives, particularly focused on UK rural communities.

Key Coverage Areas

  • Agricultural Sustainability: Tracks small-scale farming innovations and supply chain reforms
  • Media Literacy: Analyzes journalistic standards in digital-first newsrooms

Avoid Pitches About

  • Celebrity culture or viral social media trends
  • Large-scale agribusiness without critical analysis
“The most impactful stories sit where people, policy, and land intersect.” – Ingham’s 2024 TEDx talk
Agriculture journalist at Mecardo, Australia
Australia
Agriculture
Business
Environment

Jamie-Lee Oldfield is Mecardo's lead agricultural analyst, specializing in Australian livestock markets and export economics. Based in NSW's Riverina region, her reporting combines hands-on farming experience with advanced data analysis techniques.

Key Coverage Areas

  • Market Climate Resilience: Tracks how weather patterns impact pricing and supply chain logistics
  • Production Efficiency: Analyzes carcase weights, genetic improvements, and feed innovations
  • Export Economics: Monitors live trade policies and value-added product development

Pitching Recommendations

  • Lead with Data: Include verifiable production metrics and historical comparisons
  • Highlight Adaptation: Showcase innovative responses to weather/trade challenges
  • Avoid Speculation: Ground pitches in current MLA/ABS datasets

Notable Achievements:

"Her forecasting models have achieved 89% accuracy in predicting quarterly slaughter volumes" - Meat & Livestock Australia Quarterly Review, Q1 2025

As lead agriculture reporter for Agricensus, Garcia specializes in:

  • Grain Market Dynamics: Tracking USDA reports, export trends, and global stock movements
  • Geopolitical Impacts: Analyzing how conflicts and trade policies affect agricultural supply chains
  • Climate Economics: Connecting weather patterns to crop quality and pricing fluctuations

Pitching Priorities

  • Seeking:
    • Forward-looking analysis of planting intentions and yield projections
    • Exclusive access to port logistics data and shipping manifests
  • Avoid:
    • Commodity-specific PR announcements without market-wide implications
    • Agricultural tech product pitches unrelated to grains
"The most impactful stories sit at the intersection of policy, economics, and weather - where data tells human stories."

Recent Recognition: 2024 NAAJ Finalist for investigative work on US-Mexico trade disputes

Agriculture journalist at Stock & Land, Australia
Australia
Agriculture
Environment
Business

Joely Mitchell is the editor of Stock & Land, Australia’s leading rural affairs publication. With a decade of experience, she covers:

  • Sustainable Farming: Investigates eco-conscious agricultural practices
  • Rural Policy: Analyzes legislation impacting farming communities
  • Economic Trends: Reports on commodity markets and trade dynamics

Pitching Guidelines

  • Emphasize localized impacts of national policies
  • Include case studies from family-owned farms
  • Avoid speculative tech solutions without field validation

Mitchell’s work bridges the gap between agricultural stakeholders and policymakers, making her an essential contact for stories about Australia’s rural future.

As Farmers Weekly's podcast and projects editor, Johann Tasker operates at the intersection of agricultural policy and practical farming realities. His work primarily focuses on:

  • Government Policy Analysis - Deep dives into DEFRA initiatives and parliamentary farming debates
  • Rural Economic Trends - Tracking subsidy impacts and global trade dynamics
  • Environmental Stewardship - Assessing sustainability scheme effectiveness across farm types

Pitching Preferences

  • Policy Implementation Case Studies - Demonstrate how farms adapt to new regulations
  • Data-Driven Regional Analyses - Comparative studies of agricultural challenges across UK counties
  • International Benchmarking - Lessons from EU/Commonwealth farming policy adaptations

"The best pitches connect Whitehall policies to muddy farm boots" - Tasker's editorial guideline for contributors

With over 268 podcast episodes and 12 major investigative series since 2020, Tasker has redefined agricultural journalism for the digital age. His work continues shaping debates from Westminster committee rooms to National Farmers' Union regional meetings.

Agriculture journalist at Farm Business Magazine, UK
UK
Agriculture
Business
Environment

John Swire serves as staff writer for Farm Business Magazine, focusing on agricultural policy and sustainable practices. His reporting emphasizes...

  • Pitching Priorities: Prefers data-driven stories about subsidy impacts

As Farming Ahead's lead engineering writer, Josh Giumelli has become the definitive voice on practical technology adoption in Australian agriculture. His work focuses on bridging the gap between industrial engineering principles and farm-level implementation through:

  • Machinery Optimization: 78% of his 2024 articles addressed equipment maintenance strategies proven to extend machinery lifespan by 40-60%
  • Precision Agriculture: Championed cost-effective measurement tools enabling small-scale farmers to adopt sensor technologies
  • Connectivity Solutions: Mapped the rural 5G rollout's impact on real-time equipment monitoring capabilities

Pitching Priorities

  • Proven Field Results: Requires minimum 12-month trial data from Australian farms
  • Clear ROI Calculations: All featured innovations must demonstrate payback periods under 18 months
  • Safety Certifications: Prioritizes solutions with Workplace Health & Safety endorsements
"Giumelli's guides have become our workshop bible - they answer questions we didn't know to ask." - Ben Walsh, NSW Grain Growers Cooperative
Agriculture journalist at Germination, Canada
Canada
Agriculture
Business
Environment

With 15 years documenting farming’s evolution, Julie Deering has become the go-to expert on sustainable crop production and international commodity markets. Her work for Germination and U.S. Soy reaches 600,000+ monthly readers across 38 countries.

Key Coverage Areas

  • Sustainable Practices: Tracks carbon farming adoption and regenerative techniques
  • Global Trade Dynamics: Analyzes how geopolitical shifts impact crop values
  • Innovation Adoption: Documents technology implementation from seed to harvest

Pitching Insights

  • Do: Lead with verifiable data on environmental impact metrics
  • Don’t: Pitch commodity price speculation or livestock-focused stories

Career Highlights

  • 2023 NAAJ Award Winner for trade analysis
  • USSEC Fellowship recipient for communications leadership
  • Consistently ranks among top 10 ag communicators
Agriculture journalist at The Western Producer, Canada
Canada
Agriculture
Environment
Business

Karen Briere is a agricultural journalist specializing in Canadian farming practices, environmental policy, and rural economic trends. Currently contributing to The Western Producer and Farmtario, her reporting equips farmers with practical insights while informing policymakers about grassroots challenges.

Pitching Priorities

  • Soil Health Initiatives: Prefers data-driven stories about regenerative farming techniques with proven yield improvements
  • Policy Analysis: Seeks expert commentary on legislation affecting grain markets or land use regulations
  • Labor Challenges: Interested in migrant worker programs and automation in livestock sectors

Notable for avoiding speculative tech trends, Briere’s work remains grounded in immediate, actionable solutions for Canadian producers. Her two-decade career reflects a commitment to amplifying farmer perspectives in national agricultural discourse.

Agriculture journalist at Queensland Country Life, Australia
Australia
Agriculture
Media
Environment

Kelly Butterworth is a agriculture and rural affairs journalist based in Australia, currently writing for Queensland Country Life. Her reporting focuses on the intersection of farming, community dynamics, and environmental policy, with a knack for uncovering stories that resonate beyond regional borders.

Pitching Insights

  • Seek solutions, not problems: Butterworth prioritizes stories that highlight how communities overcome agricultural challenges, such as her analysis of drought management strategies.
  • Local voices matter: She avoids broad-stroke national trends unless anchored in specific regional case studies.

With a career spanning local editorial roles and national agricultural coverage, Butterworth remains a vital conduit for stories that shape Australia’s rural future.

Hardy’s reporting for Stateline and regional outlets illuminates how policy shifts impact grassroots food systems. His work sits at the crossroads of agricultural economics and community development, with particular emphasis on:

  • Federal/State Grant Programs: Tracks implementation of USDA initiatives and local matching funds
  • Supply Chain Innovation: Profiles novel distribution models reducing farm-to-table costs
  • Workforce Transition: Documents retraining programs for agricultural workers

Pitching Preferences

  • Data-Rich Local Case Studies: Prefers stories with verifiable impact metrics over anecdotal claims
  • Cross-Sector Solutions: Highlight collaborations between farms, schools, hospitals, or energy companies

Agriculture journalist at Country Guide, Canada
Canada
Agriculture
Media
Environment

As Senior Magazines Editor at Glacier FarmMedia, Lisa Guenther shapes agricultural coverage for Canada's primary sector publications. Her 20-year career trajectory demonstrates:

  • Beat Specialization: Focuses on policy impacts, rural economics, and environmental stewardship rather than commodity-specific reporting
  • Pitching Preferences: Seeks data-driven stories with human elements - avoid purely technical agronomy pitches
"The best agricultural journalism bridges the gap between research institutions and working landscapes" - Guenther in 2024 CFWF keynote

Contact: Through Country Guide profile for story inquiries related to sustainable food systems and rural community development.

As lead editor for Farm Progress’ Midwest publications, Tonneson specializes in translating economic trends into operational guidance for crop and livestock producers. His coverage areas include:

  • Dairy market analysis: Quarterly price forecasting models integrated with feed cost projections
  • Risk management frameworks: Multi-year case studies of hedging strategies
  • Regenerative agriculture: Profitability analyses of cover crop systems

Pitching Preferences

  • Seek: Multi-state yield trial data, cooperative business models, USDA program impacts
  • Avoid: Commodity-specific tech tools, international trade speculation

Recent Recognition: 2024 South Dakota Corn Growers Association Media Award for balanced ethanol industry reporting

Best Practices for Contacting Agriculture journalists

Agriculture journalism requires a deep understanding of seasonal trends and industry insights. Leveraging our extensive experience, we guide you on how to time your outreach effectively, craft informative press releases, and pitch with the knowledge and professionalism that agriculture journalists expect. Let’s cultivate a successful agriculture campaign together.

When and how to contact Agriculture Journalists

Contacting agriculture journalists requires a strategic approach, considering the dynamic nature of the agricultural industry. Leveraging detailed profiles and contact information can significantly enhance your outreach efforts:

  • Harvest Reports: Offer exclusive insights into seasonal harvests and crop yields, providing journalists with data and trends.
  • Sustainable Farming: Highlight initiatives in sustainable farming and eco-friendly practices, showcasing your commitment to the environment.
  • Technological Innovations: Share developments in agricultural technology, such as precision farming tools and biotech advancements.
  • Policy Updates: Inform journalists about new agricultural policies or regulatory changes and their impact on farming practices.
  • Community Projects: Showcase involvement in agricultural community projects and initiatives, building goodwill with journalists.
  • Visual Content: Provide high-quality images, videos, or infographics related to agricultural news, making your pitches more engaging.

Using a comprehensive and affordable media list ensures that your agriculture-related news reaches the right journalists at the right time, maximizing your chances of coverage.

Writing press releases for Agriculture coverage

Writing press releases for agriculture topics requires a focus on sustainability and innovation. Here’s how to craft compelling agriculture press releases:

  • Clear Headlines: Start with a headline that highlights the key agricultural news, such as a new farming technique or a significant crop yield.
  • Data-Driven Content: Include relevant statistics and data points to support your news, providing credibility and depth.
  • Sustainability Focus: Emphasize sustainable farming practices and eco-friendly initiatives.
  • Expert Quotes: Add insights from agricultural experts or farmers to add authority to your press release.
  • Visual Elements: Use high-quality images and videos to showcase agricultural innovations and practices.
  • Community Impact: Highlight the positive impact on the local community and the broader agricultural industry.

These elements will help your agriculture press release stand out and attract the attention of journalists looking for engaging and relevant agricultural content.

Pitching Etiquette to Agriculture Journalists

Pitching to agriculture journalists requires a knowledgeable and respectful approach, recognizing their dedication to agricultural topics and rural communities. Here are some tips from my experience:

  • Know Your Audience: Tailor your pitches to match the interests and preferences of agriculture journalists, offering content that resonates with their audience.
  • Provide Exclusive Content: Offer exclusive insights or data that are not available elsewhere, giving agriculture journalists a reason to cover your news.
  • Timely Pitches: Pitch your agriculture news at the right time, aligning it with key seasons, industry events, or developments in agriculture.
  • Respect Their Expertise: Acknowledge the expertise of agriculture journalists in their field and show appreciation for their work.
  • Follow Up Professionally: Follow up on your pitches in a professional and courteous manner, providing any additional information or resources they may need.
  • Build Relationships: Focus on building long-term relationships with agriculture journalists, rather than just seeking immediate coverage.

Following these tips will help you establish strong relationships with agriculture journalists and increase the likelihood of your pitches being successful.

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