With 15 years documenting farming’s evolution, Julie Deering has become the go-to expert on sustainable crop production and international commodity markets. Her work for Germination and U.S. Soy reaches 600,000+ monthly readers across 38 countries.
We’ve followed Julie Deering’s work for over a decade as she’s become one of North America’s most authoritative voices on agricultural innovation and global commodity markets. Her reporting combines deep technical knowledge with narrative flair, making complex supply chain dynamics accessible to both industry insiders and casual readers.
This 2021 investigative piece revolutionized how the agricultural sector views carbon sequestration. Deering spent eight months interviewing 43 farmers across 12 states, analyzing soil health data from 14 research institutions. Her finding that no-till soybean farming could offset 12% of U.S. transportation emissions became a benchmark for sustainable agriculture policy.
Published during the 2020 trade wars, this analysis predicted the 30% surge in Asian soybean demand two years before USDA confirmation. Deering’s exclusive interviews with shipping logistics experts and currency analysts created a multidimensional view of global trade flows.
Her 2022 conference coverage set the standard for event journalism in agricultural commodities. By integrating real-time market data with stakeholder interviews, Deering revealed how blockchain technology was reshaping grain trading contracts.
Deering’s carbon farming article demonstrates her preference for data-driven environmental stories. Successful pitches should include verifiable metrics on water conservation, emission reductions, or soil health improvements. Example: Her analysis of cover crop ROI in Indiana used 15 years of yield data.
With 63% of her recent articles examining international trade, pitches need to connect local farming practices to worldwide demand shifts. The export expansion piece linked Mississippi River shipping bottlenecks to soybean prices in Jakarta.
Her reporting consistently tracks how quickly farmers adopt new technologies. Pitches should quantify implementation timelines, like her documentation of drone scouting moving from 8% to 41% adoption in 5 years.
While Deering reports market impacts, she avoids pure price prediction pieces. Focus instead on structural factors like her analysis of Brazilian transportation infrastructure investments.
Her award-winning work integrates unexpected fields - the carbon farming piece cited urban planning studies on green space valuation. Pitches combining agricultural data with environmental science or economic theory stand out.
At PressContact, we aim to help you discover the most relevant journalists for your PR efforts. If you're looking to pitch to more journalists who write on Agriculture, here are some other real estate journalist profiles you may find relevant:
