Jamie-Lee Oldfield is Mecardo's lead agricultural analyst, specializing in Australian livestock markets and export economics. Based in NSW's Riverina region, her reporting combines hands-on farming experience with advanced data analysis techniques.
Notable Achievements:
"Her forecasting models have achieved 89% accuracy in predicting quarterly slaughter volumes" - Meat & Livestock Australia Quarterly Review, Q1 2025
Jamie-Lee Oldfield has established herself as a leading voice in Australian agricultural journalism, combining hands-on farming experience with rigorous market analysis. Based in Coolac, NSW, she operates within a family-owned stud and commercial beef and sheep enterprise, grounding her reporting in practical industry knowledge. Her career evolution reflects three distinct phases:
This March 2025 analysis demonstrates Oldfield's ability to synthesize complex market variables. The piece connects Queensland flood impacts with immediate price fluctuations in cattle markets, while simultaneously forecasting long-term export implications of U.S. tariff changes. By cross-referencing ABS slaughter data with BOM rainfall maps, she creates a multidimensional view of market drivers. The article's enduring value lies in its methodology - a template for assessing climate events through dual lenses of immediate disruption and strategic planning.
Published February 2025, this work showcases Oldfield's mastery of production cycle analysis. By juxtaposing record slaughter numbers with rising carcase weights, she challenges simplistic narratives of herd reduction. The article introduced a novel metric - "kg per hectare productivity" - now widely adopted in industry reporting. Its significance stems from reframing destocking discussions around efficiency gains rather than mere stock numbers.
This March 2025 AuctionsPlus feature exemplifies Oldfield's data journalism prowess. Through decade-spanning carcase weight analysis, she reveals how genetic improvements have offset herd reduction impacts. The piece's impact stems from its predictive model correlating female slaughter rates with future production capacity, now used by MLA for long-term projections. Technical details around Bos taurus adoption rates are made accessible through comparative infographics.
Oldfield prioritizes stories demonstrating adaptive strategies to weather volatility. Successful pitches should include:
"Producers who held over lambs saw 22% price premiums post-cyclone" (Mecardo, April 2025)
Include verifiable before/after financials and meteorological data correlations. Avoid generic climate change discussions without market linkage.
With live exports hitting 4-year highs (AuctionsPlus, March 2025), she seeks case studies on:
Emphasize partnerships between producers and export logistics firms.
Oldfield's carcase weight analysis (2022-2025) reveals appetite for technical improvements. Pitch:
Include ROI timelines and scalability evidence.
While formal awards aren't documented, Oldfield's influence is evidenced by:
At PressContact, we aim to help you discover the most relevant journalists for your PR efforts. If you're looking to pitch to more journalists who write on Agriculture, here are some other real estate journalist profiles you may find relevant:
