Lisa Guenther

Lisa Guenther connects day-to-day cattle production with the grain and livestock markets that shape farm business decisions. She covers beef, feed grains and ranch management with a mix of practical reporting and market-focused coverage that helps producers read both their herds and the broader financial landscape.

Beef production and animal health

Guenther reports regularly on beef cattle production and animal health, with an emphasis on problems that affect cow-calf operations. Her coverage of bovine respiratory disease includes service pieces such as “Preventing BRD on cow-calf operations,” which focuses on management steps to reduce calf pneumonia and respiratory losses in the herd. She often frames health topics around real-world decisions producers face, such as vaccination protocols, equipment handling and biosecurity, writing detailed how-to guidance on keeping syringes and needles clean and functioning properly during vaccination campaigns.

Across these pieces, she favours straightforward explanations of veterinary advice and turns them into clear checklists that can be applied in the working chute or calving pasture.

Ranch management and the business side of cattle

Her ranching coverage looks at how families and operations navigate change, risk and long-term strategy. In her Gate Post and comment columns, she writes about the mindset required for farm and ranch families to handle abundance and scarcity, exploring how attitudes toward risk can affect business choices. She also tackles the tension between tradition and change in ranching, highlighting how producers weigh deeply rooted practices against new technology, market shifts and evolving expectations.

Pieces such as “Comment: Finding opportunity,” “Comment: Perspective,” and “Comment: Memories” use specific farm scenarios and seasons to explore how producers respond to volatility, succession questions and operational pivots. These columns combine behavioural insight with business themes, making the economics of ranching tangible through everyday decisions about cattle, grass and capital.

Grain, livestock markets and financial closes

Guenther’s coverage extends into commodity markets and financial indicators, linking price moves back to farm-level implications. Her CBOT weekly reporting tracks futures moves in key contracts such as wheat, corn and soybeans, explaining how developments like a potential Iran peace deal or changing U.S. weather patterns drive price changes for feed grains and other commodities.

She has written market news briefs such as “Canadian Financial Close: Loonie, TSX, Dow Jones rise,” connecting currency shifts and equity indexes to the wider economic backdrop producers operate in. This work gives her coverage a finance dimension within agriculture, showing how macro events in geopolitics, weather and monetary policy filter down to cattle feeders, cow-calf operations and mixed farms managing grain marketing alongside livestock.

Editorial leadership and multi-format farm journalism

Alongside her reporting, Guenther holds a senior editorial role overseeing farm magazines, including editing Canadian Cattlemen. Her past experience as a field editor on crop-focused titles informs how she integrates grain and cattle perspectives, often bringing a crops lens into beef stories where feed supply, pasture management and residue grazing intersect. She works across formats, contributing written features, service articles and commentary, and appearing on broadcast segments such as Sask Ag Today to discuss beef production information and current events affecting the sector.

This combination of editorial oversight, field reporting and broadcast work gives her a wide view of the cattle industry, which she distills into accessible coverage for producers who rely on both production detail and market signals.