Joely Mitchell is the editor of Stock & Land, Australia’s leading rural affairs publication. With a decade of experience, she covers:
Mitchell’s work bridges the gap between agricultural stakeholders and policymakers, making her an essential contact for stories about Australia’s rural future.
Joely Mitchell began her journalism career in 2016 as a cadet at Stock & Land, a premier Australian publication covering agriculture and rural affairs. Over nearly a decade, she honed her expertise in agricultural reporting, eventually ascending to the role of editor. Her early work focused on ground-level farming challenges, such as drought resilience and commodity price fluctuations, which laid the foundation for her nuanced understanding of Australia’s agricultural sector. By 2025, Mitchell had become a trusted voice in rural journalism, blending investigative rigor with a deep empathy for farming communities.
Mitchell prioritizes stories that explore sustainable farming practices, such as regenerative agriculture or water conservation. For example, her coverage of soil health initiatives in Victoria demonstrated her interest in solutions-oriented reporting. Pitches should emphasize data-driven approaches to environmental stewardship within farming communities, avoiding overly technical jargon.
Her analysis of government subsidies for drought-affected farmers in New South Wales underscores her focus on policy impacts. Successful pitches will connect macroeconomic trends to grassroots experiences, particularly how trade policies or climate legislation affect small-scale producers.
Mitchell’s work often highlights human-interest angles within agricultural sectors, such as profiles of multigenerational farming families. Pitches should balance quantitative data with qualitative storytelling, avoiding urban-centric perspectives.
While specific awards aren’t detailed in available sources, Mitchell’s rapid career progression and editorial leadership at a major agricultural publication signal peer recognition. Her promotion to editor of Stock & Land within eight years reflects exceptional merit in a competitive journalism landscape.
At PressContact, we aim to help you discover the most relevant journalists for your PR efforts. If you're looking to pitch to more journalists who write on Agriculture, here are some other real estate journalist profiles you may find relevant:
